Press release
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A press release is a written summary that informs media about an organization's activities, such as announcing upcoming events, reporting on recent events or awards, or making general announcements. An effective press release should be written like a news article by emphasizing importance, using a provocative headline and clear lead, and following technical guidelines. Organizations should prepare press releases when they have news to share and distribute the release to media while considering optimal timing and following up.
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Press release
- 2. What’s a press release? A written summary or update to make the media aware of your activities.
- 3. Why do you need a press release? • Announce your event • Tell why your event is news • Show your perspective • Increase visibility • Remind people of what your group does • Highlight a report
- 4. When should you prepare a press release? • News of upcoming events • Report of recent events • Reports of changes • Reports of awards • General announcements
- 5. How do you prepare a press release? • Make it read like a news article • Emphasize importance • Be provocative • Make clear headline and lead • Make it look professional • Follow technical guidelines
- 6. Get your press release out to the media.
- 7. Consider the timing and don't forget a follow-up.