Project 2: Tool Analysis
Donetello Kelley
BMGT 495 6381
Dr. Morgan
Introduction
(The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper explaining the main points covered in the paper. This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper. Write the introduction last to ensure all of the main points are covered.)
Industry Analysis
(Perform a Porter's Five Forces analysis on the organization's industry and the focal company in particular. The industry is the global industry. Use the course material to identify the five forces and what components make up each force. The analysis of each force must clearly discuss ‘why and how’ and conclude with the effect of the given force on the fortunes of the industry (industry profitability) and/or industry dynamics; that is whether the effect of the force on the industry is weak/modest/average/moderate or strong/severe and also on the focal company. You may not use a Porter's Five Forces analysis that is already completed and available on the Internet. A zero will result if used as the analysis has to be the result of your research and your own development.)
Competitive Analysis
Competitive Analysis
(Perform a Competitive Analysis using the focal company’s closest three competitors plus the selected company. Analyze the competition's products and services explaining features, value, targets, etc. What are the competition's strengths and weaknesses and what is the market outlook for the competition?)
Key Success Factors
(Identify and discuss at least eight (8) key success factors (critical success factors). Each industry has different key success factors so make sure the success factors fit the industry. Review the Competitive Profile Matrix Example under week 3 Content for clarification.)
Competitive Profile Matrix (CPM)
(Develop a Competitor Profile Matrix (CPM). Explain how you developed the matrix. Make sure to support your reasoning.)
Partial SWOT Analysis
A SWOT analysis is a tool used to assess the strengths and weaknesses (internal environment) and the opportunities and threats (external environment) of an organization. You will complete a partial SWOT analysis only completing an analysis on the OT (Opportunities and Threats). The information presented is not based on your beliefs but on fact-based, data-driven information. The items used in the OT are factors that are affecting or might affect the focal company or those companies within the identified industry.
You may not use a SWOT analysis that is already completed and available on the Internet. A zero will result if used as the analysis has to be the result of your research and your own development. NOTE: A matrix is a table. It is not an analysis.
(Develop an OT table using your research to identify at least five (5) opportunities and five (5) thre ...
Business Model and Strategic Planning OutlineI. Title Page.docxhumphrieskalyn
Business Model and Strategic Planning Outline
I. Title Page
II. Table of Contents
III. Executive Summary
IV. Business Model and Strategic Plan Part I: Existing Business or New Business Division; Vision, Mission, and Value Proposition
V. Business Model and Strategic Plan Part II: SWOTT Analysis – Internal and External Environmental Analysis; Supply and Value Chain Analysis
VI. Business Model and Strategic Plan Part III: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Balanced Score Card and its impact on stakeholders; the Communication Plan
VII. Conclusion
VIII. Reference Page
Individual Assignment: Business Model and Strategic Plan, Part II: SWOTT Analysis Paper
Purpose of Assignment
Students gain experience conducting an internal and external environmental analysis (including the supply chain) for their proposed new division and its business model.
Resources Required
· University of Phoenix Material: Business Model and Strategic Planning Outline
· University Library: IBISWorld, Mergent Online, Hoover’s databases
· Strategic Management, Ch. 7, 8, & 9
· Crafting and Executing Strategy, Ch. 5, 6, 7, & 8
Grading Guide
Content
70 Percent
Met
Partially Met
Not Met
Comments:
Create a SWOTT table summarizing findings. The environmental analysis should consider, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in the table.
· External forces and trends considerations:
· Legal and regulatory
· Global
· Economic
· Technological
· Innovation
· Social
· Environmental
· Competitive analysis
· Internal forces and trends considerations:
· Strategy
· Structures
· Processes and systems
· Resources
· Goals
· Strategic capabilities
· Culture
· Technologies
· Innovations
· Intellectual property
· Leadership
Develop a synopsis that analyzes relevant forces and trends from the above list. Analysis must include the following:
· Include economic and legal and regulatory forces and trends.
· Critique how well the organization adapts to change.
· Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.
· Identify issues and/or opportunities:
· Identify the major issues and/or opportunities that the company faces based on analysis.
· Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
· Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.
The paper is no more than 1,050 words in length.
Total Available
Total Earned
4.9
#/4.9
Writing Guidelines
30 Percent
Met
Partially Met ...
Running head: TITLE IN ALL CAPS 1
TITLE IN ALL CAPS 4
Title of Paper
Student Name
Grand Canyon University
Title of Paper with no bold (no more than 75 words)
Introduce your main thesis here. [introduction to your paper paragraph].
Background (no more than 125 words) worth 5% of grade
This paragraph addresses why the proposed work is important in the field. In this section, provide the status quo of the relevant work field and identify a gap in knowledge or activities that must be filled to move the field forward.
Problem Statement (no more than 125 words) worth 5% of grade
Sufficient details should be given in this discussion (1) to make clear what the research problem is and exactly what has been accomplished; (2) to give evidence of your own competence in the field; and (3) to show why the previous work needs to be continued.
Purpose of the Change Proposal (no more than 125 words) worth 5% of grade
Place a testable, focused, clear, declarative statement of relationships between variables based on previous observations.
PICOT worth 5% of grade
PICO (T) components and question needs to be placed here.
Literature Search Strategy (no more than 75 words) worth 5% of grade
Here is the information you might want to include when describing your literature search process: Databases used, Search terms used, Details of your search equations, Selection or exclusion criteria, Additional search methods, Number of results found, Final number of documents used and Types of documents used.
Evaluation of Literature (no more than 200 words) worth 5% of grade
Literature reviews should be selective and critical. Reviewers do not want to read through a voluminous working bibliography; they want to know the pertinent works and your evaluation of them. Discussions of work done by others should therefore lead the reader to a clear impression of how you will be building upon what has already been done and how your work differs from theirs. It is important to establish what is original in your approach (innovative), what circumstances have changed since related work was done, or what is unique about the time and place of the proposed research.
Applicable Change or Nursing Theory Utilized (no more than 150 words) worth 5% of grade
To write this paragraph you must choose a Nursing theory and/or Framework. After choosing your theory and/or framework you will talk to how it Provides a structure for the study, Provides the rationale for the predictions of the relationships between the variables, GUIDEs and directs the study and Helps make sense of meaning of the study (meaningful interpretation).
Proposed Implementation Plan with Outcome Measures (no more than 200 words) worth 5% of grade
Implementation ...
Details of Assignment In order to make effective change within .docxsimonithomas47935
Details of Assignment:
In order to make effective change within an organization, an analysis of the current organizational state is essential. In this assignment, you will be analyzing the current innovative status within your own organization or an organization of your choice. This organization will also be used in several subsequent assignments. In your 500-750 word organizational analysis paper, address the following questions:
1. What are your organization's competitors' current trends of innovation?
2. How does your organization's innovativeness compare to its competitors'?
3. Within your organization, which stakeholders are responsible for supporting innovation? In what capacity?
4. Examining your organization's structure, systems, and people, how adaptable is the organization for implementing innovative principles and practices?
Prepare this assignment according to the guidelines found in the APA Style Guide,
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin.
RUBRICS
Top of Form
Organizational Innovation Analysis
1
Unsatisfactory
0.00%
2
Less than Satisfactory
74.00%
3
Satisfactory
79.00%
4
Good
87.00%
5
Excellent
100.00%
70.0 %Content
10.0 %Competitor Trends
Current innovation trends of the competitor are not included.
Current innovation trends of the competitor are minimally included, but lack detail and description.
Current innovation trends of the competitor are minimally included and described.
Current innovation trends of the competitor are included and described in detail.
Current innovation trends of the competitor are included and described in exemplary detail.
15.0 %Trend Comparison
A trend comparison of an organization and its competitors is not included.
A trend comparison of an organization and its competitors is included, but lacks clarity and detail.
A trend comparison of an organization and its competitors is minimally included and described.
A trend comparison of an organization and its competitors is included and described in detail.
A trend comparison of an organization and its competitors is included and described in exemplary detail.
20.0 %Stakeholder Analysis
Stakeholders responsible for innovative support are not identified or defined.
Stakeholders responsible for innovative support are identified or defined.
Stakeholders responsible for innovative support are minimally identified and defined.
Stakeholders responsible for innovative support are appropriately identified and defined.
Stakeholders responsible for innovative support are identified and defined with exceptional detail.
25.0 %Organizational Structure Analysis
An organizational analysis of the structure, systems, and people is not included.
An organizational analysis of the structure, systems, or people is included, but lacks a description of innovative adaptability.
An organizational.
3201 HSLTutorial 6 Information on Assignment 2.docxtamicawaysmith
3201 HSL
Tutorial 6
Information on Assignment 2
Purpose of the assignment
You are required to identify a specific risk management issue and write a report which explains the background to the issue and its significance to the industry.
Choosing a topic
List of possible topics (available on bb):
Overcrowding and music festivals
Spread of disease on cruise ships
Alcohol abuse in sporting events
Terrorism and mega events
Injuries and adventure tourism
Structure of the assignment
(1) Title page
(2) Executive Summary
(3) Table of Contents
(4) Introduction
(5) Analysis of the Issue
(6) Analysis of current
Solution
s
(7) Recommendations
(8) Conclusion
(9) References
The title page is not in the description but I think it’s important (because I will ask them to put the name of the tutor and the number of words)
4
Title page
Title of the assignment
Your name and student number
Word count (excluding title page and List of references)
The title should give away the main purpose of the article.
5
Executive summary
Summary of your report
An executive summary aims to:
provide a brief overview of the whole report so that executives or managers could read the executive summary alone without the accompanying report.
allow the reader to quickly understand the information contained in the report;
persuade the reader that the document is worthy of being read.
provide concise, complete, specific and self-sufficient information that can be understood in isolation.
The title page is not in the description but I think it’s important (because I will ask them to put the name of the tutor and the number of words)
6
Executive summary
How to write it
Write the executive summary in your own words, using a formal writing style. Avoid using jargon.
State the purpose/aim of the report. For example, the main purpose of this report is to......
Describe the procedure that you used. The methodology or analytical process used to process the data collected.
Provide the results of the study. The major findings may include a number of sentences.
Information about the recommendations (if applicable) should also provided.
The title page is not in the description but I think it’s important (because I will ask them to put the name of the tutor and the number of words)
7
Introduction
Identify the topic you selected
Discuss its relevance
Identify the main purpose of the assignment
Provide context, relevant definitions
The title should give away the main purpose of the article.
8
Analysis
You need to go discuss the issue in detail:
Consequences
Impact that these consequences have on the project/event/busi ...
Course Project Development and Analysis of Two Mini Case Studies.docxfaithxdunce63732
Course Project: Development and Analysis of Two Mini Case Studies
Class: BUSN412 Business Policy
GRADING RUBRIC & EXPECTATIONS AT THE BOTTOM
Objectives
Select, develop, and analyze two mini case studies. The purpose of this project is to identify a successful strategy and compare and contrast it with an unsuccessful strategy, with the aim of identifying critical success factors (CSFs). You may select two strategies developed in the same company or from entirely different companies—or, indeed, different industries.
Case studies are used extensively in teaching business. Typically students perform an analysis on a case study prepared by an author or the professor—in this instance, the student is the author of the cases. The case study research strategy provides the opportunity to develop an in-depth understanding of an organization or event—data can be collected from multiple sources (for example, company websites, interviews, or published articles).
Please select two examples that reflect success and failure—collect data from multiple sources and develop two mini case studies of 500 words in length. Perform a cross-case analysis by comparing and contrasting the case studies on points of parity and points of difference. This should entail developing a framework, similar to many of the frameworks presented in class (e.g., SWOT or Five Forces) and analyzing the key data in your case studies. The analysis should be presented after your case studies and should be followed by a brief concluding statement and references in APA format.
Guidelines
Mini Case I: (Success): Sufficient length begins with general points and moves to a focus on specifics, evidence of success, good quality content—relevant, accurate, and timely.
Mini Case II: (Failure): Sufficient length begins with general points and moves to a focus on specifics, evidence of failure, good quality content—relevant, accurate, and timely.
Cross-Case Analysis: Once you have completed your cases you need to conduct a cross-case analysis. This requires comparing the two cases to determine points of similarity and points of difference.
Research Skills: Each case uses four to six sources, and sources are cited in the text and at the end of the case study in APA format.
Writing Skills: Ideas are communicated clearly in business English and using the appropriate business terminology. Work should be prepared following the development of a rough draft, revision, editing, and proofing to produce a final polished report.
A successful project will meet all of these requirements to earn a maximum of 200 points. At the conclusion of this project it will be beneficial to compare what factors are selected by your peers. Are there patterns here?
Milestones
· Week 1: Select company strategies, read supporting documents in Doc Sharing.
· Weeks 2–7: Research and prepare rough draft and analysis, followed by revision, editing, and proofing—obtaining feedback.
· Week 8: Submit Final Report.
Grading Rubrics.
Running head BUSINESS CASE AND DISCOVERY .docxsusanschei
Running head: BUSINESS CASE AND DISCOVERY 1
BUSINESS CASE AND DISCOVERY 6
Milestone One Analysis: Business Case and Discovery Company Name
Name
GM543.01
Organizational Diagnosis and Design
DATE
Professor
Dr. Rebecca Herman
Introduction
Strategic Priorities
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Problem Statement
Analysis of the Current State
Assessment of Six Design Drivers
Design Drivers
Strengths
Weaknesses
Management Attention
Leveraged Resources and Cost
Coordination and Integration
Specialization
Control and Accountability
Learning and Motivation
Recommendations for Design Criteria
Capabilities as Design Criteria
General Capability
Design Criteria Specific to ______
Conclusion
References
Case Scenario to be completed
-APA Format.
- Introduction or Abstract page
- Summary or Conclusion page.
- Four pages minimum, no including: Introduction or Abstract , summary or conclusion, and Bibliography pages
- It is completely unacceptable to Copy and Paste from the Internet, or other resources
- Bibliography has to be in APA Format, minimum 3, no more than 3 years old.
The following position is advertised on a career Web site: RN I Surgical Job Travel Involved: None. Job Type: Full-Time. Job Level: Minimum Education Required: Associate Degree Skills: Category: Nursing FTE: 0.9. Position Summary: Description/Purpose of Position: Responsible for providing patient care based upon the nursing process; being effectively involved with maintaining the standard of care for assigned patients through assessment, planning, implementation, and evaluation. Oversees and guides employees who are under your supervision. Requirements Description/Purpose of Position: Responsible for providing patient care based upon the nursing process; being effectively involved with maintaining the standard of care for assigned patients through assessment, planning, implementation, and evaluation. Oversees and guides employees that are under your supervision. Minimum Qualifications: Education: Graduate of an accredited school of Nursing. License/Certification: Current RN license in the state of XXX. Current BCLS Certification. Other: Must be able to demonstrate the knowledge and skills necessary to provide care/service appropriate to the age of the patients served on the assigned unit/department. Note: An RN graduate is a nurse who has completed a course of study at a school of nursing and is eligible for the NCLEX. The RN graduate performs directly under the supervision of the charge nurse or RN designee.
1. List three substantive questions you might expect to be asked in an interview for the job, and summarize your answers.
2. Describe three to five ways in which you could p ...
InstructionsPurposeThis project is the second of four projec.docxLaticiaGrissomzz
Instructions
Purpose
This project is the second of four projects. It also represents the second part of the external environmental analysis part of a strategic management plan. You will use the tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain their competitive position in the 21st century (rapidly evolving/shifting/changing), uncertain hyper-competitive business environment.
Monitoring competitors’ performance is a key aspect of performing an external environment analysis. This project provides you with the opportunity to evaluate the competitive position of your assigned company and integrate that information in a partial SWOT (OT), Porter's Five Forces, External Factor Evaluation (EFE) matrix, and Competitive Profile Matrices (CPM).
In this project, you are presenting a report document. The expectation is that the report provides details to help the audience grasp the main topics and to understand and complete the External Environmental Analysis.
"Analysis" is the operative word. In analyzing the external environment, you are expected to thoroughly research the company. As part of this effort, you will need to take that research and break it into small parts to understand better what is happening in the external environment of the business. In researching an industry, it is important to understand that every company within an industry is different, so gathering information on one company does not mean that the collected information is relevant to other companies. When researching, parsing the material is critical to an accurate analysis. Avoid presenting just any information as that may lead to using irrelevant information.
You will then write the report in your own words to share the external analysis. You are expected to present information and support the ideas and reasoning using the course material and your research. You will not lift any information from source documents without properly citing and referencing. For the technical analysis aspect of the project, you must create the technique on your own and may not use any source material that you happen to find. No work from a clearinghouse or similar website may be used or cited as a credible source.
Outcomes Met With This Project
Utilize a set of useful analytical skills, tools, and techniques for analyzing a company strategically;
Integrate ideas, concepts, and theories from previously taken functional courses including accounting, finance, market, business, and human resource management;
Analyze and synthesize strengths, weaknesses, opportunities, and threats (SWOT) to generate, prioritize, and implement alternative strategies to revise a current plan or write a new plan and present a strategic plan.
Instructions
Step 1
Specific Company for All Four Projects ( Company is Exxon Mobile Corporation)
The company that your I.
Business Model and Strategic Planning OutlineI. Title Page.docxhumphrieskalyn
Business Model and Strategic Planning Outline
I. Title Page
II. Table of Contents
III. Executive Summary
IV. Business Model and Strategic Plan Part I: Existing Business or New Business Division; Vision, Mission, and Value Proposition
V. Business Model and Strategic Plan Part II: SWOTT Analysis – Internal and External Environmental Analysis; Supply and Value Chain Analysis
VI. Business Model and Strategic Plan Part III: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Balanced Score Card and its impact on stakeholders; the Communication Plan
VII. Conclusion
VIII. Reference Page
Individual Assignment: Business Model and Strategic Plan, Part II: SWOTT Analysis Paper
Purpose of Assignment
Students gain experience conducting an internal and external environmental analysis (including the supply chain) for their proposed new division and its business model.
Resources Required
· University of Phoenix Material: Business Model and Strategic Planning Outline
· University Library: IBISWorld, Mergent Online, Hoover’s databases
· Strategic Management, Ch. 7, 8, & 9
· Crafting and Executing Strategy, Ch. 5, 6, 7, & 8
Grading Guide
Content
70 Percent
Met
Partially Met
Not Met
Comments:
Create a SWOTT table summarizing findings. The environmental analysis should consider, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in the table.
· External forces and trends considerations:
· Legal and regulatory
· Global
· Economic
· Technological
· Innovation
· Social
· Environmental
· Competitive analysis
· Internal forces and trends considerations:
· Strategy
· Structures
· Processes and systems
· Resources
· Goals
· Strategic capabilities
· Culture
· Technologies
· Innovations
· Intellectual property
· Leadership
Develop a synopsis that analyzes relevant forces and trends from the above list. Analysis must include the following:
· Include economic and legal and regulatory forces and trends.
· Critique how well the organization adapts to change.
· Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.
· Identify issues and/or opportunities:
· Identify the major issues and/or opportunities that the company faces based on analysis.
· Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
· Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.
The paper is no more than 1,050 words in length.
Total Available
Total Earned
4.9
#/4.9
Writing Guidelines
30 Percent
Met
Partially Met ...
Running head: TITLE IN ALL CAPS 1
TITLE IN ALL CAPS 4
Title of Paper
Student Name
Grand Canyon University
Title of Paper with no bold (no more than 75 words)
Introduce your main thesis here. [introduction to your paper paragraph].
Background (no more than 125 words) worth 5% of grade
This paragraph addresses why the proposed work is important in the field. In this section, provide the status quo of the relevant work field and identify a gap in knowledge or activities that must be filled to move the field forward.
Problem Statement (no more than 125 words) worth 5% of grade
Sufficient details should be given in this discussion (1) to make clear what the research problem is and exactly what has been accomplished; (2) to give evidence of your own competence in the field; and (3) to show why the previous work needs to be continued.
Purpose of the Change Proposal (no more than 125 words) worth 5% of grade
Place a testable, focused, clear, declarative statement of relationships between variables based on previous observations.
PICOT worth 5% of grade
PICO (T) components and question needs to be placed here.
Literature Search Strategy (no more than 75 words) worth 5% of grade
Here is the information you might want to include when describing your literature search process: Databases used, Search terms used, Details of your search equations, Selection or exclusion criteria, Additional search methods, Number of results found, Final number of documents used and Types of documents used.
Evaluation of Literature (no more than 200 words) worth 5% of grade
Literature reviews should be selective and critical. Reviewers do not want to read through a voluminous working bibliography; they want to know the pertinent works and your evaluation of them. Discussions of work done by others should therefore lead the reader to a clear impression of how you will be building upon what has already been done and how your work differs from theirs. It is important to establish what is original in your approach (innovative), what circumstances have changed since related work was done, or what is unique about the time and place of the proposed research.
Applicable Change or Nursing Theory Utilized (no more than 150 words) worth 5% of grade
To write this paragraph you must choose a Nursing theory and/or Framework. After choosing your theory and/or framework you will talk to how it Provides a structure for the study, Provides the rationale for the predictions of the relationships between the variables, GUIDEs and directs the study and Helps make sense of meaning of the study (meaningful interpretation).
Proposed Implementation Plan with Outcome Measures (no more than 200 words) worth 5% of grade
Implementation ...
Details of Assignment In order to make effective change within .docxsimonithomas47935
Details of Assignment:
In order to make effective change within an organization, an analysis of the current organizational state is essential. In this assignment, you will be analyzing the current innovative status within your own organization or an organization of your choice. This organization will also be used in several subsequent assignments. In your 500-750 word organizational analysis paper, address the following questions:
1. What are your organization's competitors' current trends of innovation?
2. How does your organization's innovativeness compare to its competitors'?
3. Within your organization, which stakeholders are responsible for supporting innovation? In what capacity?
4. Examining your organization's structure, systems, and people, how adaptable is the organization for implementing innovative principles and practices?
Prepare this assignment according to the guidelines found in the APA Style Guide,
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin.
RUBRICS
Top of Form
Organizational Innovation Analysis
1
Unsatisfactory
0.00%
2
Less than Satisfactory
74.00%
3
Satisfactory
79.00%
4
Good
87.00%
5
Excellent
100.00%
70.0 %Content
10.0 %Competitor Trends
Current innovation trends of the competitor are not included.
Current innovation trends of the competitor are minimally included, but lack detail and description.
Current innovation trends of the competitor are minimally included and described.
Current innovation trends of the competitor are included and described in detail.
Current innovation trends of the competitor are included and described in exemplary detail.
15.0 %Trend Comparison
A trend comparison of an organization and its competitors is not included.
A trend comparison of an organization and its competitors is included, but lacks clarity and detail.
A trend comparison of an organization and its competitors is minimally included and described.
A trend comparison of an organization and its competitors is included and described in detail.
A trend comparison of an organization and its competitors is included and described in exemplary detail.
20.0 %Stakeholder Analysis
Stakeholders responsible for innovative support are not identified or defined.
Stakeholders responsible for innovative support are identified or defined.
Stakeholders responsible for innovative support are minimally identified and defined.
Stakeholders responsible for innovative support are appropriately identified and defined.
Stakeholders responsible for innovative support are identified and defined with exceptional detail.
25.0 %Organizational Structure Analysis
An organizational analysis of the structure, systems, and people is not included.
An organizational analysis of the structure, systems, or people is included, but lacks a description of innovative adaptability.
An organizational.
3201 HSLTutorial 6 Information on Assignment 2.docxtamicawaysmith
3201 HSL
Tutorial 6
Information on Assignment 2
Purpose of the assignment
You are required to identify a specific risk management issue and write a report which explains the background to the issue and its significance to the industry.
Choosing a topic
List of possible topics (available on bb):
Overcrowding and music festivals
Spread of disease on cruise ships
Alcohol abuse in sporting events
Terrorism and mega events
Injuries and adventure tourism
Structure of the assignment
(1) Title page
(2) Executive Summary
(3) Table of Contents
(4) Introduction
(5) Analysis of the Issue
(6) Analysis of current
Solution
s
(7) Recommendations
(8) Conclusion
(9) References
The title page is not in the description but I think it’s important (because I will ask them to put the name of the tutor and the number of words)
4
Title page
Title of the assignment
Your name and student number
Word count (excluding title page and List of references)
The title should give away the main purpose of the article.
5
Executive summary
Summary of your report
An executive summary aims to:
provide a brief overview of the whole report so that executives or managers could read the executive summary alone without the accompanying report.
allow the reader to quickly understand the information contained in the report;
persuade the reader that the document is worthy of being read.
provide concise, complete, specific and self-sufficient information that can be understood in isolation.
The title page is not in the description but I think it’s important (because I will ask them to put the name of the tutor and the number of words)
6
Executive summary
How to write it
Write the executive summary in your own words, using a formal writing style. Avoid using jargon.
State the purpose/aim of the report. For example, the main purpose of this report is to......
Describe the procedure that you used. The methodology or analytical process used to process the data collected.
Provide the results of the study. The major findings may include a number of sentences.
Information about the recommendations (if applicable) should also provided.
The title page is not in the description but I think it’s important (because I will ask them to put the name of the tutor and the number of words)
7
Introduction
Identify the topic you selected
Discuss its relevance
Identify the main purpose of the assignment
Provide context, relevant definitions
The title should give away the main purpose of the article.
8
Analysis
You need to go discuss the issue in detail:
Consequences
Impact that these consequences have on the project/event/busi ...
Course Project Development and Analysis of Two Mini Case Studies.docxfaithxdunce63732
Course Project: Development and Analysis of Two Mini Case Studies
Class: BUSN412 Business Policy
GRADING RUBRIC & EXPECTATIONS AT THE BOTTOM
Objectives
Select, develop, and analyze two mini case studies. The purpose of this project is to identify a successful strategy and compare and contrast it with an unsuccessful strategy, with the aim of identifying critical success factors (CSFs). You may select two strategies developed in the same company or from entirely different companies—or, indeed, different industries.
Case studies are used extensively in teaching business. Typically students perform an analysis on a case study prepared by an author or the professor—in this instance, the student is the author of the cases. The case study research strategy provides the opportunity to develop an in-depth understanding of an organization or event—data can be collected from multiple sources (for example, company websites, interviews, or published articles).
Please select two examples that reflect success and failure—collect data from multiple sources and develop two mini case studies of 500 words in length. Perform a cross-case analysis by comparing and contrasting the case studies on points of parity and points of difference. This should entail developing a framework, similar to many of the frameworks presented in class (e.g., SWOT or Five Forces) and analyzing the key data in your case studies. The analysis should be presented after your case studies and should be followed by a brief concluding statement and references in APA format.
Guidelines
Mini Case I: (Success): Sufficient length begins with general points and moves to a focus on specifics, evidence of success, good quality content—relevant, accurate, and timely.
Mini Case II: (Failure): Sufficient length begins with general points and moves to a focus on specifics, evidence of failure, good quality content—relevant, accurate, and timely.
Cross-Case Analysis: Once you have completed your cases you need to conduct a cross-case analysis. This requires comparing the two cases to determine points of similarity and points of difference.
Research Skills: Each case uses four to six sources, and sources are cited in the text and at the end of the case study in APA format.
Writing Skills: Ideas are communicated clearly in business English and using the appropriate business terminology. Work should be prepared following the development of a rough draft, revision, editing, and proofing to produce a final polished report.
A successful project will meet all of these requirements to earn a maximum of 200 points. At the conclusion of this project it will be beneficial to compare what factors are selected by your peers. Are there patterns here?
Milestones
· Week 1: Select company strategies, read supporting documents in Doc Sharing.
· Weeks 2–7: Research and prepare rough draft and analysis, followed by revision, editing, and proofing—obtaining feedback.
· Week 8: Submit Final Report.
Grading Rubrics.
Running head BUSINESS CASE AND DISCOVERY .docxsusanschei
Running head: BUSINESS CASE AND DISCOVERY 1
BUSINESS CASE AND DISCOVERY 6
Milestone One Analysis: Business Case and Discovery Company Name
Name
GM543.01
Organizational Diagnosis and Design
DATE
Professor
Dr. Rebecca Herman
Introduction
Strategic Priorities
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Problem Statement
Analysis of the Current State
Assessment of Six Design Drivers
Design Drivers
Strengths
Weaknesses
Management Attention
Leveraged Resources and Cost
Coordination and Integration
Specialization
Control and Accountability
Learning and Motivation
Recommendations for Design Criteria
Capabilities as Design Criteria
General Capability
Design Criteria Specific to ______
Conclusion
References
Case Scenario to be completed
-APA Format.
- Introduction or Abstract page
- Summary or Conclusion page.
- Four pages minimum, no including: Introduction or Abstract , summary or conclusion, and Bibliography pages
- It is completely unacceptable to Copy and Paste from the Internet, or other resources
- Bibliography has to be in APA Format, minimum 3, no more than 3 years old.
The following position is advertised on a career Web site: RN I Surgical Job Travel Involved: None. Job Type: Full-Time. Job Level: Minimum Education Required: Associate Degree Skills: Category: Nursing FTE: 0.9. Position Summary: Description/Purpose of Position: Responsible for providing patient care based upon the nursing process; being effectively involved with maintaining the standard of care for assigned patients through assessment, planning, implementation, and evaluation. Oversees and guides employees who are under your supervision. Requirements Description/Purpose of Position: Responsible for providing patient care based upon the nursing process; being effectively involved with maintaining the standard of care for assigned patients through assessment, planning, implementation, and evaluation. Oversees and guides employees that are under your supervision. Minimum Qualifications: Education: Graduate of an accredited school of Nursing. License/Certification: Current RN license in the state of XXX. Current BCLS Certification. Other: Must be able to demonstrate the knowledge and skills necessary to provide care/service appropriate to the age of the patients served on the assigned unit/department. Note: An RN graduate is a nurse who has completed a course of study at a school of nursing and is eligible for the NCLEX. The RN graduate performs directly under the supervision of the charge nurse or RN designee.
1. List three substantive questions you might expect to be asked in an interview for the job, and summarize your answers.
2. Describe three to five ways in which you could p ...
InstructionsPurposeThis project is the second of four projec.docxLaticiaGrissomzz
Instructions
Purpose
This project is the second of four projects. It also represents the second part of the external environmental analysis part of a strategic management plan. You will use the tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain their competitive position in the 21st century (rapidly evolving/shifting/changing), uncertain hyper-competitive business environment.
Monitoring competitors’ performance is a key aspect of performing an external environment analysis. This project provides you with the opportunity to evaluate the competitive position of your assigned company and integrate that information in a partial SWOT (OT), Porter's Five Forces, External Factor Evaluation (EFE) matrix, and Competitive Profile Matrices (CPM).
In this project, you are presenting a report document. The expectation is that the report provides details to help the audience grasp the main topics and to understand and complete the External Environmental Analysis.
"Analysis" is the operative word. In analyzing the external environment, you are expected to thoroughly research the company. As part of this effort, you will need to take that research and break it into small parts to understand better what is happening in the external environment of the business. In researching an industry, it is important to understand that every company within an industry is different, so gathering information on one company does not mean that the collected information is relevant to other companies. When researching, parsing the material is critical to an accurate analysis. Avoid presenting just any information as that may lead to using irrelevant information.
You will then write the report in your own words to share the external analysis. You are expected to present information and support the ideas and reasoning using the course material and your research. You will not lift any information from source documents without properly citing and referencing. For the technical analysis aspect of the project, you must create the technique on your own and may not use any source material that you happen to find. No work from a clearinghouse or similar website may be used or cited as a credible source.
Outcomes Met With This Project
Utilize a set of useful analytical skills, tools, and techniques for analyzing a company strategically;
Integrate ideas, concepts, and theories from previously taken functional courses including accounting, finance, market, business, and human resource management;
Analyze and synthesize strengths, weaknesses, opportunities, and threats (SWOT) to generate, prioritize, and implement alternative strategies to revise a current plan or write a new plan and present a strategic plan.
Instructions
Step 1
Specific Company for All Four Projects ( Company is Exxon Mobile Corporation)
The company that your I.
Please see the videoVideo on Codinghttpswww.youtube.com.docxmattjtoni51554
Please see the video
Video on Coding:
https://www.youtube.com/watch?v=DRL4PF2u9XA
DIRECTIONS
The first step of the EBP process is to develop a question from the nursing practice problem of interest.
Select a practice problem of interest to use as the focus of your research.
Start with the patient and identify the clinical problems or issues that arise from clinical care.
Following the PICOT format, write a PICOT statement in your selected practice problem area of interest, which is applicable to your proposed capstone project.
The PICOT statement will provide a framework for your capstone project (the project students must complete during their final course in the RN-BSN program of study).
Conduct a literature search to locate research articles focused on your selected practice problem of interest. This literature search should include both quantitative and qualitative peer-reviewed research articles to support your practice problem.
Select six peer-reviewed research articles which will be utilized through the next 5 weeks as reference sources. Be sure that some of the articles use qualitative research and that some use quantitative research. Create a reference list in which the six articles are listed. Beneath each reference include the article's abstract. The completed assignment should have a title page and a reference list with abstracts.
Suggestions for locating qualitative and quantitative research articles from credible sources:
1. Use a library database such as CINAHL Complete for your search.
2. Using the advanced search page check the box beside "Research Article" in the "Limit Your Results" section.
3. When setting up the search you can type your topic in the top box, then add quantitative or qualitative as a search term in one of the lower boxes. Research articles often are described as qualitative or quantitative.
To narrow/broaden your search, remove the words qualitative and quantitative and include words that narrow or broaden your main topic. For example: Diabetes and pediatric and dialysis. To determine what research design was used, review the abstract and the methods section of the article. The author will provide a description of data collection using qualitative or quantitative methods.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
RUBRIC
PICOT Statement and Literature Search
1
Unsatisfactory
0.00%
2
Less than Satisfactory
75.00%
3
Satisfactory
83.00%
4
Good
94.00%
5
Excellent
100.00%
80.0 %Content
20.0 %Nursing Practice Problem and PICOT Statement
A nursing practice problem is not clearly described and/or a PICOT statement is not included.
PICOT statement describes a nursing practice problem but lacks reliable sources.
PICOT statement describes .
GA – Client Project General Guidelines Mgmt5074 Fanshaw.docxhanneloremccaffery
GA – Client Project General Guidelines Mgmt5074
Fanshawe College | [email protected] Page 1
Here are some general guidelines for the term project.
Assume you have been asked to report to the owner of the company on the most pressing issues and compelling insights that you can find in the Google
Analytics data. What would you report on?
By this time, you should have lots of data gathered. It’s now your job to weed through it and pick out the best of the best. The best data, the best
insights/implication, and the best recommendations. You will not have the space to talk about it all. Please limit your report to 3 -5 pages max.
You WOULD NOT say “Your site bounce rate is 60%.” She would look at you and say “So What?”.
But you could say something like this…
“MOBILE USER EXPERIENCE
In the past 12 months, bounce rate from mobile devices has grown from 55% to 70%. Given that mobile traffic now represents over 50% of total traffic to the
site, we need to investigate whether mobile visitors are satisfied when they’re on our site. Because we are a firm that focuses on animal adoption, we would
hypothesize that mobile users could not find what they’re looking for on one page and therefore a 70% bounce rate is indicative of problems on the site and
would contribute to a low conversion rate. From the data, we can see that 80% of mobile users land on the home page from Apple iPhones. The home page
looks like this (insert screenshot).
According to Google’s mobile friendly checker, it is deficient in the following ways: (insert list)
We would also hypothesize that mobile user experience is not optimal because of these additional reasons: (insert your own list)
A good example of mobile user experience can be found at www.animalsforu.com (fictitious): (insert screenshot)
Here are 5 ways their mobile user experience is superior to ours: (insert your list)
Given our hypotheses and supporting data, we would suggest the following recommendations to improve mobile user experience and mobile bounce rate:
(insert list)
We will be testing the mobile version of the website with UserTesting.com in Project Part 2.”
http://www.animalsforu.com/
GA – Client Project General Guidelines Mgmt5074
Fanshawe College | [email protected] Page 2
Here is a checklist of things to watch out for:
1. No title page, no bibliography, no introduction, no conclusion. This is a professional report – just get to the meat of the data + recommendations. You
can precede a section like the one above with an underlined paragraph title. If you need to paraphrase and quote someone else’s content you can
include a short link to the website from which you found the data immediately following it (goo.gl/r5u8i) or you can include it in a footnote.
2. Include lots of visuals ONLY when they are needed to illustrate what you’re talking about and when they ADD value. For example, don’t chart bounce
rate in 2014 and 201 ...
1 the university of texas rio grande valleymaster of health sciensmile790243
The document provides instructions for a reflection paper assignment in a graduate health informatics course. Students are asked to write a 2-page paper reflecting on their experience with a case study group project. They should discuss lessons learned from working in a group, insights gained about course material, and how what they learned will impact their future practice. The paper should have an introduction, body, and conclusion and follow APA formatting guidelines. It will be graded based on depth of reflection, inclusion of personal insights, understanding of material, proper formatting, and writing quality. A second set of instructions is also provided for a cover letter assignment where students apply for a health IT job by outlining their qualifications.
BUSI 443Case Study 3 Instructions Recruiting and Selecting High.docxRAHUL126667
BUSI 443
Case Study 3 Instructions: Recruiting and Selecting High-Level Managers through the Internet
You will complete the “Recruiting and Selecting High-Level Managers through the Internet” case in the Nkomo et al. text (#35 on pp. 112–113, 2011). You will write a 3–5-page essay (total does not include title page or reference page) that answers the 4 questions (1–4) on p. 113. Do not simply answer the questions. This is an essay and must be written to include an introduction, body, and conclusion. It may prove helpful to use the topic of the questions (advantages and disadvantages of internet recruitment and selection, the three approaches to online recruiting and selection, etc.) as section headers in your essay. Your response must be supported by at least 2 peer-reviewed resources. These resources must have been published within the last 5 years. Do not use other textbooks. The essay must be written in current APA format and include a title page, reference page, and in-text citations.
Note: This case study will not use the “small groups” described on p. 113 to answer the 4 questions.
Submit your assignment through SafeAssign as a draft to check for plagiarism before submitting it for points.
Data Analysis Plan
Details:
After the data are collected and before program evaluators meet with management, the data must be analyzed to ensure that it will provide the right type of information for the evaluation. Of vital importance is ensuring that the data fit the indicators identified for analysis. Then, it must be decided how the data and results will be presented. It is important to present the information in ways that make it easy to understand, demonstrate relationships to other data, and allow the information to be used to support decision-making processes. In this assignment, you will write about the methods of analyzing and reporting the study data.
General Requirements:
Use the following information to ensure successful completion of the assignment:
· Locate the data collection procedures you developed in Module 5 to use as reference material for this assignment.
· Locate the mission statement and program description from the existing organization that you referenced in Module 2 to use as examples for this assignment.
· Instructors will be using a grading rubric to grade the assignments. It is recommended that learners review the rubric prior to beginning the assignment in order to become familiar with the assignment criteria and expectations for successful completion of the assignment.
· Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.
· This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.
· You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.
Directions:
Based on ...
1Running head TitleTITLE5Week 5 - Final Paper Final Paper.docxvickeryr87
1
Running head: Title
TITLE 5Week 5 - Final Paper
Final Paper
For your Final Paper, choose one of the following health care organizations:
· Hospital Corporation of America (HCA)
· Tenet Health System
· Mayo Clinic
· Henry Ford Health System
· Centers for Disease Control (CDC)
· Children’s Miracle Network
· Deborah Heart and Lung Center
· Medtronic
· Veterans Health Administration (VHA)
· National Institutes of Health (NIH)
· Planned Parenthood
· Indian Health Service (IHS)
· Health Markets
Conduct an evaluation of the organization based on strategic planning analysis, which includes the strengths and/or weaknesses that are internal to the organization and opportunities and/or threats external to the organization. Your strategic plan analysis must include at least three strengths and three weaknesses that are internal to the organization and at least three opportunities and three threats that are external to the organization. You must utilize at least five valid sources in your analysis. Examples of valid sources include organizational websites, annual reports, personal interviews with organizational leadership, investigative reports, government reports, and conference transcripts. Your Final Paper must address at least five key areas, concepts, and strategies that are outlined in the course text. These include:
· Internal and external assessments
· Competitive marketing analysis
· Identification of stakeholders
· Overview and assessments of services provided
· Competencies and resource
· Public entities and regulatory requirements
· Demographics served
· Strategic financial planning
· Financial and operational outcomes
· Current and future direction of the organization of choice
Writing the Final Paper
The Final Paper:
1. Must be 8 to 10 double-spaced pages in length, excluding the title and references pages, and formatted according to APA style as outlined in the Ashford Writing Center.
2. Must include a title page with the following:
· Title of paper
· Student’s name
· Course name and number
· Instructor’s name
· Date submitted
3. Must begin with an introductory paragraph that has a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must use at least five scholarly sources, including a minimum of two from the Ashford University Library.
7. Must document all sources in APA style as outlined in the Ashford Writing Center.
8. Must include a separate reference page that is formatted according to APA style as outlined in the Ashford Writing Center.
Carefully review the Grading Rubric (Links to an external site.)Links to an external site. for the criteria that will be used to evaluate your assignment.
Total Possible Score: 20.00
Introduction
Total: 2.00
Distinguished - Thoroughly and comprehensively developed introduction and thesis statement, giving a clear direction and purpose of the paper.
Proficient - Clearly developed introduction .
Throughout this course you have been preparing separate components.docxherthalearmont
Throughout this course you have been preparing separate components of a comprehensive 2,500-word financial analysis (excluding tables, figures, and addenda) of a chosen company following the nine-step assessment process detailed in Assessing a Company's Future Financial Health.
There are three parts to the final component assignment of the case study.
Part One (Case Study Component 4)
Apply the final three steps of the nine-step assessment process to develop a 750-word analysis of your chosen company:
1. Viability of the 3-5 Year Plan
2. Stress Test Under Scenarios of Adversity
3. Current Financing Plan
Part Two
Access the three prior component assignments, with instructor feedback incorporated, that you submitted in Topics 2, 4, and 6 see attachments. Integrate these three assignments into the final case study submission along with the Component 4 assignment in this topic to provide a comprehensive analysis inclusive of all nine steps that flows from start to finish.
Part Three
Assume that you will be presenting your analysis to a group of senior management at your place of employment that urgently needs to know this information to make a major financial decision for your company. In 250 words, develop an introduction to your analysis that can serve as an overview. Consider factors that might impede their ability to focus on the information you are presenting. For example, some of your audience may be pressed for time, another may have a crisis in their work team that needs to be attended to quickly, and others may simply not be paying attention. You have one chance to impress them; keep your overview focused, succinct, and informative. Present only key and other potentially relevant points this group needs to know.
Prepare this assignment according to the guidelines found in the APA Style Guide,. An abstract is not required.
This assignment uses a rubric below. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
1
Unsatisfactory
0.00%
2
Less than Satisfactory
65.00%
3
Satisfactory
75.00%
4
Good
85.00%
70.0 %
Content
5
Great
100%
40.0 %Incorporation of the Required Set of Elements in the Nine-Step Assessment Process for the Case Study Component
The required set of elements is not present.
The required set of elements is incorporated, but the information provided is incomplete, inaccurate, or otherwise deficient.
The required set of elements is incorporated, but minimal detail or support is provided for one or more components.
The required set of elements is present, and is incorporated in full. The submission encompasses essential details and provides appropriate support.
The requir ...
English 225 bp2 Part- Course ProjectREAD ALL OF THE INST.docxSALU18
This document provides instructions for a two-part course project consisting of a written report and PowerPoint presentation. Students must write a 6-10 page semi-formal business report on a topic of their choosing and present the information in the report using PowerPoint. The written report is due December 24th and the PowerPoint presentation is due December 30th. The document provides detailed guidelines on the required components and formatting for the written report and grading rubrics for both the report and presentation.
Develop both an external factor evaluation (EFE) matrix and an internal factor evaluation (IFE) matrix for a chosen organization. An EFE matrix summarizes external factors and allows for ranking their importance, while an IFE matrix does the same for internal factors. Completing both, along with a SWOT analysis, provides a holistic view of an organization's external opportunities and threats as well as its internal strengths and weaknesses. The document provides templates for the EFE and IFE matrices and guidelines for completing them, including discussing the pros and cons of each tool and how the organization can leverage strengths and address weaknesses.
AssignmentYou are employed by a consulting company. Your company.docxnormanibarber20063
Assignment
You are employed by a consulting company. Your company has recently been approached by a European company that is looking for new business opportunities overseas. One option that has been suggested to the board of directors is the mobile telecomindustry in South Africa. Your task is to evaluate the attractiveness of this industry. You are required therefore to carry out the necessary research to construct an analysis of the overall competitiveness and investment attractiveness of South African mobile telecom industry. You should use a range of published sources of information in this task, such as books, academic journals, periodicals, web resources and relevant databases.
Part 1: Porter’s National Diamond Analysis (2160 words)
Apply the extended version of Porter’s National Diamond (PND) model to the of South African mobile telecom industry
· Insert diagram with summary of analysis; stating clear the (+) and (-)
· DO NOT change the diagram/arrows
· Use each condition of the model as a header, use sub-headers when necessary
· Analyse each condition with relevance to the industry
· Ensure points are relevant.
· Use table, charts, diagrams when necessary.
· State your sources clearly.
Part 2: Market Entry Strategy (720 words)
Based on your research and analysis of the country’s institutional environment, discuss the advantages and limitations of using Foreign Direct Investment (FDI) as an entry strategy for South African mobile telecom industry. You need to evaluate at least two relevant market entry modes and provide a clear recommendation.
· Discuss 2 Foreign Direct Investment (FDIs) on its advantages & limitations.
· Select & recommend 1 FDI based on your analysis in Part 1.
· If Joint Venture or Acquisition -> recommend a South African company & justify why
· If Greenfield -> recommend location & justify why
Part 3: Contemporary Management Issues (720 words)
Discuss TWO key management issues identified from your analysis (Part 1 and Part 2) that should be taken into account before starting operations in South African mobile telecom industry.
· Problem faced when operating in South Africa,
· Regulation
· Culture
PrintProgram Evaluation Proposal Scoring Guide
Program Evaluation Proposal Scoring Guide
Criteria Non-performance Basic Proficient Distinguished Revise a needs analysis based on feedback and information from readings. Does not revise a needs analysis. Revises a needs analysis but does not adequately address faculty feedback. Revises a needs analysis based on feedback and information from readings.Revises a needs analysis based on feedback and information from readings, as well as further independent reflection or significant improvements in writing. Create a plan for collecting appropriate data supported by clear rationale. Does not discuss ways to collect evaluation data. Discusses ways to collect evaluation data.Creates a plan for collecting appropriate data supported by clear ra.
Benchmark Assignment - Spiritual Needs Assessment and Reflection .docxAASTHA76
Benchmark Assignment - Spiritual Needs Assessment and Reflection
1
Unsatisfactory
0.00%
2
Less Than Satisfactory
65.00%
3
Satisfactory
75.00%
4
Good
85.00%
5
Excellent
100.00%
70.0 %Content
40.0 %Tool for Assessing the Spiritual Needs of Patients CONHCP: 5.2
Tool for assessing the spiritual needs of patients show little to no relevance to the experiences of patients. A transcript of the interview is either missing or not relevant.
Tool for assessing the spiritual needs of patients is present but lacks focus on experiences of patients. A clear transcript of the interview is provided.
Tool for assessing the spiritual needs of patients is present and focuses on experiences of patients. A clear transcript of the interview is provided.
Tool for assessing the spiritual needs of patients is present and focuses on experiences of patient. The tool uses reliable methods for gathering data. A clear transcript of the interview is provided.
Tool for assessing the spiritual needs of patients is present and focuses on experiences of patients. The tool uses effective methods for gathering data that produces the results intended. A clear transcript of the interview is provided.
30.0 %Analysis of Interview Experience
An analysis of the interview experience shows little to no relevance to the assignment instructions.
An analysis of the interview experience is included but addresses a few of the points included in the assignment instructions.
An analysis of the interview experience is included and addresses most of the points included in the assignment instructions.
An analysis of the interview experience is included and addresses all of the points included in the assignment instructions.
An analysis of the interview experience is included and addresses all of the points included in the assignment instructions. The analysis shows a deep understanding of the connections.
20.0 %Organization and Effectiveness
7.0 %Thesis Development and Purpose
Paper lacks any discernible overall purpose or organizing claim.
Thesis and/or main claim are insufficiently developed and/or vague; purpose is not clear.
Thesis and/or main claim are apparent and appropriate to purpose.
Thesis and/or main claim are clear and forecast the development of the paper. They are descriptive and reflective of the arguments and appropriate to the purpose.
Thesis and/or main claim are comprehensive. The essence of the paper is contained within the thesis. Thesis statement makes the purpose of the paper clear.
8.0 %Argument Logic and Construction
Statement of purpose is not justified by the conclusion. The conclusion does not support the claim made. Argument is incoherent and uses noncredible sources.
Sufficient justification of claims is lacking. Argument lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility.
Argument is orderly, but may have a few inconsistencies. The argument presents minimal justification of claims. Argument logically, but ...
1. The Incident Command System (ICS) is a tool forA. Co.docxstilliegeorgiana
1. The Incident Command System (ICS) is a tool for:
A. Command, control, and coordination at an incident
B. Interagency responses only
C. Multi-jurisdictional responses only
D. Responses involving first-response personnel only
2. ICS can be used to manage all types of incidents.
A. True
B. False
3. Federal law requires that ICS be used for all natural disasters.
A. True
B. False
4.The ICS General Staff includes:
A. Branch, Division, Group, and Unit managers
B. All managers of operational resources.
C. Planning, Operations, Logistics, and Finance/Administration Section Chiefs
D. Incident Commander and the Information, Safety, and Liaison Officers
5. All incidents, regardless of size, will have an Incident Commander.
A. True
B. False
6. In an ICS environment, the optimum span of control is:
A. Two (2) resources
B. Five (5) resources
C. Eight (8) resources
D. Ten (10) resources
7. Which section is responsible for providing incident facilities?
A. Planning
B. Operations
C. Logistics
D. Finance/Administration
8. Which section is responsible for documenting the status of resources, incident response, and developing the IAP?
A. Planning
B. Operations
C. Logistics
D. Finance/Administration
9. The Incident Commander is responsible for all the following EXCEPT:
A. Protecting life and property
B. Controlling resources assigned to the incident
C. Maintaining accountability
D. Coordinating the community-wide response
10. Given what you know about your agency, your job and you capabilities, where would you most likely be assigned in an ICS structure? To whom would you report? Be sure to include what your job is or would be during an event.
.
1. The Thirteenth Amendment effectively brought an end to slaver.docxstilliegeorgiana
1. The Thirteenth Amendment effectively brought an end to slavery in the United States. Lincoln had issued the Emancipation Proclamation over 3 years earlier. Why, then, was the Thirteenth Amendment issued? Was it necessary? How come?
2. The Fourteenth Amendment settled the question of who is a citizen of the United States. (anyone naturalized or born here). Why are Indians excluded?
3. Persons who are citizens may not be denied the right to vote according to the Fifteenth Amendment. The Civil Rights crises of the 1960s, and the work of Martin Luther King (and many others) sought, among other things, to assure that the right to vote was available to all. Why? The Fifteenth Amendment had been passed almost a hundred years earlier. How could persons be denied the ballot?
4. How could Andrew Johnson, Lincoln's successor, veto the Civil Rights Bill in 1866 when the 13th Amendment had already been passed in 1865? What issues did he cite to justify his veto? (Hint: look at the Johnson primary source)
5. The 14th Amendment. How does Foner explain the relationship between the Federal and the State as a result of the 14th Amendment?
https://util.wwnorton.com/jwplayer?type=video&msrc=/wwnorton.college.public/history/give/reconstruction-johnson.mp4&csrc=/wwnorton.college.public/history/give/reconstruction-johnson.vtt&cp=1
https://util.wwnorton.com/jwplayer?type=video&msrc=/wwnorton.college.public/history/give/14th-amendment.mp4&csrc=/wwnorton.college.public/history/give/14th-amendment.vtt&cp=1
https://util.wwnorton.com/jwplayer?type=video&msrc=/wwnorton.college.public/history/give/reconstruction-amendments-2.mp4&csrc=/wwnorton.college.public/history/give/reconstruction-amendments-2.vtt&cp=1
.
1. The Thirteenth Amendment effectively brought an end to slavery in.docxstilliegeorgiana
1. The Thirteenth Amendment effectively brought an end to slavery in the United States. Lincoln had issued the Emancipation Proclamation over 3 years earlier. Why, then, was the Thirteenth Amendment issued? Was it necessary? How come?
2. The Fourteenth Amendment settled the question of who is a citizen of the United States. (anyone naturalized or born here). Why are Indians excluded?
3. Persons who are citizens may not be denied the right to vote according to the Fifteenth Amendment. The Civil Rights crises of the 1960s, and the work of Martin Luther King (and many others) sought, among other things, to assure that the right to vote was available to all. Why? The Fifteenth Amendment had been passed almost a hundred years earlier. How could persons be denied the ballot?
4. How could Andrew Johnson, Lincoln's successor, veto the Civil Rights Bill in 1866 when the 13th Amendment had already been passed in 1865? What issues did he cite to justify his veto? (Hint: look at the Johnson primary source)
5. The 14th Amendment. How does Foner explain the relationship between the Federal and the State as a result of the 14th Amendment?
https://util.wwnorton.com/jwplayer?type=video&msrc=/wwnorton.college.public/history/give/reconstruction-johnson.mp4&csrc=/wwnorton.college.public/history/give/reconstruction-johnson.vtt&cp=1
https://util.wwnorton.com/jwplayer?type=video&msrc=/wwnorton.college.public/history/give/14th-amendment.mp4&csrc=/wwnorton.college.public/history/give/14th-amendment.vtt&cp=1
https://util.wwnorton.com/jwplayer?type=video&msrc=/wwnorton.college.public/history/give/reconstruction-amendments-2.mp4&csrc=/wwnorton.college.public/history/give/reconstruction-amendments-2.vtt&cp=1
.
1. The Fight for a True Democracyhttpswww.nytimes.com201.docxstilliegeorgiana
1. The Fight for a True Democracy
https://www.nytimes.com/2019/08/23/podcasts/1619-slavery-anniversary.html
(Follow the link to the podcast)
Directions:
Students will listen to this podcast and write 3 paragraphs about it. One paragraph should summarize the podcast episode, the second paragraph should discuss its significance in U.S. History, and the last paragraph should explain what the student thought about the podcast.
.
1. The article for week 8 described hip hop as a weapon. This weeks.docxstilliegeorgiana
1. The article for week 8 described hip hop as a weapon. This week's reading makes several references to hip hop and spirituality? Can hip hop be described as a spiritual movement? Why or why not?
2. In the movie, "I Love Hip Hop in Morocco" on of the rappers repeatedly used the "N" word. Do you agree with his use of the "N" word for Moroccans? How did he justify its use?
.
1. The Hatch Act defines prohibited activities of public employees. .docxstilliegeorgiana
1. The Hatch Act defines prohibited activities of public employees. Analyze the significance of these prohibitions with regard to an individual’s political actions. Provide a rationale for your response.
2. Analyze the key ethical challenges of privatization. Take a position on whether the private sector should be responsible for program outcomes of a public program or service. Provide a rationale for your response
.
1. The Case for Reparations” by Ta-Nehisi Coates (604-19) in Rere.docxstilliegeorgiana
1. “The Case for Reparations” by Ta-Nehisi Coates (604-19) in Rereading America
2. “Choosing a School for My Daughter in a Segregated City” (152) by Nikole Hannah-Jones3. “From Social Class and the Hidden Curriculum of Work” (136) by Jean Anyon
4. John Taylor Gatto's "Against School" (114) in Rereading America
How to Do Extra Credit: 1. 5 Paged Essay-Must Be Singled Spaced.
For 100 points do extra credit where you review a film, video, music video, or lecture or book that reflects the discussions in class. Write a paper on themes presented in the class reflected in one of those mediums. Consider the ideas about culture. Observe how culture and condition were presented. Think about what values were being preserved or dismantled. Then, write in third person, what was learned. The essay is in third person; don’t write you, we, our us, or me. It is not considered academic.
Question: What are the themes in the event that link to the course, and how do those themes represent social problems or ways to resolve those problems?
1st Paragraph 100 POINTS FOR ESSAY
Introduction: Write summary of the event, lecture, music video, or song. (5 sentences)
Thesis: Answer the questions above. (1-2 sentences)
2nd Paragraph
Point: Write what is the importance of the theme. (1-2 sentences)
Illustration A. Summary (3 sentences)
Illustration B. Quotation (1-2 lines)
Explanation:
A. Explain the importance of the quote (2 sentences)
B. Explain how the importance is linked to Anzaldua (2 sentences)
3rd Paragraph
Point: Write what is the importance of the theme. (1-2 sentences)
Illustration A. Summary (3 sentences)
Illustration B. Quotation (1-2 lines)
Explanation:
A. Explain the importance of the quote (2 sentences)
B. Explain how the importance is linked Anzaldua (2 sentences)
4th Paragraph
Point: Write what is the importance of the theme. (1-2 sentences)
Illustration A. Summary (3 sentences)
Illustration B. Quotation (1-2 lines)
Explanation:
A. Explain the importance of the quote (2 sentences)
B. Explain how the importance is linked to Anzaldua (2 sentences)
5th Conclusion: Write 3 sentences on what you learned you didn't know before. Write in third person.
.
1. Some people say that chatbots are inferior for chatting.Others di.docxstilliegeorgiana
This document contains 6 prompts for short essays on topics related to chatbots. The prompts cover debates about chatbot capabilities, financial benefits of chatbots, IBM Watson's goal of reaching 1 billion people by 2018, comparing chatbots on Facebook and WeChat, researching the role of chatbots in helping dementia patients, and how the Singapore government is working with Microsoft to develop chatbots for e-government services. Responses should be in APA format with 2 references and be 2 pages long.
1. Some people say that chatbots are inferior for chatting.Other.docxstilliegeorgiana
1. Some people say that chatbots are inferior for chatting.Others disagree. Discuss.
2. Discuss the financial benefits of chatbots.
3. Discuss how IBM Watson will reach 1 billion people by 2018 and what the implications of that are.
4. Compare the chatbots of Facebook and WeChat. Which has more functionalities?
5. Research the role of chatbots in helping patients with dementia
6. Microsoft partners with the government of Singapore to develop chatbots for e-services. Find out how this is done.
APA format with 2 references.
2 pages
.
1. Some people say that chatbots are inferior for chatting. Others d.docxstilliegeorgiana
1. Some people say that chatbots are inferior for chatting. Others disagree. Discuss.
2. Discuss the financial benefits of chatbots.
3. Discuss how IBM Watson will reach 1 billion people by 2018 and what the implications of that are.
4. Compare the chatbots of Facebook and WeChat. Which has more functionalities?
5. Research the role of chatbots in helping patients with dementia.
6.Microsoft partners with the government of Singapore to develop chatbots for e-services. Find out how this is done.
Note: Each question must be answered in 6-7 ines and refernces must be APA cited
.
1. Tell us about yourself and your personal journey that has to .docxstilliegeorgiana
1. Tell us about yourself and your personal journey that has to lead you to the University of the ABC. (Currently, I’m pursuing my masters in IT and next applying for Ph.D. In IT) in same ABC university
2. What are your research interests in the area of information technology? How did you become interested in this area of research?
3. What unique qualities do you think you have that will help you in being successful in this program? (Ph.D. IT Program)
4. How can obtaining a doctorate impact your contribution to the practices of information technology? Where do you see yourself after obtaining a doctorate from ABC?
.
1. Tell us what characteristics of Loma Linda University are particu.docxstilliegeorgiana
1. Tell us what characteristics of Loma Linda University are particularly attractive and meaningful to you and why you have chosen to apply for advanced education.
(500 words)
2.
LLU believes deeply in integrating spiritual values into the educational experience. As a result, religion courses and chapel attendance are part of the curriculum. Tell us why you believe such a faith-based education would be of special benefit to you. (500 words)
3.
Tell us the desirable qualities that you see in yourself that you believe would aid us in considering your application. (1000 words)
4. Discuss how your spiritual origins, development, and experience have influenced and been integrated into your daily life. (1000 words)
.
More Related Content
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Please see the videoVideo on Codinghttpswww.youtube.com.docxmattjtoni51554
Please see the video
Video on Coding:
https://www.youtube.com/watch?v=DRL4PF2u9XA
DIRECTIONS
The first step of the EBP process is to develop a question from the nursing practice problem of interest.
Select a practice problem of interest to use as the focus of your research.
Start with the patient and identify the clinical problems or issues that arise from clinical care.
Following the PICOT format, write a PICOT statement in your selected practice problem area of interest, which is applicable to your proposed capstone project.
The PICOT statement will provide a framework for your capstone project (the project students must complete during their final course in the RN-BSN program of study).
Conduct a literature search to locate research articles focused on your selected practice problem of interest. This literature search should include both quantitative and qualitative peer-reviewed research articles to support your practice problem.
Select six peer-reviewed research articles which will be utilized through the next 5 weeks as reference sources. Be sure that some of the articles use qualitative research and that some use quantitative research. Create a reference list in which the six articles are listed. Beneath each reference include the article's abstract. The completed assignment should have a title page and a reference list with abstracts.
Suggestions for locating qualitative and quantitative research articles from credible sources:
1. Use a library database such as CINAHL Complete for your search.
2. Using the advanced search page check the box beside "Research Article" in the "Limit Your Results" section.
3. When setting up the search you can type your topic in the top box, then add quantitative or qualitative as a search term in one of the lower boxes. Research articles often are described as qualitative or quantitative.
To narrow/broaden your search, remove the words qualitative and quantitative and include words that narrow or broaden your main topic. For example: Diabetes and pediatric and dialysis. To determine what research design was used, review the abstract and the methods section of the article. The author will provide a description of data collection using qualitative or quantitative methods.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
RUBRIC
PICOT Statement and Literature Search
1
Unsatisfactory
0.00%
2
Less than Satisfactory
75.00%
3
Satisfactory
83.00%
4
Good
94.00%
5
Excellent
100.00%
80.0 %Content
20.0 %Nursing Practice Problem and PICOT Statement
A nursing practice problem is not clearly described and/or a PICOT statement is not included.
PICOT statement describes a nursing practice problem but lacks reliable sources.
PICOT statement describes .
GA – Client Project General Guidelines Mgmt5074 Fanshaw.docxhanneloremccaffery
GA – Client Project General Guidelines Mgmt5074
Fanshawe College | [email protected] Page 1
Here are some general guidelines for the term project.
Assume you have been asked to report to the owner of the company on the most pressing issues and compelling insights that you can find in the Google
Analytics data. What would you report on?
By this time, you should have lots of data gathered. It’s now your job to weed through it and pick out the best of the best. The best data, the best
insights/implication, and the best recommendations. You will not have the space to talk about it all. Please limit your report to 3 -5 pages max.
You WOULD NOT say “Your site bounce rate is 60%.” She would look at you and say “So What?”.
But you could say something like this…
“MOBILE USER EXPERIENCE
In the past 12 months, bounce rate from mobile devices has grown from 55% to 70%. Given that mobile traffic now represents over 50% of total traffic to the
site, we need to investigate whether mobile visitors are satisfied when they’re on our site. Because we are a firm that focuses on animal adoption, we would
hypothesize that mobile users could not find what they’re looking for on one page and therefore a 70% bounce rate is indicative of problems on the site and
would contribute to a low conversion rate. From the data, we can see that 80% of mobile users land on the home page from Apple iPhones. The home page
looks like this (insert screenshot).
According to Google’s mobile friendly checker, it is deficient in the following ways: (insert list)
We would also hypothesize that mobile user experience is not optimal because of these additional reasons: (insert your own list)
A good example of mobile user experience can be found at www.animalsforu.com (fictitious): (insert screenshot)
Here are 5 ways their mobile user experience is superior to ours: (insert your list)
Given our hypotheses and supporting data, we would suggest the following recommendations to improve mobile user experience and mobile bounce rate:
(insert list)
We will be testing the mobile version of the website with UserTesting.com in Project Part 2.”
http://www.animalsforu.com/
GA – Client Project General Guidelines Mgmt5074
Fanshawe College | [email protected] Page 2
Here is a checklist of things to watch out for:
1. No title page, no bibliography, no introduction, no conclusion. This is a professional report – just get to the meat of the data + recommendations. You
can precede a section like the one above with an underlined paragraph title. If you need to paraphrase and quote someone else’s content you can
include a short link to the website from which you found the data immediately following it (goo.gl/r5u8i) or you can include it in a footnote.
2. Include lots of visuals ONLY when they are needed to illustrate what you’re talking about and when they ADD value. For example, don’t chart bounce
rate in 2014 and 201 ...
1 the university of texas rio grande valleymaster of health sciensmile790243
The document provides instructions for a reflection paper assignment in a graduate health informatics course. Students are asked to write a 2-page paper reflecting on their experience with a case study group project. They should discuss lessons learned from working in a group, insights gained about course material, and how what they learned will impact their future practice. The paper should have an introduction, body, and conclusion and follow APA formatting guidelines. It will be graded based on depth of reflection, inclusion of personal insights, understanding of material, proper formatting, and writing quality. A second set of instructions is also provided for a cover letter assignment where students apply for a health IT job by outlining their qualifications.
BUSI 443Case Study 3 Instructions Recruiting and Selecting High.docxRAHUL126667
BUSI 443
Case Study 3 Instructions: Recruiting and Selecting High-Level Managers through the Internet
You will complete the “Recruiting and Selecting High-Level Managers through the Internet” case in the Nkomo et al. text (#35 on pp. 112–113, 2011). You will write a 3–5-page essay (total does not include title page or reference page) that answers the 4 questions (1–4) on p. 113. Do not simply answer the questions. This is an essay and must be written to include an introduction, body, and conclusion. It may prove helpful to use the topic of the questions (advantages and disadvantages of internet recruitment and selection, the three approaches to online recruiting and selection, etc.) as section headers in your essay. Your response must be supported by at least 2 peer-reviewed resources. These resources must have been published within the last 5 years. Do not use other textbooks. The essay must be written in current APA format and include a title page, reference page, and in-text citations.
Note: This case study will not use the “small groups” described on p. 113 to answer the 4 questions.
Submit your assignment through SafeAssign as a draft to check for plagiarism before submitting it for points.
Data Analysis Plan
Details:
After the data are collected and before program evaluators meet with management, the data must be analyzed to ensure that it will provide the right type of information for the evaluation. Of vital importance is ensuring that the data fit the indicators identified for analysis. Then, it must be decided how the data and results will be presented. It is important to present the information in ways that make it easy to understand, demonstrate relationships to other data, and allow the information to be used to support decision-making processes. In this assignment, you will write about the methods of analyzing and reporting the study data.
General Requirements:
Use the following information to ensure successful completion of the assignment:
· Locate the data collection procedures you developed in Module 5 to use as reference material for this assignment.
· Locate the mission statement and program description from the existing organization that you referenced in Module 2 to use as examples for this assignment.
· Instructors will be using a grading rubric to grade the assignments. It is recommended that learners review the rubric prior to beginning the assignment in order to become familiar with the assignment criteria and expectations for successful completion of the assignment.
· Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.
· This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.
· You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.
Directions:
Based on ...
1Running head TitleTITLE5Week 5 - Final Paper Final Paper.docxvickeryr87
1
Running head: Title
TITLE 5Week 5 - Final Paper
Final Paper
For your Final Paper, choose one of the following health care organizations:
· Hospital Corporation of America (HCA)
· Tenet Health System
· Mayo Clinic
· Henry Ford Health System
· Centers for Disease Control (CDC)
· Children’s Miracle Network
· Deborah Heart and Lung Center
· Medtronic
· Veterans Health Administration (VHA)
· National Institutes of Health (NIH)
· Planned Parenthood
· Indian Health Service (IHS)
· Health Markets
Conduct an evaluation of the organization based on strategic planning analysis, which includes the strengths and/or weaknesses that are internal to the organization and opportunities and/or threats external to the organization. Your strategic plan analysis must include at least three strengths and three weaknesses that are internal to the organization and at least three opportunities and three threats that are external to the organization. You must utilize at least five valid sources in your analysis. Examples of valid sources include organizational websites, annual reports, personal interviews with organizational leadership, investigative reports, government reports, and conference transcripts. Your Final Paper must address at least five key areas, concepts, and strategies that are outlined in the course text. These include:
· Internal and external assessments
· Competitive marketing analysis
· Identification of stakeholders
· Overview and assessments of services provided
· Competencies and resource
· Public entities and regulatory requirements
· Demographics served
· Strategic financial planning
· Financial and operational outcomes
· Current and future direction of the organization of choice
Writing the Final Paper
The Final Paper:
1. Must be 8 to 10 double-spaced pages in length, excluding the title and references pages, and formatted according to APA style as outlined in the Ashford Writing Center.
2. Must include a title page with the following:
· Title of paper
· Student’s name
· Course name and number
· Instructor’s name
· Date submitted
3. Must begin with an introductory paragraph that has a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must use at least five scholarly sources, including a minimum of two from the Ashford University Library.
7. Must document all sources in APA style as outlined in the Ashford Writing Center.
8. Must include a separate reference page that is formatted according to APA style as outlined in the Ashford Writing Center.
Carefully review the Grading Rubric (Links to an external site.)Links to an external site. for the criteria that will be used to evaluate your assignment.
Total Possible Score: 20.00
Introduction
Total: 2.00
Distinguished - Thoroughly and comprehensively developed introduction and thesis statement, giving a clear direction and purpose of the paper.
Proficient - Clearly developed introduction .
Throughout this course you have been preparing separate components.docxherthalearmont
Throughout this course you have been preparing separate components of a comprehensive 2,500-word financial analysis (excluding tables, figures, and addenda) of a chosen company following the nine-step assessment process detailed in Assessing a Company's Future Financial Health.
There are three parts to the final component assignment of the case study.
Part One (Case Study Component 4)
Apply the final three steps of the nine-step assessment process to develop a 750-word analysis of your chosen company:
1. Viability of the 3-5 Year Plan
2. Stress Test Under Scenarios of Adversity
3. Current Financing Plan
Part Two
Access the three prior component assignments, with instructor feedback incorporated, that you submitted in Topics 2, 4, and 6 see attachments. Integrate these three assignments into the final case study submission along with the Component 4 assignment in this topic to provide a comprehensive analysis inclusive of all nine steps that flows from start to finish.
Part Three
Assume that you will be presenting your analysis to a group of senior management at your place of employment that urgently needs to know this information to make a major financial decision for your company. In 250 words, develop an introduction to your analysis that can serve as an overview. Consider factors that might impede their ability to focus on the information you are presenting. For example, some of your audience may be pressed for time, another may have a crisis in their work team that needs to be attended to quickly, and others may simply not be paying attention. You have one chance to impress them; keep your overview focused, succinct, and informative. Present only key and other potentially relevant points this group needs to know.
Prepare this assignment according to the guidelines found in the APA Style Guide,. An abstract is not required.
This assignment uses a rubric below. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
1
Unsatisfactory
0.00%
2
Less than Satisfactory
65.00%
3
Satisfactory
75.00%
4
Good
85.00%
70.0 %
Content
5
Great
100%
40.0 %Incorporation of the Required Set of Elements in the Nine-Step Assessment Process for the Case Study Component
The required set of elements is not present.
The required set of elements is incorporated, but the information provided is incomplete, inaccurate, or otherwise deficient.
The required set of elements is incorporated, but minimal detail or support is provided for one or more components.
The required set of elements is present, and is incorporated in full. The submission encompasses essential details and provides appropriate support.
The requir ...
English 225 bp2 Part- Course ProjectREAD ALL OF THE INST.docxSALU18
This document provides instructions for a two-part course project consisting of a written report and PowerPoint presentation. Students must write a 6-10 page semi-formal business report on a topic of their choosing and present the information in the report using PowerPoint. The written report is due December 24th and the PowerPoint presentation is due December 30th. The document provides detailed guidelines on the required components and formatting for the written report and grading rubrics for both the report and presentation.
Develop both an external factor evaluation (EFE) matrix and an internal factor evaluation (IFE) matrix for a chosen organization. An EFE matrix summarizes external factors and allows for ranking their importance, while an IFE matrix does the same for internal factors. Completing both, along with a SWOT analysis, provides a holistic view of an organization's external opportunities and threats as well as its internal strengths and weaknesses. The document provides templates for the EFE and IFE matrices and guidelines for completing them, including discussing the pros and cons of each tool and how the organization can leverage strengths and address weaknesses.
AssignmentYou are employed by a consulting company. Your company.docxnormanibarber20063
Assignment
You are employed by a consulting company. Your company has recently been approached by a European company that is looking for new business opportunities overseas. One option that has been suggested to the board of directors is the mobile telecomindustry in South Africa. Your task is to evaluate the attractiveness of this industry. You are required therefore to carry out the necessary research to construct an analysis of the overall competitiveness and investment attractiveness of South African mobile telecom industry. You should use a range of published sources of information in this task, such as books, academic journals, periodicals, web resources and relevant databases.
Part 1: Porter’s National Diamond Analysis (2160 words)
Apply the extended version of Porter’s National Diamond (PND) model to the of South African mobile telecom industry
· Insert diagram with summary of analysis; stating clear the (+) and (-)
· DO NOT change the diagram/arrows
· Use each condition of the model as a header, use sub-headers when necessary
· Analyse each condition with relevance to the industry
· Ensure points are relevant.
· Use table, charts, diagrams when necessary.
· State your sources clearly.
Part 2: Market Entry Strategy (720 words)
Based on your research and analysis of the country’s institutional environment, discuss the advantages and limitations of using Foreign Direct Investment (FDI) as an entry strategy for South African mobile telecom industry. You need to evaluate at least two relevant market entry modes and provide a clear recommendation.
· Discuss 2 Foreign Direct Investment (FDIs) on its advantages & limitations.
· Select & recommend 1 FDI based on your analysis in Part 1.
· If Joint Venture or Acquisition -> recommend a South African company & justify why
· If Greenfield -> recommend location & justify why
Part 3: Contemporary Management Issues (720 words)
Discuss TWO key management issues identified from your analysis (Part 1 and Part 2) that should be taken into account before starting operations in South African mobile telecom industry.
· Problem faced when operating in South Africa,
· Regulation
· Culture
PrintProgram Evaluation Proposal Scoring Guide
Program Evaluation Proposal Scoring Guide
Criteria Non-performance Basic Proficient Distinguished Revise a needs analysis based on feedback and information from readings. Does not revise a needs analysis. Revises a needs analysis but does not adequately address faculty feedback. Revises a needs analysis based on feedback and information from readings.Revises a needs analysis based on feedback and information from readings, as well as further independent reflection or significant improvements in writing. Create a plan for collecting appropriate data supported by clear rationale. Does not discuss ways to collect evaluation data. Discusses ways to collect evaluation data.Creates a plan for collecting appropriate data supported by clear ra.
Benchmark Assignment - Spiritual Needs Assessment and Reflection .docxAASTHA76
Benchmark Assignment - Spiritual Needs Assessment and Reflection
1
Unsatisfactory
0.00%
2
Less Than Satisfactory
65.00%
3
Satisfactory
75.00%
4
Good
85.00%
5
Excellent
100.00%
70.0 %Content
40.0 %Tool for Assessing the Spiritual Needs of Patients CONHCP: 5.2
Tool for assessing the spiritual needs of patients show little to no relevance to the experiences of patients. A transcript of the interview is either missing or not relevant.
Tool for assessing the spiritual needs of patients is present but lacks focus on experiences of patients. A clear transcript of the interview is provided.
Tool for assessing the spiritual needs of patients is present and focuses on experiences of patients. A clear transcript of the interview is provided.
Tool for assessing the spiritual needs of patients is present and focuses on experiences of patient. The tool uses reliable methods for gathering data. A clear transcript of the interview is provided.
Tool for assessing the spiritual needs of patients is present and focuses on experiences of patients. The tool uses effective methods for gathering data that produces the results intended. A clear transcript of the interview is provided.
30.0 %Analysis of Interview Experience
An analysis of the interview experience shows little to no relevance to the assignment instructions.
An analysis of the interview experience is included but addresses a few of the points included in the assignment instructions.
An analysis of the interview experience is included and addresses most of the points included in the assignment instructions.
An analysis of the interview experience is included and addresses all of the points included in the assignment instructions.
An analysis of the interview experience is included and addresses all of the points included in the assignment instructions. The analysis shows a deep understanding of the connections.
20.0 %Organization and Effectiveness
7.0 %Thesis Development and Purpose
Paper lacks any discernible overall purpose or organizing claim.
Thesis and/or main claim are insufficiently developed and/or vague; purpose is not clear.
Thesis and/or main claim are apparent and appropriate to purpose.
Thesis and/or main claim are clear and forecast the development of the paper. They are descriptive and reflective of the arguments and appropriate to the purpose.
Thesis and/or main claim are comprehensive. The essence of the paper is contained within the thesis. Thesis statement makes the purpose of the paper clear.
8.0 %Argument Logic and Construction
Statement of purpose is not justified by the conclusion. The conclusion does not support the claim made. Argument is incoherent and uses noncredible sources.
Sufficient justification of claims is lacking. Argument lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility.
Argument is orderly, but may have a few inconsistencies. The argument presents minimal justification of claims. Argument logically, but ...
Similar to Project 2 Tool AnalysisDonetello KelleyBMGT .docx (10)
1. The Incident Command System (ICS) is a tool forA. Co.docxstilliegeorgiana
1. The Incident Command System (ICS) is a tool for:
A. Command, control, and coordination at an incident
B. Interagency responses only
C. Multi-jurisdictional responses only
D. Responses involving first-response personnel only
2. ICS can be used to manage all types of incidents.
A. True
B. False
3. Federal law requires that ICS be used for all natural disasters.
A. True
B. False
4.The ICS General Staff includes:
A. Branch, Division, Group, and Unit managers
B. All managers of operational resources.
C. Planning, Operations, Logistics, and Finance/Administration Section Chiefs
D. Incident Commander and the Information, Safety, and Liaison Officers
5. All incidents, regardless of size, will have an Incident Commander.
A. True
B. False
6. In an ICS environment, the optimum span of control is:
A. Two (2) resources
B. Five (5) resources
C. Eight (8) resources
D. Ten (10) resources
7. Which section is responsible for providing incident facilities?
A. Planning
B. Operations
C. Logistics
D. Finance/Administration
8. Which section is responsible for documenting the status of resources, incident response, and developing the IAP?
A. Planning
B. Operations
C. Logistics
D. Finance/Administration
9. The Incident Commander is responsible for all the following EXCEPT:
A. Protecting life and property
B. Controlling resources assigned to the incident
C. Maintaining accountability
D. Coordinating the community-wide response
10. Given what you know about your agency, your job and you capabilities, where would you most likely be assigned in an ICS structure? To whom would you report? Be sure to include what your job is or would be during an event.
.
1. The Thirteenth Amendment effectively brought an end to slaver.docxstilliegeorgiana
1. The Thirteenth Amendment effectively brought an end to slavery in the United States. Lincoln had issued the Emancipation Proclamation over 3 years earlier. Why, then, was the Thirteenth Amendment issued? Was it necessary? How come?
2. The Fourteenth Amendment settled the question of who is a citizen of the United States. (anyone naturalized or born here). Why are Indians excluded?
3. Persons who are citizens may not be denied the right to vote according to the Fifteenth Amendment. The Civil Rights crises of the 1960s, and the work of Martin Luther King (and many others) sought, among other things, to assure that the right to vote was available to all. Why? The Fifteenth Amendment had been passed almost a hundred years earlier. How could persons be denied the ballot?
4. How could Andrew Johnson, Lincoln's successor, veto the Civil Rights Bill in 1866 when the 13th Amendment had already been passed in 1865? What issues did he cite to justify his veto? (Hint: look at the Johnson primary source)
5. The 14th Amendment. How does Foner explain the relationship between the Federal and the State as a result of the 14th Amendment?
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1. The Thirteenth Amendment effectively brought an end to slavery in.docxstilliegeorgiana
1. The Thirteenth Amendment effectively brought an end to slavery in the United States. Lincoln had issued the Emancipation Proclamation over 3 years earlier. Why, then, was the Thirteenth Amendment issued? Was it necessary? How come?
2. The Fourteenth Amendment settled the question of who is a citizen of the United States. (anyone naturalized or born here). Why are Indians excluded?
3. Persons who are citizens may not be denied the right to vote according to the Fifteenth Amendment. The Civil Rights crises of the 1960s, and the work of Martin Luther King (and many others) sought, among other things, to assure that the right to vote was available to all. Why? The Fifteenth Amendment had been passed almost a hundred years earlier. How could persons be denied the ballot?
4. How could Andrew Johnson, Lincoln's successor, veto the Civil Rights Bill in 1866 when the 13th Amendment had already been passed in 1865? What issues did he cite to justify his veto? (Hint: look at the Johnson primary source)
5. The 14th Amendment. How does Foner explain the relationship between the Federal and the State as a result of the 14th Amendment?
https://util.wwnorton.com/jwplayer?type=video&msrc=/wwnorton.college.public/history/give/reconstruction-johnson.mp4&csrc=/wwnorton.college.public/history/give/reconstruction-johnson.vtt&cp=1
https://util.wwnorton.com/jwplayer?type=video&msrc=/wwnorton.college.public/history/give/14th-amendment.mp4&csrc=/wwnorton.college.public/history/give/14th-amendment.vtt&cp=1
https://util.wwnorton.com/jwplayer?type=video&msrc=/wwnorton.college.public/history/give/reconstruction-amendments-2.mp4&csrc=/wwnorton.college.public/history/give/reconstruction-amendments-2.vtt&cp=1
.
1. The Fight for a True Democracyhttpswww.nytimes.com201.docxstilliegeorgiana
1. The Fight for a True Democracy
https://www.nytimes.com/2019/08/23/podcasts/1619-slavery-anniversary.html
(Follow the link to the podcast)
Directions:
Students will listen to this podcast and write 3 paragraphs about it. One paragraph should summarize the podcast episode, the second paragraph should discuss its significance in U.S. History, and the last paragraph should explain what the student thought about the podcast.
.
1. The article for week 8 described hip hop as a weapon. This weeks.docxstilliegeorgiana
1. The article for week 8 described hip hop as a weapon. This week's reading makes several references to hip hop and spirituality? Can hip hop be described as a spiritual movement? Why or why not?
2. In the movie, "I Love Hip Hop in Morocco" on of the rappers repeatedly used the "N" word. Do you agree with his use of the "N" word for Moroccans? How did he justify its use?
.
1. The Hatch Act defines prohibited activities of public employees. .docxstilliegeorgiana
1. The Hatch Act defines prohibited activities of public employees. Analyze the significance of these prohibitions with regard to an individual’s political actions. Provide a rationale for your response.
2. Analyze the key ethical challenges of privatization. Take a position on whether the private sector should be responsible for program outcomes of a public program or service. Provide a rationale for your response
.
1. The Case for Reparations” by Ta-Nehisi Coates (604-19) in Rere.docxstilliegeorgiana
1. “The Case for Reparations” by Ta-Nehisi Coates (604-19) in Rereading America
2. “Choosing a School for My Daughter in a Segregated City” (152) by Nikole Hannah-Jones3. “From Social Class and the Hidden Curriculum of Work” (136) by Jean Anyon
4. John Taylor Gatto's "Against School" (114) in Rereading America
How to Do Extra Credit: 1. 5 Paged Essay-Must Be Singled Spaced.
For 100 points do extra credit where you review a film, video, music video, or lecture or book that reflects the discussions in class. Write a paper on themes presented in the class reflected in one of those mediums. Consider the ideas about culture. Observe how culture and condition were presented. Think about what values were being preserved or dismantled. Then, write in third person, what was learned. The essay is in third person; don’t write you, we, our us, or me. It is not considered academic.
Question: What are the themes in the event that link to the course, and how do those themes represent social problems or ways to resolve those problems?
1st Paragraph 100 POINTS FOR ESSAY
Introduction: Write summary of the event, lecture, music video, or song. (5 sentences)
Thesis: Answer the questions above. (1-2 sentences)
2nd Paragraph
Point: Write what is the importance of the theme. (1-2 sentences)
Illustration A. Summary (3 sentences)
Illustration B. Quotation (1-2 lines)
Explanation:
A. Explain the importance of the quote (2 sentences)
B. Explain how the importance is linked to Anzaldua (2 sentences)
3rd Paragraph
Point: Write what is the importance of the theme. (1-2 sentences)
Illustration A. Summary (3 sentences)
Illustration B. Quotation (1-2 lines)
Explanation:
A. Explain the importance of the quote (2 sentences)
B. Explain how the importance is linked Anzaldua (2 sentences)
4th Paragraph
Point: Write what is the importance of the theme. (1-2 sentences)
Illustration A. Summary (3 sentences)
Illustration B. Quotation (1-2 lines)
Explanation:
A. Explain the importance of the quote (2 sentences)
B. Explain how the importance is linked to Anzaldua (2 sentences)
5th Conclusion: Write 3 sentences on what you learned you didn't know before. Write in third person.
.
1. Some people say that chatbots are inferior for chatting.Others di.docxstilliegeorgiana
This document contains 6 prompts for short essays on topics related to chatbots. The prompts cover debates about chatbot capabilities, financial benefits of chatbots, IBM Watson's goal of reaching 1 billion people by 2018, comparing chatbots on Facebook and WeChat, researching the role of chatbots in helping dementia patients, and how the Singapore government is working with Microsoft to develop chatbots for e-government services. Responses should be in APA format with 2 references and be 2 pages long.
1. Some people say that chatbots are inferior for chatting.Other.docxstilliegeorgiana
1. Some people say that chatbots are inferior for chatting.Others disagree. Discuss.
2. Discuss the financial benefits of chatbots.
3. Discuss how IBM Watson will reach 1 billion people by 2018 and what the implications of that are.
4. Compare the chatbots of Facebook and WeChat. Which has more functionalities?
5. Research the role of chatbots in helping patients with dementia
6. Microsoft partners with the government of Singapore to develop chatbots for e-services. Find out how this is done.
APA format with 2 references.
2 pages
.
1. Some people say that chatbots are inferior for chatting. Others d.docxstilliegeorgiana
1. Some people say that chatbots are inferior for chatting. Others disagree. Discuss.
2. Discuss the financial benefits of chatbots.
3. Discuss how IBM Watson will reach 1 billion people by 2018 and what the implications of that are.
4. Compare the chatbots of Facebook and WeChat. Which has more functionalities?
5. Research the role of chatbots in helping patients with dementia.
6.Microsoft partners with the government of Singapore to develop chatbots for e-services. Find out how this is done.
Note: Each question must be answered in 6-7 ines and refernces must be APA cited
.
1. Tell us about yourself and your personal journey that has to .docxstilliegeorgiana
1. Tell us about yourself and your personal journey that has to lead you to the University of the ABC. (Currently, I’m pursuing my masters in IT and next applying for Ph.D. In IT) in same ABC university
2. What are your research interests in the area of information technology? How did you become interested in this area of research?
3. What unique qualities do you think you have that will help you in being successful in this program? (Ph.D. IT Program)
4. How can obtaining a doctorate impact your contribution to the practices of information technology? Where do you see yourself after obtaining a doctorate from ABC?
.
1. Tell us what characteristics of Loma Linda University are particu.docxstilliegeorgiana
1. Tell us what characteristics of Loma Linda University are particularly attractive and meaningful to you and why you have chosen to apply for advanced education.
(500 words)
2.
LLU believes deeply in integrating spiritual values into the educational experience. As a result, religion courses and chapel attendance are part of the curriculum. Tell us why you believe such a faith-based education would be of special benefit to you. (500 words)
3.
Tell us the desirable qualities that you see in yourself that you believe would aid us in considering your application. (1000 words)
4. Discuss how your spiritual origins, development, and experience have influenced and been integrated into your daily life. (1000 words)
.
1. Tell us about yourself and your personal journey that has lea.docxstilliegeorgiana
1. Tell us about yourself and your personal journey that has lead you to University of the Cumberlands.
2. What are your research interests in the area of information technology? How did you become interested in this area of research?
3. What is your current job/career and how will this program impact your career growth?
4. What unique qualities do you think you have that will help you in being successful in this program?
5. How can obtaining a doctorate impact your contribution to the practices of information technology? Where do you see yourself after obtaining a doctorate from UC?
.
1. The Research paper will come in five parts. The instructions are.docxstilliegeorgiana
1. The Research paper will come in five parts. The instructions are:
RESEARCH PAPER TOPIC
Impact of Women in Missions History
o
Part 2:
Refined topic, edited abstract, outline, and ten sources - Students will incorporate any changes to topic, outline the paper, write questions to be answered by the research, and submit ten sources. Submit Part 2 by 11:59 p.m. (ET) on Sunday of Module/Week 3.
Note:
Some will need to limit their topic. Others will need to expand their topic. This process should begin this week and continue until the final project is submitted.
DUE SUNDAY, MAY 31ST
o
Part 3:
Introduction and first five pages - Students will submit the introduction and first five pages of the research paper. Submit Part 3 by 11:59 p.m. (ET) on Sunday of Module/Week 4.
DUE FRIDAY, JUNE 5TH
o
Part 4:
Introduction and first ten pages - Students will submit introduction and first ten pages, incorporating changes made to initial submission. Submit Part 4 by 11:59 p.m. (ET) on Sunday of Module/Week 5.
DUE FRIDAY, JUNE 12TH
o
Part 5:
Complete research paper - Students will submit the complete research paper. The paper will be 5000-6000 words in the body of the paper, with a minimum of ten academic resources cited. Submit Part 5 by 11:59 p.m. (ET) on Sunday of Module/Week 7
DUE FRIDAY, JUNE 19TH
.
1. The minutiae points located on a fingerprint will help determine .docxstilliegeorgiana
1. The minutiae points located on a fingerprint will help determine the _________________ of a fingerprint since it has been empirically demonstrated that no two fingerprints are alike.
2. A fingerprint will remain ______________ during an individual's lifetime.
3. The epidermis is the outer layer of the skin, while the ___________ is the inner layer of the skin.
4. The ____________ is formed by ridges entering from one side of the print, rising and falling, and exiting on the opposite side (like a wave).
5. Level 2 includes locating and comparing _________________
.
1. The initial post is to be posted first and have 300-500 words.docxstilliegeorgiana
1. The initial post is to be posted first and have 300-500 words
· The original post is substantive, showing depth of knowledge on the topic and requires 2 references. References are from LDRS 300 course text or readings.
· Substantive replies occur under two or more different threads, other than that belonging to you.
· Response posts to peers' original postings are respectful, show clear synthesis and evaluation of the content read, and provides depth, breath, or new insight to the topic.
· Be clearly written and contain no APA/spelling/grammatical errors
Use
APA Citations for all your sources and include an APA References list. (No Title Page, or other APA formatting is required)
Spelling and Grammar is important.
Discussion Question: Servant Leadership in a movie, book, or drama film you have enjoyed.
Based on our readings from
Lead Like Jesus
(Blanchard, Hodges, & Hendry, 2016),
Jesus on Leadership (Wilkes, 1998)
and thus far in the lectures of LDRS 300;
A Servant Leader models Jesus by having the following leadership traits
:
1. Followership.
2. Greatness in Service.
3. Takes Risks.
4. Shares Responsibility and Authority.
5. Practices
one of
the Being Habits or Doing Habits.
6. Embodies the Vision, Mission, and Values of the group.
7. Is a Performance Coach.
8. Displays Lessons Learned from The Work of a Carpenter.
Choose a character from a movie and discuss the following two questions.
1.
How did the character display TWO (2) traits of a Servant Leader like Jesus from the list above?
1.
Give
2 examples from the movie to support your position.
2. H
ow would you describe the EGO of this character in terms of the two ways EGO is discussed in this class? (
Edging God Out
Verses
Exalting God Only
)
1.
Give at least 2 examples from the movie to support your position.
.
1. The key elements of supplier measurement are quality, delivery, a.docxstilliegeorgiana
1. The key elements of supplier measurement are quality, delivery, and price. On the surface this appears to be a simple matter, but what are the complicating factors?
2. David Atkinson, the founder and Managing Director of Four Pillars, a management consulting and training company, states that “supplier relationship management is . . . process-focused. It’s a lot more about how the organization systematically plans, than it is about an ’interpersonal’ skill set of the procurement person or relationship manager.” Do you agree or disagree with this statement?
3. Supplier performance measurement is an essential lever for successful supplier management that encompasses both pre- and post-contract management. From this vantage point, how would you distinguish the focuses of supplier performance measurement undertaken pre-contract stage versus post-contract stage?
.
1. Search the Internet and locate an article that relates to the top.docxstilliegeorgiana
1. Search the Internet and locate an article that relates to the topic of HACKING and summarize the reading in your own words. Your summary should be 2-3 paragraphs in length and uploaded as a TEXT DOCUMENT.
2. Do you feel the benefits of cloud computing are worth the threats and vulnerabilities? Have we arrived at a point where we can trust external agencies to secure our most precious data? Please explain your answer.
3. In a few short paragraphs, explain which cloud services you use (Google, Amazon, iCloud, Verizon, Microsoft One, Dropbox, etc) and what type of information you store (docs, photos, music, other files?). How much space do you have and what does this cost per month?
.
1. Text mining – Text mining or text data mining is a process to e.docxstilliegeorgiana
1. Text mining – Text mining or text data mining is a process to extract high-quality information from the text. It is done through patterns and trends devised using statistical pattern learning. Firstly, the input data is structured. After structuring, patterns are derived from this structured data and finally, the output is evaluated and interpreted. The main applications of text mining include competitive intelligence, E-Discovery, National Security, and social media monitoring. It is a trending topic for the thesis in data mining.
Some research needs
Problem definition – In the first phase problem definition is listed i.e. business aims and objectives are determined taking into consideration certain factors like the current background and future prospective.
Data exploration – Required data is collected and explored using various statistical methods along with identification of underlying problems.
Data preparation – The data is prepared for modeling by cleansing and formatting the raw data in the desired way. The meaning of data is not changed while preparing.
Modeling – In this phase the data model is created by applying certain mathematical functions and modeling techniques. After the model is created it goes through validation and verification.
Evaluation – After the model is created, it is evaluated by a team of experts to check whether it satisfies business objectives or not.
Deployment – After evaluation, the model is deployed and further plans are made for its maintenance. A properly organized report is prepared with the summary of the work done.
Research paper Policy
· APA format
. https://apastyle.apa.org/
. https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html
· Min number of pages are 15 pages
· Must have
. Contents with page numbers
. Abstract
. Introduction
. The problem
4. Are there any sub-problems?
4. Is there any issue need to be present concerning the problem?
. The solutions
5. Steps of the solutions
. Compare the solution to other solution
. Any suggestion to improve the solution
. Conclusion
. References
· Missing one of the above will result -5/30 of the research paper
· Paper does not stick to the APA will result in 0 in the research paper
Spring 2020 Name: ______________________________
MATH 175 – Test 2 (Show Your Work )
7. Given
5
cos2
18
q
=-
and
180270
q
<<
oo
, find values of
sin
q
and
cos
q
.
8. Verify that each of the following is a trigonometric identity.
22
1sin
sec2sectantan
1sin
q
qqqq
q
-
=-+
+
9. Give the exact value of
4
cos2arctan
3
æö
ç÷
èø
without using a calculator.
10. Solve
2cos2cos2
qq
=
for all exact solutions in degrees.
PAGE
1
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Information Systems for Business and Beyond (2019)
Information System.
1. Students need to review 3 different social media platforms that a.docxstilliegeorgiana
1. Students need to review 3 different social media platforms that are not mainstream.
a. TikTok
b. Lasso
c. Vero
d. Steemit
e. Caffeine
f. Houseparty
g. Amazon Spark
h. Anchor
i. Facebook for Creators
j. Foursquare Swarm
k. Facecast
l. Google My Business
m. Reddit
2. Provide background of how the platform started, who owns them and how big of a following they have?
3. What are the platforms demographics?
4. Strategies and Tools/Platforms – Strengths, Opportunities for Improvement, and recommendation for each platform.
5. Monitoring and Measuring what to measure? What analytics? What tools to use?
6. What companies are currently posting on this platform?
7. Develop 2 case examples of how companies are using this platform to engage with their customers? Include images of posts.
.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
1. Project 2: Tool Analysis
Donetello Kelley
BMGT 495 6381
Dr. Morgan
Introduction
(The Introduction paragraph is the first paragraph of the paper
and will be used to describe to the reader the intent of the paper
explaining the main points covered in the paper. This intent
should be understood prior to reading the remainder of the
paper so the reader knows exactly what is being covered in the
paper. Write the introduction last to ensure all of the main
points are covered.)
Industry Analysis
(Perform a Porter's Five Forces analysis on the organization's
2. industry and the focal company in particular. The industry is
the global industry. Use the course material to identify the five
forces and what components make up each force. The analysis
of each force must clearly discuss ‘why and how’ and conclude
with the effect of the given force on the fortunes of the industry
(industry profitability) and/or industry dynamics; that is
whether the effect of the force on the industry is
weak/modest/average/moderate or strong/severe and also on the
focal company. You may not use a Porter's Five Forces analysis
that is already completed and available on the Internet. A zero
will result if used as the analysis has to be the result of your
research and your own development.)
Competitive Analysis
Competitive Analysis
(Perform a Competitive Analysis using the focal company’s
closest three competitors plus the selected company. Analyze
the competition's products and services explaining features,
value, targets, etc. What are the competition's strengths and
weaknesses and what is the market outlook for the
competition?)
Key Success Factors
(Identify and discuss at least eight (8) key success factors
(critical success factors). Each industry has different key
success factors so make sure the success factors fit the
industry. Review the Competitive Profile Matrix Example
under week 3 Content for clarification.)
Competitive Profile Matrix (CPM)
(Develop a Competitor Profile Matrix (CPM). Explain how you
developed the matrix. Make sure to support your reasoning.)
Partial SWOT Analysis
A SWOT analysis is a tool used to assess the strengths and
weaknesses (internal environment) and the opportunities and
threats (external environment) of an organization. You will
complete a partial SWOT analysis only completing an analysis
3. on the OT (Opportunities and Threats). The information
presented is not based on your beliefs but on fact-based, data-
driven information. The items used in the OT are factors that
are affecting or might affect the focal company or those
companies within the identified industry.
You may not use a SWOT analysis that is already completed
and available on the Internet. A zero will result if used as the
analysis has to be the result of your research and your own
development. NOTE: A matrix is a table. It is not an analysis.
(Develop an OT table using your research to identify at least
five (5) opportunities and five (5) threats that influence the
industry and the focal company. Make sure to cite the elements
within the table.)
(Perform an OT analysis (separate from SWOT table).)
External Factor Evaluation (EFE) Analysis
The External Factor Evaluation (EFE) matrix will allow you to
use the information from the industry analysis and the
competitive analysis to assess whether the focal company is
able to effectively take advantage of existing opportunities
while minimizing the identified external threats that will help
you formulate new strategies and policies. You will use the
opportunities and threats from the OT analysis.
(Using the information gathered for the OT analysis, develop an
EFE matrix using five (5) opportunities and five (5) threats.)
(Discuss how you developed the EFE matrix and the outcome.
Make sure to support your reasoning.)
Conclusion
(Create a concluding paragraph. The Conclusion is intended to
emphasize the purpose/significance of the analysis, emphasize
the significance/consequence of findings, and indicate the wider
applications that are derived from the main points of the
project’s requirements. You will draw conclusions about the
findings of the external environment analysis.)
References
4. (The reference page is on a separate page from the report. The
reference page is completed according to APA with each
reference left-justified with hanging indentation for subsequent
lines. References are completed in alphabetical order. Please
see the module, Learn to Use APA to ensure references are in
APA format.)
Rubic_Print_FormatCourse CodeClass CodeAssignment
TitleTotal PointsNUR-550NUR-550-O102Translational
Research Graphic
Organizer100.0CriteriaPercentageUnsatisfactory (0.00%)Less
than Satisfactory (80.00%)Satisfactory (88.00%)Good
(92.00%)Excellent (100.00%)CommentsPoints
EarnedTranslational Research Graphic
Organizer100.0%Comparison of Research in Relation to
Methodology 25.0%A comparison of research in relation to
methodology is not included.A comparison of research in
relation to methodology is present, but it lacks detail or is
incomplete.A comparison of research in relation to methodology
is present.A comparison of research in relation to methodology
is clearly provided and well developed.A comprehensive
comparison of research in relation to methodology is thoroughly
developed with supporting details.Comparison of Research in
Relation to Goals25.0%A comparison of research in relation to
goals is not included.A comparison of research in relation to
goals is present, but it lacks detail or is incomplete.A
comparison of research in relation to goals is present.A
comparison of research in relation to goals is clearly provided
and well developed.A comprehensive comparison of research in
relation to goals is thoroughly developed with supporting
details.Comparison of Research in Relation to Data
Collection25.0%A comparison of research in relation to data
collection is not included.A comparison of research in relation
to data collection is present, but it lacks detail or is
incomplete.A comparison of research in relation to data
5. collection is present.A comparison of research in relation to
data collection is clearly provided and well developed.A
comprehensive comparison research in relation to data
collection is thoroughly developed with supporting
details.Required Sources 5.0%Sources are not included.Number
of required sources is only partially met.Number of required
sources is met, but sources are outdated or
inappropriate.Number of required sources is met. Sources are
current, but not all sources are appropriate for the assignment
criteria and nursing content.Number of required resources is
met. Sources are current, and appropriate for the assignment
criteria and nursing content.Presentation10.0%The piece is not
neat or organized, and it does not include all required
elements.The work is not neat and includes minor flaws or
omissions of required elements.The overall appearance is
general, and major elements are missing.The overall appearance
is generally neat, with a few minor flaws or missing
elements.The work is well presented and includes all required
elements. The overall appearance is neat and
professional.Mechanics of Writing (includes spelling,
punctuation, grammar, and language use)5.0%Surface errors are
pervasive enough that they impede communication of meaning.
Inappropriate word choice or sentence construction is
employed.Frequent and repetitive mechanical errors distract the
reader. Inconsistencies in language choice (register) or word
choice are present. Sentence structure is correct but not
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Observations (Similarities/Differences)
Methodology
Goals
8. 2. When and how do firms respond to the competitive actions
taken by their rivals?
3. What moves can firms make to cooperate with other firms
and create mutual benefits?
Can Merck Stay Healthy?
On June 7, 2011, pharmaceutical giant Merck & Company Inc.
announced the formation of a strategic
alliance with Roche Holding AG, a smaller pharmaceutical firm
that is known for excellence in medical
testing. The firms planned to work together to create tests that
could identify cancer patients who might
benefit from cancer drugs that Merck had under development.
[1]
This was the second alliance formed between the companies in
less than a month. On May 16, 2011, the
US Food and Drug Administration approved a drug called
Victrelis that Merck had developed to treat
hepatitis C. Merck and Roche agreed to promote Victrelis
together. This surprised industry experts
because Merck and Roche had offered competing treatments for
hepatitis C in the past. The Merck/Roche
alliance was expected to help Victrelis compete for market
share with a new treatment called Incivek that
was developed by a team of two other pharmaceutical firms:
9. Vertex and Johnson & Johnson.
Experts predicted that Victrelis’s wholesale price of $1,100 for
a week’s supply could create $1 billion of
annual revenue. This could be an important financial boost to
Merck, although the company was already
enormous. Merck’s total of $46 billion in sales in 2010 included
approximately $5.0 billion in revenues
from asthma treatment Singulair, $3.3 billion for two closely
related diabetes drugs, $2.1 billion for two
closely related blood pressure drugs, and $1.1 billion for an
HIV/AIDS treatment.
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Despite these impressive numbers, concerns about Merck had
reduced the price of the firm’s stock from
nearly $60 per share at the start of 2008 to about $36 per share
by June 2011. A big challenge for Merck
is that once the patent on a drug expires, its profits related to
that drug plummet because generic
drugmakers can start selling the drug. The patent on Singulair is
set to expire in the summer of 2012, for
example, and a sharp decline in the massive revenues that
Singulair brings into Merck seemed
10. inevitable. [2]
A major step in the growth of Merck was the 2009 acquisition
of drugmaker Schering-Plough. By 2011,
Merck ranked fifty-third on the Fortune 500 list of America’s
largest companies. Rivals Pfizer (thirty-first)
and Johnson & Johnson (fortieth) still remained much bigger
than Merck, however. Important questions
also loomed large. Would the competitive and cooperative
moves made by Merck’s executives keep the
firm healthy? Or would expiring patents, fearsome rivals, and
other challenges undermine Merck’s
vitality?
Friedrich Jacob Merck had no idea that he was setting the stage
for such immense stakes when he took
the first steps toward the creation of Merck. He purchased a
humble pharmacy in Darmstadt, Germany, in
1688. In 1827, the venture moved into the creation of drugs
when Heinrich Emanuel Merck, a descendant
of Friedrich, created a factory in Darmstadt in 1827. The
modern version of Merck was incorporated in
1891. More than three hundred years after its beginnings, Merck
now has approximately ninety-four
thousand employees.
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Merck’s origins can be traced back more than three centuries to
Friedrich Jacob Merck’s purchase
of this pharmacy in 1688.
Image courtesy of
Wikimedia,http://upload.wikimedia.org/wikipedia/commons/e/e
b/ENGEL_APHOTHEKE.png.
For executives leading firms such as Merck, selecting a generic
strategy is a key aspect of business-level
strategy, but other choices are very important too. In their
ongoing battle to make their firms more
successful, executives must make decisions about what
competitive moves to make, how to respond to
rivals’ competitive moves, and what cooperative moves to
make. This chapter discusses some of the more
powerful and interesting options. As our opening vignette on
Merck illustrates, often another company,
such as Roche, will be a potential ally in some instances and a
potential rival in others.
[1] Stynes, T. 2011, June 7. Merck, Roche focus on tests for
cancer treatments. Wall Street Journal. Retrieved from
12. online.wsj.com/article/SB100014240527023044323045
76371491785709756.html?mod=googlenews_wsj
[2] Statistics drawn from Standard & Poor’s stock report on
Merck.
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6.1 Making Competitive Moves
Figure 6.1 Making Competitive Moves
Image courtesy of 663highland,
http://en.wikipedia.org/wiki/File:Enchoen27n3200.jpg
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L E A R N I N G O B JE C T I V E S
1. Understand the advantages and disadvantages of being a first
mover.
2. Know how disruptive innovations can change industries.
3. Describe two ways that using foothold can benefit firms.
4. Explain how firms can win without fighting using a blue
13. ocean strategy.
5. Describe the creative process of bricolage.
Being a First Mover: Advantages and Disadvantages
A famous cliché contends that “the early bird gets the worm.”
Applied to the business world, the cliché
suggests that certain benefits are available to a first mover into
a market that will not be available to later
entrants (Figure 6.1 "Making Competitive Moves"). A first-
mover advantage exists when making the
initial move into a market allows a firm to establish a dominant
position that other firms struggle to
overcome. For example, Apple’s creation of a user-friendly,
small computer in the early 1980s helped
fuel a reputation for creativity and innovation that persists
today. Kentucky Fried Chicken (KFC)
was able to develop a strong bond with Chinese officials by
being the first Western restaurant chain
to enter China. Today, KFC is the leading Western fast-food
chain in this rapidly growing market.
Genentech’s early development of biotechnology allowed it to
overcome many of the
pharmaceutical industry’s traditional entry barriers (such as
financial capital and distribution networks)
14. and become a profitable firm. Decisions to be first movers
helped all three firms to be successful in their
respective industries. [1]
On the other hand, a first mover cannot be sure that customers
will embrace its offering, making a first
move inherently risky. Apple’s attempt to pioneer the personal
digital assistant market, through its
Newton, was a financial disaster. The first mover also bears the
costs of developing the product and
educating customers. Others may learn from the first mover’s
successes and failures, allowing them to
cheaply copy or improve the product. In creating the Palm Pilot,
for example, 3Com was able to build on
Apple’s earlier mistakes. Matsushita often refines consumer
electronic products, such as compact disc
players and projection televisions, after Sony or another first
mover establishes demand. In many
industries, knowledge diffusion and public-information
requirements make such imitation increasingly
easy.
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15. One caution is that first movers must be willing to commit
sufficient resources to follow through on their
pioneering efforts. RCA and Westinghouse were the first firms
to develop active-matrix LCD display
technology, but their executives did not provide the resources
needed to sustain the products spawned by
this technology. Today, these firms are not even players in this
important business segment that supplies
screens for notebook computers, camcorders, medical
instruments, and many other products.
To date, the evidence is mixed regarding whether being a first
mover leads to success. One research study
of 1,226 businesses over a fifty-five-year period found that first
movers typically enjoy an advantage over
rivals for about a decade, but other studies have suggested that
first moving offers little or no advantages.
Perhaps the best question that executives can ask themselves
when deciding whether to be a first mover
is, how likely is this move to provide my firm with a sustainable
competitive advantage? First moves that
build on strategic resources such as patented technology are
difficult for rivals to imitate and thus are
likely to succeed. For example, Pfizer enjoyed a monopoly in
the erectile dysfunction market for five years
16. with its patented drug Viagra before two rival products (Cialis
and Levitra) were developed by other
pharmaceutical firms. Despite facing stiff competition, Viagra
continues to raise about $1.9 billion in sales
for Pfizer annually. [2]
In contrast, E-Trade Group’s creation in 2003 of the portable
mortgage seemed doomed to fail because it
did not leverage strategic resources. This innovation allowed
customers to keep an existing mortgage
when they move to a new home. Bigger banks could easily copy
the portable mortgage if it gained
customer acceptance, undermining E-Trade’s ability to profit
from its first move.
Disruptive Innovation
Some firms have the opportunity to shake up their industry by
introducing a disruptive innovation—an
innovation that conflicts with, and threatens to replace,
traditional approaches to competing within an
industry. The iPad has proved to be a disruptive innovation
since its introduction by Apple in 2010.
Many individuals quickly abandoned clunky laptop computers
in favor of the sleek tablet format offered
by the iPad. And as a first mover, Apple was able to claim a
large share of the market.
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The iPad story is unusual, however. Most disruptive innovations
are not overnight sensations. Typically, a
small group of customers embrace a disruptive innovation as
early adopters and then a critical mass of
customers builds over time. An example is digital cameras. Few
photographers embraced digital cameras
initially because they took pictures slowly and offered poor
picture quality relative to traditional film
cameras. As digital cameras have improved, however, they have
gradually won over almost everyone that
takes pictures. Executives who are deciding whether to pursue a
disruptive innovation must first make
sure that their firm can sustain itself during an initial period of
slow growth.
Footholds
In warfare, many armies establish small positions in geographic
territories that they have not occupied
previously. These footholds provide value in at least two ways.
First, owning a
foothold can dissuade other armies from attacking in the region.
18. Second, owning a foothold gives an army
a quick strike capability in a territory if the army needs to
expand its reach.
Similarly, some organizations find it valuable to establish
footholds in certain markets. Within the context
of business, a foothold is a small position that a firm
intentionally establishes within a market in which it
does not yet compete.[3] Swedish furniture seller IKEA is a
firm that relies on footholds. When IKEA enters
a new country, it opens just one store. This store is then used as
a showcase to establish IKEA’s brand.
Once IKEA gains brand recognition in a country, more stores
are established. [4]
Pharmaceutical giants such as Merck often obtain footholds in
emerging areas of medicine. In December
2010, for example, Merck purchased SmartCells Inc., a
company that was developing a possible new
treatment for diabetes. In May 2011, Merck acquired an equity
stake in BeiGene Ltd., a Chinese firm that
was developing novel cancer treatments and detection methods.
Competitive moves such as these offer
Merck relatively low-cost platforms from which it can expand if
clinical studies reveal that the treatments
are effective.
19. Blue Ocean Strategy
It is best to win without fighting.
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Sun-Tzu, The Art of War
A blue ocean strategy involves creating a new, untapped market
rather than competing with rivals in an
existing market. [5] This strategy follows the approach
recommended by the ancient master of strategy
Sun-Tzu in the quote above. Instead of trying to outmaneuver
its competition, a firm using a blue ocean
strategy tries to make the competition irrelevant. Baseball
legend Wee Willie Keeler offered a similar idea
when asked how to become a better hitter: “Hit ’em where they
ain’t.” In other words, hit the baseball where
there are no fielders rather than trying to overwhelm the fielders
with a ball hit directly at them.
Nintendo openly acknowledges following a blue ocean strategy
in its efforts to invent new markets. In
2006, Perrin Kaplan, Nintendo’s vice president of marketing
and corporate affairs for Nintendo of
20. America noted in an interview, “We’re making games that are
expanding our base of consumers in Japan
and America. Yes, those who’ve always played games are still
playing, but we’ve got people who’ve never
played to start loving it with titles like Nintendogs, Animal
Crossing and Brain Games. These games are
blue ocean in action.” [6] Other examples of companies creating
new markets include FedEx’s invention of
the fast-shipping business and eBay’s invention of online
auctions.
Bricolage
Bricolage is a concept that is borrowed from the arts and that,
like blue ocean strategy, stresses moves that
create new markets. Bricolage means using whatever materials
and resources happen to be available as
the inputs into a creative process. A good example is offered by
one of the greatest inventions in the
history of civilization: the printing press. As noted in the Wall
Street Journal, “The printing press is a
classic combinatorial innovation. Each of its key elements—the
movable type, the ink, the paper and the
press itself—had been developed separately well before
Johannes Gutenberg printed his first Bible in the
15th century. Movable type, for instance, had been
21. independently conceived by a Chinese blacksmith
named Pi Sheng four centuries earlier. The press itself was
adapted from a screw press that was being
used in Germany for the mass production of wine.” [7]
Gutenberg took materials that others had created
and used them in a unique and productive way.
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Executives apply the concept of bricolage when they combine
ideas from existing businesses to create a
new business. Think miniature golf is boring? Not when you
play at one of Monster Mini Golf’s more than
twenty-five locations. This company couples a miniature golf
course with the thrills of a haunted house. In
April 2011, Monster Mini Golf announced plans to partner with
the rock band KISS to create a “custom-
designed, frightfully fun course [that] will feature animated
KISS and monster props lurking in all 18
fairways” in Las Vegas. [8]
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22. Braveheart meets heavy metal when TURISAS takes the stage.
Image courtesy of Cecil,
http://en.wikipedia.org/wiki/File:Turisas_-_Jalometalli_2008_-
_02.JPG.
Many an expectant mother has lamented the unflattering nature
of maternity clothes and the boring
stores that sell them. Coming to the rescue is Belly Couture, a
boutique in Lubbock, Texas, that combines
stylish fashion and maternity clothes. The store’s clever
slogan—“Motherhood is haute”—reflects the
unique niche it fills through bricolage. A wilder example is
TURISAS, a Finnish rock band that has created
a niche for itself by combining heavy metal music with the
imagery and costumes of Vikings. The band’s
website describes their effort at bricolage as “inspirational
cinematic battle metal brilliance.” [9]No one
ever claimed that rock musicians are humble.
Strategy at the Movies
Love and Other Drugs
Competitive moves are chosen within executive suites, but they
are implemented by frontline employees.
Organizational success thus depends just as much on workers
23. such as salespeople excelling in their roles
as it does on executives’ ability to master strategy. A good
illustration is provided in the 2010 film Love
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and Other Drugs, which was based on the nonfiction book Hard
Sell: The Evolution of a Viagra
Salesman.
As a new sales representative for drug giant Pfizer, Jamie
Randall believed that the best way to increase
sales of Pfizer’s antidepressant Zoloft in his territory was to
convince highly respected physician Dr.
Knight to prescribe Zoloft rather than the good doctor’s existing
preference, Ely Lilly’s drug Prozac. Once
Dr. Knight began prescribing Zoloft, thought Randall, many
other physicians in the area would follow
suit.
This straightforward plan proved more difficult to execute than
Randall suspected. Sales reps from Ely
Lilly and other pharmaceutical firms aggressively pushed their
firm’s products, such as by providing all-
expenses-paid trips to Hawaii for nurses in Dr. Knight’s office.
24. Prozac salesman Trey Hannigan went so
far as to beat up Randall after finding out that Randall had
stolen and destroyed Prozac samples. While
assault is an extreme measure to defend a sales territory, the
actions of Hannigan and the other
salespeople depicted in Love and Other Drugs reflect the
challenges that frontline employees face when
implementing executives’ strategic decisions about competitive
moves.
Image courtesy of Marco,
http://www.flickr.com/photos/zi1217/5528068221.
K E Y T A K E A W A Y
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Firms can take advantage of a number of competitive moves to
shake up or otherwise get ahead in an
ever-changing business environment.
E X E R C I S E S
1. Find a key trend from the general environment and develop a
blue ocean strategy that might capitalize on
that trend.
2. Provide an example of a product that, if invented, would
25. work as a disruptive innovation. How
widespread would be the appeal of this product?
3. How would you propose to develop a new foothold if your
goal was to compete in the fashion industry?
4. Develop a new good or service applying the concept of
bricolage. In other words, select two existing
businesses and describe the experience that would be created by
combining those two businesses.
[1] This section draws from Ketchen, D. J., Snow, C., & Street,
V. 2004. Improving firm performance by matching
strategic decision making processes to competitive
dynamics.Academy of Management Executive, 19(4), 29–43.
[2] Figures from Standard & Poor’s stock report on Pfizer.
[3] Upson, J., Ketchen, D. J., Connelly, B., & Ranft, A.
Forthcoming. Competitor analysis and foothold
moves. Academy of Management Journal.
[4] Hambrick, D. C., & Fredrickson, J. W. 2005. Are you sure
you have a strategy? Academy of Management
Executive, 19, 51–62.
[5] Kim, W. C., & Mauborgne, R. 2004, October. Blue ocean
strategy. Harvard Business Review, 76–85.
[6] Rosmarin, R. 2006, February 7. Nintendo’s new look.
Forbes.com. Retrieved
26. fromhttp://www.forbes.com/2006/02/07/xbox-ps3-revolution-
cx_rr_0207nintendo.html
[7] Johnson, S. The genius of the tinkerer. Wall Street Journal.
Retrieved from
http://online.wsj.com/article/SB10001424052748703989304575
503730101860838.html
[8] KISS Mini Golf to rock Las Vegas this fall [Press release].
2011, April 28. Monster Mini Golf website. Retrieved
from http://www.monsterminigolf.com/mmgkiss.html
[9] http://www.turisas.com/site/biography/
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6.2 Responding to Competitors’ Moves
L E A R N I N G O B JE C T I V E S
1. Know the three factors that determine the likelihood of a
competitor response.
2. Understand the importance of speed in competitive response.
3. Describe how mutual forbearance can be beneficial for firms
engaged in multipoint competition.
4. Explain two ways firms can respond to disruptive
27. innovations.
5. Understand the importance of fighting brands as a
competitive response.
In addition to choosing what moves their firm will make,
executives also have to decide whether to
respond to moves made by rivals. Figuring out how to react, if
at all, to a competitor’s move
ranks among the most challenging decisions that executives
must make. Research indicates
that three factors determine the likelihood that a firm will
respond to a competitive move:
awareness, motivation, and capability. These three factors
together determine
the level of competition tension that exists between rivals.
An analysis of the “razor wars” illustrates the roles that these
factors play. [1]Consider Schick’s
attempt to grow in the razor-system market with its introduction
of the Quattro. This move was
widely publicized and supported by a $120 million advertising
budget. Therefore, its main
competitor, Gillette, was well aware of the move. Gillette’s
motivation to respond was also high.
Shaving products are a vital market for Gillette, and Schick has
become an increasingly formidable
28. competitor since its acquisition by Energizer. Finally, Gillette
was very capable of responding, given
its vast resources and its dominant role in the industry. Because
all three factors were high, a strong
response was likely. Indeed, Gillette made a preemptive strike
with the introduction of the Sensor 3
and Venus Devine a month before the Schick Quattro’s
projected introduction.
Although examining a firm’s awareness, motivation, and
capability is important, the results of a
series of moves and countermoves are often difficult to predict
and miscalculations can be costly. The
poor response by Kmart and other retailers to Walmart’s growth
in the late 1970s illustrates this
point. In discussing Kmart’s parent corporation (Kresge), a
stock analyst at that time wrote, “While
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we don’t expect Kresge to stage any massive invasion of
Walmart’s existing territory, Kresge could
logically act to contain Walmart’s geographical
expansion.…Assuming some containment policy on
29. Kresge’s part, Walmart could run into serious problems in the
next few years.” Kmart executives also
received but ignored early internal warnings about Walmart. A
former member of Kmart’s board of
directors lamented, “I tried to advise the company’s
management of just what a serious threat I
thought [Sam Walton, founder of Walmart] was. But it wasn’t
until fairly recently that they took him
seriously.” While the threat of Walmart growth was apparent to
some observers, Kmart executives
failed to respond. Competition with Walmart later drove Kmart
into bankruptcy.
Speed Kills
Executives in many markets must cope with a rapid-fire barrage
of attacks from rivals, such as head-to-
head advertising campaigns, price cuts, and attempts to grab key
customers. If a firm is going to respond
to a competitor’s move, doing so quickly is important. If there
is a long delay between an attack and a
response, this generally provides the attacker with an edge. For
example, PepsiCo made the mistake of
waiting fifteen months to copy Coca-Cola’s May 2002
introduction of Vanilla Coke. In the interim, Vanilla
Coke carved out a significant market niche; 29 percent of US
30. households had purchased the beverage by
August 2003, and 90 million cases had been sold.
In contrast, fast responses tend to prevent such an edge. Pepsi’s
spring 2004 announcement of a
midcalorie cola introduction was quickly followed by a similar
announcement by Coke, signaling that
Coke would not allow this niche to be dominated by its
longtime rival. Thus, as former General Electric
CEO Jack Welch noted in his autobiography, success in most
competitive rivalries “is less a function of
grandiose predictions than it is a result of being able to respond
rapidly to real changes as they occur.
That’s why strategy has to be dynamic and anticipatory.”
So…We Meet Again
Multipoint competition adds complexity to decisions about
whether to respond to a rival’s moves.
With multipoint competition, a firm faces the same rival in
more than one market. Cigarette makers R. J.
Reynolds (RJR) and Philip Morris, for example, square off not
only in the United States but also in many
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31. countries around the world. When a firm has one or more
multipoint competitors, executives must realize
that a competitive move in a market can have effects not only
within that market but also within others. In
the early 1990s, RJR started using lower-priced cigarette brands
in the United States to gain customers.
Philip Morris responded in two ways. The first response was
cutting prices in the United States to protect
its market share. This started a price war that ultimately hurt
both companies. Second, Philip Morris
started building market share in Eastern Europe where RJR had
been establishing a strong position. This
combination of moves forced RJR to protect its market share in
the United States and neglect Eastern
Europe.
If rivals are able to establish mutual forbearance, then
multipoint competition can help them be
successful. Mutual forbearance occurs when rivals do not act
aggressively because each recognizes that
the other can retaliate in multiple markets. In the late 1990s,
Southwest Airlines and United Airlines
competed in some but not all markets. United announced plans
to form a new division that would move
32. into some of Southwest’s other routes. Southwest CEO Herb
Kelleher publicly threatened to retaliate in
several shared markets. United then backed down, and
Southwest had no reason to attack. The result was
better performance for both firms. Similarly, in hindsight, both
RJR and Philip Morris probably would
have been more profitable had RJR not tried to steal market
share in the first place. Thus recognizing and
acting on potential forbearance can lead to better performance
through firms not competing away their
profits, while failure to do so can be costly.
Responding to a Disruptive Innovation
When a rival introduces a disruptive innovation that conflicts
with the industry’s current competitive
practices, such as the emergence of online stock trading in the
late 1990s, executives choose from among
three main responses. First, executives may believe that the
innovation will not replace established
offerings entirely and thus may choose to focus on their
traditional modes of business while ignoring the
disruption. For example, many traditional bookstores such as
Barnes & Noble did not consider book sales
on Amazon to be a competitive threat until Amazon began to
take market share from them. Second, a firm
33. can counter the challenge by attacking along a different
dimension. For example, Apple responded to the
direct sales of cheap computers by Dell and Gateway by adding
power and versatility to its products. The
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third possible response is to simply match the competitor’s
move. Merrill Lynch, for example, confronted
online trading by forming its own Internet-based unit. Here the
firm risks cannibalizing its traditional
business, but executives may find that their response attracts an
entirely new segment of customers.
Fighting Brands: Get Ready to Rumble
A firm’s success can be undermined when a competitor tries to
lure away its customers by charging lower
prices for its goods or services. Such a scenario is especially
scary if the quality of the competitor’s
offerings is reasonably comparable to the firm’s. One possible
response would be for the firm to lower its
prices to prevent customers from abandoning it. This can be
effective in the short term, but it creates a
long-term problem. Specifically, the firm will have trouble
34. increasing its prices back to their original level
in the future because charging lower prices for a time will
devalue the firm’s brand and make customers
question why they should accept price increases.
The creation of a fighting brand is a move that can prevent this
problem. Afighting brand is a lower-end
brand that a firm introduces to try to protect the firm’s market
share without damaging the firm’s existing
brands. In the late 1980s, General Motors (GM) was troubled by
the extent to which the sales of small,
inexpensive Japanese cars were growing in the United States.
GM wanted to recapture lost sales, but it did
not want to harm its existing brands, such as Chevrolet, Buick,
and Cadillac, by putting their names on
low-end cars. GM’s solution was to sell small, inexpensive cars
under a new brand: Geo.
Interestingly, several of Geo’s models were produced in joint
ventures between GM and the same
Japanese automakers that the Geo brand was created to fight. A
sedan called the Prizm was built side by
side with the Toyota Corolla by the New United Motor
Manufacturing Incorporated (NUMMI), a factory
co-owned by GM and Toyota. The two cars were virtually
identical except for minor cosmetic differences.
35. A smaller car (the Metro) and a compact sport utility vehicle
(the Tracker) were produced by a joint
venture between GM and Suzuki. By 1998, the US car market
revolved around higher-quality vehicles, and
the low-end Geo brand was discontinued.
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The Geo brand was known for its low price and good gas
mileage, not for its styling.
Image courtesy of Bull-
Doser,http://upload.wikimedia.org/wikipedia/commons/6/6a/Ge
o_Metro_Convertible.JPG.
Some fighting brands are rather short lived. Merck’s failed
attempt to protect market share in Germany by
creating a fighting brand is an example. Zocor, a treatment for
high cholesterol, was set to lose its German
patent in 2003. Merck tried to keep its high profit margin for
Zocor intact until the patent expired as well
as preparing for the inevitable competition with generic
drugmakers by creating a lower-priced brand,
Zocor MSD. Once the patent expired, however, the new brand
was not priced low enough to keep
36. customers from switching to generics. Merck soon abandoned
the Zocor MSD brand. [2]
Two major airlines experienced similar futility. In response to
the growing success of discount airlines
such as Southwest, AirTran, Jet Blue, and Frontier, both United
Airlines and Delta Airlines created
fighting brands. United launched Ted in 2004 and discontinued
it in 2009. Delta’s Song had an even
shorter existence. It was started in 2003 and was ended in 2006.
Southwest’s acquisition of AirTran in
2011 created a large airline that may make United and Delta
lament that they were not able to make their
own discount brands successful.
Despite these missteps, the use of fighting brands is a time-
tested competitive move. For example, very
successful fighting brands were launched forty years apart by
Anheuser-Busch and Intel. After Anheuser-
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Busch increased the prices charged by its existing brands in the
mid-1950s (Budweiser and Michelob),
smaller brewers started gaining market share. In response,
37. Anheuser-Busch created a lower-priced brand:
Busch. The new brand won back the market share that had been
lost and remains an important part of
Anheuser-Busch’s brand portfolio today. In the late 1990s,
silicon chipmaker Advanced Micro Devices
started undercutting the prices charged by industry leader Intel.
Intel responded by creating the Celeron
brand of silicon chips, a brand that has preserved Intel’s market
share without undermining profits. Wise
strategic moves such as the creation of the Celeron brand help
explain why Intel ranks thirty-second
on Fortune magazine’s list of the “World’s Most Admired
Corporations.” Meanwhile, Anheuser-Busch is
the second most admired beverage firm, ranking behind Coca-
Cola.
K E Y T A K E A W A Y
When threatened by the competitive actions of rivals, firms
possess numerous ways to respond,
depending on the severity of the threat.
E X E R C I S E S
1. Why might local restaurants not be in the position to respond
to large franchises or chains? What can
local restaurants do to avoid being ruined by chain restaurants?
38. 2. If a new alternative fuel was found in the auto industry, what
are two ways existing car manufacturers
might respond to this disruptive innovation?
3. How might a firm such as Apple computers use a fighting
brand?
[1] Portions of this section are adapted from Ketchen, D. J.,
Snow, C., & Street, V. 2004. Improving firm
performance by matching strategic decision making processes to
competitive dynamics. Academy of Management
Executive, 19(4) 29-43. Ibid.
[2] Ritson, M. 2009, October. Should you launch a fighter
brand? Harvard Business Review, 65–81.
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6.3 Making Cooperative Moves
L E A R N I N G O B JE C T I V E S
1. Know the four types of cooperative moves.
2. Understand the benefits of taking quick and decisive action.
In addition to competitive moves, firms can benefit from
cooperating with one another. Cooperative
39. moves such as forming joint ventures and strategic alliances
may allow firms to enjoy successes that
might not otherwise be reached. This is because cooperation
enables firms to share (rather than duplicate)
resources and to learn from one another’s strengths. Firms that
enter cooperative relationships
take on risks, however, including the loss of ontrol over
operations, possible transfer of valuable secrets
to other firms, and possibly being taken advantage of by
partners.[1]
Joint Ventures
A joint venture is a cooperative arrangement that involves two
or more organizations each contributing to
the creation of a new entity. The partners in a joint venture
share decision-making authority, control of
the operation, and any profits that the joint venture earns.
Sometimes two firms create a joint venture to deal with a shared
opportunity. In April 2011, a joint
venture was created between Merck and Sun Pharmaceutical
Industries Ltd., an Indian pharmaceutical
company. The purpose of the joint venture is to create and sell
generic drugs in developing countries. In a
press release, a top executive at Sun stressed that each side has
40. important strengths to contribute: “This
joint venture reinforces [Sun’s] strategy of partnering to launch
products using our highly innovative
delivery technologies around the world. Merck has an unrivalled
reputation as a world leading,
innovative, research-driven pharmaceutical company.” [2] Both
firms contributed executives to the new
organization, reflecting the shared decision making and control
involved in joint ventures.
In other cases, a joint venture is designed to counter a shared
threat. In 2007, brewers SABMiller and
Molson Coors Brewing Company created a joint venture called
MillerCoors that combines the firms’ beer
operations in the United States. Miller and Coors found it useful
to join their US forces to better compete
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against their giant rival Anheuser-Busch, but the two parent
companies remain separate. The joint
venture controls a wide array of brands, including Miller Lite,
Coors Light, Blue Moon Belgian White,
Coors Banquet, Foster’s, Henry Weinhard’s, Icehouse, Keystone
Premium, Leinenkugel’s, Killian’s Irish
41. Red, Miller Genuine Draft, Miller High Life, Milwaukee’s Best,
Molson Canadian, Peroni Nastro Azzurro,
Pilsner Urquell, and Red Dog. This diverse portfolio makes
MillerCoors a more potent adversary for
Anheuser-Busch than either Miller or Coors would be alone.
Strategic Alliances
A strategic alliance is a cooperative arrangement between two
or more organizations that does not involve
the creation of a new entity. In June 2011, for example, Twitter
announced the formation of a strategic
alliance with Yahoo! Japan. The alliance involves relevant
Tweets appearing within various functions
offered by Yahoo! Japan. [3] The alliance simply involves the
two firms collaborating as opposed to
creating a new entity together.
The pharmaceutical industry is the location of many strategic
alliances. In January 2011, for example, a
strategic alliance between Merck and PAREXEL International
Corporation was announced. Within this
alliance, the two companies collaborate on biotechnology
efforts known as biosimilars. This alliance could
be quite important to Merck because the global market for
biosimilars has been predicted to rise from
42. $235 million in 2010 to $4.8 billion by 2015. [4]
Colocation
Colocation occurs when goods and services offered under
different brands are located close to one
another. In many cities, for examples, theaters and art galleries
are clustered together in one
neighborhood. Auto malls that contain several different car
dealerships are found in many areas.
Restaurants and hotels are often located near on another too. By
providing customers with a variety of
choices, a set of colocated firms can attract a bigger set of
customers collectively than the sum that could
be attracted to individual locations. If a desired play is sold out,
a restaurant overcrowded, or a hotel
overbooked, many customers simply patronize another firm in
the area.
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Because of these benefits, savvy executives in some firms
colocate their own brands. The industry that
Brinker International competes within is revealed by its stock
ticker symbol: EAT. This firm often sites
43. outlets of the multiple restaurant chains it owns on the same
street. Marriott’s Courtyard and Fairfield Inn
often sit side by side. Yum! Brands takes this clustering
strategy one step further by locating more than
one of its brands—A&W, Long John Silver’s, Taco Bell,
Kentucky Fried Chicken, and Pizza Hut—within a
single store.
Co-opetition
Although competition and cooperation are usually viewed as
separate processes, the concept of co-
opetition highlights a complex interaction that is becoming
increasingly popular in many industries. Ray
Noorda, the founder of software firm Novell, coined the term to
refer to a blending of competition and
cooperation between two firms. As explained in this chapter’s
opening vignette, for example, Merck and
Roche are rivals in some markets, but the firms are working
together to develop tests to detect cancer and
to promote a hepatitis treatment. NEC (a Japanese electronics
company) has three different relationships
with Hewlett-Packard Co.: customer, supplier, and competitor.
Some units of each company work
cooperatively with the other company, while other units are
44. direct competitors. NEC and Hewlett-Packard
could be described as “frienemies”—part friends and part
enemies.
Toyota and General Motors provide a well-known example of
co-opetition. In terms of cooperation,
Toyota and GM vehicles were produced side by side for many
years at the jointly owned New United
Motor Manufacturing Incorporated (NUMMI) in Fremont,
California. While Honda and Nissan used
wholly owned plants to begin producing cars in the United
States, NUMMI offered Toyota a lower-risk
means of entering the US market. This entry mode was desirable
to Toyota because its top executives were
not confident that Japanese-style management would work in
the United States. Meanwhile, the venture
offered GM the chance to learn Japanese management and
production techniques—skills that were later
used in GM’s facilities. NUMMI offered both companies
economies of scale in manufacturing and the
chance to collaborate on automobile designs. Meanwhile,
Toyota and GM compete for market share
around the world. In recent years, the firms have been the
world’s two largest automakers, and they have
traded the top spot over time.
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In their book titled, not surprisingly, Co-opetition, A. M.
Brandenberger and B. J. Nalebuff suggest that
cooperation is generally best suited for “creating a pie,” while
competition is best suited for “dividing it
up.” [5] In other words, firms tend to cooperate in activities
located far in the value chain from customers,
while competition generally occurs close to customers. The
NUMMI example illustrates this tendency—
GM and Toyota worked together on design and manufacturing
but worked separately on distribution,
sales, and marketing. Similarly, a research study focused on
Scandinavian firms found that, in the mining
equipment industry, firms cooperated in material development,
but they competed in product
development and marketing. In the brewing industry, firms
worked together on the return of used bottles
but not in distribution. [6]
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46. Joseph Addison, an eighteenth-century poet, is often credited
with coining the phrase “He who hesitates
is lost.” This proverb is especially meaningful in today’s
business world. It is easy for executives to become
paralyzed by the dizzying array of competitive and cooperative
moves available to them. Given the fast-
paced nature of most industries today, hesitation can lead to
disaster. Some observers have suggested that
competition in many settings has transformed into
hypercompetition, which involves very rapid and
unpredictable moves and countermoves that can undermine
competitive advantages. Under such
conditions, it is often better to make a reasonable move quickly
rather than hoping to uncover the perfect
move through extensive and time-consuming analysis.
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The importance of learning also contributes to the value of
adopting a “get moving” mentality. This is
illustrated in Miroslav Holub’s poem “Brief Thoughts on
Maps.” The discovery that one soldier had a map
gave the soldiers the confidence to start moving rather than
47. continuing to hesitate and remaining lost.
Once they started moving, the soldiers could rely on their skill
and training to learn what would work and
what would not. Similarly, success in business often depends on
executives learning from a series of
competitive and cooperative moves, not on selecting ideal
moves.
K E Y T A K E A W A Y
Cooperating with other firms is sometimes a more lucrative and
beneficial approach than directly
attacking competing firms.
E X E R C I S E S
1. How could a family jewelry store use one of the cooperative
moves mentioned in this section?? What
type of organization might be a good cooperative partner for a
family jewelry store?
2. Why is it that “any old map will do” sometimes in relation to
strategic actions?
[1] Portions of this section are adapted from Ketchen, D. J.,
Snow, C., & Street, V. 2004. Improving firm
performance by matching strategic decision making processes to
competitive dynamics. Academy of Management
Executive, 19(4), 29-43. Ibid.
48. [2] Merck & Co., Inc., and Sun Pharma establish joint venture
to develop and commercialize novel formulations
and combinations of medicines in emerging markets [Press
release]. 2011, April 11. Merck website. Retrieved
fromhttp://www.merck.com/licensing/our-partnership/sun-
partnership.html
[3] Rao, L. 2011, June 14. Twitter announces “strategic
alliance” with Yahoo Japan [Blog post]. Techcrunch website.
Retrieved fromhttp://www.techcrunch.com/2011/06/14/twitter-
announces-firehose-partnership-with-yahoo-
japan
[4] Global biosimilars market to reach US$4.8 billion by 2015,
according to a new report by Global Industry
Analysts, Inc. [Press release]. 2011, February 15. PRWeb
website. Retrieved
from http://www.prweb.com/releases/biosimilars/human_growth
_hormone/prweb8131268.htm
[5] Brandenberger, A. M., & Nalebuff, B. J. 1996. Co-opetition.
New York, NY: Doubleday.
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[6] Bengtsson, M., & Kock, S. 2000. “Coopetition” in business
49. networks—to cooperate and compete
simultaneously. Industrial Marketing Management, 29(5), 411–
426.
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6.4 Conclusion
This chapter explains competitive and cooperative moves that
executives may choose from when
challenged by competitors. Executives may choose to act
swiftly by being a first mover in their
market, and their firms may benefit if they are offering
disruptive innovations to an industry.
Executives may also choose a more conservative route by
establishing a foothold within an area that
can serve as a launching point or by avoiding existing
competitors overall by using a blue ocean
strategy. When firms are on the receiving end of a competitive
attack, they are likely to retaliate to
the extent that they possess awareness, motivation, and
capability. While responding quickly is often
beneficial, mutual forbearance can also be an effective
approach. When firms encounter a potentially
50. disruptive innovation, they might ignore the threat, confront it
head on, or attack along a different
dimension. Executives may also react to competitive attacks by
using fighting brands. Rather than
engaging in a head-to-head battle with competitors, executives
may also choose to engage in a
cooperative strategy such as a joint venture, strategic alliance,
colocation, or co-opetition. Regardless
of the decision executives make, in many cases any attempt to
act on a viable road map will result in
progress that will get the firm moving in the right direction.
E X E R C I S E S
1. Divide your class into four or eight groups, depending on the
size of the class. Each group should select a
different industry. Find examples of competitive and
cooperative moves that you would recommend if
hired as a consultant for a firm in that industry.
2. What types of cooperative moves could your college or
university use to partner with local, national, and
international businesses? What benefits and risks would be
created by making these moves?
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Chapter 5
Selecting Business-Level Strategies
L E A R N I N G O B JE C T I V E S
After reading this chapter, you should be able to understand and
articulate answers to the following
questions:
1. Why is an examination of generic strategies valuable?
2. What are the four main generic strategies?
3. What is a best-cost strategy?
4. What does it mean to be “stuck in the middle”?
The Competition Takes Aim at Target
On January 13, 2011, Target Corporation announced its
intentions to operate stores outside the United
States for the first time. The plan called for Target to enter
Canada by purchasing existing leases from a
Canadian retailer and then opening 100 to 150 stores in 2013
and 2014. [1] The chain already included
more than 1,700 stores in forty-nine states. Given the close
52. physical and cultural ties between the United
States and Canada, entering the Canadian market seemed to be a
logical move for Target.
In addition to making its initial move beyond the United States,
Target had several other sources of pride
in early 2011. The company claimed that 96 percent of
American consumers recognized its signature logo,
surpassing the percentages enjoyed by famous brands such as
Apple and Nike. In
March, Fortune magazine ranked Target twenty-second on its
list of the “World’s Most Admired
Companies.” In May, Target reported that its sales and earnings
for the first quarter of 2011 (sales: $15.6
billion; earnings: $689 million) were stronger than they had
been in the first quarter of 2010 (sales: $15.2
billion; earnings: $671 million). Yet there were serious causes
for concern, too. News stories in the second
half of 2010 about Target’s donations to political candidates
had created controversy and unwanted
publicity. And despite increasing sales and profits, Target’s
stock price fell about 20 percent during the
first quarter of 2011.
Chapter 5 from Mastering Strategic Management was adapted
by The Saylor Foundation under
54. upscale position among large retailers is the
tendency of some customers to jokingly pronounce its name as
if it were a French boutique: “Tar-zhay.”
Target’s lucrative position was far from guaranteed, however.
Indeed, a variety of competitors seemed to
be taking aim at Target. Retail chains such as Kohl’s and Old
Navy offered fashionable clothing at prices
similar to Target’s. Discounters like T.J. Maxx, Marshalls, and
Ross offered designer clothing and chic
household goods for prices that often were lower than Target’s.
Closeout stores such as Big Lots offered a
limited selection of electronics, apparel, and household goods
but at deeply discounted prices. All these
stores threatened to steal business from Target.
Walmart was perhaps Target’s most worrisome competitor.
After some struggles in the 2000s, the
mammoth retailer’s performance was strong enough that it
ranked well above Target on Fortune’s list of
the “World’s Most Admired Companies” (eleventh vs. twenty-
second). Walmart also was much bigger
than Target. The resulting economies of scale meant that
Walmart could undercut Target’s prices anytime
it desired. Just such a scenario had unfolded before. A few years
ago, Walmart’s victory in a price war over
55. Kmart led the latter into bankruptcy.
One important difference between Kmart and Target is that
Target is viewed by consumers as offering
relatively high-quality goods. But this difference might not
protect Target. Although Walmart’s products
tended to lack the chic appeal of Target’s, Walmart had begun
offering better products during the
recession of the late 2000s in an effort to expand its customer
base. If Walmart executives chose to match
Target’s quality while charging lower prices, Target could find
itself without a unique appeal for
customers. As 2011 continued, a big question loomed: could
Target maintain its unique appeal to
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customers or would the competitive arrows launched by
Walmart and others force Target’s executives to
quiver?
[1] Target Corporation to acquire interest in Canadian real
estate from Zellers Inc., a subsidiary of Hudson’s Bay
Company, for C$1.825 billion [Press release]. 2011, January 13.
Target Stores. Retrieved from
56. http://pressroom.target.com/pr/news/target-corporation-to-
acquire-real-estate.aspx
[2] Target fact card. 2007, January 2007. Retrieved from
http://sites.target.com/images/corporate/about/pdfs/corp_factcar
d_101107.pdf
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5.1 Understanding Business-Level Strategy through “Generic
Strategies”
L E A R N I N G O B JE C T I V E S
1. Understand the four primary generic strategies.
2. Know the two dimensions that are critical to defining
business-level strategy.
3. Know the limitations of generic strategies.
Why Examine Generic Strategies?
Business-level strategy addresses the question of how a firm
will compete in a particular industry (Figure
5.1 "Business-Level Strategies"). This seems to be a simple
question on the surface, but it is actually quite
complex. The reason is that there are a great many possible
57. answers to the question. Consider, for
example, the restaurants in your town or city. Chances are that
you live fairly close to some combination
of McDonald’s, Subway, Chili’s, Applebee’s, Panera Bread
Company, dozens of other national brands, and
a variety of locally based eateries that have just one location.
Each of these restaurants competes using a
business model that is at least somewhat unique. When an
executive in the restaurant industry analyzes
her company and her rivals, she needs to avoid getting
distracted by all the nuances of different firm’s
business-level strategies and losing sight of the big picture.
The solution is to think about business-level strategy in terms of
generic strategies. A generic strategy is a
general way of positioning a firm within an industry. Focusing
on generic strategies allows executives to
concentrate on the core elements of firms’ business-level
strategies. The most popular set of generic
strategies is based on the work of Professor Michael Porter of
the Harvard Business School and
subsequent researchers that have built on Porter’s initial ideas.
[1]
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Figure 5.1 Business-Level Strategies
6
Images courtesy of GeneralCheese,
http://en.wikipedia.org/wiki/File:Remodeld_walmart.jpg (top
left); unknown author,
http://en.wikipedia.org/wiki/File:Nordstrom.JPG (top right);
NNECAPA,
http://www.flickr.com/photos/nnecapa/2794736274/(bottom
left); Debs,
http://www.flickr.com/photos/littledebbie11/4537337628/
(bottom right).
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According to Porter, two competitive dimensions are the keys to
business-level strategy. The first
dimension is a firm’s source of competitive advantage. This
dimension involves whether a firm tries to
gain an edge on rivals by keeping costs down or by offering
something unique in the market. The second
dimension is firms’ scope of operations. This dimension
involves whether a firm tries to target customers
59. in general or whether it seeks to attract just a segment of
customers. Four generic business-level strategies
emerge from these decisions: (1) cost leadership, (2)
differentiation, (3) focused cost leadership, and (4)
focused differentiation. In rare cases, firms are able to offer
both low prices and unique features that
customers find desirable. These firms are following a best-cost
strategy. Firms that are not able to offer
low prices or appealing unique features are referred to as “stuck
in the middle.”
Understanding the differences that underlie generic strategies is
important because different generic
strategies offer different value propositions to customers. A
firm focusing on cost leadership will have a
different value chain configuration than a firm whose strategy
focuses on differentiation. For example,
marketing and sales for a differentiation strategy often requires
extensive effort while some firms that
follow cost leadership such as Waffle House are successful with
limited marketing efforts. This chapter
presents each generic strategy and the “recipe” generally
associated with success when using that strategy.
When firms follow these recipes, the result can be a strategy
that leads to superior performance. But when
60. firms fail to follow logical actions associated with each
strategy, the result may be a value proposition
configuration that is expensive to implement and that does not
satisfy enough customers to be viable.
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Limitations of Generic Strategies
Examining business-level strategy in terms of generic strategies
has limitations. Firms that follow a
particular generic strategy tend to share certain features. For
example, one way that cost leaders generally
keep costs low is by not spending much on advertising. Not
every cost leader, however, follows this path.
While cost leaders such as Waffle House spend very little on
advertising, Walmart spends considerable
money on print and television advertising despite following a
cost leadership strategy. Thus a firm may
not match every characteristic that its generic strategy entails.
Indeed, depending on the nature of a firm’s
industry, tweaking the recipe of a generic strategy may be
essential to cooking up success.
K E Y T A K E A W A Y
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Business-level strategies examine how firms compete in a given
industry. Firms derive such strategies by
executives making decisions about whether their source of
competitive advantage is based on price or
differentiation and whether their scope of operations targets a
broad or narrow market.
E X E R C I S E S
1. What are examples of each generic business-level strategy in
the apparel industry?
2. What are the limitations of examining firms in terms of
generic strategies?
3. Create a new framework to examine generic strategies using
different dimensions than the two offered
by Porter’s framework. What does your approach offer that
Porter’s does not?
[1] Porter, M. E. 1980. Competitive strategy: Techniques for
analyzing industries and competitors. New York, NY:
Free Press; Williamson, P. J., & Zeng, M. 2009. Value-for-
money strategies for recessionary times. Harvard Business
Review, 87(3), 66–74.
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5.2 Cost Leadership
L E A R N I N G O B JE C T I V E S
1. Describe the nature of cost leadership.
2. Understand how economies of scale help contribute to a cost
leadership strategy.
3. Know the advantages and disadvantages of a cost leadership
strategy.
The Nature of the Cost Leadership Strategy
It is tempting to think of cost leaders as companies that sell
inferior, poor-quality goods and services for
rock-bottom prices. The Yugo, for example, was an extremely
unreliable car that was made in Eastern
Europe and sold in the United States for about $4,000. Despite
its attractive price tag, the Yugo was a
dismal failure because drivers simply could not depend on the
car for transportation. Yugo exited the
United States in the early 1990s and closed down entirely in
2008.
In contrast to firms such as Yugo whose failure is inevitable,
63. cost leaders can be very successful. A firm
following a cost leadership strategy offers products or services
with acceptable quality and features to a
broad set of customers at a low price. Payless ShoeSource, for
example, sells name-brand shoes
at inexpensive prices. Its low-price strategy is communicated to
customers through advertising slogans
such as “Why pay more when you can Payless?” and “You could
pay more, but why?”
Little Debbie snack cakes offer another example. The brand was
started in the 1930s when O. D.
McKee began selling sugary treats for five cents. Most
consumers today would view the quality of Little
Debbie cakes as a step below similar offerings from
Entenmann’s, but enough people believe that they
offer acceptable quality that the brand is still around eight
decades after its creation.
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Listeners of the popular radio show Car Talk voted the Yugo as
the “worst car of the millennium.”
Image courtesy of Antp,
http://upload.wikimedia.org/wikipedia/commons/e/e7/Yugo.jpg.
64. Perhaps the most famous cost leader is Walmart, which has used
a cost leadership strategy to become the
largest company in the world. The firm’s advertising slogans
such as “Always Low Prices” and “Save
Money. Live Better” communicate Walmart’s emphasis on price
slashing to potential customers.
Meanwhile, Walmart has the broadest customer base of any firm
in the United States. Approximately one
hundred million Americans visit a Walmart in a typical week.
[1] Incredibly, this means that roughly one-
third of Americans are frequent Walmart customers. This huge
customer base includes people from all
demographic and social groups within society. Although most
are simply typical Americans, the popular
website http://www.peopleofwalmart.com features photos of
some of the more outrageous characters that
have been spotted in Walmart stores.
Cost leaders tend to share some important characteristics. The
ability to charge low prices and still make a
profit is challenging. Cost leaders manage to do so by
emphasizing efficiency. At Waffle House
restaurants, for example, customers are served cheap eats
quickly to keep booths available for later
65. customers. As part of the effort to be efficient, most cost
leaders spend little on advertising, market
research, or research and development. Waffle House, for
example, limits its advertising to billboards
along highways. Meanwhile, the simplicity of Waffle House’s
menu requires little research and
development.
Many cost leaders rely on economies of scale to achieve
efficiency. Economies of scale are created when
the costs of offering goods and services decreases as a firm is
able to sell more items. This occurs because
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expenses are distributed across a greater number of items.
Walmart spent approximately $2 billion on
advertising in 2008. This is a huge number, but Walmart is so
large that its advertising expenses equal
just a tiny fraction of its sales. Also, cost leaders are often large
companies, which allows them to demand
price concessions from their suppliers. Walmart is notorious for
squeezing suppliers such as Procter &
Gamble to sell goods to Walmart for lower and lower prices
over time. The firm passes some of these
66. savings to customers in the form of reduced prices in its stores.
Advantages and Disadvantages of Cost Leadership
Each generic strategy offers advantages that firms can
potentially leverage to enhance their success as well
as disadvantages that may undermine their success. In the case
of cost leadership, one advantage is that
cost leaders’ emphasis on efficiency makes them well
positioned to withstand price competition from
rivals. Kmart’s ill-fated attempt to engage Walmart in a price
war ended in disaster, in part
because Walmart was so efficient in its operations that it could
live with smaller profit margins
far more easily than Kmart could.
Beyond existing competitors, a cost leadership strategy also
creates benefits relative to potential new
entrants. Specifically, the presence of a cost leader in an
industry tends to discourage new firms from
entering the business because a new firm would struggle to
attract customers by undercutting the cost
leaders’ prices. Thus a cost leadership strategy helps create
barriers to entry that protect the firm—and its
existing rivals—from new competition.
67. In many settings, cost leaders attract a large market share
because a large portion of potential customers
find paying low prices for goods and services of acceptable
quality to be very appealing. This is certainly
true for Walmart, for example. The need for efficiency means
that cost leaders’ profit margins are often
slimmer than the margins enjoyed by other firms. However, cost
leaders’ ability to make a little bit of
profit from each of a large number of customers means that the
total profits of cost leaders can be
substantial.
In some settings, the need for high sales volume is a critical
disadvantage of a cost leadership strategy.
Highly fragmented markets and markets that involve a lot of
brand loyalty may not offer much of an
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opportunity to attract a large segment of customers. In both the
soft drink and cigarette industries, for
example, customers appear to be willing to pay a little extra to
enjoy the brand of their choice. Lower-end
brands of soda and cigarettes appeal to a minority of consumers,
but famous brands such as Coca-Cola,
68. Pepsi, Marlboro, and Camel still dominate these markets. A
related concern is that achieving a high sales
volume usually requires significant upfront investments in
production and/or distribution capacity. Not
every firm is willing and able to make such investments.
Cost leaders tend to keep their costs low by minimizing
advertising, market research, and research and
development, but this approach can prove to be expensive in the
long run. A relative lack of market
research can lead cost leaders to be less skilled than other firms
at detecting important environmental
changes. Meanwhile, downplaying research and development
can slow cost leaders’ ability to respond to
changes once they are detected. Lagging rivals in terms of
detecting and reacting to external shifts can
prove to be a deadly combination that leaves cost leaders out of
touch with the market and out of answers.
K E Y T A K E A W A Y
Cost leadership is an effective business-level strategy to the
extent that a firm offers low prices, provides
satisfactory quality, and attracts enough customers to be
profitable.
E X E R C I S E S
69. 1. What are three industries in which a cost leadership strategy
would be difficult to implement?
2. What is your favorite cost leadership restaurant?
3. Name three examples of firms conducting a cost leadership
strategy that use no advertising. Should they
start advertising? Why or why not?
[1] Ann Zimmerman and Kris Hudson, “Managing Wal-Mart:
How US-store chief hopes to fix Wal-Mart,” Wall
Street Journal, April 17, 2006.
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Images courtesy of _nickd,
http://www.flickr.com/photos/_nickd/2313836162/ (top left);
Guillermo Vasquez,
http://www.flickr.com/photos/megavas/3302486505/ (middle);
Derek
gfenwick
Typewritten Text
5.3 Differentiation
gfenwick
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Figure 5.4Differentiation
70. gfenwick
Typewritten Text
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Typewritten Text
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Hatfield,
http://www.flickr.com/photos/loimere/5068068920/(bottom
right); Adrian
Pingstone,http://en.wikipedia.org/wiki/File:Fedex.a310-
200.n420fe.arp.jpg (top right);
ChunkySoup,
http://en.wikipedia.org/wiki/File:Zoom_elite_2.png(bottom
left).
L E A R N I N G O B JE C T I V E S
1. Describe the nature of differentiation.
2. Know the advantages and disadvantages of a differentiation
strategy.
The Nature of the Differentiation Strategy
A famous cliché contends that “you get what you pay for.” This
saying captures the essence of a
71. differentiation strategy. A firm following a differentiation
strategy attempts to convince customers to pay
a premium price for its good or services by providing unique
and desirable features (Figure 5.4
"Differentiation"). The message that such a firm conveys to
customers is that you will pay a little bit more
for our offerings, but you will receive a good value overall
because our offerings provide something
special.
In terms of the two competitive dimensions described by
Michael Porter, using a differentiation strategy
means that a firm is competing based on uniqueness rather than
price and is seeking to attract a broad
market. [1] Coleman camping equipment offers a good example.
If camping equipment such as sleeping
bags, lanterns, and stoves fail during a camping trip, the result
will be, well, unhappy campers. Coleman’s
sleeping bags, lanterns, and stoves are renowned for their
reliability and durability. Cheaper brands are
much more likely to have problems. Lovers of the outdoors
must pay more to purchase Coleman’s goods
than they would to obtain lesser brands, but having equipment
that you can count on to keep you warm
72. and dry is worth a price premium in the minds of most campers.
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Coleman’s patented stove was
originally developed for use by
soldiers during World War II.
Seven decades later, the Coleman
Stove remains a must-have item for
campers.
Image courtesy of B. W. Tullis,
http://en.wikipedia.org/wiki/File:
Patent_Drawing_for_Coleman_M
odel_520_Stove.jpg.
Successful use of a differentiation strategy depends on not only
offering unique features but also
communicating the value of these features to potential
customers. As a result, advertising in general and
brand building in particular are important to this strategy. Few
goods are more basic and generic than
73. table salt. This would seemingly make creating a differentiated
brand in the salt business next to
impossible. Through clever marketing, however, Morton Salt
has done so. Morton has differentiated its
salt by building a brand around its iconic umbrella girl and its
trademark slogan of “When it rains, it
pours.” Would the typical consumer be able to tell the
difference between Morton Salt and cheaper
generic salt in a blind taste test? Not a chance. Yet Morton
succeeds in convincing customers to pay a little
extra for its salt through its brand-building efforts.
FedEx and Nike are two other companies that have done well at
communicating to customers that they
provide differentiated offerings. FedEx’s former slogan “When
it absolutely, positively has to be there
overnight” highlights the commitment to speedy delivery that
sets the firm apart from competitors such as
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UPS and the US Postal Service. Nike differentiates its athletic
shoes and apparel through its iconic
“swoosh” logo as well as an intense emphasis on product
innovation through research and development.
74. Developing a Differentiation Strategy at Express Oil Change
Express Oil Change and Service Centers is a chain of auto
repair shops that stretches from Florida to
Texas. Based in Birmingham, Alabama, the firm has more than
170 company-owned and franchised
locations under its brand. Express Oil Change tries to provide a
unique level of service, and the firm is
content to let rivals offer cheaper prices. We asked an Express
Oil Change executive about his firm. [2]
Question:
The auto repair and maintenance business is a pretty
competitive space. How is
Express Oil Change being positioned relative to other firms,
such as Super Lube,
American LubeFast, and Jiffy Lube?
Don Larose, Senior
Vice President of
Franchise
Development:
Every good business sector is competitive. The key to our
success is to be more
convenient and provide a better overall experience for the
customer. Express Oil
Change and Service Centers outperform the industry
significantly in terms of
customer transactions per day and store sales, for a host of
reasons.
75. In terms of customer convenience, Express Oil Change is faster
than most of our competitors—we do a
ten-minute oil change while the customer stays in the car.
Mothers with kids in car seats especially enjoy
this feature. We also do mechanical work that other quick lube
businesses don’t do. We change and
rotate tires, do brake repairs, air conditioning, tune ups, and
others. There is no appointment necessary
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for many mechanical services like tire rotation and balancing,
and checking brakes. So, overall, we are
more convenient than most of our competitors.
In terms of staffing our stores, full-time workers are all that we
employ. Full-time workers are better
trained and typically have less turnover. They therefore have
more experience and do better quality work.
We think incentives are very important. We use a payroll
system that provides incentives to the store
staff on how many cars are serviced each day and on the total
sales of the store, rather than on increasing
the average transactions by selling the customer items they did
not come in for, which is what most of the
industry does. We don’t sell customers things they don’t yet
need, like air filters and radiator flushes. We
focus on building trust, by acting with integrity, to get the
customer to come back and build the daily car
count. This philosophy is not a slogan for us. It is how we
operate with every customer, in every store,
76. every day.
The placement of our outlets is another key factor. We place our
stores in A-caliber retail locations. These
are lots that may cost more than our competitors are willing or
able to pay. We get what we pay for
though; we have approximately 41% higher sales per store than
the industry average.
Question: What is the strangest interaction you’ve ever had with
a potential franchisee?
Larose:
I once had a franchisee candidate in New Jersey respond to a
request by us for
proof of his liquid assets by bringing to the interview about
$100,000 in cash to
the meeting. He had it in a bag, with bundles of it wrapped in
blue tape. Usually,
folks just bring in a copy of a bank or stock statement. Not sure
why he had so
much cash on hand, literally, and I didn’t want to know. He
didn’t become a
franchisee.
Express Oil Change sets itself apart through superior service
and great locations.
Images courtesy of Express Oil Change
Advantages and Disadvantages of Differentiation
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77. 153
Each generic strategy offers advantages that firms can
potentially leverage to enjoy strong performance, as
well as disadvantages that may damage their performance. In
the case of differentiation, a key advantage
is that effective differentiation creates an ability to obtain
premium prices from customers.
This enables a firm to enjoy strong profit margins. Coca-Cola,
for example, currently enjoys a
profit margin of approximately 33 percent, meaning that about
thirty-three cents of every dollar it
collects from customers is profit. In comparison, Walmart’s cost
leadership strategy delivered a margin of
under 4 percent in 2010.
In turn, strong margins mean that the firm does not need to
attract huge numbers of customers to have a
good overall level of profit. Luckily for Coca-Cola, the firm
does attract a great many buyers. Overall, the
firm made a profit of just under $12 billion on sales of just over
$35 billion in 2010. Interestingly,
Walmart’s profits were only 25 percent higher ($15 billion) than
Coca-Cola’s while its sales volume ($421
billion) was twelve times as large as Coca-Cola’s. [3]This
comparison of profit margins and overall profit
78. levels illustrates why a differentiation strategy is so attractive
to many firms.
To the extent that differentiation remains in place over time,
buyer loyalty may be created. Loyal
customers are very desirable because they are notprice
sensitive. In other words, buyer loyalty makes a
customer unlikely to switch to another firm’s products if that
firm tries to steal the customer away
through lower prices. Many soda drinkers are fiercely loyal to
Coca-Cola’s products. Coca-Cola’s
headquarters are in Atlanta, and loyalty to the firm is especially
strong in Georgia and surrounding states.
Pepsi and other brands have a hard time convincing loyal Coca-
Cola fans to buy their beverages, even
when offering deep discounts. This helps keep Coca-Cola’s
profits high because the firm does not have to
match any promotions that its rivals launch to keep its
customers.
Meanwhile, Pepsi also has attracted a large set of brand-loyal
customers that Coca-Cola struggles to steal.
This enhances Pepsi’s profits. In contrast, store-brand sodas
such as Sam’s Choice (which is sold at
Walmart) seldom attract loyalty. As a result, they must be
offered at very low prices to move from store
79. shelves into shopping carts.
Beyond existing competitors, a differentiation strategy also
creates benefits relative to potential new
entrants. Specifically, the brand loyalty that customers feel to a
differentiated product makes it difficult
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for a new entrant to lure these customers to adopt its product. A
new soda brand, for example, would
struggle to take customers away from Coca-Cola or Pepsi. Thus
a differentiation strategy helps create
barriers to entry that protect the firm and its industry from new
competition.
The big risk when using a differentiation strategy is that
customers will not be willing to pay extra to
obtain the unique features that a firm is trying to build its
strategy around. In 2007, department store
Dillard’s stopped carrying men’s sportswear made by Nautica
because the seafaring theme of Nautica’s
brand had lost much of its cache among many men. [4] Because
Nautica’s uniqueness had eroded, Dillard’s
believed that space in its stores that Nautica had been
80. occupying could be better allocated to other brands.
In some cases, customers may simply prefer a cheaper
alternative. For example, products that imitate the
look and feel of offerings from Ray-Ban, Tommy Bahama, and
Coach are attractive to many value-
conscious consumers. Firms such as these must work hard at
product development and marketing to
ensure that enough customers are willing to pay a premium for
their goods rather than settling for
knockoffs.
In other cases, customers desire the unique features that a firm
offers, but competitors are able to imitate
the features well enough that they are no longer unique. If this
happens, customers have no reason to pay
a premium for the firm’s offerings. IBM experienced the pain of
this scenario when executives tried to
follow a differentiation strategy in the personal computer
market. The strategy had worked for IBM in
other areas. Specifically, IBM had enjoyed a great deal of
success in the mainframe computer market by
providing superior service and charging customers a premium
for their mainframes. A business owner
who relied on a mainframe to run her company could not afford
to have her mainframe out of operation
81. for long. Meanwhile, few businesses had the skills to fix their
own mainframes. IBM’s message to
customers was that they would pay more for IBM’s products but
that this was a good investment because
when a mainframe needed repairs, IBM would provide faster
and better service than its competitors
could. The customer would thus be open for business again very
quickly after a mainframe failure.
This positioning failed when IBM used it in the personal
computer market. Rivals such as Dell were able
to offer service that was just as good as IBM’s while also
charging lower prices for personal computers
than IBM charged. From a customer’s perspective, a person
would be foolish to pay more for an IBM
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personal computer since IBM did not offer anything unique.
IBM steadily lost market share as a result. By
2005, IBM’s struggles led it to sell its personal computer
business to Lenovo. The firm is still successful,
however, within the mainframe market where its offerings
remain differentiated.
82. Firms following a differentiation strategy must “watch” out for
counterfeit goods such as the faux
Rolexes shown here.
Image courtesy of US Customs and Border Patrol,
http://en.wikipedia.org/wiki/File:Counterfeit_Rolex_Watch,
_dsc4577_5f270.jpg.
K E Y T A K E A W A Y
Differentiation can be an effective business-level strategy to the
extent that a firm offers unique features
that convince customers to pay a premium for their goods and
services.
E X E R C I S E S
1. What are two industries in which a differentiation strategy
would be difficult to implement?
2. What is an example of a differentiated business near your
college or university?
3. Name three ways businesses that provide entertainment that
might better differentiate their services.
How might they do this?
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83. [1] Porter, M. E. 1980. Competitive strategy: Techniques for
analyzing industries and competitors. New York, NY:
Free Press.
[2] Excerpted from Ketchen, D. J., & Short, J. C. 2010. The
franchise player: An interview with Don Larose. Journal
of Applied Management and Entrepreneurship, 15(4), 94–101.
[3] Profit statistics drawn from Standard & Poor’s stock reports
on Coca-Cola and Walmart.
[4] Kapner, S. 2007, November 1. Nautica brand losing ground.
CNNMoney. Retrieved from
http://money.cnn.com/2007/10/31/news/companies/Kapner_Naut
ica.fortune/index.htm
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5.4 Focused Cost Leadership and Focused Differentiation
L E A R N I N G O B JE C T I V E S
1. Describe the nature of focused cost leadership and focused
differentiation.
2. Know the advantages and disadvantages of focus strategies.
Companies that use a cost leadership strategy and those that use
a differentiation strategy share one
84. important characteristic: both groups try to be attractive to
customers in general. These efforts to
appeal to broad markets can be contrasted with strategies that
involve targeting a relatively narrow
niche of potential customers. These latter strategies are known
as focus strategies. [1]
The Nature of the Focus Cost Leadership Strategy
Focused cost leadership is the first of two focus strategies. A
focused cost leadership strategy requires
competing based on price to target a narrow market. A firm that
follows this strategy does not
necessarily charge the lowest prices in the industry. Instead, it
charges low prices relative to other firms that
compete within the target market. Redbox, for example, uses
vending machines placed outside grocery
stores and other retail outlets to rent DVDs of movies for $1.
There are ways to view movies even cheaper,
such as through the flat-fee streaming video subscriptions
offered by Netflix. But among firms that rent actual
DVDs, Redbox offers unparalleled levels of low price and high
convenience.
Another important point is that the nature of the narrow target
market varies across firms that use a
85. focused cost leadership strategy. In some cases, the target
market is defined by demographics. Claire’s, for
example, seeks to appeal to young women by selling
inexpensive jewelry, accessories, and ear piercings.
Claire’s use of a focused cost leadership strategy has been very
successful; the firm has more than three
thousand locations and has stores in 95 percent of US shopping
malls.
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Redbox machines are available on university campuses
nationwide.
Image courtesy of Valerie Everett,
http://www.flickr.com/photos/valeriebb/2224649723.
In other cases, the target market is defined by the sales channel
used to reach customers. Most pizza
shops offer sit-down service, delivery, or both. In contrast, Papa
Murphy’s sells pizzas that customers cook
at home. Because these inexpensive pizzas are baked at home
rather than in the store, the law allows Papa
Murphy’s to accept food stamps as payment. This allows Papa
Murphy’s to attract customers that might
not otherwise be able to afford a prepared pizza. In contrast to
86. most fast-food restaurants, Checkers Drive
In is a drive-through-only operation. To serve customers
quickly, each store has two drive-through lanes:
one on either side of the building. Checkers saves money in a
variety of ways by not offering indoor
seating to its customers—Checkers’ buildings are cheaper to
construct, its utility costs are lower, and
fewer employees are needed. These savings allow the firm to
offer large burgers at very low prices and still
remain profitable.
The Nature of the Focused Differentiation Strategy
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Focused differentiation is the second of two focus strategies. A
focused differentiation strategy requires
offering unique features that fulfill the demands of a narrow
market. As with a focused low-cost
strategy, narrow markets are defined in different ways in
different settings. Some firms using
a focused differentiation strategy concentrate their efforts on a
particular sales channel, such as
selling over the Internet only. Others target particular
87. demographic groups. One example is Breezes Resorts,
a company that caters to couples without children. The firm
operates seven tropical resorts where
vacationers are guaranteed that they will not be annoyed by
loud and disruptive children.
While a differentiation strategy involves offering unique
features that appeal to a variety of customers, the
need to satisfy the desires of a narrow market means that the
pursuit of uniqueness is often taken to the
proverbial “next level” by firms using a focused differentiation
strategy. Thus the unique features provided
by firms following a focused differentiation strategy are often
specialized.
When it comes to uniqueness, few offerings can top Kopi
Luwak coffee beans. High-quality coffee beans
often sell for $10 to $15 a pound. In contrast, Kopi Luwak
coffee beans sell for hundreds of dollars per
pound. [2] This price is driven by the rarity of the beans and
their rather bizarre nature. As noted in a 2010
article in the New York Times, these beans
are found in the droppings of the civet, a nocturnal, furry, long-
tailed catlike animal that prowls
Southeast Asia’s coffee-growing lands for the tastiest, ripest
coffee cherries. The civet eventually
88. excretes the hard, indigestible innards of the fruit—essentially,
incipient coffee beans—though
only after they have been fermented in the animal’s stomach
acids and enzymes to produce a
brew described as smooth, chocolaty and devoid of any bitter
aftertaste. [3]
Although many consumers consider Kopi Luwak to be
disgusting, a relatively small group of coffee
enthusiasts has embraced the coffee and made it a profitable
product. This illustrates the essence of a
focused differentiation strategy—effectively serving the
specialized needs of a niche market can create
great riches.
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Larger niches are served by Whole Foods Market and Mercedes-
Benz. Although most grocery stores
devote a section of their shelves to natural and organic
products, Whole Foods Market works to sell such
products exclusively. For customers, the large selection of
organic goods comes at a steep price. Indeed,
the supermarket’s reputation for high prices has led to a wry
89. nickname—“Whole Paycheck”—but a sizable
number of consumers are willing to pay a premium to feel better
about the food they buy.
The dedication of Mercedes-Benz to cutting-edge technology,
styling, and safety innovations has made the
firm’s vehicles prized by those who are rich enough to afford
them. This appeal has existing for many
decades. In 1970, acid-rocker Janis Joplin recorded a song
called “Mercedes Benz” that highlighted the
automaker’s allure. Since then Mercedes-Benz has used the
song in several television commercials,
including during the 2011 Super Bowl.
Janis Joplin’s musical tribute to Mercedes-Benz underscores the
allure of the brand.
Image courtesy of de.wp, http://en.wikipedia.org/wiki/File:S-
Klasse_W221.jpg.
Developing a Focused Differentiation Strategy at Augustino
LoPrinzi
Guitars and Ukuleles
Augustino LoPrinzi Guitars and Ukuleles in Clearwater,
Florida, builds high-end custom instruments. The
founder of the company, Augustino LoPrinzi, has been a builder
of custom guitars for five decades. While
a reasonably good mass-produced guitar can be purchased
90. elsewhere for a few hundred dollars, LoPrinzi’s
handmade models start at $1,100, and some sell for more than
$10,000. The firm’s customers have
included professional musicians such as Dan Fogelberg, Leo
Kottke, Herb Ohta (Ohta-San), Lyle Ritz,
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Andrés Segovia, and B. J. Thomas. Their instruments can be
found athttp://www.augustinoloprinzi.com.
We asked Augustino about his firm. [4]
Question:
Were there other entrepreneurial opportunities you considered
before you began making
guitars?
Augustino
Loprinzi:
I originally thought of pursuing a career in commercial art, but I
found my true love was in
classical guitar building. I was trained by my father to be a
barber from a very young age,
and after my term in the service, I opened a barbershop.
Question: What is the most expensive guitar you’ve ever sold?
Loprinzi: $17,500.
91. Question: How old were you when you started your first
business in the guitar industry?
Loprinzi: I was in my early twenties.
Question: How did you get your break with more famous
customers?
Loprinzi: I think word of mouth had a lot do with it.
Question:
You have been active in Japan. Do the preferences of Japanese
customers differ from those
of Americans?
Loprinzi:
Yes. The Japanese want only high-end instruments. Aesthetics
are very important to the
Japanese along with high-quality materials and workmanship.
The US market seems to care
in general less about ornamentation and more about quality
workmanship, tone, and
playability.
Question: How do you stay ahead in your industry?
Loprinzi:
Always try to stay abreast on what the music industry is doing.
We do this by reading
several music industry publications, talking with suppliers, and
keeping an eye on the
trends going on in other countries because usually they come
full circle. Also, for the past
several years by following the Internet forums and such has