Project Guru helps students with their projects

1. PROject Guru

2. Value Proposition
Why students will love us
• A sense of sharing responsibilities
– Relieves stress
– Learn Time Management
– Motivation to do better
• External Guidance ensures
multilevel learning with lesser efforts
• Optimal Resource Utilization
• Saves Time
– Study
– Play

3. The Problem
And The Pain
I have GOT A PROJECT & LOTS OF ASSIGNMENTS BUT.............
I have No idea WHAT to do….
HOW should I present it?
WHEN should I start?
Will I be able to finish?
I need help… But WHO?
I Don’t have Time

4. Just log onto
projectguru12.webs.com
Sign Up Now

5. Target Customers
School Students of age
group 10-18
And their Parents

6. Marketing
Strategy

7. eting
Mark y • Direct Marketing
Stra t e g
• Online Marketing
The initial idea is to create
awareness among students
• Viral Marketing
regarding Project Guru
• Work of Mouth

8. Our Experiments
Demand Creation
Meetings
1. Advertisements
1. Print Inboxing
Facebook
2. AdWords
3. Facebook Ads
AdWords
2. Word of Mouth
3. Facebook Fan page
4.
5.
Public Listings
Website URL on
Listings
business cards
6. You Tube
Subscriptions
Sign Ups
Offers & Discounts

9. Direct Marketing
• Our team visited a
few schools
• Students were
personally told
about this website
• They suggested
Facebook login
• They would like to
refer their friends

10. Online Marketing
• Social Media
• Email Campaigns
• Google AdWords
• Facebook Ads
• Public Listings
• Blog Posts

11. Online Marketing
• Social Media
– Facebook Fans
– You Tube
– Bing

14. Online Marketing
• Social Media
• Email Campaigns

15. We have now replaced this by
Email Marketing
ent
ap partm
t up at our
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print Ad h has 20
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16. Conducted 4 Email
Marketing Campaigns

17. We found this to
be a highly
effective way to
keep in touch with
students who
already enrolled
and subscribed to
our servicesT

18. a
so u se d
W e al er as a
ind
rem sletter l
N e w i n g t oo
t
M a rk e

19. Online Marketing
• Social Media
• Email Campaigns
• Google AdWords

20. facebook Ads
Defining the Target
Customers

21. Deals
Business Listings

22. Viral Marketing
• Word of Mouth
• Referral Programs
• Early bird 50% discount
• User Friendly Platform
• Mobile Apps (coming
soon)

23. Result Tracking
• Analysing key metrics Free tools such as
Facebook, Mailchimp, You
• Measuring effectiveness tube & Public listings are
very effective
• Calculating cost/customer

24. Cost of Acquiring a Customer
20 Indian Rupees

25. Prototype

26. Project Guru Portal

41. Because you deserve it