This project management plan outlines the branding project for Honey Bee company. Key deliverables include a logo, packaging design, drone wrap design, business cards, letterheads, and advertising campaigns. The plan defines roles and governance structure, schedules, costs, and budgets. It allocates over $4000 to design work including logo, packaging, cards, and advertising. Constraints may include client approval delays or printing issues. Milestones are tracked to completion by late February to mid-March.

1. PROJECT MANAGEMENT PLAN
ASSIGNMENT
Naveed Ashraf

2. Company: Honey Bee Project Management Plan
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Table of Contents
1 Executive Summary.............................................................................................. 3
1.1 Project Governance and Project Team Structure....................................................3
1.2 Roles and Responsibilities.......................................................................................3
2 Scope Management.............................................................................................. 4
2.1 Project Deliverables .................................................................................................4
2.1.1 Constraints .........................................................................................................5
2.1.2 Assumptions.......................................................................................................5
2.1.3 Stakeholders ......................................................................................................5
3 Schedule Management......................................................................................... 5
3.1 Milestones ................................................................................................................6
4 Cost Management................................................................................................. 6
4.1.1 Budget Allocation and Breakdown.....................................................................7
5 Quality Management............................................................................................. 9
5.1 Project Reporting and Communication....................................................................9

3. Company: Honey Bee Project Management Plan
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Authority Signatures
The Project Manager agrees to deliver the Delivery Stage of this project in accordance with this
Project Management Plan and amend it periodically as project parameters change.
Prepared by: N.Ashraf
Signature
Please print: Naveed
Ashraf
Project
manageme
nt 28/01/16
Name Position Date

4. Company: Honey Bee Project Management Plan
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1 Executive Summary
The Nottingham based company ‘Honeybee’ require fully branded establishment. This includes
logo design, broadsheet print advertising campaigns, viral social media advertising campaigns
and well-designed branding mediums. They will also include; wrap design / drone skin, courtesy
cards, letterheads, business cards, events sponsorships and other creative branding techniques.
1.1 Project Governance and Project TeamStructure
Chief executive Supplies
Account manager Creative director Art director
Project Manager
Marketing manager
Senior designers
Middle weight designers
Junior designers
1.2 Roles and Responsibilities
Junior Designers - They are in charge of the design tasks
Middle Weight Designers - They are in charge of interpreting concept and design materials
Senior Designer - Responsible for conceptualization and design of solutions from concept to completion.
Art Director - Establishes the conceptual and stylistic direction for all projects, Managers and co-
ordinates workflow of production services.
Creative Director - Creative heads are in charge of handing reports to the chief executive firm.
ChiefExecutive - Chief executives will have a financial stake. Overseeing the financial aspects of the
business and liaise with key shareholders.
Suppliers - Supply materials for the project

5. Company: Honey Bee Project Management Plan
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2 Scope Management
Research
 Research key information such as what the company is trying to sell, their ethos and what makes
them different. This will help to decipher what brand to create for the client.
Logo/packaging design
 Design a maximum 15 logo designs for the client to decide which one they like. Get senior
designer to create the approved logo design.
 Design a maximum 2-3 packaging designs for the client to decide which one they like. Get senior
designer to create the approved packaging design.
The next stage is advertising
 Speak to the client in regards to what type of advertising they would like and what ideas they
have.
 Design a broadsheet print advertising campaign to be contained in various newspapers. Design
styles according to the broadsheet advert sizes.
 Senior designer speaks to the client about a skin / wrap advertising campaign. Junior designer
creates one based on their ideas.
 Senior designer asks the client for ideas for an online advert to be placed on various websites. The
main aim is to try and get the brands message across.
 Senior designer will create socialmedia pages for the brand on various social media outlets such
as Twitter.
Business card/courtesy card
 Once the logo is approved, the junior designer can then create a business card. Before they do this
the client has to approve a business card design. Once chosen the business card is created which
will also contain contact information and a strapline.
 The mid-weight designer creates a courtesy card design. This is similar in style to the business
card but the difference is it will only contain a courtesy message approved by the client.
 Mid-weight designer will create a letterhead style agreed by the client. This will contain the
company logo, address,contact telephone number, email address, web address and any social
media pages.
2.1 Project Deliverables
Deliverable Recipients Delivery Date Delivery Method
Broadsheet print advertising campaign - three double
spread size: W 21 1/16 x D 21
The client 10/03/16
Email / share over
iCloud
Viralsocial media advertising campaign The clients 13/03/16 Emails
Logo - designing branded logo for graphic design firm. Senior designer / art director 09/02/16 Share over iCloud
Drone skin / w rap design for wrapping the skin around a
drone.
Drone company firm 25/02/16 Physical handover
Packaging - they are in charge of packing boxes for the
‘Honeybee’ firm.
The packaging firm 23/02/16 Handover
Courtesy cards are delivered to the customer’s home
such as; ‘w e have been but customer w asn’t in’
Printing company 01/03/16 Email
Business cards are when the clients give their cards out
to other business clients and firms.
Printing company 03/03/16 Email

6. Company: Honey Bee Project Management Plan
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Deliverable Recipients Delivery Date Delivery Method
A letterhead is the heading at the top of a sheet of letter
paper, the heading is usually consisting of a name and an
address, and a logo or corporate design
The clients 5/03/16 Electronically
2.1.1 Constraints
The printing firm might not have met the deadline if they are
running overtime such as; problem with the printing production
line. The technical issue that they may have includes;
 Staff illness
 Client may be unhappy with the design
 Number of staff may limit the time of the project that you can achieve.
2.1.2 Assumptions
 The client might back out of the delivery stage,but for planning we can assume that they will not.
 Another one might the financial backing and sponsorship we assume they won’t back out
 We can also assume the third party companies will do their job correctly
 The first key is that the staff work well and have the ability to complete the work on time
 Have hardware/software available to the work
 The company must have cash flow available
 Must have enough information the clients on work wanted
2.1.3 Stakeholders
The external stakeholders
 Print firm
 Share holders
 Clients
 Sponsorship
 Customers
 The public
Internal stakeholders
 Marketing team
 Design team
 Promotions team
3 Schedule Management
The project management who is responsible for running the project on time and also be regular meetings
with staff / clients.
 Restricted on how big is the drone
 Social media may be restricted due to the
size may not fit onto the media.

7. Company: Honey Bee Project Management Plan
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3.1 Milestones
Description Forecast Date Approval
To complete the project management plan 20/01/2016 Creative director
Research / mood boards 27/01/2016 Senior designers
Design logo 09/02/2016 Senior designers
Design packaging 17/02/2016 Creative director
Drone design 25/02/2016 Creative director
Design courtesy card 28/02/2016 Senior designers
Letterheads 01/03/2016 Senior designers
Business card 03/03/2016 Senior designers
Advertising the products 10/03/2016 Senior designers
Social media campaign 13/03/2016 Senior designers
4 Cost Management
 Project management (1 project manager), 160 hours (4 weeks) = £3287
 Pre-production (research / mood boards), (5 designers), 35 hours (1 week) = £175 hours
 Logo design (6 designers), 70 hours (2 weeks) = 420 hours = £5700
Senior Designer
 Packaging design (10 designers), 70 hours (2 weeks) = 700 hours = £4750
Senior Designer
 Drone design (6 designers), 35 hours (1 week) = 210 hours = £1890
Mid-weight Designer
 Courtesy cards (5 designers), 14 hours (2 days) = 70 hours £490
 Letters heads (5 designers), 14 hours (2 days) = 70 hours = £490
Junior Designer
 Business cards (5 designers), 14 hours (2 days) = 70 hours = £490
Junior Designer
 Advertising (8 designers), 35 hours (1 week) = 280 hours = £1960
 Social media (4 designers) 35 hours (1 week = 140 hours = £980
Total cost: £2940,Totalcost inc 20%: £3528,Totalcost plus VAT: £4116

8. Company: Honey Bee Project Management Plan
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Resources
 Printers
 Internet connections
 Couple of computers
 Software such as; Adobe Illustrator and Photoshop
 Hire office spaces
 Electricity to power the office building
 Access to meeting rooms to discuss what is going on the project
4.1.1 Budget Allocation and Breakdown
Research key information on want brand your selling to the client
Resources:
o Meeting costs
o Presentation / mood-boards
o Travel cost to meeting with clients
Sketch out the design as many that you like and choose one of the best sketch and transfer them onto the
mood board.
Resources:
o Artistic material
o Computer resources
 Then the design goes to the creative director to decide if its ok
Resources:
o Administrative support
o Computer resources
If the design is not passed from the creative director, then they will send it back to the designer with
feedback on how to make it more creative.
Resources:
 Meeting costs
Design a broadsheet print advertising campaign
Resources:
 Printing facilities
 Meetings
 Computer resources
 Administrative support
Design a branded logo for graphic design firm
Resources:
 Printing facilities
 Meetings

9. Company: Honey Bee Project Management Plan
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 Computer resources
 Administrative support
Design packaging
Resources:
 Computer resources
 Administrative support
 Printing facilities
Design drone skin / wrap design for wrapping the skin around a drone.
Resources:
 Modelling resources
 Computer resources
 Printing
 Administrative support
 Meetings
Design viral social media advertising campaign
Resources:
 Presentation to show the clients
 Computer resources
 Meetings
Design courtesy cards
Resources:
 Printing
 Computer resources
 Administrative support
Design business cards
Resources:
 Printing
 Computer resources
 Administrative support
Design letterhead
Resources:
 Printing
 Computer resources
 Administrative support

10. Company: Honey Bee Project Management Plan
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5 Quality Management
Regular meetings between the client / designers and also meeting with senior staff. Regularly
check the legal binding document to insure that the project is going smoothly and correct
5.1 Project Reporting and Communication
Type of
Communication
Communication
Schedule
Communication
Mechanism
Initiator Recipients
Progress Report Every Friday Team Meeting Project Manager Project Team
Client Meetings Every Monday Client Meeting Project Manager The Clients
Inter-design As-needed Administrative
Support
The Designers The Designers
Third-Party As-needed Administrative
Support
Project Team Third-Party
Companies