The document summarizes a talk given by Jonathan Sherman, a senior product manager at LinkedIn, about building products for people. The main points are: 1) Understand people and their problems in order to build great products. 2) Products are built by teams of people, so a PM's role is to help the team work well together to find solutions. 3) Metrics should be people-focused, straightforward to measure and understand in order to define success.

1. Products Are About People by LinkedIn's
Senior PM

2. FREE INVITE
Join 10,000+ Product Managers on

3. Product
Management
Courses

4. Coding
for Managers
Courses

5. Data
for Managers
Courses

6. Include @productschool and #prodmgmt at the
end of your tweet
Tweet to get a free ticket
for our next Event!

7. Jasper Sherman
Tonight’s Speaker

8. Products are about people
Jonathan (Jasper) Sherman-Presser
Senior Product Manager, LinkedIn

9. Understand people and their problems
Enable the people on your team to solve them
Measure success in people-friendly terms
1
2
3

10. A bit about me

19. To build great products,
you need to understand people

20. Everything I learned about product management
I learned by studying English and leading bicycle tours

21. 1
Products are made for people

25. “People aren’t about solutions. They’re about relief.”

26. 1a. Own the problem, not the solution

27. 1b. Great products make people feel something

31. Keep asking why

32. 2
Products are built by people

33. Product management
is the process of getting to the right solution

35. Help the team be successful

36. Give the team a shared understanding of success

37. Being a great PM
≠
having all the answers

38. Being a great PM
=
giving the team tools
to figure out the answers themselves

39. There’s no one best way to run a team

40. Understand what the team needs from you

41. What’s going well?
What could be going better?

42. Team & process is a product too :)

43. 3
Metrics are for people

44. “We’ll know we’re successful when…”

45. Capture value to people
Straightforward to measure
Easy to understand
Good metrics

46. Net Promoter Score

47. Tune within 30 seconds

48. Understand people and their problems
Enable the people on your team to solve them
Measure success in people-friendly terms
1
2
3

49. Q&A
linkedin.com/in/jshermanpresser
@jasperjonathan

50. Part-time Product Management Courses