Art can be defined as the representation of reality, communication of emotion, expression, or other qualities. Culture is a modern concept that evolved as a central concept in anthropology during the 20th century, and it comprises a wide variety of human behaviours and phenomena that cannot be attributed directly to genetic inheritance.

1. B U S I N E S S
P L A N
P R E S E N T A T I O N
shiningstore.kesug.co
m

2. “A Journey Into The
Art, Culture,
Embroidery And Beauty
Beauty Of Fabric
Jewelry”

3. AGENDA
• Executive summary
• Mission statement
• Company description
• Unique Designs and Customization
• MARKET ANALYSIS
• Service and product line
• MATERIAL USED
• Marketing and sales
• Pricing strategy
• Forecasting
• Financial Projections for Fabric Jewelry Business
• conclusion

4. Logo
Company
name and

5. E X E C U T I V E S U M M A R Y
T h r e a d e d E l e g a n c e J e w e l s i s a n e w s t a r t u p w h i c h a i m s t o
p r o v i d e h a n d m a d e m o d e r n - t r a d i t i o n a l e m b r o i d e r y j e w e l s w i t h
q u a l i t y a t r e a s o n a b l e a n d j u s t p r i c e s . O u r c o m p a n y t a r g e t s
w o m e n o f a l l a g e s m a r r i e d u n m a r r i e d , y o u n g p r o f e s s i o n a l s a n d
e s p e c i a l l y y o u n g s t u d e n t s . w e e n t e r e d t h e m a r k e t t o f i l l t h e
m a r k e t g a p c r e a t e d b y p e o p l e b y a v o i d i n g t h e u s e o f
e m b r o i d e r e d a n d t r a d i t i o n a l g o o d s d u e t o a v a r i e t y o f n e w
p r o d u c t s . T h e r e f o r e , w e a r e c o m i n g u p w i t h e m b r o i d e r e d
m o d e r n - t r a d i t i o n a l j e w e l l e r y . T h r o u g h m a r k e t a n a l y s i s w e
f o u n d s o m e c o m p e t i t o r s w o r k i n g o n e m b r o i d e r y p r o d u c t s b u t
w e d i f f e r e n t i a t e b e c a u s e w e p r o d u c e j e w e l l e r y W h i l e o t h e r s
a r e p r o d u c i n g g i f t p r o d u c t s a s w e l l a s o u r p r i c e s t r a t e g y
d i f f e r s d e p e n d i n g o n t h e c u s t o m e r ’ s w i l l i n g n e s s t o p a y . O u r
m a r k e t i n g s t r a t e g y i s o n l i n e m a r k e t i n g w i t h m a k i n g r e e l s o f
m a n u f a c t u r i n g p r o d u c t .

6. MISSION STATEMENT
Threaded elegance jewels work
to provide affordable
traditional handmade
embroidered fabric jewelr y with
modern touch .

7. COMPANY DESCRIPTION
• Threaded Elegance Jewels aim to provide the best quality embroidered
jewelry to women of all ages married, unmarried, young professionals,
low-income workers and especially young students. In addition free
delivery service and orders for payment on delivery.

8. UNIQUE DESIGNS AND CUSTOMIZATION
• Artistic Expression: Our cloth jewelry stands as a canvas for artistic expression. Every
piece is a unique blend of creativity and craftsmanship.
• Diverse Collections: Explore our diverse collections, using a variety of beads and mirror
collections or work.
• Inspiration Sources: Draw inspiration from cultural elements, nature, and contemporary
trends.
• Symbols and names: meaningful symbols and names for a sentimental connection.
• Customer-oriented design.

9. MARKET ANALYSIS
Target Market
• Married and unmarried women
• Young college/university
students
• Young professionals
• Low-income workers

10. MARKET ANALYSIS
• Market Size and Trends
• Competitor Analysis
Differentiation of product
• Customer Behavior

11. O R G A N I Z AT I O N
A N D
M A N A G E M E N T
Managing director
Swaira Zia
Art (embroidery team)
Kulsoom Ali
Ayesha Bibi
Sales management head
Zaryat
Marketing management
Nazia bibi

12. SERVICE AND PRODUCT LINE
Product
Threaded elegance jewels offer affordable embroidered necklaces, earrings and
bracelets.
Service
With free delivery service and orders for payment on delivery.

13. MATERIAL USED
Fabrics: from silk and cotton to linen and
velvet, a wide range of fabrics can be utilized
to create different textures and styles.
Threads and embroidery: intricate embroidery
and threadwork add a handmade and artistic
touch to the jewelry.
Beads and embellishments: beads, sequins,
and other embellishments are often
incorporated to enhance the aesthetic appeal.

14. SALES
MARKETING
• Storytelling Campaigns/
product survey
• Participation in Craft and
Artisan Events
• Visual Content
on Social Media
• Making Reels
• Quality
Photography
• Online Sales Channels
• Offers
• “By donating old jewelry can get a
new one with a discount”
• suggest complementary products
• Discounts for a short duration
“By donating
old jewelry can get a
new one with a
discount.”
FINANCIAL PROJECTIONS

15. Pricing strategy
Here are key steps to creating an effective pricing strategy for
our cloth jewelry business:
1.Cost analysis
2.Competitor Pricing Value
3. Target Market's Willingness to Pay
4.Dynamic Pricing

16. COST-BENEFIT
ANALYSIS
FINANCIAL PROJECTIONS
Cost for 10 items of necklace,
10 items of earrings and 10
items of bracelets.
Fixed cost
Items Cost
scissors 300
needles 100
wooden frames 300
total f.c 700
Variable cost
fabric 500
beads 600
mirror 200
threads 400
chains 1500
hooks 400
wages 1000
total v.c 4600
TOTAL COST Rs.5300
Selling price 1 necklace = Rs.250
Selling price of pair of earrings= Rs.250
Selling price of 1 bracelet = Rs.150
Revenue =2500+2500+1500= Rs.6500
Profit= Revenue-Total Cost
= 6500-5300
profit =Rs.1200

17. S TO R Y O F O U R P R O D U C T

19. Everyone looks same !

20. U N I Q U E S E L L I N G P O I N T S
I N FA B R I C E M B R O I D E R E D
J E W E L RY
1 . S u s t a i n a b l e a n d e c o -
f r i e n d l y m a t e r i a l s
2 . H a n d c r a f t e d e x c e l l e n c e
3 . A f f o r d a b l e l u x u r y
4 . Ve r s a t i l i t y a n d c o m f o r t

21. FORECASTING
• Market Research
• Competitive Analysis
• Supply Chain and Sourcing
• Economic Factors
• Technological Trends
• Seasonal Variations
• Marketing and Branding
• Customer Feedback and Adaptation

22. FINANCIAL PROJECTIONS FOR FABRIC
JEWELRY BUSINESS
• Sales Forecast:
• Breakdown of Expected Sales by Product Category (Necklaces, Bracelets,
Earrings, etc.)
• Monthly/Quarterly/Yearly Sales Projections
• Consideration of Seasonal Trends
• Calculation of Direct Costs for Producing Jewelry
• Inclusion of Material Costs, Labor Costs, and Manufacturing Overheads
• Break-Even Analysis:
• Identification of the Point at Which Revenue Covers All Costs

23. CONCLUSION
• In conclusion, venturing into the fabric embroidered business offers a unique and
creatively fulfilling opportunity within the jewelry and fashion industry. A diverse
collection that draws inspiration from cultural elements, nature, and contemporary
trends ensures a broad appeal to various customer tastes. A strong online and offline
presence, coupled with effective social media strategies, is crucial for reaching and
engaging the target audience. The fabric embroidered business requires flexibility and
adaptability to evolving fashion trends and consumer preferences. so we will try to
make the product, by the fusion of cultural/traditional and modern elements which will
ultimately expressed through our product.
shiningstore.kesug.com