Pride's is a luxury retail store that aims to provide an exceptional customer experience through high-quality fashion products and excellent service. The store will be located in affluent areas like Southlake, Texas to target upper middle and wealthy customers. Pride's will offer exclusive designer clothing, accessories, and cosmetics along with complimentary tailoring and other perks. The store environment will be elegant and luxurious to make customers feel like they are shopping in a mansion rather than a typical store. Competitors include Nordstrom, Saks Fifth Avenue, and Neiman Marcus, but Pride's will differentiate itself by negotiating exclusive deals with new designers.