The document outlines American Eagle Outfitters' full digital strategy. The goals are to engage more on social media, increase search engine rankings, and offer more deals. The target audience is men and women aged 16-28. The strategy is to show how affordable and easy it is to shop at AE through social media promotions, contests using hashtags, and a mobile app with coupons. Key performance indicators include social media, the mobile app, and analytics. The total budget for the 6 month campaign is $100,000.