Lean Startup - The Musical

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William Donnell, Sodium Halogen , @sodiumhalogen New to the Lean Startup scene, but you’re not sure what this Lean Startup thing is, how to use the buzzwords, or even how it got started? William Donnell will catch you up with this Ignite song. That’s right, this “talk” is a musical.

Cindy Alvarez, Microsoft , @cindyalvarez Even when large organizations have the appetite for change, it’s hard to put philosophy into practice. In this workshop, Cindy Alvarez will talk about approaches that have worked (and not worked) to get teams across Microsoft to be Lean and experimental. Hands-on exercises will include working with skeptics, practice interviewing, and running “premortems”.

Professionalising Product - What Happens After Product/Market Fit?

Lean Startup Co.

Jobina Hardy, Lost My Name , @iamjobina At the start we’re all chasing product/market fit and every entrepreneur is the driving force behind their product. But as the company grows and the customer base evolves, how do you keep an eye on your product whilst juggling all the other requirements for business growth? Jobina Hardy, Product Manager at GV-backed London tech business Lost My Name, charts the steps they took to keep an appropriate amount of focus on their core product and its impact on customer happiness as the business grew.

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Spenser Skates, Amplitude , @spenserskates Most companies aren’t going deep enough with their user behavior data. In this talk, Spenser Skates, CEO and Co-founder of Amplitude, will introduce a framework of the 3 levels of analytics. Many companies are only measuring vanity metrics and figuring out where their problems are, but aren’t finding new ways to grow. By analyzing the actions that your users take, you’ll discover how you can improve your product to drive growth. As with Facebook’s famous ‘7 friends in 10 days’, learn how you can find the ‘magic moment’ to focus your product around.

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Nikhil Arora, Back to the Roots , @backtotheroots Alejandro Velez, Back to the Roots , @backtotheroots Back to the Roots founders Alejandro Velez and Nikhil Arora share their journey from investment banking to mushroom farming and aquaponics. They reveal the lean principles they’ve learned along the way that led them to launch a new line of organic breakfast cereals into thousands of grocery stores and classrooms this year.

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