Bethany is a 25-30 year old bride who wants a very detailed wedding in New York on January 1, 2016. She has been planning her dream wedding for years and wants an event planner to help bring her vision to life. As the wedding approaches, Bethany is worried about getting all the details done on time and ensuring everything goes smoothly on her big day. She needs an event planner who can provide a detailed timeline and plan to alleviate her stress and make her wedding dreams a reality.

1. October, 2015
Event Energizers
Buyer Persona Overview

2. Bethany the Bride
BACKGROUND:
• Bride-to-be
• Has been with Gary the groom for 8
years.
• Want to get married in New York on
January 1, 2016.
DEMOGRAPHICS:
• Female
• Age 25-30
• HH Income $100,000
• Urban
IDENTIFIERS:
• Detailed Wedding
• Knows everything she wants, need
someone to bring it to life.

3. GOALS:
• Have the wedding she has always been
dreaming about.
• Make sure everything goes as planned
without any hiccups.
CHALLENGES:
• Getting everything done in short period
of time.
• Finding the perfect wedding planner
that will bring her dreams to life.
HOW WE HELP:
• Give her the wedding she has wanted
since she was a child.
• Come up with over the top ideas that
will leave guest with a memory of her
special day.
Bethany the Bride

4. REAL QUOTES:
• “I want a very detailed wedding
that everyone will remember.”
• “Everything has to go smoothly
so I can stay calm.”
• “We need a detailed timeline of
when everything happens,
including set-up and break-
down.”
COMMON OBJECTIONS:
• I’m worried we will go over the
budget.
• I’m don’t want to worry during
the wedding that something will
go wrong.
Bethany the Bride

5. Bethany the Bride
Social Media:
• Instagram and Pinterest.
Social Media Message:
• Instagram to upload
pictures of the wedding
with detailed captions
• Picture of the bride and
groom with caption: “Mr. &
Mrs. Jones just got hitched
with the help of Event
Energizers
• Pinterest to make an pin
board of the wedding.
• Pin board name: Event
Energizers plans Mr. & Mrs.
Jones perfect day.

6. MARKETING MESSAGING:
• Gave the bride her perfect
day.
ELEVATOR PITCH:
• We have a detailed plan to
make sure your big day is
perfect. We will have every
detail planned out and I
will promise that nothing
will go wrong on our end.
If something happens to
go wrong it will be fixed
right away. Everyone will
always remember how
amazing your wedding
was.
Bethany the Bride