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M A R C H 03 2 0 1 7
Production Proactive
emerging disciplines in agency production
2
Content Management
moving from the start & stop, “asset-to-asset” mentality to
an ASSET MANAGEMENT model
EXECUTION PERFECTION EXECUTION CONTEXT
The “5 C’s” of Content Management: Production Disciplines
4
5
INTERNAL
DEVELOPERS
ITERATION &
PROTOTYPING
PLATFORM
PARTNERSHIPS
ACCELERATED
COLLABORATION
X-LAB
CREATIVE TECH
& EXPERIMENTATION
MARKETING
SCIENCE
DATA & OPTIMIZATION
COMMS PLANNING
CONTEXTUAL
FOUNDATION
Studios Unleashed
Connected BBDO Offerings
6
Production Proactive
7
Recap
Contextually supercharged
Operationally re-disciplined
Dogs are nice

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