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PROject Guru
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- 2. Value Proposition Why students will love us • A sense of sharing responsibilities – Relieves stress – Learn Time Management – Motivation to do better • External Guidance ensures multilevel learning with lesser efforts • Optimal Resource Utilization • Saves Time – Study – Play
- 3. The Problem And ThePain I have GOT A PROJECT & LOTS OF ASSIGNMENTS BUT............. I have No idea WHAT to do…. HOW should I present it? WHEN should I start? Will I be able to finish? I need help… But WHO? I Don’t have Time
- 4. Just log onto projectguru12.webs.com Sign Up Now
- 5. Target Customers School Studentsof age group 10-18 And their Parents
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- 7. eting Mark y • Direct Marketing Stra t e g • Online Marketing The initial idea is to create awareness among students • Viral Marketing regarding Project Guru • Work of Mouth
- 8. Our Experiments Demand Creation Meetings 1. Advertisements 1. Print Inboxing Facebook 2. AdWords 3. Facebook Ads AdWords 2. Word of Mouth 3. Facebook Fan page 4. 5. Public Listings Website URL on Listings business cards 6. You Tube Subscriptions Sign Ups Offers & Discounts
- 9. Direct Marketing • Ourteam visited a few schools • Students were personally told about this website • They suggested Facebook login • They would like to refer their friends
- 10. Online Marketing • Social Media • Email Campaigns • Google AdWords • Facebook Ads • Public Listings • Blog Posts
- 11. Online Marketing • SocialMedia – Facebook Fans – You Tube – Bing
- 14. Online Marketing • SocialMedia • Email Campaigns
- 15. We have nowreplaced this by Email Marketing ent ap partm t up at our w as pu 0 families” print Ad h has 20 “This whic
- 16. Conducted 4 Email MarketingCampaigns
- 17. We found thisto be a highly effective way to keep in touch with students who already enrolled and subscribed to our servicesT
- 18. a so u se d W e al er as a ind rem sletter l N e w i n g t oo t M a rk e
- 19. Online Marketing • SocialMedia • Email Campaigns • Google AdWords
- 20. facebook Ads Defining theTarget Customers
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- 22. Viral Marketing • Word of Mouth • Referral Programs • Early bird 50% discount • User Friendly Platform • Mobile Apps (coming soon)
- 23. Result Tracking • Analysingkey metrics Free tools such as Facebook, Mailchimp, You • Measuring effectiveness tube & Public listings are very effective • Calculating cost/customer
- 24. Cost of Acquiringa Customer 20 Indian Rupees
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