Business History,Introduction,Vision statement,Mission Statement, Business Goals,Product/Services,Analysis, Opportunities, Threats, Organizational Structure,Work Specialization , Span OF control, Conclusions , Organizational Structure, Conclusions, References , Business Management,

1. PRINCIPLES OF MANAGMENT.

2. Business Executive Summary
The Surgicon private limited company is a surgical instrument
making company in the Pakistan Sialkot Punjab area. It’s a very
wide setup having different various production sectors to
make new, stylish ,innovative ,easy handling goods or the
products which are used in the surgeries and different
households.

3. History of the Surgicon Company
The journey of Surgicon Pvt.Ltd. began with the endeavors of our grandfather Mr.
Haji Mohammad Fazal Elahi back in the year 1908 as the company ‘M.F Elahi’ came
into existence. Before the subcontinent had partitioned, Mr.M.F Elahi helped the
British doctors service their surgical equipment, merely with the help of a grinding
stone. Still at a young age but with a considerable knowledge of the instruments,
he developed a vision to foresee a business opportunity. Days and nights of toil,
hard work and innovation led him to the manufacture of scissors, forceps and
tweezers, and later the demand of his instruments marked the beginning of his
company ‘M.F Elahi’.

4. Introduction of Surgicon Pvt Company
Surgicon Pvt. Ltd, are the leading manufacturers of finest quality surgical instruments and
accessories in Pakistan. They have a large customer base which comprises of private
hospitals and clinics internationally; namely UK, USA and Germany among the many.
The mix of traditional skills and modern day knowledge of their experts enable us to
manufacture surgical instruments that set a class apart, tailored to meet the changing
demands of modern surgery. They offer prompt and dedicate services to customers,
emphasizing on quality and based on continuous monitoring at every stage of the
manufacturing process, which has placed us at par with international standards.
Our philosophy is to share our knowledge and experience with our customers and give
them all the professional assistance they might need.

5. Vision Statement
Our journey is to fully satisfy our customer’s requirements through a
process of continuous improvement. It’s a long-term commitment
aimed at continuously improving the way we work, providing a safe
work environment, managing our business processes, selecting quality
suppliers, and maintaining clear internal and external communications.

6. Mission Statement
Surgicon is dedicated in providing the best available medical
equipment, primarily for the operating room market. “Best available”
implies that our equipment must provide superior features for the
intended use, ease of operation (ergonomics) and service, high
reliability and the lowest acquisition and operating costs.

7. Goals and Objectives
The objectives of the company is to sustain its motives and to be the best production
sector in the region. Some of the objectives are as following:
To be the best supplier
To make new goods
Stylish instruments
Increase in production
Improving quality and productivity
Cost effective descions
Stable prices goods
More demand rising

8. Product / Services
The following are the products of the SURGICO Company:
Scissors
Cutters
Wire gauze
Stripper
Forceps
Dermatome
Dissecting knife
Dilator
Depressor

9. SWOT Analysis of the Company
Internal: Strengths & Weaknesses
The top two sections (STRENGTHS and WEAKNESSES) both originate internally. These are things that
company can control. Strengths are helpful; Weaknesses are harmful.
STRENGTHS:
New Innovations capabilities
Cost of goods High
Usage in Medical Fields
Extraordinary Reputation
Valuable
Geographic Advantages
Easy Availability of materials
Less cost charges

10. Internal: Strengths & Weaknesses
The top two sections (STRENGTHS and WEAKNESSES) both originate internally. These are things that
company can control. Strengths are helpful; Weaknesses are harmful.
WEAKNESSES
No marketing plan
Damaged reputation
Management or staff problems
No technology use
Undifferentiated service lines
Poor Strategy
Country barriers
No Healthy Trade

11. External: Opportunities & Threats
OPPORTUNITIES:
A lot Competitors
Availability of new technology
Changes in population
Change in needs
Market trends
Niche Marketing
New market segment that offer improve profit

12. THREATS
Competitor has an innovative product or service
New competitor is in home market
Changes in rules and regulations
Competitors have superior access
Loss of staff
Economic shifts
New Companies
Change in demand

13. Organizational Structure
Managers control a lot of operation of the company as the work is been
divided into the different sectors. Top managers deal with the higher
decisions of the company as taking different orders and high or
supreme priority things. The middle management of the company is
controlled by the other managers.

14. Work specialization
The whole company deals with the best production of surgical
instruments in Pakistan and sell them throught the world in different
countries. They are highly professionals as the company contains every
sector for research and innovations with the sterilized materials.

15. Span of control
The chief executive divides the work among all the sectors equally and
different tasks are assigned to all of them to get different competitions
but each group has a decision holder on them if any dispute occurs.

16. Conclusions
We came to know that it’s a good company and do not compromises
on its rules and regulations. So I do not find and recommendations
needed to give them as it is also a international standard company.

17. References
We with our personal relations gathered and managed to collect the all
data by asking questions and studying the management and seeing the
whole organization.

18. Any Q?

19. .