This document outlines a business plan for a handmade jewelry workshop in Romania. It sees an opportunity in the growing demand for handcrafted jewelry among young, educated women. The workshop will offer unique designs using materials like copper, titanium, and semiprecious stones. Its objectives are to distribute jewelry in 20 Romanian stores and increase designs by 10% annually, reaching profitability within 12 months. The target customers are educated adult women aged 25-45, as well as companies seeking gifts. The initial investment is 42,000 RON to cover materials, equipment, marketing, rent, and six months of payroll for two employees.

1. Business plan
Handmade jewelry workshop

2. MOTIVATION
 *Reasons underlying launch or business development
(business opportunity).
 Current trends in the jewelry and accessories show a
strong preference of customers (mostly young and
educated women) to jewelry made by hand. Offer on
the market in Romania is modest, despite growing
demand.

3. BUSINESS PRESENTATION
 *Description of the business idea.
 *Objectives that should be achieved.
 *Success Factors.
 Our workshop will offer customers educated, demanding
jewelry made by hand with unique design of materials such as
copper, titanium, semiprecious stones, porcelain and metal
alloys.
 Objectives are distributing our jewelery in at least 20 profile
stores in Romania’s market, increasing jewelry designs by 10%
per year and reaching the profitability within 12 months of
activity.

4. Handmade jewelry workshop

5. SERVICE / PRODUCT PRESENTATION
 *Description of the product or service; description of
the offer.
 *Customer benefits.
 *Advantages over the competition.
 In our own shop, we will achieve brooches, pendants,
rings, bracelets and earrings, with a unique design or in
limited series, to give our customers the opportunity to
purchase exclusive jewelry at a reasonable price.

6. THE MARKET
 * Market size, structure, barriers to entry, the trends
on the market.
 Precious Metals and Stones Federation estimates that
Romanians buy
 on average 15 tonnes of jewelry per year. Jewelry and
watches market is valued at about 250 million euros per
year.
 The rings represent 60% of sales, 20% are for other
pendants, necklaces and earrings, bracelets and 10%.

7. THE COMPETITION
 *Bidders, the competitors operating on the market.
 *Relevant details about the competition.
 In Craiova, the offer profile (the handmade jewelry or
made to order, of precious metals) is almost
nonexistent, only 4 or 5 workshops currently operating
in Craiova.

8. THE CLIENTS / MARKET SEGMENT
 *Target segment customer profile
 (age, education, income, consumer behavior,
preferences etc.)
 Customers are mainly educated adult women, with
middle and high incomes, aged 25-45, as well as
travelers and companies wishing to provide corporate
gifts.

9. LEGISLATIVE FRAMEWORK
 *Permits for the activity (environmental, health, etc.)
 In addition to the authorizations required by regulation for
the establishment business, there are no other specific
authorizations.
WORKSTATION
 *Reasons for choosing premises / working point (near markets
/ clients, infrastructure, costs, etc.)
 The headquarters of the company will be in the same place as
the workshop, within an apartment, a private residence.

10. SUPPLIERS / PARTNERS
 * Types of providers.
 * Modalities of cooperation.
 * Terms of delivery and payment.
 Suppliers will mainly be producers of raw materials
 (semiprecious stones, copper wire, titanium, various
alloys).

11. STAFF
 * Employees
 * Personnel costs
 The company will be operated by two people in the
first year of activity: business owner -who will be both
jewelry designer, who will undertake them and also the
person who will handle trade relations with distributors
and stores- and a sales representative.
 Staff costs up to 4.000 RON per month.

12. ORGANIZATION / MANAGEMENT
 * Activities to be covered
(purchasing, marketing, sales, accounting
 * Activities to be outsourced (accounting, etc.)
 The company will be headed by a director who is also
the owner of the business. Both the company’s website
maintenance work and the accounting will be
outsourced.

13. FINANCIAL
*Start-up budget (for 3-6 months);
main categories of budget (equipment,
salaries, services, utilities).
*Pricing.
The initial investment amounts go up
to 42,000 RON, of which initial stock of
materials costs rise to 3.000 RON,
start-up costs (equipment, tools, rent,
spatial operating IT system, website
development, furniture) represents
10,000 RON, 5,000 RON representing
the costs of marketing and 24,000 RON
means personnel costs for a period of 6
months. Prices will be determined
based on costs, with a gross profit
margin of 80%.