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Bridging the Gap Between APIs and Customers
Bruno Pedro discusses the importance of understanding customer needs in API development, emphasizing that companies must focus on customer experience to survive. He stresses that APIs should be viewed as capabilities rather than merely technical features, advocating for integrations and multiple distribution channels for better engagement. The document also highlights the relationship between customer perception and API functionality.
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Bridging the Gap Between APIs and Customers
- 1. http://www.flickr.com/photos/fhmira/5019343521/ 31st May 2013 BrunoPedro Bridging the Gap between APIs and Customers
- 2. Bruno Pedro Web andCloud Computing Technologist. CTO of Nubera, the company behind GetApp and CloudWork, editor of APIUX.com. http://brunopedro.com/
- 3. Who are yourcustomers?
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- 9. Companies that surviveare the ones that are obsessed with customer experience. —Jeff Lawson, CEO twilio
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- 11. Customer experience Traditional API distributionchannel Functionality Reliability Usability Proficiency Creativity what happens when things don’t work? is it working as you imagined? how customers perceive it? are your customers empowered? can it be used in unexpected ways?
- 12. Your customer experienceis controlled by someone else!
- 13. Alternatives? • Customers payfor solutions • APIs work better together • Offer ready-to-use integrations
- 14. Engage your customer: don’tsay API, say Capability. —Laura Merling, AT&T
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- 19. Integrations • Marketing throughtraditional channels
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- 21. Benefits • Multiple distributionchannels • Co-marketing with other app vendors • Overall better customer experience!
- 22. So, who areyour customers? How do you reach them?
- 23. http://www.flickr.com/photos/fhmira/5019343521/ 31st May 2013 BrunoPedro Bridging the Gap between APIs and Customers