From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Lean Product Design Is The New Marketing. PRESENTATION: Lean Product Design Is the New Marketing - Given by Jeff Gothelf, @JBoogie - Neo.com Lean UX, Principal Author
Dioz Group is a family controlled organizationDioz Group
Dioz Group is a family controlled organization, incepted in the 2006. Playing as an international leader in the community and excelling in manufacturing, designing and 360 marketing they are evolving since birth.
There are many of these “2020 Work Skills” lists, but I liked this one. It is a blend of intelligences and skills – hard and soft. Source: TOP10ONLINECOLLEGES.ORG
Contract Management, a strategic perspective | Arjen van BerkumArjen Van Berkum
How is technology changing social interaction? The way we maintain relationships and collaborate is influencing contractual relations and as a result the outcome of contracts. Contract management, especially the psychological contract, is defining the quality of a brand ecosystem.
Mobile Convention Brussels 2014 - Hybrid MessagingSjors de Wildt
Presentation / talk on the future of Mobile Messaging by Sjors de Wildt. Hybrid Messaging is a smart system that allows messages to be delivered via Push or SMS.
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Lean Product Design Is The New Marketing. PRESENTATION: Lean Product Design Is the New Marketing - Given by Jeff Gothelf, @JBoogie - Neo.com Lean UX, Principal Author
Dioz Group is a family controlled organizationDioz Group
Dioz Group is a family controlled organization, incepted in the 2006. Playing as an international leader in the community and excelling in manufacturing, designing and 360 marketing they are evolving since birth.
There are many of these “2020 Work Skills” lists, but I liked this one. It is a blend of intelligences and skills – hard and soft. Source: TOP10ONLINECOLLEGES.ORG
Contract Management, a strategic perspective | Arjen van BerkumArjen Van Berkum
How is technology changing social interaction? The way we maintain relationships and collaborate is influencing contractual relations and as a result the outcome of contracts. Contract management, especially the psychological contract, is defining the quality of a brand ecosystem.
Mobile Convention Brussels 2014 - Hybrid MessagingSjors de Wildt
Presentation / talk on the future of Mobile Messaging by Sjors de Wildt. Hybrid Messaging is a smart system that allows messages to be delivered via Push or SMS.
Welcome to salmaanjum.Com for freelance content writing offerings, a contract content author in Nagpur, India and content material author in Nagpur. Get a contract content material author as per your requirement.
The North Face- Brand and SWOT AnalysisPerla Serrano
For our BUS 130 course (Intro to Marketing), we assessed The North Face and created a SWOT analysis for the company.
In our presentation, we were in charge of answering the following questions:
What attracted us to this company?
Who is their current target market?
General information about the company as needed (history) etc.
Where do they excel in social media?
Where are they deficient in social media?
Where do they excel in traditional marketing?
Where are they deficient in traditional marketing?
How do they compare to their industry?
What chapter we used as our primary focus?
Collective Intelligence for City Tourism ManagementJosiah Mackenzie
Millions of visitors and millions of residents publish digital content in every city, every day - creating an unprecedented opportunity for tourism marketing and management. Designed for travel and tourism executives, this presentation shows how DMOs and CVBs can leverage "collective intelligence" to see their cities through the eyes of others, partner with operators to improve visitor experience, and showcase the best of crowdsourced content to create more effective marketing than ever before.
Looking to develop your employees? But tired of the same old seminars and workshops? Consider Lipscomb University's CORE program - uniquely focused on developing real competencies through strong coaching and rigorous assessment, CORE represents a major step forward in how organizations train and develop their talent.
One of the criticisms we’ve all heard about the Agile methodology is that it encourages mediocrity. It clouds our long-term vision with small-scale “quick wins” and forces us to focus on gradual improvements on an unambitious existing product. This talk aims to dispel this myth by distinguishing the difference between vision and process. The truth is that Agile does not stifle creativity, it does not prevent us from looking further into the future. I’ll give real-world examples of ways teams can continue to foster their long-term ambitions whilst maintaining a process which focusses on the here-and-now.
En este trabajo se encuentra que son los riesgos informáticos, que es un virus tipos de virus informáticos que hay en el mundo, y funcionalidades de cada uno de estos virus, y efectos provocados en nuestro computador
Improper wheel alignment could shorten the lifespan of the tires. Moreover, it could also impede the braking system which could put your safety at risk. So, early warning signs of wheel misalignment in your Mercedes-Benz should not be neglected. To learn more, please go through this slide.
the new network is very different to last year and years before it can changes us so this year we can be different and it can changes us and we can do different things we do
We talk a lot about how communication has changed from the Mad Men era until today’s digitally driven consumer interaction. But what’s next for the advertising industry that many of us love (and a lot of us love to hate)?
We talk a lot about how the communication industry has changed from the Mad Men era until today’s digitally driven consumer interaction. But what’s next for this industry that many of us love (and a lot of us love to hate)?
Welcome to salmaanjum.Com for freelance content writing offerings, a contract content author in Nagpur, India and content material author in Nagpur. Get a contract content material author as per your requirement.
The North Face- Brand and SWOT AnalysisPerla Serrano
For our BUS 130 course (Intro to Marketing), we assessed The North Face and created a SWOT analysis for the company.
In our presentation, we were in charge of answering the following questions:
What attracted us to this company?
Who is their current target market?
General information about the company as needed (history) etc.
Where do they excel in social media?
Where are they deficient in social media?
Where do they excel in traditional marketing?
Where are they deficient in traditional marketing?
How do they compare to their industry?
What chapter we used as our primary focus?
Collective Intelligence for City Tourism ManagementJosiah Mackenzie
Millions of visitors and millions of residents publish digital content in every city, every day - creating an unprecedented opportunity for tourism marketing and management. Designed for travel and tourism executives, this presentation shows how DMOs and CVBs can leverage "collective intelligence" to see their cities through the eyes of others, partner with operators to improve visitor experience, and showcase the best of crowdsourced content to create more effective marketing than ever before.
Looking to develop your employees? But tired of the same old seminars and workshops? Consider Lipscomb University's CORE program - uniquely focused on developing real competencies through strong coaching and rigorous assessment, CORE represents a major step forward in how organizations train and develop their talent.
One of the criticisms we’ve all heard about the Agile methodology is that it encourages mediocrity. It clouds our long-term vision with small-scale “quick wins” and forces us to focus on gradual improvements on an unambitious existing product. This talk aims to dispel this myth by distinguishing the difference between vision and process. The truth is that Agile does not stifle creativity, it does not prevent us from looking further into the future. I’ll give real-world examples of ways teams can continue to foster their long-term ambitions whilst maintaining a process which focusses on the here-and-now.
En este trabajo se encuentra que son los riesgos informáticos, que es un virus tipos de virus informáticos que hay en el mundo, y funcionalidades de cada uno de estos virus, y efectos provocados en nuestro computador
Improper wheel alignment could shorten the lifespan of the tires. Moreover, it could also impede the braking system which could put your safety at risk. So, early warning signs of wheel misalignment in your Mercedes-Benz should not be neglected. To learn more, please go through this slide.
the new network is very different to last year and years before it can changes us so this year we can be different and it can changes us and we can do different things we do
We talk a lot about how communication has changed from the Mad Men era until today’s digitally driven consumer interaction. But what’s next for the advertising industry that many of us love (and a lot of us love to hate)?
We talk a lot about how the communication industry has changed from the Mad Men era until today’s digitally driven consumer interaction. But what’s next for this industry that many of us love (and a lot of us love to hate)?
Want to land a sweet tech job? But not sure how to break in? Discover the seven secrets that took me from teaching kindergarten to landing jobs at Apple, LinkedIn, and startups!
I Am Not a Rock Star: Alcoholism & Addiction in TechTimothy Michael
This is an exploration of alcoholism and addiction in tech. Tech culture is wonderful is so many ways, but is a potential petri dish for alcoholism and addiction to thrive.
Since the idea first percolated in 2010 through to its current state as a permanent hashtag on Twitter, Lean UX changed the way we look at designing products—including how we work with our colleagues in product management, software engineering, marketing, and executive leadership.
In this tactical talk, Jeff Gothelf, author of Lean UX, shares his key insights from 5 years of teaching, writing about, and practicing Lean UX.
My experiences with IPO's and and Lean Startups showed me how and why these companies need Business Application Strategy. Here you will see my reason your startup can and should have a Business Application Strategy.
Revolutionary Study May Help Kidney Transplant PatientsStephanie Bova
Stephanie Bova shares a brief presentation regarding a revolutionary kidney transplant procedure that could allow patients to receive transplants despite incompatibilities.
UX Poland 2016 - Jeff Gothelf - Almost Everything I've Learned From 5 Years o...UX Poland
Since the idea first percolated in 2010 through to its current state as a permanent hashtag on Twitter, Lean UX has created a new way of looking at how we design products and services. Equally as important, it has created a new way to look at working together with our colleagues in product management, software engineering, marketing and executive leadership. Have the countless memes, conferences, articles, blog posts, books and presentations made a difference? Has Lean UX made a difference? How have the ideas evolved since 2010?
In this talk, Jeff Gothelf, author of Lean UX, will recap his learnings from practitioner to author to teacher of Lean UX and the teams trying to adopt it. What’s worked? What hasn’t? Why? Where are things now and where are they headed? This tactical talk will cover all of that and more.
On the shoulders of Giants: Stop looking up, and Start Looking DownEliza Brock
The CoderFaire 2014 Keynote Presentation
A keynote that will inspire, educate and expand one’s understanding of our industry, and possibly shift your mindset for writing code.
For complete speaker notes, including image attributions, see: https://www.dropbox.com/s/qnhnezsruu4mnak/CoderFaire_2014_keynote_with_presenter_notes.pdf?dl=0
Vision51 is the leading Search Engine Optimization Services in Warrington, UK. We will help you to manage your Facebook Marketing campaign at affordable prices in Warrington, Widnes, Wirral, Wigan, and St.Helens. For more information, visit us at vision51.co.uk
Vision51 is the leading agency of website design in Warrington. We will help you to manage your Facebook Marketing campaign at affordable prices in Cheshire, Widnes, Wirral, Wigan, and St.Helens.
This is a package for professional dentists that believe in a better tomorrow and want to stand out. IQD Agency will help you increase your trust, loyalty with patients.
This story is created for Charmm. It includes brands values and core beliefs. This story will help Charmm increase their brand equity, loyalty and their bottom line (sales).
The story is developed by IQD Agency; www.iqd.agency
We are a digital agency that have passion for what we do.
You can view this presentation here as well: http://portal.sliderocket.com/BECQK/vividnetwork
www.vividn.com
www.vivid.com.cy
www.alexnovicov.com
www.twitter.com/vividnetwork
www.twitter.com/alexnovicov
Online, social media, digital tips presentation done by Alexandros Novicov. Engage with your users, listen to people online!
www.about.me/alexandrosnovicov
A presentation about myself. A digital marketing director who loves social media, online, digital media, iphone apps, facebook and twitter campaigns.
My main target is to bring results to your brand!
You can follow me on:
www.twitter.com/alexnovicov
www.facebook.com/DigitalMarketingEurope
www.about.me/alexandrosnovicov
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
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17. - A L E X A N D E R N O V I C O V
“MARKETING IS ABOUT INSPIRING, EDUCATION
AND SELLING”
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