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Pricing For An Internet Marketing Campaign 
By 
Darlena Pagan
Social Media
Newspapers Online
Internet Radio Stations 
• http://www.internet-radio.com/ 
• http://en.wikipedia.org/wiki/List_of_Internet_radio_stations 
• http://www.rad.io/station 
• http://www.telegraph.co.uk/culture/tvandradio/10409420/The-best-internet-radio-stations. 
html 
• http://netforbeginners.about.com/od/multimedia/tp/The-Best-Internet-Radio- 
Stations.htm 
• http://radio-locator.com/ 
• http://www.1.fm/stations 
• http://www.vtuner.com/ 
• http://www.mikesradioworld.com/ 
• http://www.netradiolist.com/ 
• http://www.windowsmedia.com/radioui/home.aspx
Balance Sheet 
Internet Marketing Campaign
Internet Marketing Campaigners 
Independent Contractors 
1. HR Manager 
2. Training and Development Managers 
3. Market Researcher 
4. Writers and Authors 
5. Advertising Sales Agents 
6. Web Developers 
7. Customer Service Representatives
HR Manager 
• 47.94 per hour 
• Part Time: 48,860.00 per year 
• 99,720 per year 
• Plan 
• Direct 
• Coordinate 
• Recruiting 
• Interviewing 
• Hiring 
• Consult with top executives on strategic planning 
• Liaison between the organization’s management and employees
Training and Development Manager 
• 45.86 per hour 
• Part Time: 47,770.00 
• Full Time: 95,400 per year 
• Training and development 
• Plan 
• Direct 
• Coordinate 
• Enhance the knowledge and skills of Employees
Market Researcher 
• 28.99 per hour 
• Part Time: 30,150.00 
• Full Time: 60,300 per year 
• Analysts study market conditions 
• Examine potential sales of a product or service 
• Help companies understand what products people want 
• Who will buy them 
• At what price.
Writers and Authors 
• 26.89 per hour 
• Part Time: $27,970.00 
• Full Time: 55,940 per year 
• Develop written content for advertisements 
• Online publications 
• Self-employed 
• Freelance writers
Advertising Sales Agents 
• 22.26 per hour 
• Part Time: 23,145.00 per year 
• Full Time: 46,290.00 per year 
• Sell advertising space to businesses and individuals 
• Contact potential clients 
• Make sales presentations 
• Maintain client accounts. 
• They work in a range of industries, including advertising agencies, radio, 
television, and Internet publishing and/or web publishing, Internet display 
advertising, Websites Advertising, Social Networking Advertising, SEO, Pay Per 
Click or PPC, Mobile
Web Developers 
• 30.05 per hour 
• Part Time: 31,250.00 per year 
• Full Time: 62,500 per year 
• Design and create websites 
• Technical Support of the website 
• Measures of a website’s speed 
• How much traffic the site can handle 
• Create content for the site
IT Specialist 
See Asset For Balance Sheet (Budget) 
• 27.00 per hour 
• Part Time: 25,751.50 
• Full Time: 51,503
Customer Service Representatives 
• 14.70 per hour 
• Part Time: 15,290.00 per year 
• 30,580.00 per year 
• Handle customer complaints 
• Process orders 
• Provide information about an organization’s products and services 
• In/Out coming email
Internet Marketing Plan 
SEO 
• (Pew Internet & American Life Project 
www.pewinternet.org/PPF/r/258/report_display.asp) Optimizing for organic 
search can have a huge impact on your overall traffic (Juon, C., Greiling, D. and 
Buerkle, C., 2012) 
PPC 
• Increase visitors 
A fast and economical way for one-to-one communication 
• Email, online chat, and web-based video conferencing reduce communication 
costs substantially (Juon, C., Greiling, D. and Buerkle, C., 2012).
Internet Marketing Plan 
Search 
• Adjust your paid search campaigns 
• To find which ads work best for different keywords 
(Juon, C., Greiling, D. and Buerkle, C., 2012) 
• It reduces ad spending and online 
• Increasing the number of leads or purchases gained 
(Juon, C., Greiling, D. and Buerkle, C., 2012).
Internet Marketing Plan 
Display Ads 
• Increase traffic and promote sales 
(Juon, C., Greiling, D. and Buerkle, C., 2012) 
Social networking sites 
• Increase traffic 
• Enhance website online presence 
(Juon, C., Greiling, D. and Buerkle, C., 2012)
Internet Marketing Plan 
Mobiles Phones 
• Experience the website differently 
• Google’s crawlers for mobile phones 
• Easy Access to online services or products 
(Juon, C., Greiling, D. and Buerkle, C., 2012)
Internet Marketing Plan 
Website provider 
• Analytic tool 
• Measure landing pages for best practices 
• Cost efficient 
(Juon, C., Greiling, D. and Buerkle, C., 2012)
Internet Marketing Plan 
Petty Cash Funds 
• Creating new assets 
• Internet marketing projects 
• IT Specialist (27.00 hourly pay if demand) 
• Manage the budget 
• Prevent reimbursement procedures
References 
Juon, C., Greiling, D. and Buerkle, C. (2012). Internet Marketing Start to Finish: Drive 
Measurable, Repeatable Online Sales with Search Marketing, Usability, CRM, and Analytics, 
Retrieved from Que Publishing, USA 
Investopedia, 2014. Petty Cash, Retrieved from 
http://www.investopedia.com/terms/p/pettycash.asp 
Bureau of Labor Statistics. (n.d.). Occupational Handbook, Retrieved from 
http://www.bls.gov/ooh/ 
Payscale. (2014). Information Technology Specialist Salary, Retrieved from 
http://www.payscale.com/research/US/Job=Information_Technology_Specia 
list/Salary

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Pricing for an internet marketing campaign

  • 1. Pricing For An Internet Marketing Campaign By Darlena Pagan
  • 4. Internet Radio Stations • http://www.internet-radio.com/ • http://en.wikipedia.org/wiki/List_of_Internet_radio_stations • http://www.rad.io/station • http://www.telegraph.co.uk/culture/tvandradio/10409420/The-best-internet-radio-stations. html • http://netforbeginners.about.com/od/multimedia/tp/The-Best-Internet-Radio- Stations.htm • http://radio-locator.com/ • http://www.1.fm/stations • http://www.vtuner.com/ • http://www.mikesradioworld.com/ • http://www.netradiolist.com/ • http://www.windowsmedia.com/radioui/home.aspx
  • 5. Balance Sheet Internet Marketing Campaign
  • 6. Internet Marketing Campaigners Independent Contractors 1. HR Manager 2. Training and Development Managers 3. Market Researcher 4. Writers and Authors 5. Advertising Sales Agents 6. Web Developers 7. Customer Service Representatives
  • 7. HR Manager • 47.94 per hour • Part Time: 48,860.00 per year • 99,720 per year • Plan • Direct • Coordinate • Recruiting • Interviewing • Hiring • Consult with top executives on strategic planning • Liaison between the organization’s management and employees
  • 8. Training and Development Manager • 45.86 per hour • Part Time: 47,770.00 • Full Time: 95,400 per year • Training and development • Plan • Direct • Coordinate • Enhance the knowledge and skills of Employees
  • 9. Market Researcher • 28.99 per hour • Part Time: 30,150.00 • Full Time: 60,300 per year • Analysts study market conditions • Examine potential sales of a product or service • Help companies understand what products people want • Who will buy them • At what price.
  • 10. Writers and Authors • 26.89 per hour • Part Time: $27,970.00 • Full Time: 55,940 per year • Develop written content for advertisements • Online publications • Self-employed • Freelance writers
  • 11. Advertising Sales Agents • 22.26 per hour • Part Time: 23,145.00 per year • Full Time: 46,290.00 per year • Sell advertising space to businesses and individuals • Contact potential clients • Make sales presentations • Maintain client accounts. • They work in a range of industries, including advertising agencies, radio, television, and Internet publishing and/or web publishing, Internet display advertising, Websites Advertising, Social Networking Advertising, SEO, Pay Per Click or PPC, Mobile
  • 12. Web Developers • 30.05 per hour • Part Time: 31,250.00 per year • Full Time: 62,500 per year • Design and create websites • Technical Support of the website • Measures of a website’s speed • How much traffic the site can handle • Create content for the site
  • 13. IT Specialist See Asset For Balance Sheet (Budget) • 27.00 per hour • Part Time: 25,751.50 • Full Time: 51,503
  • 14. Customer Service Representatives • 14.70 per hour • Part Time: 15,290.00 per year • 30,580.00 per year • Handle customer complaints • Process orders • Provide information about an organization’s products and services • In/Out coming email
  • 15. Internet Marketing Plan SEO • (Pew Internet & American Life Project www.pewinternet.org/PPF/r/258/report_display.asp) Optimizing for organic search can have a huge impact on your overall traffic (Juon, C., Greiling, D. and Buerkle, C., 2012) PPC • Increase visitors A fast and economical way for one-to-one communication • Email, online chat, and web-based video conferencing reduce communication costs substantially (Juon, C., Greiling, D. and Buerkle, C., 2012).
  • 16. Internet Marketing Plan Search • Adjust your paid search campaigns • To find which ads work best for different keywords (Juon, C., Greiling, D. and Buerkle, C., 2012) • It reduces ad spending and online • Increasing the number of leads or purchases gained (Juon, C., Greiling, D. and Buerkle, C., 2012).
  • 17. Internet Marketing Plan Display Ads • Increase traffic and promote sales (Juon, C., Greiling, D. and Buerkle, C., 2012) Social networking sites • Increase traffic • Enhance website online presence (Juon, C., Greiling, D. and Buerkle, C., 2012)
  • 18. Internet Marketing Plan Mobiles Phones • Experience the website differently • Google’s crawlers for mobile phones • Easy Access to online services or products (Juon, C., Greiling, D. and Buerkle, C., 2012)
  • 19. Internet Marketing Plan Website provider • Analytic tool • Measure landing pages for best practices • Cost efficient (Juon, C., Greiling, D. and Buerkle, C., 2012)
  • 20. Internet Marketing Plan Petty Cash Funds • Creating new assets • Internet marketing projects • IT Specialist (27.00 hourly pay if demand) • Manage the budget • Prevent reimbursement procedures
  • 21. References Juon, C., Greiling, D. and Buerkle, C. (2012). Internet Marketing Start to Finish: Drive Measurable, Repeatable Online Sales with Search Marketing, Usability, CRM, and Analytics, Retrieved from Que Publishing, USA Investopedia, 2014. Petty Cash, Retrieved from http://www.investopedia.com/terms/p/pettycash.asp Bureau of Labor Statistics. (n.d.). Occupational Handbook, Retrieved from http://www.bls.gov/ooh/ Payscale. (2014). Information Technology Specialist Salary, Retrieved from http://www.payscale.com/research/US/Job=Information_Technology_Specia list/Salary