Print media has several advantages as an advertising medium. It includes newspapers, magazines, newsletters, brochures, and posters. Some key advantages are that print media is portable, allows targeting specific geographical areas, and gives advertisers control over budget and ad placement. Print also builds long-term brand awareness through magazines and newsletters which are read over time and can reach specialized audiences. Different print formats like newspapers provide widespread reach while posters provide an eye-catching display.

1. ADVANTAGES
OF PRINT MEDIA
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2.  PRINT MEDIA:
 Print media is actually a medium that disseminates printed matter or
a medium that means or instrumentality for storing or communicating
information.Public press, press - the print media responsible for
gathering and publishing news in the form of newspapers or
magazines.
 Magazines, newspapers, flyers, newsletters, scholarly journals and other
materials that are physically printed on paper are examples of print
media.

3. FEATURES OF PRINT MEDIA:
 Here are some features of print media:
 Print media are lightweight, portable,
 Disposable publications printed on paper and
 Circulated as physical copies
 Such as in forms we call books, newspapers, magazines and
newsletters. They hold informative and entertaining content that are of
general or special interest.

4. TYPES OF PRINT MEDIA:
 A few types of print media are:
 News papers are the most popular form of print media.News papers
collect,edit and print news reports and articles. They are generally
delivered at home, or are available at newsstands, and it is the most
inexpensive way to reach a huge mass of people quickly.
 Magazines also offer advertisers an opportunity to incorporate various
new techniques and ideas.
 Newsletters also form important part of print media.These target a
specific group of audience and give information on the product.
 Brochures gives detailed information about the product.
 Poster are forms of outdoor advertising.The msg in it should be
brief and eye catching.

5. ADVANTADES OF PRINT MEDIA:
 Flashy magazines are always popular among consumers and are often
read by them for a particular period of time in a month. The monthly
magazines are the best way to bring attention to any advertisements.
 Print media is an easy medium to spread awareness or advertise to any
particular geographical area. Like, a local newspaper is the best way to
spread the news about any local event of the place.
 Some forms of the print media have huge and trusted followers. This is
definitely a great boost to attract readership.
 Print media allows you to choose your own space for advertisement, thus,
you can manage your budget and expenses while planning for the
advertisement.

6. NEWSPAPERS:
 Publicity
 Periodicity
 Currency
 universality

7. MAGAZINES:
 The benefits of magazine advertising include :
 the ability to reach specialized audiences,
 audience receptivity,
 a long life span, and
 visual quality.

8. NEWSLETTERS:
 Newsletters are a great way for a company
 to communicate with clients and followers,
 can generate leads and sales
 help your business grow.

9. POSTERS:
 Eye-catching display,
 Always working,
 Customized location,
 Builds brand awareness,
 Targets a variety of customers..

10. -THANK
YOU…
END…