2. History-
2
Haagen-Dazs is an ice cream brand, established by
Reuben Mattus in the Bronx, New York, in 1961
Initially started with three simple flavors -- Vanilla,
Chocolate and Coffee .
First retail store in Brooklyn, New York on November
15, 1976.
The business now has franchises throughout the
United States ,United Kingdom, India, Pakistan,
China and Brazil.
2/11/2017
3. Market size
The unorganized sector accounts for 42 per cent of India’s
food processing industry
The sizeable presence of small-scale industries points to the
sector’s role in employment generation
Though the market falls under the unorganized sector in the
country, the organized sector has a larger share in the
secondary processing segment than the primary sector
Rice mills account for the largest share of processing units in
the organized sector
In FY15, the organized sector is estimated to account for
30per cent of India’s food processing industry
3
38%
29%
8%
7%
0.43%
18%
Sales
Cereals
Animal Products
Fresh Fruits and Vegetables
Processed Fruits and vegetables
Floriculture
Other Processed Foods
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4. Growth retail industry
424
518
490
534
600
1300
2010 2012 2013 2014 2015 2020
Cagr
7.45%
4
The retail sector in India is emerging as one of
the largest
The total market size was estimated to be
around USD600billion in 2015, thereby
registering a CAGR of 7.45 per cent since
2000.
Retail industry is expected to grow to USD1.3
trillion by 2020, registering growth at a CAGR
of 7.46 per cent
between 2000-2015
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5. Recent Developments
The Haagen –Dazs brand unveils layers and layers of decadent combinations in new
TRIO collection
The Haagen –Dazs unveils ‘indulgent’ new range of layered ice-cream
The Haagen –Dazs puts its ice –cream bar into a new pack
52/11/2017
6. Strength
• High quality products
• Final product is send to Portugal
• Well recognized brand
• Using innovative techniques and
new services were set up
Opportunities
• High awareness of
environmental and healthy life
• Increasing tourism in Portugal
• Portuguese climate leads to a
high ice-cream consumption
Weakness
• High price
• Product seasonality
Threats
• Only targeted is young people
• Power Competitors
• High price
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9. Product Distribution
It follows a pattern of
Manufacturer Wholesaler Retailer Consumer .
Three main distribution channels:
Haagen dazs cafes
Retail distribution channel
Grocery stores, delicatessens, convenience store etc.
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