The document outlines a proposal for a magazine called "The Gig" that would provide information on music venues in North London such as facts, ratings, and upcoming events. It would have a red/black color theme and recycled paper. Content would include venue locations, capacities, and profiles of famous artists who have performed there. The target audience is people ages 18-25 interested in attending concerts. Marketing would focus on its unique value as the only magazine covering North London venues. Potential issues include gathering data, copyright permissions, and competition from the larger Time Out magazine.

1. The Gig

2. Objectiveofthe
magazine
(purpose):
 Identify Venues in North London for possible
gigs/concerts
 Give Facts or Statistics about the Venues
 Travel Advice to Venues
 Possibly give brief history on famous artists who have
been at Venues.

3. Form:
 A4 Size
 Clear and big/bold
 Colour Theme – Red/Black. Main article colour match
to genre.
 Recycled Paper
 Font - Britannic

4. Fontsfor
Mastead
 The Gig – Britannic
 The Gig – Comic Sans MS
 The Gig - Footlight MT
 The Gig – Segoe Script

5. Mood-Board

6. Genre:
 My magazine will be events based, as it covers
upcoming and current gig/concert locations in North
London.

7. ArticleIdeas
 Alexander Palace – Information and facts regarding
the venue which has held gig’s before.
 Roundhouse – Statistics regarding How many people
can be inside.

8. Content:
 Locations of Venues in North London
 Facts about Venues. E.g. Capacity
 Ratings of Venues
 Any big names playing there soon or have.

9. Resources:
 Possible Resources of this magazine could include:
 Manufacturing Equipment (Industrial Printers,
Staplers)
 Computer software – Photoshop
 Stationary

10. Personnel:  Chief Editor, Photographer, Researcher, Designer

11. Marketing:
 The Main focus of Marketing will be the magazines
USP
 The USP is that it’s the only North London magazine
which is specifically focusing on Venues for
Gigs/Concerts

12. Distribution:
 Monthly delivery of magazine to households
 Future – alongside big name magazines

13. Finance:
 The monthly subscription to the magazine will cost £4
 In the future could potentially sell advertisement space
inside.
 Donate1.50 Pounds from every copy sold to the charity
WWF
 WWF chosen as wildlife and habitats are destroyed to
make venues.

14. Targetaudience:
 Age group of 18-25 (Old enough to go to gigs, and be
upcoming artists)
 The Target audience of this magazine will be Upcoming
artists looking for the right place to hold a gig/concert.
 People looking to go to gigs as magazine will hold
information of artists which will play at theses venues.
 Current Artists looking information of venues.

15. LegalIssues:
 Gathering Data on Venues

16. EthicalIssues:
 Possible ethical issues could be Venues linked to drugs
selling.

17. Copyright
permission:
 Some information or pictures of venues can be
copyrighted
 Images tend to be copyrighted
 https://www.statista.com – Website used for figures

18. Competition:
 Main Competition – Time Out Magazine
 No others directly linking to venue information found.

19. SWOTANAYLSIS
• The USP of this
magazine being the
only magazine
specifically for
venues in North
London.
• Eco-Friendly
• Donating to charity
• Information gathering
can be difficult.
• Price may not cover
expenses
• Opportunity is to
easily expand to
cover all of London’s
Venues
• Time Out magazine –
covering upcoming
events in all of
London.
• Can run out of venues
in North London