Product growth with an API
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Learn how to create your whole product by integrating other products' features and growing your business Presented at Beta-i, in Lisbon, on March 2017.
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Product growth with an API
- 1. how to grow your business with an API Bruno Pedro • March 2017
- 2. ABOUTME • Since 2004 has been building hundreds of API integrations • 2008: Co-founded tarpipe, a predecessor to IFTTT and Zapier • 2016: Co-founded Hitch, API community & support platform Bruno Pedro@bpedro
- 4. WHOLE PRODUCT (…) a whole product is a generic product augmented by everything that is needed for the customer to have a compelling reason to buy. —Regis McKenna
- 6. WHOLE PRODUCT Your Product Whole Product External Features
- 7. WHOLE PRODUCT Your Product Whole Product External Features
- 9. AUGMENTED PRODUCT The augmented product consists of the measures taken to help the consumer put the actual product to sustained use. —Philip Kotler
- 18. COSTOF INTEGRATION Integration Your Product $ $ $ Your API @hitchhq
- 19. COSTOF INTEGRATION Development costs Maintenance costs Support costs
- 20. COSTOF INTEGRATION CoI over time costpercentage 0% 25% 50% 75% 100% time Development
- 21. COSTOF INTEGRATION CoI over time costpercentage 0% 25% 50% 75% 100% time Development Maintenance
- 22. COSTOF INTEGRATIONcostpercentage 0% 25% 50% 75% 100% time Development Maintenance Support @hitchhq
- 23. INTEGRATION LTV LTV on the integration cohort (usually calculated for a 36 month period) {The lifetime value of the whole integration
- 24. PAYBACK PERIOD Integration cohort MRR {How long it takes you to recover the CoI
- 26. SUMMARY THE WHOLE PRODUCT THE AUGMENTED PRODUCT THE INTEGRATED PRODUCT @hitchhq
- 27. THANK YOU.