- The magazines analyzed use prominent images on the cover that dominate the page to clearly communicate the main topic and attract readers. They focus on one key subject rather than multiple topics. - Fonts, colors and graphic elements are coordinated between the cover and interior pages to create a cohesive brand identity and experience for the reader. - Large images and headlines on interior spreads draw the eye, with balanced use of white space and quotes or captions to engage readers without overwhelming them with text.