PaMark was founded in 1990 by Mirjana Paunović with 100% personal capital to provide education and training. It has since expanded to include an employment agency, counseling services, and the first private institution for professional rehabilitation in Montenegro with 10 branches across the country. PaMark aims to reduce unemployment through programs that train and connect job seekers to employers, as well as through vocational programs and an initiative to establish an organic goat farm.