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Project Management Direxions Marketing Solutions Pvt Ltd The Gateway Hotel Ambad Nashik 29 April 2010
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Project ,[object Object],Plan your work first…..then work your plan Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Some Examples of a Project  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Definition  of a Project ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Triple Constraints Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd RResources Time Specification Risk?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Characteristics of a Project Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
What is Project Management ,[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Project Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Project Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Why Projects Succeed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Why Projects Fail? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Why This Matters to You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Project Manager’s Role ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Project Planning & Scheduling Techniques and Analyses
Project Planning  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Work Breakdown Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
DM Process Client Brief Take brief, evaluate  jobs, present estimates CS Client Creative Brief, Project Briefs for Mailing, Data Center Print Production etc. Approvals and sign-offs on budgets and timelines CS CS Develop  Creative Ideas,  Copy, Artwork Build Mailer Database Data Cleanup Creative Options, feedback Finalisation  of Creative  approach Develop Artwork, Creative Creative, CS Studio DC Client feedback, Finalisation  of Creative,  Dummy and Estimate CS, Client Client  Approval Printing of DM elements Mailer assembly Franking, mailing/  Courier Delivery status, reports Client Reports, Feedback Print Vendor Fulfilment Fulfilment CS Personalisation  coding DC Yes No Copyright © 2010 Direxions Marketing Solutions Pvt Ltd
WBS Diagram Copyright © 2010 Direxions Marketing Solutions Pvt Ltd Client Client Servicing Creative Studio Data Centre Production Fulfilment Direct Mailer Campaign Brief Approval Take brief, evaluate  jobs, present estimates Approvals and Sign-offs on budgets and timelines Creative Brief, Project Briefs for Mailing, Data Center Print Production etc. Develop Artwork, Develop  Creative Ideas,  Copy, Artwork Feedback Creative feedback Client feedback, Finalisation  of Creative,  Dummy and Estimate Client report Build Mailer Database Data Cleanup Personalisation  coding Coordination for Printing of DM elements Outsource manage Mailer assembly Outsource manage Franking Mailing/ Courier Delivery status Manage RTO Reports
Objective of Project Scheduling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Direxions Marketing Solutions Pvt Ltd
Project Scheduling & Control Techniques ,[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Gantt Chart ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Gantt Chart (DM Campaign) ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd Sl No Activity Wk1 Wk2 Wk3 Wk4 Wk5 1 Client brief to Direxions 2 Direxions revert with design options 3 Client approval on  design, cost and timeline 4 Client approval on artwork for print production 5 Print production 6 Data clean-up, merge, purge and de-dupe 7 Member wise stuffing and labelling 8 Mailing, couriering and ePoD
Critical Path Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Direxions Marketing Solutions Pvt Ltd
Project Evaluation & Review Techniques  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
PERT Network Chart ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
CPM Terminology & Equations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
CPM Terminology & Equations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Situations in Network Diagram ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd A B C D Dummy A B C C A B A B C D
CPM Network Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12
ES and EF Times (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5
ES and EF Times (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5 5 14 8 21 6 23 6 21
ES and EF Times (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5 5 14 8 21 21 33 6 23 21 30 23 29 6 21 Project’s EF = 33
LS & LF Times (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5 5 14  8  21  21 33 6  23  21  30  23  29 6 21  21 33 27 33 24  33
LS & LF Times (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5 5 14  8  21  21 33 6  23  21  30  23  29 6 21  12 21 21 33 27 33 8  21 10 27 24  33  9  24
LS & LF Times (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5 5 14  8  21  21 33 6  23  21  30  23  29 6 21  3  9  0  8  7  12  12 21 21 33 27 33 8  21 10 27 24  33  9  24
Float/Slack (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5 5 14  8  21  21 33 6  23  21  30  23  29 6 21  4  9  0  8  7  12  12 21 21 33 27 33 8  21 10 27 24  33  9  24 3 4  3 3  4  0 0 7 7 0
Critical Path Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12
PERT Terminology ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
PERT Equation Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
PERT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Probability Computation ,[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd where    =  t e   = project mean time      = project standard mean time   x = (proposed) specified time  Z =  x -   
Normal Distribution of Project Time Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd    =  t e Time x Z Probability
PERT Data Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd Activity Predecessor t o  (hour) t m  (hour) t p  (hour) A --- 4 6 8 B --- 1 4.5 5 C A 3 3 3 D A 4 5 6 E A 0.5 1 1.5 F B, C 3 4 5 G B, C 1 1.5 5 H E, F 5 6 7 I E, F 2 5 8 J D, H 2.5 2.75 4.5 K G, I 3 5 7
PERT Network Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd A D C B F E G I H K J
PERT Data Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd Activity t e  (hour) Variance A 6 4/9 B 4 4/9 C 3 0 D 5 1/9 E 1 1/36 F 4 1/9 G 2 4/9 H 6 1/9 I 5 1 J 3 1/9 K 5 4/9
PERT Data Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd Activity ES EF LS LF Slack A 0 6 0 6 0 B 0 4 5 9 5 C 6 9 6 9 0 D 6 11 15 20 9 E 6 7 12 13 6 F 9 13 9 13 0 G 9 11 16 18 7 H 13 19 14 20 1 I 13 18 13 18 0 J 19 22 20 23 1 K 18 23 18 23 0
Probability Computation Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd V path   =  V A  + V C  + V F  + V I  + V K   =  4/9 + 0 + 1/9 + 1 + 4/9    =  2  path   =  1.414   z  = (24 – 23) /  (24 – 23)/1.414 = 0.71 From the Standard Normal Distribution table:    P(z  <  0.71) = 0.5 + 0.2612 = 0.7612 ≈ 76%
Benefits of CPM/PERT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Questions Answered by CPM & PERT ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Limitations of CPM/PERT ,[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Project Costing Time Cost Trade Off
Cost Consideration in a Project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Project Crashing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Activity Crashing ,[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd Activity cost Activity time Crashing activity Crash time Crash cost Normal Activity Normal time Normal cost Slope = crash cost per unit time
Time Cost Trade-off Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd Cost Time Direct cost Indirect cost Total project cost Min total cost = optimal project time
Time Cost Data Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd Activity Normal time Normal cost (Rs) Crash time Crash cost (Rs) Allowance Slope 1 2 3 4 5 6 7 12 8 4 12 4 4 4 3,000 2,000 4,000 50,000 500 500 1,500 7 5 3 9 1 1 3 5,000 3,500 7,000 71,000 1,100 1,100 22,000 5 3 1 3 3 3 1 400 500 3,000 7,000 200 200 7,000 75,000 1,10,700
Project Crashing Example Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd From….. To…..
Case Study DM + Fulfilment WBS, Gantt Chart Network Diagram using PERT/CPM Project Costing
Campaign Parameters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Sample Data Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd ,[object Object],[object Object],[object Object],City Recipient Ahmedabad 1,623 Bangalore 1,968 Chennai 2,223 Delhi 5,673 Hyderabad 1,914 Kolkata 6,570 Mumbai 4,692 Pune 1,653 Element Weight (gm) 3 100 4 250 5 400 Element Packging (Rs) 3 6.00 4 10.75 5 13.25 Age Group Count 18 – 25 (I) 5,814 26 – 35 (II) 14,157 35 plus (III) 6,345 Production Cost (Rs) Letter 1.25 Form 1.85 Sample By client Courier Intra City (Rs) Pan India (Rs) Blue Dart 27.25 55.75 First Flight 21.46 40.50 Speed Post 25.00 52.50
Tasks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  © 2010 Direxions Marketing Solutions Pvt Ltd
Thank you!

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Project management

  • 1. Project Management Direxions Marketing Solutions Pvt Ltd The Gateway Hotel Ambad Nashik 29 April 2010
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  • 6. Triple Constraints Copyright © 2010 Direxions Marketing Solutions Pvt Ltd RResources Time Specification Risk?
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  • 15. Project Planning & Scheduling Techniques and Analyses
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  • 18. DM Process Client Brief Take brief, evaluate jobs, present estimates CS Client Creative Brief, Project Briefs for Mailing, Data Center Print Production etc. Approvals and sign-offs on budgets and timelines CS CS Develop Creative Ideas, Copy, Artwork Build Mailer Database Data Cleanup Creative Options, feedback Finalisation of Creative approach Develop Artwork, Creative Creative, CS Studio DC Client feedback, Finalisation of Creative, Dummy and Estimate CS, Client Client Approval Printing of DM elements Mailer assembly Franking, mailing/ Courier Delivery status, reports Client Reports, Feedback Print Vendor Fulfilment Fulfilment CS Personalisation coding DC Yes No Copyright © 2010 Direxions Marketing Solutions Pvt Ltd
  • 19. WBS Diagram Copyright © 2010 Direxions Marketing Solutions Pvt Ltd Client Client Servicing Creative Studio Data Centre Production Fulfilment Direct Mailer Campaign Brief Approval Take brief, evaluate jobs, present estimates Approvals and Sign-offs on budgets and timelines Creative Brief, Project Briefs for Mailing, Data Center Print Production etc. Develop Artwork, Develop Creative Ideas, Copy, Artwork Feedback Creative feedback Client feedback, Finalisation of Creative, Dummy and Estimate Client report Build Mailer Database Data Cleanup Personalisation coding Coordination for Printing of DM elements Outsource manage Mailer assembly Outsource manage Franking Mailing/ Courier Delivery status Manage RTO Reports
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  • 30. CPM Network Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12
  • 31. ES and EF Times (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5
  • 32. ES and EF Times (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5 5 14 8 21 6 23 6 21
  • 33. ES and EF Times (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5 5 14 8 21 21 33 6 23 21 30 23 29 6 21 Project’s EF = 33
  • 34. LS & LF Times (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5 5 14 8 21 21 33 6 23 21 30 23 29 6 21 21 33 27 33 24 33
  • 35. LS & LF Times (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5 5 14 8 21 21 33 6 23 21 30 23 29 6 21 12 21 21 33 27 33 8 21 10 27 24 33 9 24
  • 36. LS & LF Times (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5 5 14 8 21 21 33 6 23 21 30 23 29 6 21 3 9 0 8 7 12 12 21 21 33 27 33 8 21 10 27 24 33 9 24
  • 37. Float/Slack (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5 5 14 8 21 21 33 6 23 21 30 23 29 6 21 4 9 0 8 7 12 12 21 21 33 27 33 8 21 10 27 24 33 9 24 3 4 3 3 4 0 0 7 7 0
  • 38. Critical Path Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12
  • 39.
  • 40. PERT Equation Copyright © 2010 Direxions Marketing Solutions Pvt Ltd
  • 41.
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  • 43. Normal Distribution of Project Time Copyright © 2010 Direxions Marketing Solutions Pvt Ltd  = t e Time x Z Probability
  • 44. PERT Data Copyright © 2010 Direxions Marketing Solutions Pvt Ltd Activity Predecessor t o (hour) t m (hour) t p (hour) A --- 4 6 8 B --- 1 4.5 5 C A 3 3 3 D A 4 5 6 E A 0.5 1 1.5 F B, C 3 4 5 G B, C 1 1.5 5 H E, F 5 6 7 I E, F 2 5 8 J D, H 2.5 2.75 4.5 K G, I 3 5 7
  • 45. PERT Network Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A D C B F E G I H K J
  • 46. PERT Data Copyright © 2010 Direxions Marketing Solutions Pvt Ltd Activity t e (hour) Variance A 6 4/9 B 4 4/9 C 3 0 D 5 1/9 E 1 1/36 F 4 1/9 G 2 4/9 H 6 1/9 I 5 1 J 3 1/9 K 5 4/9
  • 47. PERT Data Copyright © 2010 Direxions Marketing Solutions Pvt Ltd Activity ES EF LS LF Slack A 0 6 0 6 0 B 0 4 5 9 5 C 6 9 6 9 0 D 6 11 15 20 9 E 6 7 12 13 6 F 9 13 9 13 0 G 9 11 16 18 7 H 13 19 14 20 1 I 13 18 13 18 0 J 19 22 20 23 1 K 18 23 18 23 0
  • 48. Probability Computation Copyright © 2010 Direxions Marketing Solutions Pvt Ltd V path = V A + V C + V F + V I + V K = 4/9 + 0 + 1/9 + 1 + 4/9 = 2  path = 1.414 z = (24 – 23) /  (24 – 23)/1.414 = 0.71 From the Standard Normal Distribution table: P(z < 0.71) = 0.5 + 0.2612 = 0.7612 ≈ 76%
  • 49.
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  • 52. Project Costing Time Cost Trade Off
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  • 56. Time Cost Trade-off Copyright © 2010 Direxions Marketing Solutions Pvt Ltd Cost Time Direct cost Indirect cost Total project cost Min total cost = optimal project time
  • 57. Time Cost Data Copyright © 2010 Direxions Marketing Solutions Pvt Ltd Activity Normal time Normal cost (Rs) Crash time Crash cost (Rs) Allowance Slope 1 2 3 4 5 6 7 12 8 4 12 4 4 4 3,000 2,000 4,000 50,000 500 500 1,500 7 5 3 9 1 1 3 5,000 3,500 7,000 71,000 1,100 1,100 22,000 5 3 1 3 3 3 1 400 500 3,000 7,000 200 200 7,000 75,000 1,10,700
  • 58. Project Crashing Example Copyright © 2010 Direxions Marketing Solutions Pvt Ltd From….. To…..
  • 59. Case Study DM + Fulfilment WBS, Gantt Chart Network Diagram using PERT/CPM Project Costing
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