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The Power Behind The Power
Product Overview
Product Range
Widest Product Range 0.5 sq. mm to 2500 sq. mm and 1.1 kV to 400 kV
House Wires Winding Wires Single & Multicore
Flexibles
Stainless Steel
Wires
EHV Cables Control Cables HV Cables Instrumentation
Cables/Solar Cables
LV Cables
Marine &
Offshore
Cables
Thermo-
couple
Cables
Telephone
Cables
CAT 6 Cables
Co-Axial
Cables
CCTV Cables
HOUSE WIRES (BUILDING WIRES)
PRODUCT RANGE: 0.50 sq.mm to 16 sq.mm.
VOLTAGE GRADE: 1.1 KV
CONDUCTOR: Flexible Copper
INSULATION: PVC to Polyethylene
PRODUCT CATEGORIES: FR (Homecab), FRLSH (Conflame), ZHFR (Banfire)
PACKING: 90m
Lets talk about Insulation
Skin Color
Original
Insulation
Copper flexible
Conductor with
Multiple Strands
Color Layer
Lets Talk About Conductor
Conductor Class
Class 1 – Solid
Class 2 – Stranded
Class 5 – Flexible
Class 6 – Extra Flexible
LET’S CLEAR SOME MYTHS !
KEI is pioneer in introducing Class 5 Conductor in India using German
technology.
Advantages of Class 5 over Class 2
1.It’s flexible, i.e. easy to handle & bend
2.Easy to pull through Conduit
3.It helps in better connection since more wire strands are in contact
with plug.
4.Competition sells Class 5 in all ranges of house (building wires) in
180M and above. This is because it is extra safe.
5.After 1.5 sq mm, ALL wires from all companies is class 5, as it is
safer technology for higher current carrying capacities
Lets talk about Insulation
Skin Color
Original
Insulation
Copper flexible
Conductor
Color Layer
Fire Accident – Video Case Study
Flexible & Building Wires – Activity Time
Wire Diameter
Current Carrying
Capacity
.75 MM 7 Amp
1 MM 11 Amp
1.5 MM 14 Amp
2.5 MM 19 Amp
4 MM 26 Amp
6 MM 36 Amp
Inverter
Fans and lighting
Earthing, Toaster, Iron and Washing
Machine
Room Heater (Oil filled), Baking
Oven and Geyser
Appliances where
it can be Used
AC (up to 2 ton)
Other higher rating equipment
HOMECAB (FR)
• These wires have Flame Retardant Properties.
• It has high oxygen & Temperature index which enables the cable to withstand
overloads preventing electric mishaps.
CONFLAME (FR-LSH)
• These wires are Flame Retardant, Low Smoke & have Low Halogen PVC
Compound.
• During Fire, Ordinary PVC emits black smoke & Toxic fumes which are acidic in
nature. This impairs visibility & hampers rescue operations.
• CONFLAME insulation retards spread of Fire & emits minimum smoke & Toxic
gases, thereby reducing the risk of injury.
Lets look at Category of House Wires
BANFIRE (ZHFR)
• 100% PVC free & eco Friendly.
• In case of a fire situation, BANFIRE does not emit Toxic or Poisonous Fumes,
which enables safe evacuations.
• A unique insulation make of Polyethylene is used
Testing Done for Our Products
Test Function Specification HomeCab-FR ConFlame-FRLS BanFire-ZHFR
Critical Oxygen Index
To Determine Percentage of Oxygen Required for
Supporting Combustion of Insulating Material at
room temperature.
ASTM-D-2863 More than 29 More than 29 More than 29
Temperature Index
To Determine at What Temprature Normal Oxygen
Content of 21% in Air will Support Combustion of
Insulating Material
ASTM-D-2863 &
BICC Handbook
Chapter No.6
More than 250
Deg.C
More than 250 Deg.C
More than 250
Deg.C
Light Transmission Rate
To Determine the visibility (Light Transmission
under Fire of Insulating Material
ASTM-D-2843 10-15% More than 40% More than 80%
Smoke Density Rate To determine the smoke density ASTM-D-2843 85-90% Max 60% Max 20%
Acid Gas Generation To acertian the amount of Hydrocloric Acid Gas
IEC-754-1 45-50% Less than 20% Less than 0.5%

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product overview

  • 1. The Power Behind The Power Product Overview
  • 2. Product Range Widest Product Range 0.5 sq. mm to 2500 sq. mm and 1.1 kV to 400 kV House Wires Winding Wires Single & Multicore Flexibles Stainless Steel Wires EHV Cables Control Cables HV Cables Instrumentation Cables/Solar Cables LV Cables Marine & Offshore Cables Thermo- couple Cables Telephone Cables CAT 6 Cables Co-Axial Cables CCTV Cables
  • 3. HOUSE WIRES (BUILDING WIRES) PRODUCT RANGE: 0.50 sq.mm to 16 sq.mm. VOLTAGE GRADE: 1.1 KV CONDUCTOR: Flexible Copper INSULATION: PVC to Polyethylene PRODUCT CATEGORIES: FR (Homecab), FRLSH (Conflame), ZHFR (Banfire) PACKING: 90m
  • 4. Lets talk about Insulation Skin Color Original Insulation Copper flexible Conductor with Multiple Strands Color Layer
  • 5. Lets Talk About Conductor
  • 6. Conductor Class Class 1 – Solid Class 2 – Stranded Class 5 – Flexible Class 6 – Extra Flexible
  • 7. LET’S CLEAR SOME MYTHS ! KEI is pioneer in introducing Class 5 Conductor in India using German technology. Advantages of Class 5 over Class 2 1.It’s flexible, i.e. easy to handle & bend 2.Easy to pull through Conduit 3.It helps in better connection since more wire strands are in contact with plug. 4.Competition sells Class 5 in all ranges of house (building wires) in 180M and above. This is because it is extra safe. 5.After 1.5 sq mm, ALL wires from all companies is class 5, as it is safer technology for higher current carrying capacities
  • 8. Lets talk about Insulation Skin Color Original Insulation Copper flexible Conductor Color Layer
  • 9. Fire Accident – Video Case Study
  • 10. Flexible & Building Wires – Activity Time Wire Diameter Current Carrying Capacity .75 MM 7 Amp 1 MM 11 Amp 1.5 MM 14 Amp 2.5 MM 19 Amp 4 MM 26 Amp 6 MM 36 Amp Inverter Fans and lighting Earthing, Toaster, Iron and Washing Machine Room Heater (Oil filled), Baking Oven and Geyser Appliances where it can be Used AC (up to 2 ton) Other higher rating equipment
  • 11. HOMECAB (FR) • These wires have Flame Retardant Properties. • It has high oxygen & Temperature index which enables the cable to withstand overloads preventing electric mishaps. CONFLAME (FR-LSH) • These wires are Flame Retardant, Low Smoke & have Low Halogen PVC Compound. • During Fire, Ordinary PVC emits black smoke & Toxic fumes which are acidic in nature. This impairs visibility & hampers rescue operations. • CONFLAME insulation retards spread of Fire & emits minimum smoke & Toxic gases, thereby reducing the risk of injury. Lets look at Category of House Wires BANFIRE (ZHFR) • 100% PVC free & eco Friendly. • In case of a fire situation, BANFIRE does not emit Toxic or Poisonous Fumes, which enables safe evacuations. • A unique insulation make of Polyethylene is used
  • 12. Testing Done for Our Products Test Function Specification HomeCab-FR ConFlame-FRLS BanFire-ZHFR Critical Oxygen Index To Determine Percentage of Oxygen Required for Supporting Combustion of Insulating Material at room temperature. ASTM-D-2863 More than 29 More than 29 More than 29 Temperature Index To Determine at What Temprature Normal Oxygen Content of 21% in Air will Support Combustion of Insulating Material ASTM-D-2863 & BICC Handbook Chapter No.6 More than 250 Deg.C More than 250 Deg.C More than 250 Deg.C Light Transmission Rate To Determine the visibility (Light Transmission under Fire of Insulating Material ASTM-D-2843 10-15% More than 40% More than 80% Smoke Density Rate To determine the smoke density ASTM-D-2843 85-90% Max 60% Max 20% Acid Gas Generation To acertian the amount of Hydrocloric Acid Gas IEC-754-1 45-50% Less than 20% Less than 0.5%

Editor's Notes

  1. Now lets come down to strengthening our knowledge about the product-We will take you through this, so that you understand more of what you are selling while keeping simple for you.
  2. Here is our unique and extensive product range that has been proved to be used practically for almost every application. House wires- They are multi-stranded house wires with flame retarded properties. It enables the cable to withstand overload preventing electric mishaps. Winding wires- These wires are outfitted with a high-grade insulation impermeable to liquids, offering highest quality for submersible motors and guaranteeing trouble-free operation and long motor life. Single & Multicore Flexibles- Offering low-conductor resistance, these wires/cables can effectively be used for wiring in control panels, machines and various electrical installations in dry and damp interiors especially under typical industrial environmental conditions. Stainless Steel Wires- Being among the largest Stainless Steel Wires manufacturing companies in India, we manufacture best-quality stainless steel wires in various range for wide range of applications to offer customers a unique range. EHV Cables- With negligible moisture content, contamination free-cores and excellent corrosion resistance, these wires are effective enough to fulfil all the power transmission utilities and many other industries involved in railways, water, thermal power stations and so on. Control Cables-These halogen-free cables and wires are internationally certified and designed for a wide range of application like industrial, signaling, transmission, measurement, control and regulation. HV Cables- These wires comes with special features like: water/moisture resistant, flame retardant, rodent & termite resistant to ensure longer cable lifespan with minimal breakdowns. Instrumentation Cables/Solar Cables-Our instrumentation cables are capable to meet any Indian/international standard or any specific requirement desired by project authority. LV Cables- The features like excellent corrosion resistance and electrical, flame & heat resistance make LV cables LV cables adept to be used widely in many industries ranging from industries involved in water, renewable energy, distribution and power networks, nuclear and thermal power stations, airports, marine, and many more. Marine & Offshore Cables- With continuous technology development, we offer a comprehensive range of Marine Cable which includes Power, control, signal and instrumentation cables designed primarily for use in offshore & marine applications.  Thermocouple Cables-Since these cables are used for process temperature measurement,  the conductors of them are exclusively designed to have similar thermo-electric (emf) properties as that of the thermocouple used for sensing the temperature. Telephone Cables- CAT 6 Cables- Co-Axial Cables- CCTV Cables- You can stay assured that all these exclusive products are manufactured using the latest technology with superior world-class materials under strict quality assurance procedures throughout production processes.
  3. Entry Statement: Before you get into the details, lets get a brief understanding of our range. This is what you are going to sell to your customers. Product range is 0.50 to 16 Sq MM (keep the samples ready)..Make them see the sample of wires from 0.5mm to 16 sq mm. Show them the boxes of FTR, FRLSH, and ZHFR Just say that this is what we are going to go through
  4. Entry Statement- Lets look at the basic cross-section of a house-wire Engagement Explain the three elements mentioned in the cross-section Ask them to take out the LP and walk them through different Dia of house wires and what is meant for number of strands/the dia of each strand.
  5. Entry Statement: Here is what you are seeing as your List Price Sheet. This is ONE Document which will give you all the details that you want to sell your product specifications. We will explain the pricing part in the next training session. This is to explain on how our products are bundled. Take them through the area (Golai) and with each area the number of strands and strand diameter (Chaurdhai), for different sizes. Engagement: Question- Why do you need different dimensions? Why do you need different no. of strands and different dia of each strand? Hear them our and tell them that we will explain this in later slide
  6. Entry Statement: Before we get into the Class 5 vs. Class 2 issue..Let us firstly understand what are various types of classes
  7. There has been many a myths on Class 5 vs. Class 2. Lets be very clear on 3 things: Class 5 is safer than Class 2. Class 5 is better to handle than Class 2 All players have either moved to class 5 or already doing it. What is special about KEI Class 5? We are the pioneers. Class 5 is more precise technology and therefore needs specialists We have stabilized the tech. New players will take years to master it. Our class 5 wires are proven as great product over the years. Engagement Question is: Will you buy your class 5 from a specialist with proven manufacturing experience and track record or a generalist having recently doing it? Would you like to buy Class 5 from someone who has experience in managing that precision technology?
  8. Entry Statement- Lets talk about Skin-Color Insulation. Engagement Let me ask a question? Why don’t we have the entire insulation is Color? This is because a colored insulation reduces the Di-Electric propertiezs Sales Pitch- The wire has double insulation
  9. Entry Statement: This is something which you need to make your customer understand. There are two reasons a consumer buys- Fear/Need for Safety-Security and Aspiration. Wire is all about Safety/Security. Here is the video which will help deliver the message. In India around 10,000 fire accidents occurred in last 5 years due to Short circuits & Ignorance so With this you can understand how Important is Wires . We can spent our hard core money on our convenience/ Comforts but least bothered about selection of Wires so wires plays a vital role for avoid Short circuit and their selection is Important to avoid threat to human lives. Engagement What is more important in case of wire- Price or Safety/Quality? Should you sell wire on price or the fact that you can provide best quality and safety? Should customer have a problem if he pays few rupees extra for a 50 lacs- 5 cr. House?
  10. Entry Statement: So you have understood the basic construction of wire and key product strengths. And why quality and safety is important. In line with Safety, it is important for you to know which wire to recommend. What is shared above is the application areas for different sizes. You should always recommend next size for additional factor of safety. Engagement: Why you should have a one step higher recommendation?
  11. Entry- Look at your sample card. This is the card which you will use to display the wires Take Out your Sample Card Different Diameter Available Usage & Application of Different Diameter Wire
  12. Banfire is ideal for Commercial Places , wherein footfall / human density is high. For Ex. Hotels/Restaurants/Gyms/Malls/Cinema Halls/ Convention Centers/ Factories/ Corporate offices/ Housing Societies. Even for houses, if possible you should sell Banfire. As the no. of appliances go up the load on wires also go up as people make multiple sockets from a single outlet. Conflame is ideal for independent houses (Bunglows/ Kothi), small shops, Home-Cab – If inclination for above 2 options are not there then Homecab should be pushed. However you should educate the customer on the same. Engagement: Critical Oxygen Level- Why are we testing it at more then 29. Shouldn’t 22 or 23 be good enough? The reason is that when a wire burns, it consumes oxygen from surrounding areas rushes in, which raises oxygen index to a certain level. Why Temperature Index is important? Why 250 Degree is the right measure? Why light transmission index is important?- This helps in ensuring that in the event of fire, people have high visibility, due to better light transmission. Why Smoke Density Index is important?- A high smoke density means a greate chance of suffocation and smoke settling down harming people Why Acid gas Generation is important factor?- People mostly die of suffocation and poisoning due to toxic gases. Low acid gas generation means higher safety Why all this when so many other things will also be on fire? How much does a wire will count? Each element has to try to be safest as possible. Just like wires other companies also try to make their products safer