This document provides an overview of print media, with a focus on newspapers. It discusses how printing works to reproduce text and images on paper. Print media refers to physical publications like books, magazines, and newspapers. Newspapers are the most common form of print media and are delivered to homes and newsstands. Newspapers function to inform readers about local, national, and international events, as well as provide practical information and entertainment. Advantages of newspaper advertising include better targeting, flexibility, affordability, and ability to reach a wide audience. Disadvantages include short reading time, low paper quality, and inability to reach illiterate populations.

1. Presentation On Print Media
Newspaper

2. Printing is a process for
reproducing text and images
typically with ink on paper using a
printing press.
 A medium that disseminates
printed matter is called print
Media.
 Print media refers to paper
publications circulated in the
form of physical editions of
books, magazines, journals and
newsletters. Print media is
given explicit freedom in the
First Amendment of the Bill
of Rights.
Characteristics of print media

3. Print vs. Digital
The rise of digital or electronic media caused Forbes to craft an article titled, "Print is Dead?
Not so Fast." While digital media offers rapid, real-time engagement opportunities with
customers, the article pointed out of a number of strengths of print that make it a viable
delivery platform.
Primary strengths of print relative to digital include tangibility, an enduring message
and high credibility. Some people prefer to read media in print as opposed to digital
formats.
Newspapers and magazines also are tangible items that often sit on a table or chair at a
home or business, attracting attention. Magazines are often kept in racks or on tables for
weeks, allowing for several exposures. Print media also is perceived as credible relative to
digital media, according to Forbes.

4. Different type of Print media

5. Newspapers are the most popular form of print media. They are
generally delivered at home, or are available at newsstands, and
it is the most inexpensive way to reach a huge mass of people
quickly. Different types of newspapers cater to various audiences,
and one can select the particular category accordingly.
Functions of a Newspaper
One of the primary functions of a newspaper is to inform its
readership. This is usually in the form of the daily happenings
from the local area, on a nationwide basis and internationally. A
newspaper often employs journalists to gather information
about events, or they pay other publications to print their
stories. These stories help inform readers as to what is going
on in their communities, their country and in the wider world.

6. Newspapers have a practical function, which is to assist readers with
their daily lives. They publish a wealth of useful information of a
practical nature that helps people go about their daily business. Items
such as weather forecasts, shipping news, classified advertising,
sporting schedules, television schedules and theater and cinema
listings are examples of this. They also publish news of importance to a
community, such as wedding notices, birth and deaths. Newspapers
also offer a historical and archival record of past events and local
happenings.
Newspapers also seek to offer a diversion and simply entertain.
To this end, many newspapers will publish crosswords, games
and puzzles. Many feature cartoon strips and humorous writings.
Gossip columns, the happenings of celebrities and society pages
also seek merely to entertain the reader. And many newspapers
offer leisure pages and advice on what to do for weekends, or
where to go on vacations.

7. Advantages of Newspaper
Newspapers offer better targeting.
Newspaper advertising is more flexible.
Newspaper advertising is more affordable.
Newspaper advertising reaches more customers.
Wide Audience
Multi-platform
Timely announcements
Opportunity for a lengthy appeal
coverage is high
The advertisement matter can even be lengthy.
As it is read daily, continuous publicity is made available.

10. Short Time
The quality of the paper used is low.
There is no guarantee that the advertisement will be seen and read.
The advertisement matter will not reach the illiterate people
The advertisement may be carried to places where there may not be buyers for the product.
People read newspapers hurriedly. They may not, therefore, give much importance to advertisements.
DISADVANTAGES OF NEWSPAPER ADVERTISING

11. While advertising mediums continue to expand with technology, the flexibility,
targeting, affordability, and reach of newspapers make them the most trusted and
reputable source for effectively reaching customers. Media spectrum's CORE
Platform ensures that you are able to not only capitalize on new advertising
opportunities, but also maximize your ad sales in the process.