This document proposes testing a live chat feature for Fab's customer support. It would test whether customers prefer live chat over email and phone support. It also seeks to understand the best placement for a live chat option and what users expect from it. The test would survey existing and potential customers, focusing on younger, lower-income, and minority demographics. It aims to determine if live chat helps customers find help easily, resolves issues more efficiently, and increases brand loyalty and conversion rates by offering faster support.