The document outlines the process of product listing optimization for FBA sellers, focusing on enhancing visibility and conversion rates by optimizing titles, descriptions, images, and keywords. It details the importance of competitor and keyword research using tools like Helium 10 to identify effective search terms and optimize listings accordingly. Ultimately, the goal is to create compelling listings that improve sales performance on Amazon.

1. PRODUCT LISTING
MEL NOCILLADO-VA FBA SELLER
OPTIMIZATION
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2. What is Product Listing Optimization?
This is the process of optimizing
the listings to increase traffic and
conversion. Making all areas are
accounted for from product title,
description, reviews, and visibility
through keywords, search terms
and other means.
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3. Competitors
Research
Keyword Research
Product Listing
Creation
Product Image
Work Flow Process...
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4. 01. Competitors Research
This will be done to the existing competitors
selling on Amazon with the same product using
Helium 10 Insight Reviews and Analysis.
We have to gather further information on how
the competitors doing in the market such as;
• Product Title
• Features and Benefits
• Reviews
• Images
• Customer Inquiries
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5. Basic Keyword
Advance Keyword
02. Keyword Research
Find relevant keywords for a product and save them in a list.
Sort, review, and select keywords to use for optimization based on search popularity and keyword
relevance.
Use the most popular keywords in your Amazon keyword list for Amazon listing optimization,
Keyword Research in Review
• Using Helium 10 Xray - It gives the total status of the product in the market
calculates the product sales, analyzes the competition, and many more.
• Helium 10 Cerebro - It gauges as the most effective Keyword for the
product on Amazon, It Leverages competitor's keyword ranking strategy and
optimized product listing to boost sales
• Helium 10 Magnet - keyword research tool designed to ease the search for
high-volume keywords.
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6. Advance Keyword
02. Keyword Research
• Determine the most Relevant Search Term not lower than
300 Sales Volume
• Get the Top 1-5 Competitor for the Highest Review and Sales,
Rank organically
• Run Helium 10 Cerebro <300, organic
• Download in CSV and import in Google sheet, copy the
Competitor's ASIN and transposed
• Determine how many competitors rank in the top 30 using
countif formula and serve as the keyword bank
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7. Product Listing Creation
Sellers must follow strictly the policies and guidelines of
Amazon
• Product Title
• Bullet Points
• Product Description
• Search Terms
• Subject Matter
• Product Images
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8. Product Listing Creation
Product Title
• Consists of the most relevant Keyword
• Product Name
• Target Audience or market
• Features and Benefits
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9. Product Listing Creation
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Bullet Points
• 200-character
• 5 Bullet points
• Benefits of the product

10. Product Listing Creation
Product Description
• 2000-character
• Product Introduction
• Technical Information
• Benefits and Features
• Call to Action
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11. Product Listing Creation
Search Terms
• 250-character
• Back-End
• Keyword not used
• Synonyms and misspelled keywords
Subject Matter
• 50-character
• Back-End
• Phrases not used
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12. Lifestyle Image
White background
Maximize the number of photos (9 images)
Product Images
Captivating Image
Benefits and Feature Images

13. Product Image
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14. Product Image
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15. Conclusion : Benefits
Improves Sales Visibility
Increase CTR
Higher Conversion Rate
Increase listing
Sales & Rank

16. Congratulation !!!
We Have Created and Optimized our New Product Listing

17. Thank you!
Lets Get In Touch....
MEL NOCILLADO
AMAZON VIRTUAL ASSISTANT FOR FBA SELLER
imeldanocillado22@gmail.com
SHMIE LLC