SlideShare a Scribd company logo
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS 1PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI
 Importance of Joint FieldWork
 Steps for Effective Joint FieldWork
 Setting SMART Goals
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 2
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS 3PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI
 Best way for first-line leader to train medical representatives is
‘On-the-Job’
 He can assess their overall abilities
 Provide developmental opportunities
 Provide solutions relevant to market place
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS 4PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI
Catch them doing right
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS 5PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI
 Gauge the strength of the medical representative
 Build on his strengths
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS 6PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI
 Provide necessary tools for skill development
 Develop tactics for making successful joint calls
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS 7PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI
 Provide necessary guidance and counseling
 Ensure effective utilization of field-force automation tools
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS 8PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI
 He gets support to develop his skills
 Gets a chance to ‘show-off’ his skills and earn praise
 Gets an opportunity to learn from his first-line leader
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 9
 Medical representatives are basically lonely people – now he
has the company of someone who can train him
 This is an opportunity to show his original ideas creativity in
generating prescriptions or gathering market intelligence
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 10
 Helps him develop empathy with the medical representative
 Keeps him updated on the happenings in the market place
 Shows customers that the medical representatives are being
supported - and the company means business
 Gets an opportunity to praise the medical representative and
build relations
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 11
 Helps the first-line leader to develop relations with the KOLs
 Helps him to build relations with key retailers
 An opportunity for the first-line leaders to hone his own skills
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 12
 Enables him to assess levels of strategy execution
 Gives the doctor / retailer someone to ‘shout at’
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 13
 Displays its interest to develop its most valuable assets – its
human resources
 Supportive first-line leaders increase commitment of
medical representatives towards organization
 Field-staff development is enhanced – less attrition if field
visits are carried out effectively
 Better productivity for the organization
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 14
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 15
 Analyze the doctor-visit history
 Help the medical representative to plan and prepare the call
 Ensure that the medical representative understands and
agrees to the call plan
 Mutually agree what role the medical rep will play in the
call and what role the first-line leader will play
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 16
 Watch and actively listen to the proceedings
 Avoid unplanned intervention
 Do not command the doctors view – let the medical
representative be the hero of the call
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 17
 Analyze the medical representatives performance in the call
 Follow a sequence –
1. Praise the specific things done well
2. Do not point out the mistakes – ask the medical
representative himself
3. If he identifies weaknesses, agree to them
4. Show how to correct weakness by practice or
demonstration
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 18
 Set specific objectives for the next key call
 Make sure that these objectives are recorded both by you
and the medical representative
 Agree to specific time when improvements can be checked
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 19
S- Specific
M- Measurable
A- Attainable
R- Relevant and Realistic
T- TIme bound
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 20
Discuss three things without fail during fieldwork or business
reviews
Where are we now?
Where do we want to go?
How do we go there?
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 21
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 22
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 23
FROMTHE BOOK - PHARMA
FIRST-LINE LEADERTOCEO:
THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 24
Vivek Hattangadi
vivekhattangadi@theenablers.org
www.theenablers.org

More Related Content

What's hot

Advanced pharmaceutical selling skill
Advanced pharmaceutical selling skillAdvanced pharmaceutical selling skill
Advanced pharmaceutical selling skill
Mohammad Masum Chowdhury
 
Pharma selling skills
Pharma selling skillsPharma selling skills
Pharma selling skills
Bapan Paul
 
Advanced selling skills p3
Advanced selling skills p3Advanced selling skills p3
Advanced selling skills p3
Mohammed Gamal
 
Pharmaceutical selling skills
Pharmaceutical selling skills Pharmaceutical selling skills
Pharmaceutical selling skills Sash P
 
Indian Pharmaceuticals Marketing & selling for Medical Representatives
Indian Pharmaceuticals Marketing & selling for Medical RepresentativesIndian Pharmaceuticals Marketing & selling for Medical Representatives
Indian Pharmaceuticals Marketing & selling for Medical RepresentativesRavideepak Verma
 
First line sales managers' training
First line sales managers' trainingFirst line sales managers' training
First line sales managers' training
Md. Anwar Morsalin
 
What Doctors Expect from Pharma Representatives
What Doctors Expect from Pharma RepresentativesWhat Doctors Expect from Pharma Representatives
What Doctors Expect from Pharma Representatives
Sujoy Dasgupta
 
Things to do before making doctor calls
Things to do before making doctor callsThings to do before making doctor calls
Things to do before making doctor calls
Kaustubh Agarwal
 
How to improve your sales force performance?
How to improve your sales force performance?How to improve your sales force performance?
How to improve your sales force performance?
Antwerp Management School
 
Medical representative tips
Medical representative tipsMedical representative tips
Medical representative tips
Ahmed Samy
 
Best use of pharmaceutical waiting time
Best use of pharmaceutical waiting timeBest use of pharmaceutical waiting time
Best use of pharmaceutical waiting time
Mohammad Masum Chowdhury
 
Selling skills
Selling skillsSelling skills
Selling skills
yousseftharwat
 
Role of frontline manager - Pharma
Role of frontline manager - PharmaRole of frontline manager - Pharma
Role of frontline manager - Pharmasomi Mondal
 
Medical Representative qualities
Medical Representative qualitiesMedical Representative qualities
Medical Representative qualities
Pharma4ty
 
Qualities of a good Medical Representative
Qualities of a good Medical RepresentativeQualities of a good Medical Representative
Qualities of a good Medical Representative
Debojite Bhowmick
 
Role of Medical Sales Representative
Role of Medical Sales RepresentativeRole of Medical Sales Representative
Role of Medical Sales Representative
rohit kamboj
 
2015 Pharmaceutical Sales Rep Experience
2015 Pharmaceutical Sales Rep Experience 2015 Pharmaceutical Sales Rep Experience
2015 Pharmaceutical Sales Rep Experience
GSW
 
Selling Skills For New Med Reps
Selling Skills For New Med RepsSelling Skills For New Med Reps
Selling Skills For New Med Reps
Azam Jafri
 
Pharmaceuticals Sales Force Effectiveness
Pharmaceuticals Sales Force EffectivenessPharmaceuticals Sales Force Effectiveness
Pharmaceuticals Sales Force Effectiveness
Blackdot
 
Slides for pharma selling course slideshare
Slides for pharma selling course   slideshareSlides for pharma selling course   slideshare
Slides for pharma selling course slideshareFederation University
 

What's hot (20)

Advanced pharmaceutical selling skill
Advanced pharmaceutical selling skillAdvanced pharmaceutical selling skill
Advanced pharmaceutical selling skill
 
Pharma selling skills
Pharma selling skillsPharma selling skills
Pharma selling skills
 
Advanced selling skills p3
Advanced selling skills p3Advanced selling skills p3
Advanced selling skills p3
 
Pharmaceutical selling skills
Pharmaceutical selling skills Pharmaceutical selling skills
Pharmaceutical selling skills
 
Indian Pharmaceuticals Marketing & selling for Medical Representatives
Indian Pharmaceuticals Marketing & selling for Medical RepresentativesIndian Pharmaceuticals Marketing & selling for Medical Representatives
Indian Pharmaceuticals Marketing & selling for Medical Representatives
 
First line sales managers' training
First line sales managers' trainingFirst line sales managers' training
First line sales managers' training
 
What Doctors Expect from Pharma Representatives
What Doctors Expect from Pharma RepresentativesWhat Doctors Expect from Pharma Representatives
What Doctors Expect from Pharma Representatives
 
Things to do before making doctor calls
Things to do before making doctor callsThings to do before making doctor calls
Things to do before making doctor calls
 
How to improve your sales force performance?
How to improve your sales force performance?How to improve your sales force performance?
How to improve your sales force performance?
 
Medical representative tips
Medical representative tipsMedical representative tips
Medical representative tips
 
Best use of pharmaceutical waiting time
Best use of pharmaceutical waiting timeBest use of pharmaceutical waiting time
Best use of pharmaceutical waiting time
 
Selling skills
Selling skillsSelling skills
Selling skills
 
Role of frontline manager - Pharma
Role of frontline manager - PharmaRole of frontline manager - Pharma
Role of frontline manager - Pharma
 
Medical Representative qualities
Medical Representative qualitiesMedical Representative qualities
Medical Representative qualities
 
Qualities of a good Medical Representative
Qualities of a good Medical RepresentativeQualities of a good Medical Representative
Qualities of a good Medical Representative
 
Role of Medical Sales Representative
Role of Medical Sales RepresentativeRole of Medical Sales Representative
Role of Medical Sales Representative
 
2015 Pharmaceutical Sales Rep Experience
2015 Pharmaceutical Sales Rep Experience 2015 Pharmaceutical Sales Rep Experience
2015 Pharmaceutical Sales Rep Experience
 
Selling Skills For New Med Reps
Selling Skills For New Med RepsSelling Skills For New Med Reps
Selling Skills For New Med Reps
 
Pharmaceuticals Sales Force Effectiveness
Pharmaceuticals Sales Force EffectivenessPharmaceuticals Sales Force Effectiveness
Pharmaceuticals Sales Force Effectiveness
 
Slides for pharma selling course slideshare
Slides for pharma selling course   slideshareSlides for pharma selling course   slideshare
Slides for pharma selling course slideshare
 

Viewers also liked

Field Visit Management
Field Visit ManagementField Visit Management
Field Visit Management
Hasan Raihan
 
Pharma First-line Leader to CEO - The Roadmap to Success
Pharma First-line Leader to CEO - The Roadmap to SuccessPharma First-line Leader to CEO - The Roadmap to Success
Pharma First-line Leader to CEO - The Roadmap to SuccessThe Enablers
 
Optimize Medical Representatives Visits using My Sales Dialer
Optimize Medical Representatives Visits using My Sales DialerOptimize Medical Representatives Visits using My Sales Dialer
Optimize Medical Representatives Visits using My Sales Dialer
Anjul Katare
 
Day of a Medical Representative
Day of a Medical RepresentativeDay of a Medical Representative
Day of a Medical Representative
S Girish
 
Detailing
DetailingDetailing
Detailing
Shilpa Garg
 
Presentation estrellado
Presentation estrelladoPresentation estrellado
Presentation estrellado
jesahestrellado
 
Concept release comment s x
Concept release comment s xConcept release comment s x
Concept release comment s x
Arthur Mboue
 
Sophia ava
Sophia   avaSophia   ava
Sophia ava
MrsD3rdGrade
 
Concept release commentvi
Concept release commentviConcept release commentvi
Concept release commentvi
Arthur Mboue
 
Hiermona God
Hiermona GodHiermona God
Hiermona God
MrsD3rdGrade
 
Inaru sweden
Inaru swedenInaru sweden
Inaru sweden
MrsD3rdGrade
 
Brittany brittany
Brittany brittanyBrittany brittany
Brittany brittany
MrsD3rdGrade
 
1705 JacobStone 2016 catalogue No prices
1705 JacobStone 2016 catalogue No prices1705 JacobStone 2016 catalogue No prices
1705 JacobStone 2016 catalogue No pricesEmma Krestin
 
Key Points from Dissertation_Clarissa
Key Points from Dissertation_ClarissaKey Points from Dissertation_Clarissa
Key Points from Dissertation_ClarissaClarissa Ljungström
 
Justin pokemon
Justin pokemonJustin pokemon
Justin pokemon
MrsD3rdGrade
 
Concept release comment s x
Concept release comment s xConcept release comment s x
Concept release comment s x
Arthur Mboue
 
SEC compliance and disclosure, Form 8-K (sample)
SEC compliance and disclosure, Form 8-K  (sample)SEC compliance and disclosure, Form 8-K  (sample)
SEC compliance and disclosure, Form 8-K (sample)
Arthur Mboue
 

Viewers also liked (18)

Field Visit Management
Field Visit ManagementField Visit Management
Field Visit Management
 
Pharma First-line Leader to CEO - The Roadmap to Success
Pharma First-line Leader to CEO - The Roadmap to SuccessPharma First-line Leader to CEO - The Roadmap to Success
Pharma First-line Leader to CEO - The Roadmap to Success
 
Optimize Medical Representatives Visits using My Sales Dialer
Optimize Medical Representatives Visits using My Sales DialerOptimize Medical Representatives Visits using My Sales Dialer
Optimize Medical Representatives Visits using My Sales Dialer
 
Day of a Medical Representative
Day of a Medical RepresentativeDay of a Medical Representative
Day of a Medical Representative
 
Detailing
DetailingDetailing
Detailing
 
Presentation estrellado
Presentation estrelladoPresentation estrellado
Presentation estrellado
 
Concept release comment s x
Concept release comment s xConcept release comment s x
Concept release comment s x
 
Sophia ava
Sophia   avaSophia   ava
Sophia ava
 
Concept release commentvi
Concept release commentviConcept release commentvi
Concept release commentvi
 
Hiermona God
Hiermona GodHiermona God
Hiermona God
 
Inaru sweden
Inaru swedenInaru sweden
Inaru sweden
 
Brittany brittany
Brittany brittanyBrittany brittany
Brittany brittany
 
1705 JacobStone 2016 catalogue No prices
1705 JacobStone 2016 catalogue No prices1705 JacobStone 2016 catalogue No prices
1705 JacobStone 2016 catalogue No prices
 
Key Points from Dissertation_Clarissa
Key Points from Dissertation_ClarissaKey Points from Dissertation_Clarissa
Key Points from Dissertation_Clarissa
 
Justin pokemon
Justin pokemonJustin pokemon
Justin pokemon
 
Concept release comment s x
Concept release comment s xConcept release comment s x
Concept release comment s x
 
Text_Mining_en
Text_Mining_enText_Mining_en
Text_Mining_en
 
SEC compliance and disclosure, Form 8-K (sample)
SEC compliance and disclosure, Form 8-K  (sample)SEC compliance and disclosure, Form 8-K  (sample)
SEC compliance and disclosure, Form 8-K (sample)
 

Similar to Principles of Joint Field Work for Pharma First-line Leaders in India

Blackdot White Paper - Sales Force Effectiveness is Dead or is it
Blackdot White Paper - Sales Force Effectiveness is Dead or is itBlackdot White Paper - Sales Force Effectiveness is Dead or is it
Blackdot White Paper - Sales Force Effectiveness is Dead or is iteviang
 
Pharma Executive Mini-MBA
Pharma Executive Mini-MBAPharma Executive Mini-MBA
Pharma Executive Mini-MBA
mert akbulut
 
Pharmamba.Ppt
Pharmamba.PptPharmamba.Ppt
Pharmamba.Ppt
Kivilcim Kayabali
 
L379196
L379196L379196
L379196
aijbm
 
Why Should the Doctor Rx Your Product?
Why Should the Doctor Rx Your Product?Why Should the Doctor Rx Your Product?
Why Should the Doctor Rx Your Product?
Anup Soans
 
Overview on pharmaceutical industry
Overview on pharmaceutical industryOverview on pharmaceutical industry
Overview on pharmaceutical industryMitesh Shah
 
Indian Pharma's Only CEO Roundtable on Field Force Excellence
Indian Pharma's Only CEO Roundtable on Field Force ExcellenceIndian Pharma's Only CEO Roundtable on Field Force Excellence
Indian Pharma's Only CEO Roundtable on Field Force Excellence
Anup Soans
 
Seven Principles of Public Life for Pharma Leaders
Seven Principles of Public Life for Pharma LeadersSeven Principles of Public Life for Pharma Leaders
Seven Principles of Public Life for Pharma Leaders
The Enablers
 
Stress Test Your Strategy
Stress  Test Your StrategyStress  Test Your Strategy
Stress Test Your Strategy
GMR Group
 
Positioning - The way to a doctors mind
Positioning -  The way to a doctors mindPositioning -  The way to a doctors mind
Positioning - The way to a doctors mind
The Enablers
 
Cairo 5th Marketing Club (Marketing Control) Ahmed Khater
Cairo 5th Marketing Club (Marketing Control) Ahmed KhaterCairo 5th Marketing Club (Marketing Control) Ahmed Khater
Cairo 5th Marketing Club (Marketing Control) Ahmed Khater
Mahmoud Bahgat
 
Pharma Front-line Manager Certification Program
Pharma Front-line Manager Certification ProgramPharma Front-line Manager Certification Program
Pharma Front-line Manager Certification Program
Anup Soans
 
Pharma Training Programs
Pharma Training ProgramsPharma Training Programs
Pharma Training Programs
Jean-Michel Peny
 
Apresentação Institucional - Hypermarcas
Apresentação Institucional - HypermarcasApresentação Institucional - Hypermarcas
Apresentação Institucional - Hypermarcas
HypermarcasRi
 
MedAnalytics by ITmedicus
MedAnalytics by ITmedicusMedAnalytics by ITmedicus
MedAnalytics by ITmedicus
Ali Ahsan Rupak
 
REGULATORY AND OTHER PITFALLS IN DRUG DEVELOPMENT
REGULATORY AND OTHER PITFALLS IN DRUG DEVELOPMENTREGULATORY AND OTHER PITFALLS IN DRUG DEVELOPMENT
REGULATORY AND OTHER PITFALLS IN DRUG DEVELOPMENT
Michael Swit
 
Hospital appointment for pharmacy students ppt
Hospital appointment for pharmacy students pptHospital appointment for pharmacy students ppt
Hospital appointment for pharmacy students ppt
جامعة العلوم والتكنولوجيا - فرع إب
 
2018 re con capabilitieslinkedin
2018 re con capabilitieslinkedin2018 re con capabilitieslinkedin
2018 re con capabilitieslinkedin
Sal Cofoni
 
Drug Development in Today's Regulatory Environment
Drug Development in Today's Regulatory EnvironmentDrug Development in Today's Regulatory Environment
Drug Development in Today's Regulatory Environment
Michael Swit
 

Similar to Principles of Joint Field Work for Pharma First-line Leaders in India (20)

Blackdot White Paper - Sales Force Effectiveness is Dead or is it
Blackdot White Paper - Sales Force Effectiveness is Dead or is itBlackdot White Paper - Sales Force Effectiveness is Dead or is it
Blackdot White Paper - Sales Force Effectiveness is Dead or is it
 
Pharma Executive Mini-MBA
Pharma Executive Mini-MBAPharma Executive Mini-MBA
Pharma Executive Mini-MBA
 
Pharmamba.Ppt
Pharmamba.PptPharmamba.Ppt
Pharmamba.Ppt
 
ReCAP
ReCAPReCAP
ReCAP
 
L379196
L379196L379196
L379196
 
Why Should the Doctor Rx Your Product?
Why Should the Doctor Rx Your Product?Why Should the Doctor Rx Your Product?
Why Should the Doctor Rx Your Product?
 
Overview on pharmaceutical industry
Overview on pharmaceutical industryOverview on pharmaceutical industry
Overview on pharmaceutical industry
 
Indian Pharma's Only CEO Roundtable on Field Force Excellence
Indian Pharma's Only CEO Roundtable on Field Force ExcellenceIndian Pharma's Only CEO Roundtable on Field Force Excellence
Indian Pharma's Only CEO Roundtable on Field Force Excellence
 
Seven Principles of Public Life for Pharma Leaders
Seven Principles of Public Life for Pharma LeadersSeven Principles of Public Life for Pharma Leaders
Seven Principles of Public Life for Pharma Leaders
 
Stress Test Your Strategy
Stress  Test Your StrategyStress  Test Your Strategy
Stress Test Your Strategy
 
Positioning - The way to a doctors mind
Positioning -  The way to a doctors mindPositioning -  The way to a doctors mind
Positioning - The way to a doctors mind
 
Cairo 5th Marketing Club (Marketing Control) Ahmed Khater
Cairo 5th Marketing Club (Marketing Control) Ahmed KhaterCairo 5th Marketing Club (Marketing Control) Ahmed Khater
Cairo 5th Marketing Club (Marketing Control) Ahmed Khater
 
Pharma Front-line Manager Certification Program
Pharma Front-line Manager Certification ProgramPharma Front-line Manager Certification Program
Pharma Front-line Manager Certification Program
 
Pharma Training Programs
Pharma Training ProgramsPharma Training Programs
Pharma Training Programs
 
Apresentação Institucional - Hypermarcas
Apresentação Institucional - HypermarcasApresentação Institucional - Hypermarcas
Apresentação Institucional - Hypermarcas
 
MedAnalytics by ITmedicus
MedAnalytics by ITmedicusMedAnalytics by ITmedicus
MedAnalytics by ITmedicus
 
REGULATORY AND OTHER PITFALLS IN DRUG DEVELOPMENT
REGULATORY AND OTHER PITFALLS IN DRUG DEVELOPMENTREGULATORY AND OTHER PITFALLS IN DRUG DEVELOPMENT
REGULATORY AND OTHER PITFALLS IN DRUG DEVELOPMENT
 
Hospital appointment for pharmacy students ppt
Hospital appointment for pharmacy students pptHospital appointment for pharmacy students ppt
Hospital appointment for pharmacy students ppt
 
2018 re con capabilitieslinkedin
2018 re con capabilitieslinkedin2018 re con capabilitieslinkedin
2018 re con capabilitieslinkedin
 
Drug Development in Today's Regulatory Environment
Drug Development in Today's Regulatory EnvironmentDrug Development in Today's Regulatory Environment
Drug Development in Today's Regulatory Environment
 

Recently uploaded

W.H.Bender Quote 65 - The Team Member and Guest Experience
W.H.Bender Quote 65 - The Team Member and Guest ExperienceW.H.Bender Quote 65 - The Team Member and Guest Experience
W.H.Bender Quote 65 - The Team Member and Guest Experience
William (Bill) H. Bender, FCSI
 
Leadership Ethics and Change, Purpose to Impact Plan
Leadership Ethics and Change, Purpose to Impact PlanLeadership Ethics and Change, Purpose to Impact Plan
Leadership Ethics and Change, Purpose to Impact Plan
Muhammad Adil Jamil
 
Case Analysis - The Sky is the Limit | Principles of Management
Case Analysis - The Sky is the Limit | Principles of ManagementCase Analysis - The Sky is the Limit | Principles of Management
Case Analysis - The Sky is the Limit | Principles of Management
A. F. M. Rubayat-Ul Jannat
 
Senior Project and Engineering Leader Jim Smith.pdf
Senior Project and Engineering Leader Jim Smith.pdfSenior Project and Engineering Leader Jim Smith.pdf
Senior Project and Engineering Leader Jim Smith.pdf
Jim Smith
 
Training- integrated management system (iso)
Training- integrated management system (iso)Training- integrated management system (iso)
Training- integrated management system (iso)
akaash13
 
TCS AI for Business Study – Key Findings
TCS AI for Business Study – Key FindingsTCS AI for Business Study – Key Findings
TCS AI for Business Study – Key Findings
Tata Consultancy Services
 
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...
CIOWomenMagazine
 
Founder-Game Director Workshop (Session 1)
Founder-Game Director  Workshop (Session 1)Founder-Game Director  Workshop (Session 1)
Founder-Game Director Workshop (Session 1)
Amir H. Fassihi
 
一比一原版杜克大学毕业证(Duke毕业证)成绩单留信认证
一比一原版杜克大学毕业证(Duke毕业证)成绩单留信认证一比一原版杜克大学毕业证(Duke毕业证)成绩单留信认证
一比一原版杜克大学毕业证(Duke毕业证)成绩单留信认证
gcljeuzdu
 
SOCIO-ANTHROPOLOGY FACULTY OF NURSING.....
SOCIO-ANTHROPOLOGY FACULTY OF NURSING.....SOCIO-ANTHROPOLOGY FACULTY OF NURSING.....
SOCIO-ANTHROPOLOGY FACULTY OF NURSING.....
juniourjohnstone
 

Recently uploaded (10)

W.H.Bender Quote 65 - The Team Member and Guest Experience
W.H.Bender Quote 65 - The Team Member and Guest ExperienceW.H.Bender Quote 65 - The Team Member and Guest Experience
W.H.Bender Quote 65 - The Team Member and Guest Experience
 
Leadership Ethics and Change, Purpose to Impact Plan
Leadership Ethics and Change, Purpose to Impact PlanLeadership Ethics and Change, Purpose to Impact Plan
Leadership Ethics and Change, Purpose to Impact Plan
 
Case Analysis - The Sky is the Limit | Principles of Management
Case Analysis - The Sky is the Limit | Principles of ManagementCase Analysis - The Sky is the Limit | Principles of Management
Case Analysis - The Sky is the Limit | Principles of Management
 
Senior Project and Engineering Leader Jim Smith.pdf
Senior Project and Engineering Leader Jim Smith.pdfSenior Project and Engineering Leader Jim Smith.pdf
Senior Project and Engineering Leader Jim Smith.pdf
 
Training- integrated management system (iso)
Training- integrated management system (iso)Training- integrated management system (iso)
Training- integrated management system (iso)
 
TCS AI for Business Study – Key Findings
TCS AI for Business Study – Key FindingsTCS AI for Business Study – Key Findings
TCS AI for Business Study – Key Findings
 
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...
 
Founder-Game Director Workshop (Session 1)
Founder-Game Director  Workshop (Session 1)Founder-Game Director  Workshop (Session 1)
Founder-Game Director Workshop (Session 1)
 
一比一原版杜克大学毕业证(Duke毕业证)成绩单留信认证
一比一原版杜克大学毕业证(Duke毕业证)成绩单留信认证一比一原版杜克大学毕业证(Duke毕业证)成绩单留信认证
一比一原版杜克大学毕业证(Duke毕业证)成绩单留信认证
 
SOCIO-ANTHROPOLOGY FACULTY OF NURSING.....
SOCIO-ANTHROPOLOGY FACULTY OF NURSING.....SOCIO-ANTHROPOLOGY FACULTY OF NURSING.....
SOCIO-ANTHROPOLOGY FACULTY OF NURSING.....
 

Principles of Joint Field Work for Pharma First-line Leaders in India

  • 1. FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS 1PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI
  • 2.  Importance of Joint FieldWork  Steps for Effective Joint FieldWork  Setting SMART Goals FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 2
  • 3. FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS 3PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI
  • 4.  Best way for first-line leader to train medical representatives is ‘On-the-Job’  He can assess their overall abilities  Provide developmental opportunities  Provide solutions relevant to market place FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS 4PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI
  • 5. Catch them doing right FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS 5PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI
  • 6.  Gauge the strength of the medical representative  Build on his strengths FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS 6PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI
  • 7.  Provide necessary tools for skill development  Develop tactics for making successful joint calls FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS 7PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI
  • 8.  Provide necessary guidance and counseling  Ensure effective utilization of field-force automation tools FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS 8PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI
  • 9.  He gets support to develop his skills  Gets a chance to ‘show-off’ his skills and earn praise  Gets an opportunity to learn from his first-line leader FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 9
  • 10.  Medical representatives are basically lonely people – now he has the company of someone who can train him  This is an opportunity to show his original ideas creativity in generating prescriptions or gathering market intelligence FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 10
  • 11.  Helps him develop empathy with the medical representative  Keeps him updated on the happenings in the market place  Shows customers that the medical representatives are being supported - and the company means business  Gets an opportunity to praise the medical representative and build relations FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 11
  • 12.  Helps the first-line leader to develop relations with the KOLs  Helps him to build relations with key retailers  An opportunity for the first-line leaders to hone his own skills FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 12
  • 13.  Enables him to assess levels of strategy execution  Gives the doctor / retailer someone to ‘shout at’ FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 13
  • 14.  Displays its interest to develop its most valuable assets – its human resources  Supportive first-line leaders increase commitment of medical representatives towards organization  Field-staff development is enhanced – less attrition if field visits are carried out effectively  Better productivity for the organization FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 14
  • 15. FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 15
  • 16.  Analyze the doctor-visit history  Help the medical representative to plan and prepare the call  Ensure that the medical representative understands and agrees to the call plan  Mutually agree what role the medical rep will play in the call and what role the first-line leader will play FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 16
  • 17.  Watch and actively listen to the proceedings  Avoid unplanned intervention  Do not command the doctors view – let the medical representative be the hero of the call FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 17
  • 18.  Analyze the medical representatives performance in the call  Follow a sequence – 1. Praise the specific things done well 2. Do not point out the mistakes – ask the medical representative himself 3. If he identifies weaknesses, agree to them 4. Show how to correct weakness by practice or demonstration FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 18
  • 19.  Set specific objectives for the next key call  Make sure that these objectives are recorded both by you and the medical representative  Agree to specific time when improvements can be checked FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 19
  • 20. S- Specific M- Measurable A- Attainable R- Relevant and Realistic T- TIme bound FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 20
  • 21. Discuss three things without fail during fieldwork or business reviews Where are we now? Where do we want to go? How do we go there? FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 21
  • 22. FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 22
  • 23. FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 23
  • 24. FROMTHE BOOK - PHARMA FIRST-LINE LEADERTOCEO: THE ROADMAPTO SUCCESS PRICIPLES OF JOINT FIELDWORK -VIVEK HATTANGADI 24 Vivek Hattangadi vivekhattangadi@theenablers.org www.theenablers.org