This document discusses how investment products should be chosen based on tenure and objective. It presents a table mapping products to typical tenures and objectives: bank FDs, liquid funds, and ultra-short term funds for less than 1 year for liquidity; bank FDs and income funds for 1-3 years for extra returns and liquidity; hybrid funds for 3-5 years for better returns than FDs and liquidity; and equity funds for more than 5 years for capital appreciation and liquidity. It notes that investors often mismatch products and tenures, such as keeping bank FDs for 5-10 years when their objective is short-medium term liquidity, or liquidating equity funds too early when they are meant for long