1. McDonald’s
Organizational Structure
Presented by
Celine Israel, Kodi Womack, Tawnya
Tunudra, Edward Charfauros

2. AGENDA
• McDonald’s Organizational Structure
• McDonald’s Organizational Chart
• Organizational Structure Comparison
• Organizational Functions
• The Ray Kroc Story
• Marketing
• References
• Questions and Answers

3. McDonald’s Organizational Structure
• Corporate Governance
• McDonald’s Board of Directors are entrusted with and
responsible for the oversight of McDonald’s Corporation
• Vertical/Centralized Organizational Structure
• Important decisions are made by top executives
• Leeway for Innovation
• Branches allowed to integrate culture into food and
service

4. McDonald’s Organizational Chart
Source: http://www.theofficialboard.com/org-chart/mcdonald-s

5. Organizational Structure Comparison
• McDonalds
• Centralized
• Divisional Organization
(Horizontal Structure)
• Burger King
• Centralized
• Divisional Organization
(Horizontal Structure)
• Subway
• Decentralized
• Span of Control Organization
(Vertical Structure)

6. Marketing
•Advertising
– News ads
– commercials
•Responding to customers
– Customer calls
– emails
•Pricing
– Value to customers
•Satisfying customers
– Exceed expectation
Finance
Profits
Spending
– Marketing
– Payroll
Budgeting
Organizational Functions

7. Human Resources
•Hiring
•Firing
•Employee issues
•Promotions
•Disciplines
Operations
•Features of restaurants
•Management
•Training
•Customer service
Organizational Functions

8. The Ray Kroc Story
“If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness
and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.” —
Ray Kroc
How do you create a restaurant empire and become an overnight success at the age
of 52? As Ray Kroc said, “I was an overnight success all right, but 30 years is a long,
long night.”

9. Marketing
• McDonald’s Happy Meals
• Activities, games, art projects and your kids’ favorite foods. Let the good times roll!
• McDonald’s for Tweens
• Kids rule! We know being a kid is all about meeting up with friends, playing favorite
games, and enjoying great food.
• 365 Black
• We celebrate African-American culture and achievement every day of the year.
• My InspirAsian
• Take the Asian Phrases Challenge and discover the wide mix of cultures in the Asian
Pacific American community.
• Ronald McDonald House Charities
• For 35 years, we’ve been helping children in need—and their families—in 52
countries. Learn how you can lend a hand where it’s needed most.
• About McDonald’s
• We serve more than 60 million people around the world every day. Learn
more about our company, our environmental policies and social
responsibility efforts, and our history.
• International Websites
• Good food and fun knows no boundaries. McDonald’s has
over 32,000 locations in more than 100 countries around
the globe.

10. REFERENCES
T. S. Bateman and S. A. Snell. (2009). Management: Leading & Collaborating in a Competitive
World, Eighth Edition. ISBN: 9780073381428. Copyright © 2009 McGraw-Hill, a business
unit of the McGraw-Hill Companies, Inc.
N. Vijayarani. (2007). McDonalds Business Analysis. Ezine Articles. Retrieved from
http://ezinearticles.com/?McDonalds-Business-Analysis&id=687438
PRNewswire-FirstCall. (2011). Burger King Corporation Announces New Finance Organization;
New Structure Next Phase Towards Eventual Separation. Copyright © 2011 PR Newswire
Association LLC. Retrieved from http://www.prnewswire.com/news-releases/burger-king-
corporation-announces-new-finance-organization-new-structure-next-phase-towards-
eventual-separation-76173937.html