Magazines have evolved significantly over time, moving from solely print to also having strong online presences through websites and social media. While genres have expanded, magazines now cater to very specific interests through niche topics. Additionally, magazines make most of their money through advertising rather than print sales. As consumer habits change and people access information online, print circulation has declined, forcing magazines to adopt digital formats and subscriptions.

1. INDUSTRIAL
CONTEXT

2. TIMELINE
OF
MAGAZINES

3. Evolving Media Consumption
■ Over time institutions have moved forward from just print magazine
■ It is increasingly common that magazines will have online versions and have an
outstandingonline presence through platforms like social media
■ Magazines currently tend to make most of their income from advertising rather than
the magazine sales
■ There are many genres of magazine from entertainment to fashion to cooking, and
today there are even more genres and sub genres created

4. Genres
■ Nowadays there is a need to create a range of niche and mass market magazines to
fulfil all audiences.
■ This is becauseaudiencehabits have changed, and people seek information and
enlightenmentfrom many different things. Audiences are active and will pick and
choosewhat media they consumeallowing them to be 'picky'
■ This then provides opportunity for magazines to be as niche as possible, catering to
specific audience. Although there is still that mainstream audience who are satisfied
with some main mass magazines

5. Top Entertainment Magazines
■ Entertainment Weekly - celebrity, film and television news, with unique sections that
recommend shows airing that week
■ People - celebrity lifestyle news and gossip about 'people you probably know'
■ Billboard - expert sourcefor in-depth coverage of top artists in the music industry

6. Company finance, Distribution and
Exchange
■ Majority of print magazine distributors are owned or controlled by the big three: WH
Smith,Menzies Distribution, DawsonNews
■ When a magazine is bought, the majority of the money goes to the distributor, not the
magazine company itself
■ Publishing is turning away from traditional magazine distribution models as magazine
circulation numbers dip, thus reflecting changing consumer trends
■ More and more readers are getting their information from the internet and less from
print publications
■ Magazines now have digital editions as well as print editions
■ Companies have apps for their magazines
■ Consumers can subscribe to print and/or digital packages