Productized 2020 - Activities Report

1. ACTIVITIES IMPACT REPORT 2020
1

2. André’s Message 03
Our Team 04
2020 06
Productized in 2020
Community 07
Product Over Lemonade 09
Acceleration 10
DPM Course 11
Consulting: #LisboaProtege 12
Podcast: GWP by Zalando 13
Productized Conference 14
Roadmap for 2021 19
Activities 2021 23
Outreach of Productized 28
Agenda

3. Founder’s Message
Productized has become a trusted brand for workshops,
conferences, community events, and services that we hope will
contribute to the establishment of businesses that build better
products. In 2021 we are not planning to organize any sizable
in-person event, as we can’t predict the evolution of the current
pandemic situation. We will focus our efforts into 3 pillars:
Education & Training, Content Production, and Community
Building, that can be delivered as complete digital experiences,
ensuring all safety procedures. We will keep working with product
managers, product designers, makers and innovators of all kinds to
help them progress in their careers, and companies to achieve their
strategic objectives.
We hope to come back to in-person events as soon as possible, and
we will continue to evaluate the situation. Please consider our
updated Report of Activities of 2020 presentation,
Thank you for staying with us in this very challenging year,
André Marquet
Co-founder of Productized
This has been a very challenging year for us.
In-person events are part of our DNA, and since our inception
we have organized meetups, events, and conferences that
have gathered almost ten thousand people! We believe that
in-person events, and the power of physical presence are not
replaceable by any current technology or communication
means.
We started Productized in 2015 because we thought it was
important to have an organization to evangelize product
culture. Our mission is still the same, to make technology
come to market, product ideas come to life and deliver
frictionless solutions that delight customers, creating new
economic value.
The Covid-19 crisis has impacted our core-activities, and forced
us to move to online solutions, we’ve organized a dozen
half-day online workshops along the year, several webinars
and livecasts, an entire 30h long course on Digital Product
Management in partnership with Universidade Catolica
Portuguesa, the Product over Lemonade conference with
keynotes from Brant Cooper, and Nir Eyal and our flagship
Productized Conference 2020, which counted with Ken Sandy,
Radhika Dutt, Sean Silcoff, among other product experts, and
an audience of hundreds of attendees over 2 days.
3

4. 👨‍🎨
Rafael Daron
Design Head
👨‍💻
André Marquet
Productizer
👨‍🏫
João Bernardino
Research Head
Productized Board
🕵
Paulo Gaudêncio
Product Consulting Head

5. Maria Pereira
Admin Manager
Andrea Campagnoli
Scrum Master
Elena Tisato
Inside Sales
Angelika Morongova
Customer Success
Sara Cerqueira
Marketing Manager
Filipa Ferreira
Designer
João Filipe
Web
Teresa Segismundo
Operations Manager
Productized Team in 2020

6. “The so-called reindustrialization agenda of the EU economy needs to include
improving our skills in the development and commercialization of digital products,
allowing our ecosystem of innovative companies to continue to be competitive on the
world stage - hence the opportunity to learn and cooperate with these thought leaders
is so important, they are the best product creators in the world, and they will be at
Productized Conference 2020.”
André Marquet, co-founder of Productized
PRODUCTIZED 2020

7. BUILDING
COMMUNITY
Before we confined
ourselves, we were still able
to gather our community in
Pipedrive (Lisbon) and
Impact Hub (Vienna) in
January and February with
P-Talks.

8. BUILDING
COMMUNITY
From March we joined
other initiatives sharing the
world of the product in
times of COVID19.
And that's what made us
want to go on...
😷
💻

9. COVID-19
Solidarity
Response Fund
for WHO
Product Over Lemonade was a
free day-long solidarity virtual
conference with 8 product
leaders aiming to help you to
become the product leader
your team needs.
We have gathered virtually
1000 people from the product
world.
TO SUPPORT

10. ACCELERATION
AND R&D
June 2020
HiReach Virtual Startup
Showcase
+
September 2020
HiReach Final Demo Day

11. DIGITAL PRODUCT
MANAGEMENT
COURSE
with Católica University of Lisbon
Sep - Nov 2020
This course was divided in 4 modules
each one with a Project. A Final
Capstone Project brought the
coursework to life. Premium online
content from Productized Conference
(30 hours) will be lifetime available.
Finally all students will be attending
the Productized Conference &
Workshops, Europe’s best Product
Event to learn from world class
speakers and network with attendees
from leading companies.

12. CONSULTING
#LISBOAPROTEGE
Fund to support trade,
restaurants and cultural and
artistic activities in the city
of Lisbon.
https://www.lisboa.pt/lisboaprotege

13. PODCASTING
Our mission is to inspire,
connect and empower
more people to get into
product roles.
10 NEW episodes are now
available
495 views and 382 👏17,257 impressions and 360 👍 1,941 reproductions (June - now)

14. 14
PRODUCTIZED
CONFERENCE
ONLINE 26-27 NOV
A 2-day Product Experience
streamed from Lisbon with
a global attendance and
opinion leading speakers
VIEW MORE PICTURES HERE

15. CAGR 10%
15
CONFERENCE
ATTENDANCE
ALL HIGH RECORDS
2015 - 2020

16. 16
GENDER RATIO
����
JOB TITLES
2020
ATTENDEES
PROFILE
Uniform gender distribution
+
Melting pot of Product
Professionals with an average of
4-9 years of experience

17. Expenditure of €47,565.34
* Productized 2020 P&L can be consulted here.
17
CONFERENCE
PROFIT & LOSS
ALL HIGH BUDGET
2015 - 2020

18. 287,280 minutes viewed
399 unique views
45+ different nationalities
STREAMING
ATTENDANCE

19. 19
PRODUCTIZED
ROADMAP
2021

20. COMMUNITY
+ 200 SUBSCRIBERS
+ 1.5K SUBSCRIBERS
PRODUCTIZED ROADMAP
2021 VISIONEDUCATION
COMMUNITY
CONTENT
ONLINE REALTIME
COURSES
60x STUDENTS/YEAR
ONLINE WORKSHOPS
250x STUDENTS/ YEAR
WEBINARS/ PODCASTS
+ 500 EPISODES
+ 5K FOLLOWERS
VIDEOS
+ 5K SUBSCRIBERS
NEWSLETTER
+ 5K SUBSCRIBERS
STREAMING
ATTENDANCE

21. COMMUNITY MEMBERSHIP OPTIONS
2021 VISION
✓ Includes:
1x seat at DPM course +
1x seat Leadership Camp
3x Productized-Workshops
3x Productized-Masterclasses
Youtube channel
Girls Who Product
P-Talks webinar monthly
Access to Slack
Newsletter fortnightly
Medium fortnightly
Prep interviews
Career Coaching
COMMUNITYLEADER
3,799€/ year��
✓ Includes:
5% discount on DPM course
5% discount on WCS course
2x Productized-Workshops
2x Productized-Masterclasses
Youtube channel
GirlsWhoProduct Podcast
P-Talks webinar monthly
Slack
Newsletter monthly
Medium monthly
Prep interviews
Career Coaching
COMMUNITYLEARNER
399€/ year��
✓ Includes:
5% discount on DPM course
5% discount on WCS course
Youtube channel
GirlsWhoProduct Podcast
P-Talks webinar monthly
Slack
Newsletter monthly
Medium monthly
COMMUNITYPRO
39€/ year��
All prices subject to legal VAT
* Sponsor can choose only one of two options

22. PATRONAGE OPPORTUNITIES
2021 VISION
✓ Academy:
1x seat at UCP course + 5%
1x seat at WCS course + 5%
✓ Content (all):
Product-Workshops
Youtube channel
Girls Who Product
P-Talks webinar monthly
✓ Community*
Slack (official sponsor)
Newsletter fortnightly
Medium fortnightly
✓ Talent pool
Prep interviews
✓ Career Coaching
PLATINUM
25,000€��
✓ Academy:
-5%UCP course
-5% WCS course
✓ Content (1 slot):
Youtube channel
Girls Who Product
P-Talks webinar monthly
✓ Community*
Slack (sponsor channel)
Newsletter monthly
Medium monthly
✓ Talent pool
Prep interviews
GOLD
10,000€��
✓ Academy:
-5% UCP course
-5% WCS course
✓ Content (1 slot):
Youtube channel
GirlsWhoProduct
P-Talks webinar monthly
✓ Community
Medium monthly
SILVER
5,000€��
All prices subject to legal VAT
* Sponsor can choose only one of two options

23. SPONSOR OPPORTUNITIES
2021 VISION
✓ Academy:
1x seat at UCP course + 5%
1x seat at WCS course + 5%
✓ Content (all):
2x Sponsored-Workshops
3x videos on Youtube channel
2x guests at GirlsWhoProduct
✓ Community*
Slack (official sponsor)
Newsletter fortnightly
Medium fortnightly
✓ Talent pool
Prep interviews
✓ Career Coaching
PLATINUM
25,000€��
✓ Academy:
-5%UCP course
-5% WCS course
✓ Content (1 slot):
1x Sponsored-Workshops
2x videos on Youtube channel
1x guest at Girls Who Product
✓ Community*
Slack (sponsor channel)
Newsletter monthly
Medium monthly
✓ Talent pool
Prep interviews
GOLD
10,000€��
✓ Academy:
-5% UCP course
-5% WCS course
✓ Content (1 slot):
1x video on Youtube channel
1x guest at GirlsWhoProduct
✓ Community
Medium monthly
SILVER
5,000€��
All prices subject to legal VAT
* Sponsor can choose only one of two options

24. ZALANDO OPPORTUNITIES
2021 VISION
✓ Academy:
1x seat at UCP course + 5%
1x seat at WCS course + 5%
✓ Content (all):
1x Sponsored-Workshop
3x videos on Youtube channel
5x guests at GirlsWhoProduct
✓ Community*
GirlsWhoProduct (official sponsor)
Slack (sponsor channel)
Newsletter fortnightly
Medium fortnightly
✓ Talent pool
Prep interviews
✓ Career Coaching
PLATINUM
20,000€��
✓ Academy:
-5%UCP course
-5% WCS course
✓ Content (1 slot):
1x Sponsored-Workshop
2x videos on Youtube channel
5x guest at Girls Who Product
✓ Community*
GirlsWhoProduct (official sponsor)
Slack (sponsor channel)
Newsletter monthly
Medium monthly
✓ Talent pool
Prep interviews
GOLD
15,000€��
All prices subject to legal VAT
* Sponsor can choose only one of two options
✓ Academy:
-5% UCP course
-5% WCS course
✓ Content (1 slot):
1x video on Youtube channel
1x guest at GirlsWhoProduct
✓ Community
Medium monthly
SILVER
5,000€��

25. 25
PRODUCTIZED
ACTIVITIES PLAN
2021*
* Some speakers names to be confirmed
** COVID19 will tell us the best way.

26. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
THEMATIC
WORKSHOPS
DIGITAL
PRODUCT
MANAGEMENT
COURSE@UCP
PRODUCT
MANAGEMENT
COURSE@WCS
GIRLS WHO
PRODUCT
PRODUCTIZED
MASTERS
PRODUCTIZED ACTIVITIES 2021
SPRING ED. FALL ED.
SPRING ED. FALL ED.
SPRING ED. FALL ED.

27. PRODUCTIZED
MASTERS
6 x M + 2 x KN
JUNEMAYAPRILMARCHFEBRUARY
#W1
Lowcode
JANUARY
#GWP w/
Carey Jenkins
#W2
Health Product
#GWP w/
Radhika Dutt
#W3
Data Analytics
#GWP w/
Cristina Fonseca
#GWP w/
Sarita Parikh
#W5
Mobility
#GWP w/
Bettina Goerner
#GWP w/
Laura Klein
ACTIVITIES DETAIL - 1ST HALF 2021
Digital PM Course
PM Course w/ WCS
#W6
Ecommerce
#W5
Fintech
GIRLS WHO PRODUCT
THEMATIC WORKSHOPS

28. DECEMBERNOVEMBEROCTOBERSEPTEMBERAUGUSTJULY
#GWP w/
Zalando (tbd)
#GWP w/
Zalando (tbd)
#W6
Mobility
#GWP w/
Zalando (tbd)
#GWP w/
Zalando (tbd)
#W7
Retail
#GWP w/
Zalando (tbd)
#GWP w/
Zalando (tbd)
ACTIVITIES JUL - DEC 2021
Digital PM Course
PM Course w/ WCS
#W8
Smartcities
TBDTBDTBD
PRODUCTIZED
MASTERS
6 x M + 2 x KN
GIRLS WHO PRODUCT

29. Jeff Patton
Author of User Story
Mapping
THEFUTUREOFPRODUCT
Kristina Mayer
CPO at Bitwala
Sarita Parikh
Co-founder
of Jomanity
Radhika Dutt
Co-Founder of Radical
Product Thinking
Tony Fernandes
CEO
UEGroup
Miklos Philips
Lead UX/Product
Designer
Özlem Yüce
Head of Digital
Product at New Look
Laura Klein
Author of Build Better
Products
90min
Masterclasses
30min Keynote Speakers
PRODUCTIZED MASTERS 2021
27 MAY26 MAY
B2B PRODUCT B2C PRODUCT B2B PRODUCT B2C PRODUCTLauren Isaacson
Market & UX Research
Consultant
Hannah-Fry
Associate Professor
at UCL

30. Jeff Patton
Author of User
Story Mapping
THEFUTUREOFPRODUCT
Kristina Mayer
CPO at Bitwala
Sarita Parikh
Co-founder of
Jomanity
Radhika Dutt
Co-Founder of
Radical Product
Thinking
Tony Fernandes
CEO UEGroup
Miklos Philips
Lead UX/Product
Designer
Lauren Isaacson
Market and UX
Research Consultant
Dave Mathias
Founder of
Behond the Data
CREATIVITYINPRODUCT
Özlem Yüce
Head of Digital
Product & Design
at New Look
Asomi Ithia
Co-host of Product
Group London
Laura Klein
Author of Build
Better Products
Hannah-Fry
Associate Professor
at UCL
Joana Afonso
Head of Product
Marketing at
Fidelidade
Tomislav
Buljubasic
Innovation Consultant
Leah Farmer
SVP Product at
Tourlane
Masterclasses
Keynote Speakers
PRODUCTIZED MASTERS
27 - 28 MAY 2021

31. Episodes: 68
Followers: 1007Followers: 2251
Subscribers: 5147
Followers: 2091
Followers: 2.178Followers: 1.3k Members: 2808
20K People Strong Community
Subscribers: 5264
Pictures: 5253
Assets

34. THANK YOU
FOR BEING A PART
OF THIS JOURNEY!
3434

35. FINANCIAL
RESULTS
2020
ALL HIGH LOSSES
2015 - 2019
35

36. TAKE A LOOK
AT OUR OLD
IMPACT
REPORTS
See where we came from
to fathom where we can go
36
2016 2018
👶
🤓
😎
🧐
2019