The document discusses the North Star Framework, which is a strategy tool used to make product strategy more accessible. It involves identifying a "North Star Metric" that serves as a leading indicator of mid to long term sustainable growth. It also involves identifying the key "Inputs" that are being worked on that contribute to the North Star Metric. The framework promotes aligned autonomy and a common language between teams. It provides a persistent model for goals rather than point-in-time goals and involves iteratively updating the North Star Metric and Inputs as strategy changes over time.

1. Making Strategy Accessible
With the North Star Framework
John Cutler @johncutlefish
amplitude.com/north-star

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Reactive feature factories
“The Product”

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Vs
Driving in data circles….

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Aligned
(No Autonomy)
Autonomy
(No Alignment)
Go Here
“Just freestyle”

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$$ Now
All of our brilliant decisions

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The Business The People Who Do Product
Poor PM

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North Star Metric
Input
Input
Input
Input

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North Star Metric
Inputs
Sustainable, Mid-Long
Term Growth
The Stuff
We
Are
Working
On

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Strategy shorthand
Surface beliefs and assumptions
Glue between “the work” and sustainable progress
Promotes aligned autonomy
Common language
Better conversations…

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Picture a bank….
Align your banking with your core values

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Become a “real” bank…
A large % of someone’s financial life

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Picture a product analytics company
That helps teams do more impactful work…

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We have to activate accounts…
Help people create charts…
Help people consume those insights…

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Aha! It is all about learning…

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Learning Users
Activated Accounts
Broadcasted Learnings
Consumption of Learnings

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Learning Users
Activated Accounts
Broadcasted Learnings
Consumption of Learnings
Weekly Learning Users (WLUs)
# of Weekly Users who are active
and share a learning that is
consumed by at least 2 other
people in the previous 7 days.
Organizations that have reached at least 5 WLUs.
A chart, dashboard, or Notebook consumed by 2 or more people within a 7 day period.
Total reach of BL in an organization within a 7 day period.

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Activity time…

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Your product’s promise…

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The path…
The promise…

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Compared to ___COMPETITOR____
(who we consider to be a ______A_____),
we are ______B______ when it comes to our
ability to ___CAPABILITY___.
We must ______C________ .

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The path…
The promise…
The players…

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Our ability to achieve our mid/long term vision and
mission is a function of our ability to:
_____________________________________
Which is a function of our ability to
1. _____________________________________
2. _____________________________________
3. _____________________________________
4. _____________________________________

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Leading indicator of mid/long term sustainable growth
A persistent model vs. point-in-time goals
Ideas first…then minimally viable measurement
Change when your strategy changes…
Tips for running a workshop yourself

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$$ Now
All of our brilliant decisions

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North Star Metric
Inputs
Sustainable, Mid-Long
Term Growth
The Stuff
We
Are
Working
On

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Time Based Goals
Persistent model …

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Get the beliefs right … and then use minimally viable measurement

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When the strategy changes….
Change your Inputs and/or North Star Metric

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Cross-functional group
Brainstorm your product’s promise
For fun…think about terrible North Stars
Play the Jira ticket game
Experiment with “Statements”
Tweak …
And then consider measurement

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Thanks!
amplitude.com/north-star