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‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬1
Product Owner as Story
Teller
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬2
• Over 15 years experience in R&D organizations ranging from product
development and project management to product management.
• MA in Buddhism and East Asian Cultures
• Studying for a PhD in East Asian mythology
• Second degree black belt in Iaido and Jodo
• Find me on:
– inbar@agilesparks.com
– http://www.gupaya.com
– http://www.linkedin.com/in/inbaroren
Introduction
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬3
Guess the Product
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬4
Can we See the Forest?
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬5
The Story Metaphor
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬6
Characters
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬7
Internal Reasoning
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬8
Plot
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬9
What Makes Some Stories Better
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬10
Synopsis
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬11
Two Kinds of Synopsys
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬12
• Toy Story 3 – Teaser
• Toy Story 3
Trailers
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬13
Book Covers
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬14
Synopsis Example
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬15
Synopsis Example
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬16
Why Use a Synopsis
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬17
When to Use a Synopsis
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬18
How to Use Synopsis
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬19
The Outline
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬20
When to Use Outlines
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬21
Outline Example
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬22
Outline Example
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬23
Exercise in Outlining
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬24
Storytelling
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬25
Why Telling Stories is Powerful
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬26
When to Tell Stories
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬27
How to Tell Stories
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬28
The Five Levels of Agile Planning
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬29
Agile Planning Using Stories
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬30
A3s
‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬31
Thank You

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