The document discusses the importance of effectively engaging stakeholders at different levels and stages of a project. An effective project leader will pay attention to executing the task, managing the engagement, and building the relationship. There are engagement tasks to do at early, execution, and benefits stages of a project's lifecycle. These include understanding stakeholder needs and how they align with business goals, agreeing how work will be delivered, and confirming the project meets expectations. The SORE model - understanding the situation, confirming the desired outcome, proposing a response, and agreeing expectations - provides a framework for engagement conversations to ensure stakeholders feel respected, understood, and welcome involvement in moving forward.