The document discusses the overall process of introducing a new product or service to the market, covering key steps such as idea generation, concept development, and marketing strategy development. It highlights the importance of idea screening, market testing, and commercialization, including advertising and distribution. The summary outlines the critical phases necessary for successful product development and launch.

1. Presented By
Jaydeep Kulkarni
MBA-I

3. Idea Generation
Concept Development
and Testing
Idea Screening
Marketing strategy
development
Market Testing
Product development
Commercialization
Business Analysis

4. The process by which a new product or
service is introduced into the general market

5.  Steps in commercialization-

8.  Advertisements and promotions

9.  Distribution