The document discusses how to mitigate data risks with web analytics in light of evolving privacy legislation. It outlines that if a business collects and processes personal data, it needs to follow strict privacy laws to avoid fines. It then discusses key topics around privacy for web analytics, including evolving privacy legislation like the General Data Protection Regulation (GDPR), distinguishing between personal data and personally identifiable information (PII), and using methods like the RACI model and privacy impact assessments to classify risks and assign responsibilities for data use. Color coding of green, orange and red is also suggested to classify risk levels associated with different types of customer data processing.