The document discusses several key factors in visual interface design including screen organization, language used, distinctiveness of components, and aesthetics. Common problems are discussed such as visual inconsistency, overuse of design elements, and poor typography. The document also outlines what users want from interfaces including orderliness, obvious indications of elements, expected locations of information, plain language, and clear indications of actions. Design goals are outlined as reducing visual, intellectual, memory, and motor work. Tests for good design focus on ability to identify elements without text labels. Principles of organizing screen elements, consistency, ordering, navigation, flow, balance, symmetry, regularity, predictability, sequentiality, economy, unity, groupings, simplicity,

13. Visually pleasing composition Balance Symmetry Regularity Predictability Sequentiality Economy Unity Groupings Simplicity Proportion Pleasing composition

15. Instability The opposite of balance is instability. Balance is often informal or asymmetrical, with elements of different colors, sizes and shapes being positioned to strike the proper relationships.

35. Simplicity (continued)

36. Complexity The opposite role on the simplicity is complexity. While the graphics designer usually considers this concept as simplicity, it is often addressed as complexity as it is in the literature.