The document discusses how to prepare a keywords research file for a new product listing on Amazon. It explains how to collect product information, analyze competitors, and develop optimized titles, bullets, descriptions, and search terms using keyword research tools like Helium 10. The demonstration shows practically preparing such a file for a "water bottle" product, including collecting keywords, analyzing competitors, and consolidating optimized product information into a single file using various Helium 10 features and tools.

1. Keywords Research
& Product Listing
By: Zaibi Hassan
LEARNING AMAZON SKILLS
6/20/2021

2. Objectives
– What is Search Term?
– MPN (Manufacturer Part Number)
– Basics of Product Listing
Demonstration (Practical)
“ Being an Amazon virtual assistant/Freelancer your client orders to prepare
keywords research file for a new product “water bottle” in Amazon USA.
Perform all necessary steps with available tools in a standard and recommended
way.”
– Preparing the keywords research file
6/20/2021

3. What is Search Term?
– These are the words that rank you on top in any search
– Words in search term don’t appear to those who search your product
– The search words must be relevant to your product
– Avoid unnecessary words
– Avoid repetition of keywords
– Example: Flash Drive Jump Pen ( No commas be used)
6/20/2021
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4. MPN (Manufacturer Part Number
– A number that a seller use for his brand
– It is issued by the seller (Any number)
– MPN is used to stop other people to sell the same product in the market
– This number must be provided to Virtual Assistant by the owner
– If the owner for which a virtual assistant is working, is unaware of it then the
Virtual Assistant must guide him/her the purpose of MPN
– In such a case the virtual assistant should write MPN from his/her own side
6/20/2021
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5. Basics of Product Listing
– Collect all information about your product from the owner
– Go the specific Amazon market and collect information of competitors product
– It may include, title, bullets, description
– Search keywords using keywords research tools
– Collect keywords of your own including competitors
– Consolidate a list of your own keywords
– Design your title, bullets, description and search terms
– Avoid unnecessary words and repetition
6/20/2021
ljbvaservices.wordpress.com

6. Demonstration (Practical)
““ Being an Amazon virtual assistant/Freelancer your client orders to prepare
keywords research file for a new product “water bottle” in Amazon USA.
Perform all necessary steps with available tools in a standard and recommended
way.”
6/20/2021
ljbvaservices.wordpress.com

7. Collecting Product Information
– Use Helium 10
– Product Name is “ water Bottle”
– Log in to Helium 10
– Go to keyword research
– Go to magnet
– Write “ bottle” and collect keywords
– Export the excel file
6/20/2021
ljbvaservices.wordpress.com

8. Collecting Competitors Product
information
– Competitors are persons or companies providing the products serving the same
purpose as yours.
– An eagle eye on your competitors
– Go with their pace in the begging
– Top 10 competitors are very important for your business
– Go to Helium 10 and collect information of competitors product using ASIN of
competitors product
– Game of keywords… ensure guaranteed success if used wisley
– Prepare an excel consolidated list of keywords
6/20/2021
ljbvaservices.wordpress.com

9. Preparing Title of Your Product
– Collect titles of top 10 competitors excluding sponsored ones in word file
– Study them thoroughly
– Don’t copy paste other competitors title for your own product
– Write your own title from them.
– Try to use most of the keywords in the consolidated list
– Go to helium 10 … scribbles to see how much keywords are used
– First you should have copied the consolidated list to scribbles
6/20/2021
ljbvaservices.wordpress.com

10. Preparing Bullets
– Go to Amazon US and collect bullets of top 5 competitors
– Write them in a word file
– Study them thoroughly
– Mix them and prepare bullets for your product
– Ensure maximum usage of keywords in the consolidated list
– Do it for all five bullets
– Tool: Go to helium 10 … scribbles and bullets
6/20/2021
ljbvaservices.wordpress.com

11. Preparing Description
– Collect description of top 5 competitors
– Mix them and prepare your own
– Ensure maximum usage of keywords
– Go to “Amazon description html” and design it
– Go to helium 10 … scribbles
– HTML is a markup language that design your texts to look in a standard way
6/20/2021
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12. Preparing Search Term
– All remaining keywords must be included in Search term
– Go to helium 10 … scribbles
– You may collect and include more keywords by using “Jungle scout”
6/20/2021
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13. Consolidating the keywords
research file
– Open a word file
– Copy title form Helium 10
– Copy all five bullets from Helium 10
– Copy description from Helium 10
– Copy search term from Helium 10
– This file is your keywords research file
– You may offer this service on fiverr as freelancer
6/20/2021
ljbvaservices.wordpress.com

14. THE END
– Questions Appreciated…
6/20/2021
ljbvaservices.wordpress.com