The document describes the image manipulation process used to edit a photo for advertising purposes. The key steps included: 1. Editing the photo in Lightroom to adjust white balance, clarity, and vibrance. 2. Importing the photo into Photoshop and using tools like the magnetic lasso and healing brush to remove blemishes, smooth skin, and fill in hair. 3. Using additional tools like the feather tool, clone stamp tool, and liquify tool to further refine edges, reconstruct hairstyle, and adjust facial features for symmetry. Font and logo layers were then added to complete the edited image.

1. Contact Sheet / Image
Manipulation

2. All Images:

3. All Images:

4. All Images:

5. Selected Image:
I have chosen this image on the basis
that it matches that of my digipak, hence
constructing a direct link to the product
being advertised and reinforcing it’s
brand identity. In addition to this, where
similar images were over-exposed or had
a number of shadows across the subject's
face, the lighting in this image is natural
and balanced. Likewise, his expression is
neutral and the fact that he looks directly
towards the camera aligns with my
original plan to represent him as the focal
point of both my digipak and advert.

6. Image Manipulation
The first stage of
manipulation applied to my
image was on Lightroom CC,
wherein I was able to edit
the white balance, clarity
and vibrance in order to
prepare the image for
photoshop editing. I
performed this using the
circle functions, and was
able to produce an
aesthetically pleasing image
more suited to our product.

7. Image Manipulation
I then imported this
image into
photoshop and,
using the ‘magnetic
lasso’ tool, outlined
the image and
pasted it onto a
new layer.

8. Image Manipulation
In order to clear and smoothen the skin, I initially removed all blemishes using the
‘spot healing brush’, then proceeded to smoothen larger areas using the ‘healing
brush’. Having completed this, I selected the entire face using the ‘quick selection
tool’ and added a smoothing effect at 20%.

9. Image Manipulation
In order to fill in areas of hair
though which the green screen
could be seen, I used the ‘clone
stamp tool’. This allows me to
construct a more neatly-
arranged hairstyle, which would
further blend seamlessly into a
background.

10. Image Manipulation
I used the feather tool in order to smoothen the edges of
my photo, making it appear more seamless when placed
onto a background. By setting it at 20 pixels, I was able to
minimise excessive blurring around the edges, whilst still
decreasing its previous sharpness.

11. Image Manipulation
In order to adjust facial features, I
used the ‘liquify’ tool and made the
following adjustments, allowing me
to ensure a more symmetrical face
was constructed.

12. Image Manipulation
I then downloaded the ‘Sun Valley’
font from www.dafont.com, and
applied this as an additional layer
to my images in photoshop.
Following this, my final step was to
import a transparent institutional
logo to place in the corner.