Chemical Solutions Inc. (CSI) was founded in 2009 by Benjamin Sanders and Dr. Joseph Alchemy to develop and market NutriMax, a nutritional chewing gum additive. CSI seeks to establish itself as an industry leader through innovation and profitability over the next five years. Its goals include acquiring government contracts, positively influencing public perception of nutritional gum, building its brand, and maintaining its competitive advantage through partnerships and research. CSI operates out of an underground facility in Milwaukee that utilizes advanced automation. NutriMax provides nutrients and energy while curbing appetite and improving breath for $1.50 per 12-stick pack. CSI will promote the product through samples, coupons, and advertising targeting women and health enthusiasts.
Segmentation, targeting and positioning strategy for HAFERAnkit Uttam
HAFER is developing a marketing strategy for its new Oat Bran Flakes product. The strategy involves segmenting customers based on geographic, demographic, psychographic, and behavioral factors. The target market will be a concentrated strategy focusing on working couples and kids. HAFER will position the product as both "sweet and healthy" to appeal to kids' tastes but also promote adult health benefits. Communication of these strategies both internally and externally will be key to the product's success.
Whole Foods Market was founded in 1980 in Austin, Texas and has since grown to become the largest retailer of natural and organic foods in the United States. The company aims to set high standards for food retailers by providing the highest quality natural and organic products, satisfying and delighting customers, supporting team member happiness and excellence, and caring about communities and the environment. Whole Foods' core values include selling high quality natural and organic products, satisfying customers, supporting team members, creating partnerships with suppliers, and promoting health through education.
This document provides an agenda and situational analysis for developing a protein supplement product. It begins with identifying the key market problems such as most adults in India being protein deficient and unaware of protein supplement needs. The opportunity identified is addressing general protein deficiency as well as using protein to aid in weight reduction. Primary research through consumer and doctor surveys validate the opportunities and help define target segments. Competitive products are assessed and various distribution options are proposed, including supermarkets, online, chemists, nutrition stores, and institutions. The business case cites increasing health awareness and busy lifestyles as growth drivers for protein supplements.
Whole Foods has embedded sustainability into its core business operations and strategy over decades of growth. It focuses on pollution prevention through sustainable sourcing, product stewardship by offering high-quality organic products, and sustainable development through community investments. This natural-resource based view of the firm has created competitive advantages through its capabilities in these three strategic areas. Whole Foods aims to create value for both shareholders and stakeholders through its commitment to environmental, social, and financial performance.
Segmenting, Targeting and Positioning of the toothpaste industrySohinee Dabeedyal
There are several major types of toothpastes on the market based on their main components and intended uses, such as fluoride toothpaste for preventing decay, desensitizing toothpaste, and whitening toothpaste. The global toothpaste industry is dominated by a few large companies and toothpaste is one of the top fast-moving consumer goods. In Mauritius, the toothpaste market includes many international and local brands and is led by Colgate, which holds about 45% market share, while Aquafresh and Blendax also have significant shares. Toothpaste brands segment their customers and target different groups, with Colgate targeting multiple age groups and Sensodyne focusing on people with sensitive teeth. They also employ various
Reflex Nutrition produces sports nutrition supplements and holds 4.1% of the UK market share. The protein powder market is valued at £191 million and makes up 46% of the overall sports nutrition market. Reflex Nutrition aims to increase revenue for its flagship whey protein product, Instant Whey Pro, by targeting the growing health and image consumer segment, which prioritizes branding, variety of flavors, and ease of purchase. The marketing plan proposes strategies such as celebrity endorsements, new flavors, and increased distribution in budget gyms to improve Reflex Nutrition's positioning for this attractive segment.
The document discusses innovation in the Indian FMCG (fast moving consumer goods) sector. It notes that FMCG innovation is critical for companies to remain competitive in India's mature and crowded market. It defines different types of innovation from incremental to breakthrough to radical. It also discusses how FMCG innovation differs between India and China, with Chinese consumers and companies being more open to online channels and mobile commerce. The document concludes that for FMCG companies, innovation is needed to drive growth, increase market share, and meet consumers' evolving needs and tastes.
Segmentation, targeting and positioning strategy for HAFERAnkit Uttam
HAFER is developing a marketing strategy for its new Oat Bran Flakes product. The strategy involves segmenting customers based on geographic, demographic, psychographic, and behavioral factors. The target market will be a concentrated strategy focusing on working couples and kids. HAFER will position the product as both "sweet and healthy" to appeal to kids' tastes but also promote adult health benefits. Communication of these strategies both internally and externally will be key to the product's success.
Whole Foods Market was founded in 1980 in Austin, Texas and has since grown to become the largest retailer of natural and organic foods in the United States. The company aims to set high standards for food retailers by providing the highest quality natural and organic products, satisfying and delighting customers, supporting team member happiness and excellence, and caring about communities and the environment. Whole Foods' core values include selling high quality natural and organic products, satisfying customers, supporting team members, creating partnerships with suppliers, and promoting health through education.
This document provides an agenda and situational analysis for developing a protein supplement product. It begins with identifying the key market problems such as most adults in India being protein deficient and unaware of protein supplement needs. The opportunity identified is addressing general protein deficiency as well as using protein to aid in weight reduction. Primary research through consumer and doctor surveys validate the opportunities and help define target segments. Competitive products are assessed and various distribution options are proposed, including supermarkets, online, chemists, nutrition stores, and institutions. The business case cites increasing health awareness and busy lifestyles as growth drivers for protein supplements.
Whole Foods has embedded sustainability into its core business operations and strategy over decades of growth. It focuses on pollution prevention through sustainable sourcing, product stewardship by offering high-quality organic products, and sustainable development through community investments. This natural-resource based view of the firm has created competitive advantages through its capabilities in these three strategic areas. Whole Foods aims to create value for both shareholders and stakeholders through its commitment to environmental, social, and financial performance.
Segmenting, Targeting and Positioning of the toothpaste industrySohinee Dabeedyal
There are several major types of toothpastes on the market based on their main components and intended uses, such as fluoride toothpaste for preventing decay, desensitizing toothpaste, and whitening toothpaste. The global toothpaste industry is dominated by a few large companies and toothpaste is one of the top fast-moving consumer goods. In Mauritius, the toothpaste market includes many international and local brands and is led by Colgate, which holds about 45% market share, while Aquafresh and Blendax also have significant shares. Toothpaste brands segment their customers and target different groups, with Colgate targeting multiple age groups and Sensodyne focusing on people with sensitive teeth. They also employ various
Reflex Nutrition produces sports nutrition supplements and holds 4.1% of the UK market share. The protein powder market is valued at £191 million and makes up 46% of the overall sports nutrition market. Reflex Nutrition aims to increase revenue for its flagship whey protein product, Instant Whey Pro, by targeting the growing health and image consumer segment, which prioritizes branding, variety of flavors, and ease of purchase. The marketing plan proposes strategies such as celebrity endorsements, new flavors, and increased distribution in budget gyms to improve Reflex Nutrition's positioning for this attractive segment.
The document discusses innovation in the Indian FMCG (fast moving consumer goods) sector. It notes that FMCG innovation is critical for companies to remain competitive in India's mature and crowded market. It defines different types of innovation from incremental to breakthrough to radical. It also discusses how FMCG innovation differs between India and China, with Chinese consumers and companies being more open to online channels and mobile commerce. The document concludes that for FMCG companies, innovation is needed to drive growth, increase market share, and meet consumers' evolving needs and tastes.
Britannia Nutrition Foundation is a non-profit organization established by Britannia to address child malnutrition in India through scientific research, education, and community programs. It partners with other organizations to strategize on overcoming micronutrient deficiencies through food fortification, supplementation, and public health measures. A pilot study was conducted where iron-fortified biscuits were provided to 151 anemic children aged 7-9 for 90 days, resulting in significant improvement in hemoglobin levels and iron storage. Britannia aims to make fortified staples and snacks available at affordable prices to help improve nutrition for 50 million children in India. The organization recommends community participation, awareness programs, strong political support, and interdisciplinary teams
The document provides an analysis of the cereal industry and environment for Honey Nut Cheerios. It discusses key points:
- Cereal industry sales were $9.1 billion in 2008, peaking at $10.8 billion in 2009, then declining to $9.51 billion in 2012. Consumption has dropped 1% annually for a decade.
- The industry faces challenges like consumers choosing healthier/more convenient breakfasts and declining birth rates reducing the target demographic of children.
- General Mills' top competitors are Kellogg, Kraft, and PepsiCo, who together control 55% of the market. General Mills has 31% share.
- Trends impacting General Mills include
This document provides a marketing plan for Kellogg's to introduce a new yogurt-covered granola snack called Yogra Bits. It analyzes the growing market for on-the-go breakfast products and granola snacks. The plan targets families and health-conscious consumers by positioning Yogra Bits as a convenient, tasty, and nutritious snack. It recommends a multi-segment marketing strategy to appeal to various customer groups, such as families with busy lifestyles, kids in activities, and people focused on healthy eating. A SWOT analysis is also included, noting Kellogg's strengths in marketing and worldwide availability while outlining threats from competitors.
Whole Foods targets active, health-conscious customers by selling natural body care products alongside groceries. Their Whole Body Premium Body Care soap is made with pure, environmentally-friendly ingredients to support customer well-being. While the soap costs $5-10 per unit, Whole Foods argues it is of higher quality than cheaper alternatives containing artificial ingredients. The soaps are promoted and sold exclusively through Whole Foods stores across the US using in-store product sampling and employee recommendations to complement advertising in health magazines and online.
The document provides an overview of the Indian oral care market and Colgate's position and strategies within it. Some key points:
- Traditional oral care methods like neem sticks are still commonly used in India, with low toothpaste consumption and a shortage of dentists.
- Colgate and Hindustan Unilever dominate the organized toothpaste market with over 85% share.
- When faced with aggressive competition from cheaper local brands, Colgate launched its own cheaper brand, Colgate Cibaca, which gained 50% of the discount segment market share within a year.
- A history of Colgate is given, from its founding in 1806 selling soap and candles to becoming a global consumer
I'm want to pay gratitude towards my professor Dr. A.K. JAIN sir for providing me a such a vast opportunity to present and find out the strategies to stand in world as a global entity.
How they fight with the segregation mark among them ?
content: 1.Introduction
2.Financial Status
3.Market Share
4.Customer
5.Products
6.Area Of Operation
7.Product Mix
8.Pricing Strategies
9.Distribution Strategies
10.Promotion Strategies
11.Conclusion
Breakfast cereal industry final presentationDicky Cahanaya
This document provides an analysis of the breakfast cereal industry in the United States. It discusses the industry structure, key factors such as high concentration and barriers to entry. It also analyzes advertising strategies used by major companies like Kellogg, General Mills, and Ralcorp. These include television, print, and online advertising with a focus on segmentation, promotions, and celebrity endorsements. The document concludes with recommendations on investment in this mature but still profitable industry.
Anchor Milk is the only growing up milk that contains Nutri-Care, which is proven to provide up to 2 times more protection against childhood sickness. It has served the Philippine market since the 1970s and offers a variety of products. The market for children's milk in the Philippines is estimated to be 3.2 billion based on Anchor Milk's retail price. Anchor differentiates itself through nutritional benefits and promotions featuring doctors, mothers, and children.
This document provides a strategic brand management analysis of Kellogg's Sultana Bran cereal in the New Zealand market. It includes research findings from consumer surveys, an analysis of Kellogg's branding elements and marketing strategies, and recommendations. The surveys found that while Kellogg's is recognized, Sanitarium Weet-Bix is preferred by most consumers as a filling breakfast option. Kellogg's faces challenges in New Zealand in terms of brand awareness, price competitiveness compared to Weet-Bix, and packaging design. The analysis provides insights into how Kellogg's can strengthen its brand strategy for the New Zealand consumer.
Kellogg's is an American multinational food company founded in 1906. It has a strong commitment to ethical business practices and values-based culture. Kellogg's values known as "K-Values" guide decision making and stakeholder interactions. The document discusses Kellogg's management of relationships with key stakeholders - employees, customers, competitors, community and CSR activities. It engages stakeholders through CSR initiatives focused on marketplace, environment, community and workplace ambitions. Internal stakeholders include employees and shareholders, while external stakeholders are customers, suppliers, communities and charities. Recommendations include modifying strategies to local markets, improving internal communications, and expanding products.
This document discusses product development strategies for a company. It notes that the company's products are in the maturity stage of the lifecycle and operates in a rapidly developing industry with competitive pressures. It recommends developing new features, additional models/sizes of current products, or totally new products leveraging the brand. The document then discusses how Heinz has successfully developed its product line to meet changing consumer needs through microwaveable packaging, organic options, and new flavors/ranges. This has allowed Heinz to stay innovative and relevant while increasing customer satisfaction and demand.
IIM Internship PPT, McDonald's Case StudyAyushi Nagar
McDonald's started in 1940 selling hot dogs and was franchised nationally in 1955. It now operates over 35,000 outlets in 119 countries, serving over 68 million customers daily. McDonald's dominance in the fast food industry is due to its consistency, innovation, emphasis on quality and value. However, it faces risks of health concerns reducing customers and competition offering more customization. Moving forward, McDonald's will need to focus on healthier options while controlling expansion to maintain its leading market position.
Kellogg's recognized that sales of its Nutri-Grain cereal bars were declining, putting the brand in the decline stage of its product life cycle. To extend the life of the brand, Kellogg's conducted research to identify issues with the brand message, product lineup, and marketing. Kellogg's then implemented an extension strategy focused on improving the core products, packaging, pricing, and promotion. This re-launch of Nutri-Grain was successful in returning the brand to growth above market rates.
Whole Foods Market is a $9 billion industry leader in the grocery sector, operating 301 stores in North America and the UK. While some claim the recession and increased competition threaten Whole Foods, the document argues that Whole Foods remains financially healthy compared to competitors and continues growing sales. The "Whole Experience" of attractive stores, knowledgeable staff, and high-quality prepared foods and local suppliers keeps customers loyal and differentiates Whole Foods, so it should continue its successful strategy rather than pursue drastic changes.
Kellogg's primary target market is parents with kids or adults who want a healthy breakfast cereal. Their main competitors are Nestle and Cheerios. Kellogg's has a larger market share globally at 42% of the nearly $9.7 billion cereal market. Kellogg's cereal is positioned as a healthy breakfast option that is priced 20% lower than Nestle but 10% higher than Cheerios. Kellogg's promotes their cereal through TV ads, events, experiences, and coupons and distributes globally across 120 countries leveraging their strong brand recognition.
Kellogg's entered the Indian market in 1994 introducing corn flakes, wheat flakes, and basmati rice flakes. However, it struggled initially due to not adapting products to Indian tastes and pricing them too high. Over time, Kellogg's customized products for India, introduced more affordable price points, and localized its marketing and advertising. This helped Kellogg's become the largest player in India's breakfast cereal market. It has continued expanding its product portfolio and adapting strategies to target various consumer segments in India.
This document appears to be a case study report on Whole Foods Market Inc. prepared by a group of students from the National Textile University. It includes an introduction to Whole Foods as the world's leading supermarket, followed by sections on the company's history, products, competitors, vision, mission, SWOT analysis, and more. Strategic analyses like EFE, IFE, CPM, and Grand Strategy matrices are also presented. The document utilizes headings, bullet points, pictures and tables to convey information on Whole Foods in a well-organized manner over multiple pages.
The document provides an overview of Whole Foods Market's strategic audit, including its current performance, strategic posture, board of directors, top management, and mission consistency. In 2006, Whole Foods experienced 19% sales growth to $5.6 billion in sales, improved cash flow to $453 million, and returned $358 million in dividends to shareholders. The board of directors includes internal and external members who provide experience to guide the company's mission to promote health and well-being through high quality organic foods.
This document contains information about Group Super 6 of MBA-I Batch-A which includes 6 members. It then provides a brief history of Bayer, mentioning it was established in 1863 in Germany as a dyes and chemicals factory and diversified over time. It notes aspirin was invented in 1897. The document also lists the core values of Bayer as leadership, integrity, flexibility and efficiency. Finally, it performs a basic SWOT analysis of Bayer's strengths, weaknesses, opportunities and threats.
The document discusses Larabar, a snack food company founded in 2000 that produces gluten free, vegan, and wholesome fruit and nut bars. It targets multiple generations including Generation X, Generation Y, and Baby Boomers with different demographic traits and preferences through its variety of natural products and active, health-conscious brand personality promoted on social media. Larabar emphasizes simple and fair ingredients as its unique selling proposition.
Britannia Nutrition Foundation is a non-profit organization established by Britannia to address child malnutrition in India through scientific research, education, and community programs. It partners with other organizations to strategize on overcoming micronutrient deficiencies through food fortification, supplementation, and public health measures. A pilot study was conducted where iron-fortified biscuits were provided to 151 anemic children aged 7-9 for 90 days, resulting in significant improvement in hemoglobin levels and iron storage. Britannia aims to make fortified staples and snacks available at affordable prices to help improve nutrition for 50 million children in India. The organization recommends community participation, awareness programs, strong political support, and interdisciplinary teams
The document provides an analysis of the cereal industry and environment for Honey Nut Cheerios. It discusses key points:
- Cereal industry sales were $9.1 billion in 2008, peaking at $10.8 billion in 2009, then declining to $9.51 billion in 2012. Consumption has dropped 1% annually for a decade.
- The industry faces challenges like consumers choosing healthier/more convenient breakfasts and declining birth rates reducing the target demographic of children.
- General Mills' top competitors are Kellogg, Kraft, and PepsiCo, who together control 55% of the market. General Mills has 31% share.
- Trends impacting General Mills include
This document provides a marketing plan for Kellogg's to introduce a new yogurt-covered granola snack called Yogra Bits. It analyzes the growing market for on-the-go breakfast products and granola snacks. The plan targets families and health-conscious consumers by positioning Yogra Bits as a convenient, tasty, and nutritious snack. It recommends a multi-segment marketing strategy to appeal to various customer groups, such as families with busy lifestyles, kids in activities, and people focused on healthy eating. A SWOT analysis is also included, noting Kellogg's strengths in marketing and worldwide availability while outlining threats from competitors.
Whole Foods targets active, health-conscious customers by selling natural body care products alongside groceries. Their Whole Body Premium Body Care soap is made with pure, environmentally-friendly ingredients to support customer well-being. While the soap costs $5-10 per unit, Whole Foods argues it is of higher quality than cheaper alternatives containing artificial ingredients. The soaps are promoted and sold exclusively through Whole Foods stores across the US using in-store product sampling and employee recommendations to complement advertising in health magazines and online.
The document provides an overview of the Indian oral care market and Colgate's position and strategies within it. Some key points:
- Traditional oral care methods like neem sticks are still commonly used in India, with low toothpaste consumption and a shortage of dentists.
- Colgate and Hindustan Unilever dominate the organized toothpaste market with over 85% share.
- When faced with aggressive competition from cheaper local brands, Colgate launched its own cheaper brand, Colgate Cibaca, which gained 50% of the discount segment market share within a year.
- A history of Colgate is given, from its founding in 1806 selling soap and candles to becoming a global consumer
I'm want to pay gratitude towards my professor Dr. A.K. JAIN sir for providing me a such a vast opportunity to present and find out the strategies to stand in world as a global entity.
How they fight with the segregation mark among them ?
content: 1.Introduction
2.Financial Status
3.Market Share
4.Customer
5.Products
6.Area Of Operation
7.Product Mix
8.Pricing Strategies
9.Distribution Strategies
10.Promotion Strategies
11.Conclusion
Breakfast cereal industry final presentationDicky Cahanaya
This document provides an analysis of the breakfast cereal industry in the United States. It discusses the industry structure, key factors such as high concentration and barriers to entry. It also analyzes advertising strategies used by major companies like Kellogg, General Mills, and Ralcorp. These include television, print, and online advertising with a focus on segmentation, promotions, and celebrity endorsements. The document concludes with recommendations on investment in this mature but still profitable industry.
Anchor Milk is the only growing up milk that contains Nutri-Care, which is proven to provide up to 2 times more protection against childhood sickness. It has served the Philippine market since the 1970s and offers a variety of products. The market for children's milk in the Philippines is estimated to be 3.2 billion based on Anchor Milk's retail price. Anchor differentiates itself through nutritional benefits and promotions featuring doctors, mothers, and children.
This document provides a strategic brand management analysis of Kellogg's Sultana Bran cereal in the New Zealand market. It includes research findings from consumer surveys, an analysis of Kellogg's branding elements and marketing strategies, and recommendations. The surveys found that while Kellogg's is recognized, Sanitarium Weet-Bix is preferred by most consumers as a filling breakfast option. Kellogg's faces challenges in New Zealand in terms of brand awareness, price competitiveness compared to Weet-Bix, and packaging design. The analysis provides insights into how Kellogg's can strengthen its brand strategy for the New Zealand consumer.
Kellogg's is an American multinational food company founded in 1906. It has a strong commitment to ethical business practices and values-based culture. Kellogg's values known as "K-Values" guide decision making and stakeholder interactions. The document discusses Kellogg's management of relationships with key stakeholders - employees, customers, competitors, community and CSR activities. It engages stakeholders through CSR initiatives focused on marketplace, environment, community and workplace ambitions. Internal stakeholders include employees and shareholders, while external stakeholders are customers, suppliers, communities and charities. Recommendations include modifying strategies to local markets, improving internal communications, and expanding products.
This document discusses product development strategies for a company. It notes that the company's products are in the maturity stage of the lifecycle and operates in a rapidly developing industry with competitive pressures. It recommends developing new features, additional models/sizes of current products, or totally new products leveraging the brand. The document then discusses how Heinz has successfully developed its product line to meet changing consumer needs through microwaveable packaging, organic options, and new flavors/ranges. This has allowed Heinz to stay innovative and relevant while increasing customer satisfaction and demand.
IIM Internship PPT, McDonald's Case StudyAyushi Nagar
McDonald's started in 1940 selling hot dogs and was franchised nationally in 1955. It now operates over 35,000 outlets in 119 countries, serving over 68 million customers daily. McDonald's dominance in the fast food industry is due to its consistency, innovation, emphasis on quality and value. However, it faces risks of health concerns reducing customers and competition offering more customization. Moving forward, McDonald's will need to focus on healthier options while controlling expansion to maintain its leading market position.
Kellogg's recognized that sales of its Nutri-Grain cereal bars were declining, putting the brand in the decline stage of its product life cycle. To extend the life of the brand, Kellogg's conducted research to identify issues with the brand message, product lineup, and marketing. Kellogg's then implemented an extension strategy focused on improving the core products, packaging, pricing, and promotion. This re-launch of Nutri-Grain was successful in returning the brand to growth above market rates.
Whole Foods Market is a $9 billion industry leader in the grocery sector, operating 301 stores in North America and the UK. While some claim the recession and increased competition threaten Whole Foods, the document argues that Whole Foods remains financially healthy compared to competitors and continues growing sales. The "Whole Experience" of attractive stores, knowledgeable staff, and high-quality prepared foods and local suppliers keeps customers loyal and differentiates Whole Foods, so it should continue its successful strategy rather than pursue drastic changes.
Kellogg's primary target market is parents with kids or adults who want a healthy breakfast cereal. Their main competitors are Nestle and Cheerios. Kellogg's has a larger market share globally at 42% of the nearly $9.7 billion cereal market. Kellogg's cereal is positioned as a healthy breakfast option that is priced 20% lower than Nestle but 10% higher than Cheerios. Kellogg's promotes their cereal through TV ads, events, experiences, and coupons and distributes globally across 120 countries leveraging their strong brand recognition.
Kellogg's entered the Indian market in 1994 introducing corn flakes, wheat flakes, and basmati rice flakes. However, it struggled initially due to not adapting products to Indian tastes and pricing them too high. Over time, Kellogg's customized products for India, introduced more affordable price points, and localized its marketing and advertising. This helped Kellogg's become the largest player in India's breakfast cereal market. It has continued expanding its product portfolio and adapting strategies to target various consumer segments in India.
This document appears to be a case study report on Whole Foods Market Inc. prepared by a group of students from the National Textile University. It includes an introduction to Whole Foods as the world's leading supermarket, followed by sections on the company's history, products, competitors, vision, mission, SWOT analysis, and more. Strategic analyses like EFE, IFE, CPM, and Grand Strategy matrices are also presented. The document utilizes headings, bullet points, pictures and tables to convey information on Whole Foods in a well-organized manner over multiple pages.
The document provides an overview of Whole Foods Market's strategic audit, including its current performance, strategic posture, board of directors, top management, and mission consistency. In 2006, Whole Foods experienced 19% sales growth to $5.6 billion in sales, improved cash flow to $453 million, and returned $358 million in dividends to shareholders. The board of directors includes internal and external members who provide experience to guide the company's mission to promote health and well-being through high quality organic foods.
This document contains information about Group Super 6 of MBA-I Batch-A which includes 6 members. It then provides a brief history of Bayer, mentioning it was established in 1863 in Germany as a dyes and chemicals factory and diversified over time. It notes aspirin was invented in 1897. The document also lists the core values of Bayer as leadership, integrity, flexibility and efficiency. Finally, it performs a basic SWOT analysis of Bayer's strengths, weaknesses, opportunities and threats.
The document discusses Larabar, a snack food company founded in 2000 that produces gluten free, vegan, and wholesome fruit and nut bars. It targets multiple generations including Generation X, Generation Y, and Baby Boomers with different demographic traits and preferences through its variety of natural products and active, health-conscious brand personality promoted on social media. Larabar emphasizes simple and fair ingredients as its unique selling proposition.
This document provides an overview of Bayer HealthCare as of March 2011. It discusses the company's structure, key financial data, business areas, research and development activities, and goals for strengthening its position in pharmaceuticals, consumer health, and emerging markets. Bayer HealthCare aims to be a leading diversified healthcare company through innovation, building strong brands, and expanding in high-growth areas.
Marketing Research Analysis--Power Bar
The objective of this report is to aid Power Bar’s management in understanding how Power Bar customers use the product; how they rate it; and what value they are getting from the product.
Any differences in attitude, usage and value perception between fitness types and those of dieters will be quantifiable and provide valuable insight on Power Bar buyers.
This document contains information about PowerBar's current marketing problem, campaign objectives, target audience, competitors, and proposed advertising approach. The marketing problem is that consumers perceive PowerBar as only for serious athletes and gym users. The campaign aims to show PowerBar can be consumed in any situation by broadening the target to "spectator athletes" and those seeking snacks or supplements. The proposed ad shows a group enjoying a sports event while eating PowerBars to demonstrate its flexibility.
Student produced advertising campaign for KIND Bar products. Created "Media Monkey" advertising agency comprised of five individuals to address advertising and marketing concerns surrounding KIND products as found in research. Assigned the role of Graphic Designer and Creative Director within the group. Designed page layouts and graphics, as well as advertising executions. Done in an Advertising class taken at Ithaca College, taught by Professor Scott Hamula.
The document discusses the importance and functions of research. It states that research corrects and expands perceptions by gathering new information on topics that are not well understood. Research also develops and evaluates concepts, practices, theories, and methods for testing these ideas. Additionally, research provides factual information to inform planning, decision-making, and evaluations for solving real-world problems related to issues like population growth, drug addiction, and crime. The document emphasizes that research is important for advancing human knowledge and improving life, and will continue to be relevant as long as people seek to expand their understanding of the world.
The document discusses marketing research, including its definition as the systematic identification, collection, analysis, and dissemination of information to improve marketing decision-making. It outlines the marketing research process and different types of marketing research problems. Problem identification research helps identify unknown issues, while problem-solving research addresses specific problems. The role of marketing research in the process of marketing decision making is also described.
Brand development ( Cream Cracker for Skin Beauty)Mohamed Sadath
The document proposes strategies for a new cream cracker brand to capture market share in Sri Lanka. It analyzes the biscuit and cream cracker market, identifying opportunities for growth. The largest supermarket chain, CGL, will launch the new rice-based cracker containing vitamins and minerals. Marketing strategies will position it as a healthy product that improves beauty through an organic nutritional composition. Within five years, the brand aims to achieve over 60% of the cracker market through competitive pricing, widespread distribution, and promoting the product's benefits.
10 Best Companies in Nutraceutical Market 2022.pdfinsightscare
Insights Care mapped the journey of prominent organizations that are reshaping the future of the healthcare industry through its latest edition, “10 Best Companies in Nutraceutical Market 2022.”
Marketing PlanVita-Go, Inc., a division of PepsiCo1. Com.docxinfantsuk
Marketing Plan
Vita-Go, Inc., a division of PepsiCo
1. Company Description
Vita-Go, Inc. is a division of PepsiCo which was formed by Jennifer Stieffenhofer, Christine Stear, Sally Swartz, Ryan Tate, Jonathan Vick, Jaclyn Wisecarver, and Teel Witt to develop, market, and promote a product that is inexpensive and convenient for the consumer to utilize on a daily basis in order to promote wellness. Initially, the line was introduced in the Lynchburg, Virginia market, spread to Maryland within the next 2 years, and to North and South Carolina within the next few years.
To the best of Vita-Go’s knowledge, Vita-Go is the only product/beverage on the market today that, with just one simple twist of a cap and a shake of a bottle, releases a daily dose of vitamins and nutrients equal to a person’s recommended daily intake of vitamins. What also sets the bar high on this product in relation to others is the availability of the product. While most manufacturers feel that their product can only be available in health stores, Vita-Go is not only available in health stores, but also grocery, convenience, and superstores.
2. Strategic Focus and Plan
“This section covers three aspects of corporate strategy that influence the marketing plan: (1) the mission, (2) goals, and (3) core competency/sustainability competitive advantage” (Kerin, Hartley & Rudelius, p.47) of PepsiCo.
Mission
Vita-Go’s mission is in line with PepsiCo’s mission which is "to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity" (PepsiCo, 2015).
Vision
"Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company” (PepsiCo, 2015).
Performance with Purpose
Just like PepsiCo, “we're committed to achieving business and financial success while leaving a positive imprint on society - delivering what we call Performance with Purpose. Our approach to superior financial performance is straightforward - drive shareholder value. By addressing social and environmental issues, we also deliver on our purpose agenda, which consists of human, environmental, and talent sustainability" (PepsiCo, 2015).
Goals
For the next five years, Vita-Go seeks to accomplish the following goals:
· Nonfinancial goals - “As a leading food and beverage company, we believe we can play an important role in helping people lead healthier lives”, (PepsiCo). Vita-Go’s bottle will be manufactured by PepsiCo. PepsiCo, as well as Vita-Go, seeks to achieve a healthier lifestyle by presenting vitamins on the market that allow customers to enjoy their vitamin in-take.
1. To provide a heal ...
5 powerful factors have put Vasayo on the path to becoming a legacy company:
1. World-class Leadership
2. Disruptive Science and Products
3. The Right Timing
4. Generous Rewards
5. Proven System
This document provides an introduction and overview of the Parisons Group, a leading business group in Kerala, India. The summary is as follows:
[1] The Parisons Group started as a trading outlet in 1982 and has since expanded to include wheat flour milling and edible oil refining operations across multiple locations in Kerala.
[2] The group is led by Managing Director Mr. N. K. Mohammed Ali and focuses on wheat products and edible oils. It owns several flour mills and is the largest producer of these food commodities in South India.
[3] The document outlines the objectives, mission, vision and organizational structure of the Parisons Group and provides details on its wheat products
This document provides an introduction and profile of the Parisons Group organization. It discusses that the Parisons Group started as a trading outlet in 1982 and has since expanded to include multiple manufacturing units with a total daily wheat flour milling capacity of 600 MT and edible oil refining capacity of 380 MT. The group is led by Managing Director Mr. N. K. Mohammed Ali and his brothers and has become a major presence in the agribusiness industry in South India, producing and distributing wheat flour and edible oils on a large scale. The document outlines the objectives of the study which include analyzing the various departments, current industry status, organization status and prospects, and management-worker relationships within the organization.
This document discusses fast moving consumer goods (FMCG) products categorized into household care, personal care, and food & beverages. It then provides characteristics of FMCGs from consumer and marketer perspectives. The document outlines the market potential and size of FMCG sector in India. It lists the top 10 FMCG companies globally and in India based on revenue and profit. Finally, it analyzes the SWOT of Indian FMCG sector and growth strategies adopted by FMCG companies, including multibranding, product flanking, brand extensions, and developing wide distribution networks.
The document provides an overview of the Indian dairy industry. It discusses that India is the largest producer of dairy in the world, accounting for over 13% of global milk production. The dairy industry in India has seen a CAGR of 5% growth from 2014 to 2022. It also outlines the different categories of dairy products in India as well as the vision, mission, critical success factors, challenges, and SWOT analysis of the dairy industry. Additionally, it discusses gaps and opportunities for improvement in areas like infrastructure, technology, skills, and support from the government.
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The document provides an overview of the FMCG industry, Nestle company, and Maggi noodles. It discusses that the FMCG industry deals with consumer packaged goods that are regularly consumed. Nestle is the world's largest food and beverage company, originating in Switzerland in 1866. Maggi noodles were first created in Switzerland in the 1880s as an instant food and were launched in India in 1983 by Nestle, becoming synonymous with instant noodles.
Dolcera Webinar Dairy Alternatives 2022Subramanian B
Dolcera food and technology webinar - Dairy alternatives 2022 that includes startups, venture capital activity, patent analytics and business insights from the Dolcera food and beverages analysts.
We created this presentation for our class ENBUS 640, Strategies for Sustainable Enterprises. In this presentation, we analyzed McDonald's current sustainability initiatives and provided recommendations on how to grow and differentiate the company. The presentation is text-heavy because it is written and delivered like a report, as opposed to a verbal presentation.
Disney faces challenges with the nutritional value of its food products for children. It must change its strategy to focus on nutrition, health, and long term growth over short term profits. Disney's plan is to phase out unhealthy foods, partner with producers of nutritious options, and market these products effectively. This approach may lead to short term losses but positions Disney well for future market share in the growing nutritious children's food industry.
This document provides an overview of PepsiCo's strategic management perspective. It includes sections on the company profile, product profile, organizational structure, and environmental scanning. Some key points:
- PepsiCo is a global food and beverage corporation based in New York with over $66 billion in revenue and 274,000+ employees worldwide.
- It has four business units that handle operations in different regions.
- PepsiCo's portfolio includes brands like Pepsi, Frito-Lay, Gatorade, Tropicana, and Quaker.
- Environmental scanning examines the company's internal strengths and weaknesses as well as external opportunities and threats in its industry using tools like Porter's 5 Forces and
A new product development for the brand Pepsico is created in order to create a product which is more healthier than the current product range of snacks & other eateries of Pepsico.
Natureview Farm produces yogurt and wanted to grow revenues over 50% by 2001. They considered 3 options: 1) expand 6 SKUs into supermarkets, 2) expand 4 SKUs of 32oz cups nationally, or 3) introduce children's multi-packs in natural foods stores. Option 3 had the fewest costs and risks while leveraging Natureview's brand in its core channel. It was selected as the best path forward.
HOSP 4060 Final Exam Essay One 4 points Pr.docxtrishamassafd7p
HOSP 4060
Final Exam
Essay One 4 points
Provide basic background information about this company. Critique the mission
and vision statements of this company using the tools and techniques presented in
this class. Conversely, if they do not have either of these tools, suggest a sample
mission and sample vision statement for this company then critique each. Include an
analysis of their current goals.
Hostess began in Manhattan as the Ward Baking Company in 1849. It grew
regionally and changed its name to Continental Bakeries in 1925 and bought Wonder
Bread. In 1930 the iconic Twinkie was created. The company changed hands several
times, and in 1995 Hostess was sold to Interstate Bakeries and became the largest bakery
in the United States, with $3.2 billion in sales, 58 factories, 1,250 outlet stores and 10,500
delivery routes. Eventually consumer tastes changed toward more health conscious
snacks, the price of flour and sugar rose, and costs for things such as pensions for
unionized workers lead Hostess to file for bankruptcy in 2004. The company emerged
from bankruptcy in 2009, with a new owner but with many of its old problems – high
pension expenses, inefficient manufacturing, shipping and delivery systems, and still high
debt. Despite union concessions to save the company money, Hostess filed again for
bankruptcy in 2012. It was in liquidation when Andy Jhawar and C. Dean Metropoulos
purchased the company and began to rebuild and reinvent the Hostess brand.
Because of the liquidation, many of the problems that plagued the company
previously were gone – pension costs, union contracts, debt, outdated factories and
unprofitable routes. Mr. Jhawar and Mr. Metropoulos had a brand and saw opportunity.
They re-built the Hostess brand from the ground up. They modernized the factories,
invested in software to manage inventory and logistics, and invested in research and
development to lengthen the shelf life of the Hostess products. They developed a
marketing plan to announce the comeback of Twinkies and demand skyrocketed. Future
plans for Hostess include targeting new markets, creating updated versions of the Hostess
classic products with new flavors, and perhaps there is a sale or an IPO possible for the
company.
Mission and Vision statements for Hostess brands were not available but they
may be something like this:
Vision Statement: Hostess brands will continue to grow and change to provide future
generations the snack products they desire.
Mission Statement: Our mission is to offer value to all our stakeholders – our investors,
employees and consumers – by producing quality bakery and snack products in a cost-
effective manner that is safe for our employees and the environment. We are proud to
have served generations of consumers the products they desire and our goal is to change
and update our products to match the changing needs and d.
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In the latest edition of Insights care, we bring to your reference the 10 Best Companies in Nutraceutical Market 2023 that are bringing the natural touch to the Healthcare Industry with their safe and durable neutraceutical products.
Shakarganj Food Products has developed GoodMilk, an UHT milk that is collected fresh from farmers daily, processed using advanced technology, and aseptically packaged in Tetra Pak with a 90-day shelf life without refrigeration. GoodMilk comes in 1L, 500ml, and 250ml packages. The marketing report analyzes GoodMilk's competition, including Nestle and Engro Foods, and recommends introducing new flavored milk varieties to capture market share in the growing packaged milk industry in Pakistan. Key issues include centralized decision making and a lack of strategic planning.
Consumer Trends driving FMCG Innovation in India.pptxArvind Kaila
Urban Indian consumers are increasingly demanding premium products due to rising incomes and urbanization. Companies are responding by launching premium product variants across categories like personal care, food, and beverages. Consumer health consciousness is also shaping product development, with growing demand for herbal and natural products. As consumers adopt digital technologies, companies are using digitization and personalized experiences to engage customers. Major trends expected to impact the FMCG sector include a focus on health and wellness, growth of e-commerce and private labels, and smaller packaging sizes. The Lifebuoy soap brand was able to significantly increase its market share through product innovations, repositioning its messaging around germ protection rather than general health, and expanding into rural markets.
A presentation proposed funding a post-graduate researcher at the Medical College of Wisconsin by Medtronic to improve lives with chronic disease, enhance communities, and educate future innovators. The Medical College's mission is to advance prevention, diagnosis and treatment through discovery and creating new knowledge in research. The presentation assessed readiness for a change management plan to fund the researcher partnership between Medtronic and the Medical College.
Erik Prince founded Blackwater in 1997 to provide military and police training. He used his inherited wealth to purchase land in North Carolina to build a private training facility. Blackwater has received over $1 billion in US government contracts and consists of several divisions that provide security services. However, there have been incidents of excessive force by Blackwater guards in Iraq that resulted in civilian deaths. While Blackwater aims to protect those who are defenseless, some of its leadership and operating styles have faced criticism for lack of accountability.
John Maynard Keynes was a British economist born in 1883 in Cambridge, England. He attended Cambridge University where he studied mathematics and befriended members of the Bloomsbury Group. After graduating, Keynes held several government positions before returning to Cambridge. In the 1930s, Keynes published his seminal work "The General Theory of Employment, Interest and Money" which laid the foundations for modern macroeconomics and advocated for governments to spend money and implement fiscal policy to stimulate the economy during downturns. Keynes played a key role in the Bretton Woods institutions and helped establish the International Monetary Fund and World Bank, dying in 1946.
The document provides a case study of Southwest Airlines and the impact of airline deregulation in the United States. It describes how Southwest pioneered the low-cost point-to-point route system and exceptional customer service. In response to deregulation in 1978, major carriers shifted to less profitable hub-and-spoke systems while new regional carriers like Southwest thrived with their low-cost structure. United Airlines later launched its own low-cost division, "Shuttle by United", to compete with Southwest but ultimately dissolved it in 2001 before United filed for bankruptcy.
Michael A. Zigarelli is an associate professor of management at Charleston Southern University. He holds a PhD in Human Resource Management from Rutgers University and degrees from Rutgers, Cornell, and Lafayette College. Zigarelli's research in management, practical theology, law, and ethics has appeared in numerous journals and magazines. He has conducted interviews with major publications on topics related to his research areas.
Expectancy theory proposes that individuals are motivated when they believe their efforts will lead to positive outcomes. The theory was developed by Victor Vroom and is based on three variables: valence, expectancy, and instrumentality. Valence refers to how much value an individual places on a reward. Expectancy is the belief that effort will lead to performance. Instrumentality is the belief that performance will lead to rewards. Motivation is highest when an individual believes high effort will result in good performance and rewards. Managers can enhance motivation by linking rewards closely to performance and providing training to improve employee capabilities.
2. History
Chemical Solutions Inc. (CSI) was founded in 2009. It was started by
cofounders Benjamin Sanders and Dr. Joseph Alchemy, a chemist,
to develop and market NutriMax, a unique compound placed in
chewing gum to curb appetite through nutritional supplementation,
supply the consumer with energy, and provide fresh breath at the
same time. CSI is a limited liability corporation owned and operated
by Mr. Sanders and Dr. Alchemy, assisted by a small team of
dedicated employees.
3. History Continued…
Mr. Sanders previously worked at an entry-level position for
Hershey’s. After collaborating with Dr. Alchemy on the
creation of an excellent nutritional additive
Ben approached his supervisor with the creation. Due to lack
of foresight, upper management did not see the value of the
nutritional substitute additive.
Consequently, Ben left the company and teamed with Dr.
Alchemy to patent their product and form their own enterprise
to pursue future business endeavors. They formed Chemical
Solutions Incorporated and NutriMax Chewing Gum was
born.
4. Company Description- Chemical
Solutions Inc.
The NutriMax line was initially launched in the Southeast
Wisconsin market.
It’s high-quality and small product size have gained
acceptance in their current markets. It is a high quality
product that has large growth potential.
CSI has implemented a high-quality, medium-price strategy
that has proven successful thus far.
Headquarters are located in a secret underground bunker
beneath Milwaukee. Facilities are largely automated,
requiring minimal human maintenance.
5. Technology
Technology- Technology is heavily used
in our secret underground production
facility.
With advanced robotics being utilized,
automated, precise, and efficient work
takes place with minimal human
supervision required.
Also, the recipe for the additive itself
uses protein disbursement technology to
create the sensation of the consumer
feeling full, while still delivering the
essential vitamins and minerals the body
6. Mission Statement
◦ ““The mission at Chemical Solutions
Incorporated is to have fun
revolutionizing additives for the
benefit of all mankind, all the while
honoring ourselves, our customers
and our Savior.”
This mission will be achieved by incorporating these values-
◦ Corporate & social responsibility
◦ Unequivocal excellence in all aspects of the company
◦ Science-based innovation
◦ Honesty & integrity
◦ Profit, but profit from work that benefits humanity
7. Keys To Success
Refusal to accept anything less than the
absolute best from ourselves and from
our product
Aggressive but tactful acquisition of
government accounts
Positively acclimating the public to the
idea of a nutrient supplemented gum
additive
Build brand value
Establish ourselves as an industry leader
in innovation and profitability
8. Goals
For the coming five years, CSI seeks to achieve the following goals:
Refusal to accept anything less than the absolute best from ourselves and
from our product and retain our image as the leading innovator in gum-based
supplements
Aggressive but tactful acquisition of government accounts, aiming for at least
one additional government contract per year for the next five years
Positively acclimating the public to the idea of a nutrient supplemented gum
additive
Build brand value
Establish ourselves as an industry leader in innovation and profitability
9. Core Competency
In terms of core competency, CSI seeks to
(1) provide high quality, healthy
supplemental gum products to our
customer and
(2) expand past the chewing gum market
and segment into other health
food/beverage mediums.
10. Sustainable Competitive
Advantage
At this point, CSI has a rare monopolistic opportunity.
However, after patents expire, and other businesses
realize the products’ successes, imitators are sure to
follow.
The company will work closely with key suppliers and
distributors to build business relationships and foster
partnerships that will allow CSI to maintain its status as
an industry leader.
Dr. Alchemy is also diligently working on R&D to further
sustain CSI’s competitive advantage
11. SWOT Analysis
•Strengths: Difficult barriers to entry, unique
product, large target markets, cheap to produce, low
storage and shipping costs, currently protected by
patents
•Weaknesses: Public Skepticism, potential
health questions, growth restrictions within company,
new product hesitation, and high cost to the customer,
equipment issues, patents will expire.
•Opportunities: Expansion into other food
markets, buying our competitors, working with
governments, and expansion into worldwide markets.
•Threats: Patent expiration, improvements on
our product by rivals
12. Industry Analysis
Sales of energy drinks in the United States were $3.5 billion in 2005
The nutritional supplements market was valued at over $68 billion worldwide
and demand is expected to grow about 12 percent by 2011
The demand in the supplement category is driven by baby boomers, the
fastest-growing consumer demographic in the U.S. market, now making up
60 percent of the supplements buyers.” (Nutrition Business Journal)
However, there is a drastically high rate of new product entry in the weight
management segment which is requiring new industry participants to adopt
proactive strategies.
14. Further Analysis
From an overall growth perspective,
U.S. consumer sales of dietary
supplements lagged those of other
nutrition industry categories.
Yet, of all the categories, supplements
were the only one to actually grow
more in 2008 than in 2007. Nutrition
Business Journal estimates show that
total U.S. consumer sales of dietary
supplements expanded 6.2% to $25.2
billion last year.
15. Competitors in the Market
Our product is the only one like it in the
market.
CSI holds the patent to NutriMax and is
currently dominating this small niche market
of health chewing gum.
Potential competitors in the dietary industry
include health bars manufacturers,
specifically Clif Bars, Odwalla Bars, and
Power Bars Harvest due to their calorie, fat,
sugar, and carbohydrates ratios.
Health shake products such as Myoplex,
Slimfast, and Whey shakes could present
competition due to their high nutritional value.
16. Company Analysis
Technology is a heavily used resource
in CSI’s underground production
facility.
With advanced robotics being utilized-
automated, precise, and efficient work
takes place with minimal human
supervision required.
17. Customer Analysis
Women are a significant consumer group for the supplements
market, because of their unique health needs and because they tend
to make most of the purchasing decisions in the home. In general
women tend to pay more attention to preventative health care.
The nutritional supplement needs of female consumers differ
depending on the stage in their lives. Women over 50 are
consumers of supplements for bone health, pre-menopause and
menopause symptoms, as well as products for heart health.
Consumers of both genders in the 18 – 29 year old age group are
major consumers of vitamin-fortified food and beverages, and
energy, sports and weight-loss supplements.
18. Product Description
NutriMax is a nutritional additive
administered to chewing gum
composed of proteins, amino acids,
minerals, and vitamins.
the recipe for the additive itself uses
protein disbursement technology to
create the sensation of the consumer
feeling full, while still delivering the
essential vitamins and minerals the
body needs to sustain itself.
19. Product
Raw materials harvested to make our additive
include-
Gum Base - chicle, mastiche (organic), rubber
(synthetic)
Softeners - are added to maintain moisture
Sweeteners - xylitol, sorbitol, mannitol and
aspartame
◦ It is worth noting that frequent gum swallowing may contribute to the formation
of a bezoar or enterolith, which is a sort of intestinal stone; however, this is not
a problem at CSI, as the elements that cause these symptoms have been
removed from our product.
20. Product Strategy
NutriMax chewing gum will be made available
in four flavors- bubble gum, spearmint,
peppermint, and cinnamon. Product strategy
is especially important at CSI because the
breath enhancement present in NutriMax is
one of the key points of difference.
One stick of gum is equivalent to a light meal
with 1.5 servings of fruits and vegetables
21. Location, Location, Location
(Place)
Company Location & Facilities-
Headquarters are located in secret
underground bunker beneath
Milwaukee, WI.
Facilities are largely automated,
requiring minimal human
maintenance.
22. Price Strategy
NutriMax will be priced competitively
with traditional chewing gum. A pack
of NutriMax chewing gum $1.50 for a
12 stick pack.
Five packs are also made available for
$5.00. The added nutritional benefits
of NutriMax should provide a
competitive edge.
23. Promotion Strategy
Mailer samplers will be sent out with direct mail marketing
promotions. Customers will also receive a coupon for .50 cents off a
pack of NutriMax.
Coupons will be sent out in summer and winter. Also, samples will
be available at trade shows, specifically those related to health and
fitness.
Print ads with the same .50 cent coupon in the mailer will also
appear in local newspapers within the target market.
CSI will set up demonstrations with samples at carnivals and
concerts.
CSI will also advertise on the food network and during health shows
to reach our target market.
24. Distribution Strategy-
NutriMax chewing gum is distributed in
current markets through a food
distributor.
If company expansion proceeds as
expected, negotiations will be made with
a broker to sell NutriMax to retail chains,
grocery stores, and convenience stores.
25. Competitive Comparison
Competitive Comparison- At this point
we have a rare monopolistic
opportunity.
However, after patents expire, and other
businesses realize our vast successes,
imitators are sure to follow.
26. Competition (Potential)
Health Bars: Buying pattern to
increase in next five years
Health Shakes: Consumption based
on fads.
Protein/Supplement Powders:
Demand 18-30 year olds
Weight Loss Pills: Demand based on
regulation by FDA and FTA
27. Points of Difference
CSI’s competitive edge is largely based on the fact that NutriMax is
the only product of its kind in the huge and still growing health
industry. No other company has the formula for NutriMax. CSI has
patents and other legal safeguards on the product. Additional points
of difference include-
- Breath Enhancement- Coffee or energy drinks makes breath taste
bad, NutriMax does the opposite
- Easily transportable, gum fits in your pocket, convenient, no spilling
- NutriMax is a nutritional supplement, does not curb appetite (like
Hoodia for example), rather it satisfies appetite
28. Market Needs
The Dietary Supplement Market’s current
needs are:
• A product that is safe and all natural
• A product that is easy (and fast) to consume
• A product that is affordable
• A product with nutritional benefits
• A product with low amounts in fat, sugar, and
carbs
• A product that will encourage and aid in weight
loss
29. Market Trends
Current Market Trends include:
◦ Easily loosing weight
◦ Fitness accessories/supplements
◦ Multivitamins specifically designed for:
Baby Boomers
Women
Older women
18-29 year olds
31. Implementation Sales
Strategy
Our product will be able to ride the
ever-increasing health trend wave.
What we need to do is sell our
company.
In order to do that we need to be
available whenever our customers
need us to answer any questions or
address any concerns.
Our service and support is what will
set our sales strategy apart along with
our unique product.
32. Cash Flow (monthly)
Description Amount (in Totals
$)
Cash Flow from Operations +57,869
Sales (paid in cash) +84,000
Supplies/Materials -416
Monthly Salaries -23,333
Ingredients -233
Operations -300
Shipping Expense -29
Legal Expenses -2,000
Cash Flow from Investments -4,000
Equipment Maintenance -1,667
Insurance -2,333
Cash Flow from Loan -1,343
Repayments
Bank Loan Repayment -1,343
Total: +52,526