The document discusses key principles of design including balance, emphasis, scale, proportion, repetition, rhythm, and unity. It explains that emphasis can be achieved through contrast, isolation, or placement. It also notes that repetition of parts can produce a feeling of movement, and that scale refers to the comparative relationship between different parts in terms of size and quantity. The final point made is that unity is created when all design principles work together to form a pleasing image.

1. BALANCE
EMPHASIS
SCALE
PROPORTION
REPETITION
RHYTHM
UNITYVARIETY

2. The way the elements are arranged in a work
Suzuki
Harunobu Girl
viewing plum
blossoms at
night 1725-
1750

3. Or the Focal point
Achieved in one of 3 ways
• Emphasis by Contrast
• Emphasis by Isolation
• Emphasis by Placement

4. The use of differences and change to
increase the visual interest of the work
Wassily Kandinsky
Composition VII, 1913

5. Repetition
of parts
to produce the
look and feel of
Movement

6. The comparative
relationship
of
one part to another
with regard
to
size, quantity, degree;
SCALE

7. When all the Elements and
Principles work together to
create a pleasing image
Vincent van Gough,
The Starry Night, 1889

8. Emphasis
Balance
Rhythm
Repetition
Variety
Together
Create
UNITY!!!