Company Intro of Proactive M&A, a partnership of senior alumni of global top tier strategy consulting firms (such as BCG, A.T. Kearney) and of the Big Four. In 2013, as a result of successful projects the „Attracting capital” business unit of the Proactive Group has grown into an independent affiliate under the name Proactive M&A. Leveraging the synergy between PM&A and other member of the Proactive Group we offer full range of services to our Clients in all phases of the M&A process. Buy-side: We support our Clients from development of growth strategy until purchasing the company fit best to their strategic objectives. Sell-side: As coordinating the preparation and the negotiation process we support our Clients to reach the highest selling price possible. With presence in many countries worldwide (including Switzerland, Serbia, Germany, France, Romania) we are able to support multinational M&A activities and expansions to foreign markets as well. In case we may be assistance or you have found our Intro interesting, please do not hesitate to contact us.

1. Introductory Qualification Paper
For Our Partners

2. 2
Contents
PM&A, newly established member of PMC group
Our M&A services
1
Our management and local representatives
Selected references
2
3
4

3. 3
Local representative offices
in Austria, Canada, France,
Germany,Switzerland,
Romania and USA
Profile: Representatives of
the PMC Group, serving our
Clients with our complete
portfolio
Established in: 2014
Profile: Serbian subsidiary of
the PMC Group, as a joint
venture with a well-respected
local partner, serving our
Serbian Clients with our
complete portfolio
Established in: 2000
Profile: Support the
(re-)integration of
disadvantaged employees to
the labor market
As a result of successful projects the „Attracting capital”
business unit of the Proactive Group has grown into an
independent affiliate under the name Proactive M&A
Established in: 2003
Profile: Strategic and
management consulting
Established in: 2013
Profile: Attracting capital;
M&A projects; financial
advisory
Established: 2012
Profile: Consultancy related to
R&D&I, EU funds, Hungarian
Grant system, tendering and
incubation for startup
companies
Proactive Management
Consulting (PMC)
Proactive M&A
(P M&A)
Biostatisztika
(„Biostatistics”)
NapraForgó Non-Profit
(„Sunflower”)
Local subsidiary in
Serbia
Non-ProfitFor-Profit (based in Hungary)
For-Profit (based in
foreign countries)
While still working as Country
Manager of the Boston Consulting
Group, Tibor Héjj founded
NapraForgó Non-Profit to aid the
disadvantaged people in entering /
returning to the labor market.
In 2002 A.T.Kearney
(ATK) decided to
close its Budapest
Office. In 2003 PMC
has been established
by Tibor Héjj, former
International Vice
President of ATK, as
a new independent
consultancy and the
local representative
of A.T.Kearney.
Based on succesful
„Attracting capital”
projects of recent years,
we established PM&A
to provide our Clients
with full service during
M&A process. As part of our international expansion we
are in the process of setting up
representations in foreign European
(Germany, Switzerland, France) and in
the non-EU countries (USA, Canada).
Our first subsidiary was set up in Serbia.
We plan further expansion in 2015.
In 2012 we established
Biostatisztika to help our
Clients taking advantage of
the numerous R&D&I and
Grant opportunities in
Hungary.
Representative offices
in Western countries

4. 4
Leveraging the synergy between PM&A and other member of the
Proactive Group we offer full range of services to our Clients in all
phases of the M&A process
Strategic Planning,
Decision-making
Identification and
contact targets
Negotiations
and
Transaction
Contract
closing
Post-
merger
integration
Preliminary
negotiations
Due
diligence
Identification and
contact potential
buyers
Preparation for
selling,
Decision-making
Support services for sell-side
Support services for buy-side
The highly experienced senior
management consultant team of
PMC supports our Clients in
decision-making process by
developing alternative growth and
exit strategies.
Beside managing all phases of the
M&A process, we support our
Clients by liaising with investors
and involving reliable and
competent (legal, tax..) experts
based on our extended business
network.
In order to show that we are indeed
in the same boat with our Clients,
we offer our investor seeking and
buying/selling services on a 100%
success-fee basis.
Proactive M&AProactive M&A

5. 5
Buy-side: We support our Clients from development of growth
strategy until purchasing the company fit best to their strategic
objectives
Strategic planning,
Decision-making
Identification
and contact
targets
Preliminary
negotiations
Due
diligence
Negotiations
and
Transaction
Contract
closing,
Post-merger
integration
• Development and
evaluation of
alternative growth
strategies based on
market research,
portfolio analysis
and strategic
workshops with top
management
• Identification and
preliminary valuation
of potential target
companies fit to
developed growth
strategy
• Contact targets
• Conducting initial
negotiations
• Submission of
preliminary bids
based on initial
information
• Coordination of
financial, legal
and tax due
diligence process
• Supporting the
creation of data
room
• Analyze potential
risk
• Coordination of
pre-merger
negotiations
• Negotiation of M&A
terms and
conditions
• Assistance in
capital acquisition
• Tracking the
completion of
contract terms
and conditions
• Assistance in
post-merger
integration
process
• Selection of the
strategy most
profitable in the long
run
• Decision about buy
vs build question
• Filtered potential
target companies
• Discovered
purchase
alternatives
• Revealed
potential cost
and future
benefits of the
transaction
• Reliable valuation
of the profitability
of the potential
target company
• Minimized risk of
the transaction
• Representation of
the interest of buy-
side
• Negotiation of
reasonable selling
price and terms
and conditions
protecting the buy-
side
• Maximum
benefit from
potential
business and
cost cutting
opportunities
coming from
synergies
occurring after
the transaction
Added value for Clients
Contribution of PM&A

6. 6
Sell-side: As coordinating the preparation and the negotiation
process we support our Clients to reach the highest selling price
possible
Preparation for
selling,
Decision-making
Identification and
contact potential
buyers
Preliminary
negotiations
Due
diligence
Negotiations,
Transaction
Contract
closing
• Development and
schedule of disposal/exit
strategy
• Make recommendations
for measurements
maximizing company
value
• Complex company
valuation
• Preparation of
marketing and
information materials
for investors
• Identification and
contact potential
buyers fit to selling
strategy accepted
• Conduct initial
negotiations
• Collect initial
bids
• Liaising between
business units
• Supporting the
creation of data
room
• Surveillance of data
supplying in order to
provide potential
buyers with unified
and accurate
information
• Structuring
transaction in a
professional way
• Safeguarding and
representing the
interest of sell-side
during
negotiations
• Tracking the
completion of
contract terms
and conditions
• Tracking the
financial
closure
• Supported decision
making between
strategic vs financial
investor
• Identification and
evaluation of alternative
selling strategies
• Determination of
valuation range
• Representation of
the interest of sell-
side and
maximization of
selling price
• Managed
potential risk
• Professional
project
management
until the
payment of the
sell price and
after it
Contribution of PM&A
Added value for Clients
• Ensured
continuous
communication
with investors
• Stimulating
competitive auction
situation if needed
• Tested interest of
potential buyers
• Investors supplied by
preliminary sales
documentation
• Professional
coordination of due
diligence process
• Ensured credibility of
provided data and
management of
access right issues

7. 7
Management
TIBOR HÉJJ
Founder, Managing Director
Phone / fax: +36 1 266 1778
Mobile: +36 30 350 0296
Email: hejj.tibor@p-m-a.eu
Tibor has 20 years of experience in strategic and
management consulting. Before founding PMC he worked for
The Boston Consulting Group as Country Manager and led
the Hungarian operations of A.T. Kearney as Partner and
International Vice President. He is the founder of PMC, the
only Hungarian strategic management consulting boutique,
which is independent, yet the local cooperating partner of
international strategy consultancies.
Sophia University Institute (Italy) –
Economics – Management (PhD) in progress
Vanderbilt University (USA) – MBA
Budapest University of Technology and
Economics (Hungary) – Electrical
Engineering MSc
Education, QualificationsSelected Projects and Personal Credentials
Social Responsibility
• As the Managing Director of PMC, Tibor generated and run assignments in
strategic consulting, market entry, sourcing, project management, innovation
management, due diligence, M&A, PMI, IT consulting, turnaround management
and interim management. He is also an experienced trainer and coach.
• Tibor took over the Budapest office of A.T. Kearney in its second year of
operation. He repositioned the company, increased its revenue to € 7 Mio.
and made its operations profitable. Later, Tibor became the member of the
Central European Profit Center’s vice president team.
• Tibor worked 6 years for The Boston Consulting Group, generating and
running assignments in strategy, post-merger integration and reengineering in
different countries within Europe. As Country Manager he was involved in the
foundation of BCG’s Budapest office, generating a revenue of € 4 Mio.
• From 1983 to 1993 Tibor was the co-founder and one of the Executive Vice
Presidents of “Műszertechnika”, which became the most successful local
computer and telecom company of its time with a yearly revenue of some $ 30
Mio. Tibor set up and presided over subsidiaries in Germany, Switzerland,
USA and Taiwan.
UNICEF Foundation – Member of
Supervisory Board
Home-Start Hungary Foundation –
President of the Board
Sunflower Non-Profit Ltd. – Founder
Beautiful Present Foundation – Founder

8. 8
We have presence in many countries, worldwide
Miodrag Salai
Managing Partner,
PMC Serbia
miodrag.salai@p-m-c.rs
Attila Dudás
Associated Consultant
dudas.attila@p-m-c.eu
Károly Héjj
Associated Consultant
karoly.hejj@p-m-c.eu
Levente Polyak
Associated Consultant
levente.polyak@p-m-c.eu
Vincent Donnat
Associated Consultant
donnat.vincent@p-m-c.eu
Representative office
• Before Miodrag became
the Managing Partner of
PMC Serbia, he worked
for A.T. Kearney as a
Senior Associate and held
top management positions
for many years in leading
banks in South-Eastern
Europe
• He draws significant
experience in risk
management and cross
border financing
transactions
• Born in Serbia, did his
MBA in Hungary
• Károly gained extensive
management experience
as the Head of Business
Excellence of the HVP
division of Siemens in
Switzerland
• Beside representing PMC
in Switzerland Károly is a
Controller of Swiss
Federal Railways
• Born in Hungary, studied
both in Hungary and in
Switzerland, Swiss
citizen, living in Baar/Zug
and being home in both
cultures
• Attila has extensive
project management
experience gained mainly
in automotive industry
working as a freelancer
consultant for partners
like Daimler Group
• He is lecturer and tutor at
Baden-Wuerttenberg
Cooperative State
University
• Born in Germany, from
Hungarian parents,
studied in Germany, lived
most of his life in
Germany
• Prior joining PMC, Vince
worked at the
Headquater and at the
Romanian subsidiary of
Société Générale as an
auditor and project
manager
• Previously he
participated in several
strategic and evaluation
project in Silicon Valley
(USA)
• Born in France, studied
and worked both in
France and in the USA
• Levente has more than 15
years experience in the
field of M&A and
management consultancy
• Befor becoming a
freelancer, he worked as
Senior Associate
Consultant for Gotham
Consulting (NY) and hold
the Vice President position
of Alternative Investments
at Structured Capital Group
• Born in the USA, from
Hungarian parents, studied
and worked in the USA
Subsidiary Representative office Representative office Representative office
USA, CanadaFrance, RomaniaGermany, AustriaSwitzerlandSerbia

9. 9
Selected references of newly established PM&A
Selected references
2014 Coordination of due diligence process in cooperation with a multinational information technology
equipment company in order to sell their Hungarian Data Services to investors coming from the US.
We also proposed significant changes regarding future business model and corporate governments of
operation
2014 Preparing and managing the sale of the assets of German affiliate of the evopro group to Accenture as
sell-side lead consultant
2013 Preparing and managing the sale of evopro group’s industrial software development business
(employing 600 Development Engineers in four countries) for Accenture as sell-side lead consultant
(please find our reference letter on the next page)
Proactive M&A
2012 Selling a branch of a leading Hungarian private company with about 100 electrical engineers to a
German multinational company
2011 We assisted a contemporary Hungarian designer - in developing a viable business model, attracting
a financial investor, obtaining over USD 2.6 million in equity and loan financing and realigning their
business processes for increased potential
2011 Liaison in the sales of the largest (4 MW) Hungarian biogas plant after its launch
2005 Preparing a medium-term business plan, due diligence and valuation of the a Hungarian company and
strategic support of a multinational bank during the privatization process
Selected references of PMC in the field of attracting capital and M&A

10. 10
Selected references
We prepared and managed the sale of evopro group’s industrial software
development business unit to Accenture as sell-side lead consultant
Evopro group is an IT consulting and engineering company, headquartered in Budapest, with more
than 1,000 highly educated engineers delivering turnkey industrial automation and IT solutions,
providing software development and related engineering services for leading, world-wide operating
clients in the fields of Industry, Infrastructure, Mobility, Energy and Healthcare.
The acquisition of industrial software development business unit of evopro group to Accenture was one
of the largest transactions in the private sector in 2013. We prepared and managed this deal as a
sell-side lead consultant from preparation until completion of financial closure.
Prior transaction consultants of PMC participated in the development of exit strategy, supported the
decision-making processes regarding the question of the type of the investor(strategic or financial),
recommended measurements in order to increase the value of the industrial software development
business unit and they supported the integration of these measurements into corporate operation.
In the frame of this engagement PM&A was responsible for the full management of the sales and
negotiation process including the coordination of all participants (local lawyer offices, multinational tax
advisor companies). Consultants of PM&A represented the interest of sell-side in the negotiation
process and managed the smooth completion of due diligence process including the setting up of data
room and management of access right issues.

11. 11
Reference letter from
the Chairman of the
evopro group
Selected references

12. We hope to have you as our next partner!
1126 Budapest, Szendrő u. 30.; Comp. Reg. No..: 13-09-092832;
ISO 9001:2008 Certificate Registration No.: 01 100 1319942
Email: hejj.tibor@p-m-a.eu
Phone / Fax: +36 1 266 1778
Mobile: +36 30 350 0296