Pro bono advertising refers to advertising done for the public good rather than for profit. It aims to raise awareness of social issues through unpaid advertisements covering wide areas and targeting all sections of society. These ads focus on negative aspects of topics like tuberculosis, HIV, and cancer and often feature popular personalities to promote important causes. They are sponsored by organizations like municipal bodies, NGOs, and companies and use various media like print, broadcasting, and public service campaigns to communicate important social messages.

1. PRO BONO ADVERTISING
SOCIAL ADVERTISING
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2. PROBONO
• LATIN PHRASE
PRO BONO PUBLICO
FOR THE GOOD OF PUBLIC
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3. ASPECTS
PURPOSE (SOCIAL ISSUES)
AREA COVERAGE (EACH LEVEL)
TARGET AUDIENCE (ALL
SECTIONS , CLASS)
TYPE OF COPY (TB,HIV,CANCER
–VE ASPECTS)
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4. ASPECTS
PERSONALITIES (AMITABH
BACCHAN ,SACHIN TENDULKAR)
SPONSORS (BMC ,NGO, Cos)
MEDIA USED ( PRINT
,BROADCASTING)
PUBLIC SERVICE CAMPAIGN
(DAVP)
SOCIAL CAUSE ADVERTISING
(RELIANCE FOUNDATION)
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5. • https://www.youtube.com/watch?v=ByBbpZe
E4ac
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