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Babasab Patil
Babasab Patil

product portfolio analysis

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PRODUCT PORTFOLIO ANALYSIS
Stars Question Marks Problem Child Cash Cow “Fat, dumb & happy” Dogs 4 5 8 7 6 1 2 3 ? ? ? ? $ Market Growth Rate = High or Low Relative Market Share = firm’s share / leading competitor’s 20% 14% 16% 18% 4% 6% 8% 10% 12% 2% 0 10x 4x 2x 1.5x 1x 0.5x 0.4x 0.3x 0.2x 0.1x Source of Funds Born in 70’s (high inflation & interest rates) for cash management
ADVANTAGES ,[object Object],[object Object],[object Object],[object Object]
LIMITATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
McKinsey/GE matrix ,[object Object]

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  • 2. Stars Question Marks Problem Child Cash Cow “Fat, dumb & happy” Dogs 4 5 8 7 6 1 2 3 ? ? ? ? $ Market Growth Rate = High or Low Relative Market Share = firm’s share / leading competitor’s 20% 14% 16% 18% 4% 6% 8% 10% 12% 2% 0 10x 4x 2x 1.5x 1x 0.5x 0.4x 0.3x 0.2x 0.1x Source of Funds Born in 70’s (high inflation & interest rates) for cash management
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