The document outlines a proposal for a magazine called "The Gig" that would provide information about music venues in North London. It would identify venues, provide facts and travel advice, and note famous artists who have performed there. The magazine would be printed on recycled paper in a red and black color scheme. It aims to be the only magazine focused specifically on North London venues. Key sections would profile specific venues like Alexander Palace and the Roundhouse. The target audience includes upcoming artists, concertgoers, and current artists seeking venue information. Competition includes Time Out Magazine.