Justin Burnett is pursuing a Bachelor's degree in Entertainment Business. He has experience working as a drone runner for the Drone Racing League which sparked his passion for bringing drone racing to a global audience. His personal brand exploration document outlines his background, skills, goals and plan to secure a career in live event management focused on drone racing.

1. PERSONAL BRAND EXPLORATION
Justin Burnett
Project & Portfolio I: Week 1
June 1, 2023
1

2. My name is Justin Burnett, I was born and raised
in Brandenburg, KY. After serving as a Nuclear
Machinist's Mate in the U.S. Navy, I discovered
a new passion: drone racing. My experience as
a drone runner with the Drone Racing League
ignited a love for entertainment and an ambition
to bring the thrill of FPV drone racing to a global
audience. Currently pursuing a Bachelor's
degree in Entertainment Business, I am
committed to acquiring the skills and knowledge
necessary to turn this exhilarating sport into an
international sensation. My journey so far has
taught me to continually chase my curiosity, and
my future is focused on transforming passion
into spectacle.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Event Coordinator/Manager
• Live Event Producer
• Brand Partnership Manager
The Explorer - I thrive on charting
new territories and seeking fresh
unconventional paths to captivate
audiences. Guided by my innate
curiosity, I constantly seek to create
immersive, memorable experiences
that resonate with audiences.
Picture Relevant
to Your Industry
Goes Here
Event Management for Live entertainment

4. Event Management Recruiters and Hiring managers
TARGET AUDIENCE
Laura Macfie
Outreach Plan:
• Create a presentation outlining how I can solve
problems within DRL, as well as what specific skills I
can bring to the team.
• I will contact her via her work email that I was given
while working for her during the last racing season.
• If I don’t get a response within 1 week, I will reach out
via email again to discuss potential follow up questions.
Events Director at
The Drone Racing League
Matt Crouch
Outreach Plan:
• Research current events and the mission of the Events
management team at Churchill downs.
• Reach out via LinkedIn messages to discuss my goals,
and how I can contribute to their team.
• I will follow up within 1 week of reaching out on
LinkedIn messages
HR Business Partner at
Churchill Downs
Len Wanger
Outreach Plan:
• Research the business model, and learn what skills I
can bring to the table.
• I will contact him via LinkedIn messages to discuss
what I think I can bring to their team.
• I will follow up within 1 week of reaching out initially.
President at Velocity E-Sports

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• I will secure a role within the live events management
sector within six months of graduating.
‣Number of job applications submitted per week
in the live events management sector.
Mid Term: (2030)
• Within 5 years of graduating I will hold a senior
management position or be heading an events
department preferably within a company associated
with drone racing.
‣Number of events managed and the scale
(attendance) of each.
Long Term: (2045)
• Within 20 years of graduating I will be a significant
contributor towards making drone racing an
internationally recognized sport.
‣Number and scale of Drone Racing specific
events managed.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Maintenance planning
Soft
Hard
Novice / Adept / Expert
Quality Assurance Novice / Adept / Expert
Leadership and Teamwork Novice / Adept / Expert
Problem-Solving & Adaptability Novice / Adept / Expert
Slack
Soft
Hard
Novice / Adept / Expert
Microsoft Dynamics Novice / Adept / Expert
Tech Savvy Novice / Adept / Expert
Communication Novice / Adept / Expert

7. I help organizations embrace the future of
sport and technology by planning and
executing immersive drone racing
experiences that spotlights their innovative
spirit.
PROMISE

8. CREDENTIALS
Work Experience:
• U.S. Navy - Nuclear Machinist’s Mate
August 2012 - December 2021
• The Drone Racing League - Drone
Runner, Seasonal 2022 - Present
Education:
• Computer user support specialist, ACI
learning, Apr 2022 - Jun 2022
• Entertainment Business, B.S., Full Sail University (Exp. 2025)
Awards:
• 2 Navy and Marine Corps Achievement
Medals
• Course Director Award at Full Sail

9. COMPETITION
Jonathan Kline
Industry Experience:
• Creative Director for the Royal
Diamonds Dance team
• Ground Staff for Insomniac events
• Disney World internship
Education:
• Bachelors degree of Entertainment Business
Leadership Experience:
• U.S. Navy Leadership
Skills and Proficiencies:
• Motion Graphics - 2 endorsements
• Presentation Skills - 2 endorsements
• Marketing - 2 endorsements
Justin Burnett
Overall Online Presence:
• 500+ connections, Custom Banner image that is
specific to his industry, Posts about once a week,
Detailed description, He has a custom LinkedIn URL
• Grade: Average 90 out of 100
Industry Experience:
• Drone Runner at The Drone Racing
League
Education:
• Bachelors of Entertainment Business at Full Sail
University (February, 2025)
Leadership Experience:
• U.S. Navy Leadership
Skills and Proficiencies:
• Operational Planning - 6 endorsements
• Quality Assurance- 7 endorsements
• Military Leadership - 2 endorsements
Overall Online Presence:
• 418 connections, Custom banner image but not aligned
with wanted career, a clean and professional
headshot(that I took myself),highly detailed account,
Not very active on LinkedIn, I have a custom LinkedIn
URL
• Grade: Average, 81 out of 100

10. COMPETITION
Katie Pickup
Industry Experience:
• Event Coordinator at The Drone
Racing League
• Production Assistant at Times Square
New Years Eve
• Broadcast Production Assistant
CrossFit games
Education:
• Bachelors of Communication Arts at Univeristy of
Wisconsin, Madison
Leadership Experience:
• None Listed
Skills and Proficiencies:
• Event Production- 1 endorsement
• Media Production - 1 endorsement
• Live Events - 1 endorsement
Justin Burnett
Overall Online Presence:
• 66 connections, No Custom Banner image, No Posts,
Generic Description but still detailed, Headshot is
professional but looks like a selfie, She has a custom
LinkedIn URL
• Grade: Average 78 out of 100
Industry Experience:
• Drone Runner at The Drone Racing
League
Education:
• Bachelors of Entertainment Business at Full Sail
University (February, 2025)
Leadership Experience:
• U.S. Navy Leadership
Skills and Proficiencies:
• Operational Planning - 6 endorsements
• Quality Assurance- 7 endorsements
• Military Leadership - 2 endorsements
Overall Online Presence:
• 418 connections, Custom banner image but not aligned
with wanted career, a clean and professional
headshot(that I took myself),highly detailed account,
Not very active on LinkedIn, I have a custom LinkedIn
URL
• Grade: Average, 81 out of 100

11. BRAND POSITION
For live event organizers who need to produce exciting,
technology-centered sporting events, I provide a unique
blend of technical knowledge, event planning skills, and a
deep passion for entertainment. Drawing from my rich
experience in the military where I planned and executed
complex operations, and my hands-on involvement in the
high-stakes, fast-paced environment of drone racing as a
drone runner, I'm uniquely equipped to deliver engaging
and innovative live experiences.
“BERNIE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• CEMA Summit
‣ 8/6/23 | Salt Lake City, UT
• The Event Expo
‣ 2024 | New York, NY
• International Live Events Association
‣ 2023 | Mclean, VA
Digital Marketing
• Primary Content: As the Explorer archetype, my primary
content will focus on my journey and experience as I learn to
put on live events, particularly within the sphere of drone
racing. I'll share videos, blog posts, and live streams that
showcase my quest for new experiences, and my spirit of
independence and ambition.
• Primary Tools: I’ll utilize Youtube for weekly updates, and
maybe a Daily Vlog. I’ll host a weekly livestream to discuss
with my audience my plans, and to brainstorm future plans.
• Website: I'll update my portfolio after each event, showcasing
my skills and experiences. I'll also promote my blog posts,
videos, and Twitch streams to drive traffic towards these

13. PROFESSIONAL DEVELOPMENT
Mentor
• I’ll seek out a mentor that is working in the live events
industry as an events coordinator/director. Preferably
someone that entered this field from the military, to help
guide my specific path. December, 2023
Formal Education
• Bachelors degree in Entertainment Business At Full Sail
University February, 2025
Technical Skills
• Use online Courses to develop skills in Adobe Creative
Cloud - LinkedIn Learning, July 2023
• Project Management Course - LinkedIn Learning, Aug
2023
Soft Skills
• I’ll Join a local Networking group, and attend monthly
meetings to develop my interpersonal skills -
organization name, July 2023
• Complete a course on Organizational skills / time
management on LinkedIn Learning, August 2023

14. Justin Burnett
You know the challenge of producing captivating, technology-driven live
events? What I offer is a unique blend of technical understanding, event
planning, and a passion for entertainment. The proof? My time in the military
where I planned and executed intricate operations and my hands-on
experience in the high-intensity world of drone racing.

15. REFERENCES
11-9072.00 - entertainment and recreation managers, except gambling. O*NET
OnLine. (n.d.-a). https://www.onetonline.org/link/details/11-9072.00
13-1121.00 - meeting, convention, and event planners. O*NET OnLine. (n.d.-
b). https://www.onetonline.org/link/summary/13-1121.00
27-2012.03 - media programming directors. O*NET OnLine. (n.d.-c).
https://www.onetonline.org/link/summary/27-2012.03
Business solutions associate. The Drone Racing League. (2023a, May 15).
https://thedroneracingleague.com/jobs/business-solutions-associate/
Jonathan Kline - Principal architect security solutions - linkedin. (n.d.-a).
https://www.linkedin.com/in/jonathanakline
Len Wanger - Chicago, Illinois, United States - linkedin. (n.d.-b).
https://www.linkedin.com/in/lenwanger
Macfie, L. (2020). director of events - the drone racing league . LinkedIn.
https://www.linkedin.com/in/lmacfie
Matt Crouch - Louisville, Kentucky, United States - Linkedin. (n.d.-c).
https://www.linkedin.com/in/matthew-crouchlou
McCullough, L. (2023, May 3). 60+ must-attend conferences for event planners
in 2023. Bizzabo. https://www.bizzabo.com/blog/conferences-for-event-
planners
Mockaitis, P. (2020, November 23). Organize with a goal in mind - how to
organize your time and your life video tutorial: Linkedin learning,
formerly Lynda.com. LinkedIn. https://www.linkedin.com/learning/how-
to-organize-your-time-and-your-life/organize-with-a-goal-in-
mind?autoplay=true&u=50813145
Northstar Meetings Group. (2023, April 25). Emerging leaders. Northstar
Meetings Group.
https://www.northstarmeetingsgroup.com/Events/Emerging-Leaders
OneCause is looking for assistant event manager. Assistant Event Manager.
(n.d.). https://jobs.jobvite.com/onecause/job/oL8NmfwM?s=ziprecruiter
People operations coordinator. The Drone Racing League. (2023b, May 12).
https://thedroneracingleague.com/jobs/people-operations-coordinator/
Pickup, K. (n.d.). event coordinator - the drone racing league . LinkedIn.
https://www.linkedin.com/in/kpickup