When you have a solid Market Research process as the base of any project, you are setting yourself up for success. Especially in the food and drink industry where consumer insight is key to longevity on-shelf.

1. Using Market Research as a
Tool for New Product
Development Success

2. Market Research allows you to discover
opportunities you didn’t know you had
AND be prepared for challenges you
might not have predicted so you can grow
your business further and faster.

3. Benefits of a Market Research Investigation
Create truly consumer-centric products
By thoroughly looking into the market and consumer
persona you want to target, you will be able to
understand how to create products that are truly in-
demand and solve your ideal customer’s pain point(s).
Identify competitive positioning
It is rare nowadays that your product idea doesn’t
already exist in some shape or form so understanding
how to stand out from existing competition and avoid
new competitors overtaking you is something you can
research.
Can highlight a need to change
direction or confirm it
You might have a great idea and possible routes to
market but what if there is a better way to get there?
Evaluating all possibilities from the start while remaining
agile in case of uncertainty is the key to success.
Identifies both strengths and weak
spots in the offering
Having a strong USP is what will boost your business
but you wont know what that is or how to best
communicate it until you examine the market.
Saves costs in the long-run
By researching all available options domestically and
internationally, you will be able to find the most
affordable and best value options for your project.
Enables you to manage your goals and
be more innovative
A thorough investigation into all aspects of your product
development and go-to-market journey will ensure you
tick all the necessary boxes and still have time to be
creative and innovative with your offering.

4. What do our Market
Research reports entail?

5. Market Overview
 We will carry out an in-depth piece of research into the
market(s) you are considering entering with your product.
This will include:
 SWOT Analysis
 Market and Consumer Trends using data from leading
research sources (Kantar, Euromonitor, Mintel) where
available
 Research-backed insights from a technical and
commercial perspective

6. Finding the gaps
 This piece involves an investigation into the current
and upcoming competitors in the market.
 It will also involve a store visit data analysis to assess
the current market portfolio and gaps for your brand
to better understand the product/market fit in relation
to pricing, packaging, and positioning.

7. How to get you to the right people
 It’s important to consider early-on the potential routes-to-
market for your product when in the post-development stage as
it could determine the outcome of other factors such as
packaging formats, size, delivery systems etc.
 We will also breakdown who your target market and customer
may be and look at what their pain points / needs are and how
they may evolve by the time you reach launch stage.

8. To the shelf… and beyond!
 Once the technical aspect of your new product is in motion, we
will also ensure that you are thinking strategically about how to
market and communicate your product to your target audience
in the pre-launch stage.
 This can include recommendations for a go-to-market strategy,
branding, pricing, value proposition, product positioning and
differentiation, and social media to name a few.

9. Raphaëlle O’Connor
+353876765112
info@inewtrition.com
www.inewtrition.com
What would success look like to you?
If Market Research is your next step to success, let’s work together!