2. CONTEXT
• Early 20th century America, during a time of rapid industrialization
and technological advancement
• Purpose of the chapter:
to emphasize the importance of having a strong desire for achieving
one's goals, and to provide practical tips for developing and
maintaining that desire
3. The Role of Desire
• Definition of desire: a strong and persistent feeling that drives a
person to take action.
• The importance of having a burning desire for achieving one's goals.
• Examples of successful people who had strong desires and were
willing to put in the hard work necessary to succeed.
4. Overcoming Negative Thoughts
• The danger of negative thoughts and doubt in extinguishing one's
desire.
• Practical tips for overcoming negative thoughts, such as focusing on
one's goals and maintaining a positive attitude.
• The importance of writing down one's desires and reviewing them
regularly to keep them at the lead of one’s mind.
5. Taking Action
• Practical tips for taking action, such as breaking goals down into
smaller steps and creating an action plan.
• The importance of persistence and not giving up in the face of hurdle.
CONCLUSION
• Personal reflection on the role of desire in one's own life and pursuits.
7. CONTEXT
• Main idea: The role of faith and visualization in achieving success.
• Context Setting: Early 20th century America, during the Great
Depression.
• Purpose: To explore the importance of faith
• in achieving success.
8. CHARACTERS
• Andrew Carnegie: Hires Hill to write a book on the secrets of successful people.
• Edwin C. Barnes: A man who becomes Carnegie’s
business partner through persistence and faith.
• Thomas Edison: Encourages Barnes to pursue his goals with faith and persistence.
9. FAITH
• Role of the subconscious mind in
turning faith into action.
• Methods for developing faith and
belief: affirmations, visualization, and
association with like-minded
individuals.
• The power of faith create a positive
mental attitude and attract
opportunities and resources.
10. This chapter emphasizes the importance of faith and
visualization in achieving success. The chapter provides
examples of successful people who used faith to overcome
obstacles and achieve their goals. It also describes methods
for developing faith and belief, such as affirmations,
visualization, and association with like-minded individuals.
Finally, the chapter emphasizes the power of faith to create
a positive mental attitude and attract
opportunities and resources.
12. CONTEXT
• To explore the power of auto-suggestion in influencing one's
thoughts, feelings, and actions, and to provide techniques for
harnessing this power.
• Early 20th century America, during a time of economic hardship
and widespread poverty.
13. CHARACTERS
• Emile Coue: French psychologist and pharmacist who popularized the concept of auto-
suggestion as a tool for self-improvement
• Thomas Edison: American inventor and businessman who used auto-suggestion to stimulate
his creativity and solve problems
• Henry Ford: American industrialist who attributed much of his success to his use of auto-
suggestion to overcome obstacles and maintain a positive attitude
14. AUTO SUGGESTION
• The agency of communication between that
part of the mind where conscious thought
takes place, and that which serves as the
seat of action for the subconscious mind
• Importance of using positive affirmations and
mental images to create a desired outcome or
state of being.
• Techniques for practicing auto-suggestion,
such as repeating affirmations, visualizing
desired outcomes, and surrounding oneself
with positive influences
15. • Author explores the power of auto-suggestion in influencing our thoughts,
emotions, and actions. He defines auto-suggestion as a communication
channel between the conscious mind and the subconscious mind, and
emphasizes the importance of using positive affirmations and mental images
to achieve our goals and aspirations.
• Overall, the chapter highlights the power of the mind to shape our lives and
encourages readers to harness the power of auto-suggestion to achieve their
goals and overcome challenges.
17. What is Specialized Knowledge
• Definition of specialized knowledge: "knowledge which is not
available to the general public" .
• Importance of specialized knowledge in distinguishing oneself from
the competition and creating value.
18. Sources of Specialized Knowledge
• Personal experience: Knowledge gained through personal experience
can be a valuable source of specialized knowledge.
• Observation: Observing successful people and studying their methods
can provide valuable insights and specialized knowledge.
19. Success Stories of Specialized Knowledge
• Examples of successful people who used specialized knowledge to
revolutionize their industries and amass great wealth, including Henry
Ford, William Wrigley Jr., and Edwin C. Barnes.
•Applying Specialized Knowledge
• The power of specialized knowledge to create new opportunities and
solve complex problems.
• The importance of combining specialized knowledge with other
success principles, such as faith and persistence.