The document outlines the product research process, defining it as the systematic gathering and analysis of information regarding market trends, competitors, and the target audience to inform product decisions. It details two methods of product research: manual and automated, providing steps for each method, including setting criteria for products and utilizing specific tools. Additionally, it emphasizes the importance of selecting products with high demand, low competition, and potential for improvement based on customer feedback.

1. HOW TO FIND A POTENTIAL WINNING PRODUCT?
PRODUCT RESEARCH PRESENTATION
BY: ASER PARIENTE
Product Researcher

2. What is product research?
“Product research is a systematic process of
gathering and analyzing information to gain
insights into a product or idea. It involves
studying the market, target audience,
competitors, and relevant industry trends to
make informed decisions about the product’s
design, development, and marketing.”
© https://chisellabs.com/glossary/what-is-product-research/

3. Types of Product Research
Manual Automated
Manual product research
involves exploring various
websites to discover product
ideas to sell on Amazon.
This utilizes advanced tools to
analyze data and identify
profitable products to sell.

4. Steps in Manual Product Research

5. Establish criteria for the product based on
your business goals and objectives.
Example:
1. Selling Price = $28 & up
2. Profit Margin = 35% & up
3. Sales = at least 350 units/mo
4. Revenue = at least $8,000/mo

6. Find a product idea on e-commerce websites.
Example:
1. Amazon
2. AliExpress
3. Etsy

7. Example:
1. Selling Price = $28 & up
2. Profit Margin = 35% & up
3. Sales = at least 350 units/mo
4. Revenue = at least $8,000/mo
Select a product listing that
meets the criteria.

8. Identify the most likely main
keyword from the title.

9. Paste the main keyword into
Amazon.com’s search bar.

10. Example:
1. MBS Retriever
2. Unicorn Smasher
Analyze and validate the product idea
using free Chrome extensions.

11. Steps in Automated Product
Research

12. Example:
1.Selling Price = $28 & up
2.Profit Margin = 35% & up
3. Sales = at least 350 units/mo
4. Revenue = at least $8,000/mo
Establish criteria for the product based
on your business goals and objectives.

13. Examples of product research tools:
1. Helium 10
2.Jungle Scout
Enter the desired criteria into a
product research tool.

14. Select as many products as you like
from the list for further analysis.

15. Identify the most likely main
keyword from the title.

16. Paste the main keyword into
Amazon.com’s search bar.

17. Analyze and validate the product idea.

18. Notes in Product Research
Keep in mind that gated categories,
restricted products, and hazardous
materials (HazMat) require additional
approval and have extra requirements,
which means they need more time,
resources, and effort.

19. Notes in Product Research
The selling price should be at least $20 to
cover costs and generate a reasonable
profit.

20. Notes in Product Research
The profit margin should be at least 40%.

21. Notes in Product Research
Look for product ideas with high demand
and low competition.

22. Notes in Product Research
Choose products with room for
improvement based on customer reviews
and ratings.

23. Thank you!